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Applying to the future leaders programme: the Unilever digital interview

targetjobs editorial team

Last updated: 23 Oct 2023, 15:54

Find out how to prepare for Unilever’s digital interview and succeed at this stage of the Unilever application process for its future leaders graduate programme.

A woman sitting at a desk using a laptop.

Jump to: Recruitment stages preceding the digital interview | Unilever digital interview | Tips to prepare for the digital interview

As part of the Unilever recruitment process for its future leaders graduate programme, you’ll undertake a pre-recorded digital interview. Read on to discover targetjobs’ top tips to make the best impression during your interview.

MORE TIPS AND TRICKS FOR UNILEVER FUTURE LEADERS APPLICANTS

Discover more advice for the employer in Unilever’s organisation hub including guidance for taking on other stages of the future leaders application process.

A quick look at the preceding stages of the Unilever recruitment process

First, let’s briefly discuss the initial stages of the Unilever future leaders programme application process.

The first two stages of the application process are an online application and a profile assessment. These steps are relatively simple and don’t require you to do any preparation.

The online application will take around 20 minutes and involves filling out basic personal information, your education history and answering a few eligibility and diversity and inclusion questions.

At this stage, you must select which of the seven business functions you'd like to apply to, these are: human resources, marketing, research and development, technology management, supply chain and engineering, customer development (sales) and finance.

You can also automatically fill out this stage of the application by importing a LinkedIn profile – if you take this option, make sure to read our guide to creating the perfect LinkedIn profile beforehand.

After that, you’ll need to complete the profile assessment. This consists of five online games designed to test your cognitive, social and emotional traits. The games will evaluate how well you fit with the future leaders programme.

You can use our guide to tackling recruitment-related online games to get set for this stage of your application. However, bear in mind that Unilever’s website assures you that no preparation or previous gaming experience is necessary and there are no right or wrong answers. You’ll receive personalised feedback after completing the games.

Next, it’s on to Unilever’s digital interview, which will require more preparation on your part.

The Unilever digital interview

Unilever’s digital interview involves recording and uploading your answers to pre-set questions. Many students report finding this strange at first, so it's worth practising beforehand, recording your answers to typical interview questions , to get used to the process.

The interview itself may also include a few practice questions so take advantage of these. For more tips, read our expert performance tips for video interviews .

Unilever deliberately doesn’t give you much information on what to expect from the digital interview. All it tells you is that the interview will involve three short hypothetical questions (hypothetical questions typically ask you how you would respond if ‘X’ happened) and a business case, asking you to solve 'real-world problems using Unilever scenarios'. This is because the interview is designed to assess:

  • your problem-solving ability. How do you approach these scenarios? Can you think on the spot and process new information quickly?
  • your research and knowledge about Unilever and your business thinking. Can you take Unilever’s priorities and objectives into account?

Tips to prepare for the interview

So, what can you do to set yourself up for success?

  • Research Unilever’s global brands
  • Learn about Unilever’s culture, values and standards of leadership
  • Follow Unilever in the news

Unilever digital interview tip 1: research Unilever’s global brands

The business case will be based on one of Unilever’s brands so it’s a good idea to brush up on what they are. Start by looking at the list of its brands on its website.

You’ll spot a lot of UK household names such as Ben & Jerry’s, Domestos and Vaseline, but the business case could be based on one of Unilever’s international brands that you might not be familiar with, such as its Lux body washes or OLLY health supplements, so don’t overlook these.

Also watch out for products that are the same but have different names in different countries. What is known as LYNX body spray in the UK and Ireland, for example, is branded as AXE in other countries.

Things to consider include:

  • what products the brand produces
  • its target audience
  • where it is positioned in the market
  • any competitor products
  • what its competitors do better or worse.

Remember that some of its products might face stiffer competition than others. Beware: some of the competitors you think of might be owned by Unilever too! Sure, Dove and Impulse are all Unilever brands.

Unilever presents its Magnum ice-cream brand, for example, as luxurious, sophisticated and up-market. Unilever owns several other ice-cream brands, including Cornetto and Ben & Jerry’s, but one of its main competitors is Nestlé, which produces Häagen-Dazs and Mövenpick.

Don’t just think of like-for-like competitors though; who are some of Unilever’s less obvious competitors in this market? Hint: think of the more budget-friendly ice-cream brands.

Unilever digital interview tip 2: read about Unilever’s culture, values and standards of leadership

Familiarise yourself with Unilever’s company culture and how it does business. You can do this by reading the ‘our company’ and ‘planet and society’ sections of its website, paying particular attention to the sub-sections ‘strategy’, ‘responsible business’ and ‘equity, diversity and inclusion’.

Top tip: make a note of your key findings. They will come in handy when it’s time to prepare for the virtual discovery centre day.

Once you’ve done this, identify what you think Unilever’s main priorities are and what kind of company it is trying to be. This will help you consider how best to tackle the problems you’re given in the interview in ways that align with Unilever’s strategy and values.

Unilever say you will be asked to solve a 'real-world' problem so be sure you know how Unilever's strategy and values affect more than just their products.

Take Unilever’s stance on sustainability and climate change, for example. It announced its Climate Transition Plan in 2020, a multi-action plan with the aim of reducing the organisation’s greenhouse gas emissions in line with the targets set out by the 2015 Paris Agreement. One of these actions is to half the carbon footprint of its products by 2030 against 2010 emissions.

This is something you should consider in the interview – for example, if you get a hypothetical question about something that might contradict Unilever's sustainability plan, such as switching to a fuel source that’s cheaper.

You should also read Unilever’s ‘Code of business principles and code policies’, which is downloadable from its website, and let what you’ve read influence your thinking when answering the interview questions.

This document states that Unilever's corporate values are integrity, respect, responsibility and pioneering. How can you demonstrate that you embody these values in your responses to the interview questions? For example, if you’re asked something along the lines of ‘What would you do if you made a mistake?’, this is a good time to show that you will take responsibility.

Unilever digital interview tip 3: follow Unilever in the news

Keep up to date on what Unilever is working on at the moment. Has it announced any new products or launched any new advertising campaigns? You can look on its website for its latest announcements, do a general Google search and be on the lookout for any stories that appear in the news.

It's also a good idea to think about what issues Unilever faces and how it’s dealing with these. For example, the organisation has previously stated that it’s often challenged with questions around why it isn’t moving faster to remove plastic from product packaging.

Look into Unilever’s responses to such questions. What actions is Unilever currently taking to address the issue of plastic waste and what considerations may be limiting it from taking further action at this point?

You could also look into Unilever's advertising campaigns, and the response to recent Dove campaigns, such as the Toxic Influence mini feature. How did Unilever respond to different forms of positive and negative reaction?

If the opportunity arises, show that you’ve done your research and bring it into one of your answers in the digital interview. Even if you do not use this research directly in your answers, it will be useful in informing your knowledge of the organisation and you might also be able to use this research at the fourth and final stage of Unilever’s application process – its virtual discovery centre day .

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

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How to Get Ready for Unilever Online Assessment?

Top European multinational corporation Unilever has an extensive hiring process. If you want to land a job with Unilever, you need to show your strengths and prove to them that you can be a worthy asset to their company.

Unilever Online Tests

To do that, you first must familiarise yourself with their employment process and each stage you need to pass.

This article will tell you everything about the Unilever hiring process, their assessments, the questions the interviewers might ask and the cognitive and behavioural abilities you need to show. Furthermore, we will direct you to the best practice materials online so you can practice the assessments and the test questions.

Prepare to better your strengths and minimise your weaknesses and gain all the skills that Unilever looks for in their employee candidates.

Table of Contents

What Is Unilever’s Online Assessment?

The Unilever online assessments are behaviour-based games aiming to assess your skills, personality traits and thinking by noting your choices when “playing” games.

Most of the games on the Unilever assessment can be taken on a mobile phone, even though a desktop computer or a laptop are recommended for more accurate evaluation (especially for the time-restricted games). You can finish all the games at once, or save the progress, take a break and continue.

Using AI technology, these games will measure your cognitive, social and emotional traits and your natural tendencies to act in certain situations.

What Is Asked in Unilever’s Online Assessment Tests?

Unilever Logo

Overall, the Unilever aptitude online tests will measure your capabilities in four basic cognitive skills:

  • Numerical Reasoning – Math problems and working with numbers
  • Logical Reasoning – Identifying patterns, spatial orientation and non-verbal reasoning
  • PI Learning Indicator – Ability to learn from experience or under pressure
  • Situational Judgement – Behaviour, emotional intelligence, ability to cooperate or follow directions

Depending on the location you take the online test (USA or UK), you will get either the Pymetrics Games or the HireVue Games. They essentially measure the same behavioural and cognitive aspects but through a different set of games.

These are the most common Pymetrics games and what they measure:

  • Money Exchange I and II – Measures fairness and generosity by giving you game money that you can do mutual transitions with other people.
  • Balloons – Measures risk tolerance by allowing you to inflate a balloon. The longer you extend it, the more money you get, but if it bursts, you lose the money from that balloon.
  • Digits – Measures your focus and attention by giving numerical sequences you need to remember.
  • Easy or Hard – Measures your willingness to put effort by giving you two options to press a button a certain number of times in a given time frame. Going for the easier option will delegate fewer points.
  • Stop – Measures attention through green and red lights. When the red one appears, you need to press a button, and when the green comes, you shouldn’t do anything.
  • Cards – Measures decision-making though giving you cards to choose from. You will gain game money with some choices while losing with others.
  • Arrows – Assesses your learning abilities and working under pressure. Given a set of arrows, you need to either tell the direction of the middle arrow or the side ones, depending on the colour they’re painted.
  • Faces – measures your emotional intelligence by giving you a backstory with misleading faces with emotions. It’s your job to understand the feeling based on the things told and not the deceptive faces.

If you’re taking the UK Unilever HireVue games, you should expect to find similar games.

Take Unilever Online Assessment Now

Some of the most used ones include:

  • Number Bubbles – Measures cognitive abilities and math skills by finding the bubble with the correct equation based on the resulting number shown.
  • Emotion Recognition – Measures emotional intelligence by naming the correct facial expression portrayed.
  • Find a Path – Measures your spatial orientation and cognitive processing by asking you to do a path by moving sliding blocks.

Finishing the games should take up to half an hour. After you complete them, you will receive personalised feedback explaining how you performed and what they’ve measured through your test performance.

To better your performance in this step of the Unilever hiring process, it’s best to start practising games that train these abilities. TestPrep-Online, the most prominent practice library, offers its Interactive Pymetrics Practice Games .

With their help, you can practice the essential skills and train yourself to act fast and accurate. Furthermore, you can learn what test measures and showcase abilities that Unilever considers important.

Unilever Hiring Process

Meeting in office

Unilever’s hiring process differs based on the job position, the location, the candidate’s expertise and the nature of the job requirements. Nonetheless, there are some basic steps that all employee candidates undergo, no matter if they are looking for an entry or an expert-level job.

The following sections will provide more information about the four mandatory steps during Unilever’s employment procedure.

Online Application

The first step of Unilver’s hiring process is showing your interest in their job opportunities. That is done through an online application that might take up to 45 minutes to complete. In it, you need to provide:

Personal information, such as name, address, phone number and email for contact

  • Past education (sometimes with specific grades, subjects or averages), as well as any courses, internships or graduate schemes
  • Answer important application questions with yes or no (things like the right to work or medical conditions)
  • CV with past work experience with details about job titles, responsibilities and requirements
  • Voluntary answers about personal life, interests and hobbies outside work which you are not obliged to answer if you don’t want to
  • You might also be asked competency questions about past experiences and outcomes, interest in Unilever and your motivation behind applying for their job advert.

The online application form is easy to fill in and has the option to connect with your LinkedIn profile for faster completion. You can only apply for one job position with your application, so you must dedicate time and effort to successfully and thoroughly fill out the online application.

Unilever Online Tests

In the second stage, after the initial online application, behaviour-based assessments in the form of games will comprise Unilever’s online reviews.

If you have successfully finished the online application stage, you will receive a confirmation email and a follow-up inviting you to take the game-based assessment. You will receive one or more tests and have three to five days to complete them.

For Unilever USA, the Pymetrics game-based assessments are given. For Unilever UK, you will get the HireVue game assessment. They measure the same abilities but in different ways. The following sections will explain the Unilever online assessments.

Digital Interview

digital interview

After you pass the online game assessments, it’s time for the online interview. The Unilever interviewer will have pre-recorded questions, mainly about your resume, interests, company knowledge and the job’s nature, values and motivations, etc.

Some of the questions you can expect to encounter on a Unilever digital interview include:

  • What is your knowledge about Unilever as a company?
  • Do you know our mission and values?
  • How can your skills improve Unilever?
  • What makes you a good fit for this job position?
  • Can you think about a situation where you used your leadership skills?
  • Where do you see yourself in five years?

Once you see the video with the question, you will have thirty seconds to get ready and organise your thoughts. Then, you will record yourself answering their question in under three minutes.

Sometimes, you might even receive written questions, and there will be a writing box given on the software, where you will be able to write your answer. Most of the time, applicants receive three questions they need to answer, but it’s not a rule.

After the questions, a business case scenario might be presented. Then, you need to think the problem through and offer a suitable solution.

How Do I Pass The Unilever Video Interview?

Before taking the Unilever online video interview , there are some things you can do to prep yourself:

  • Think about yourself and your strengths
  • Explore Unilever, its mission, vision and company values
  • Think about situations where you showed leadership, team spirit, initiative, or any other skill
  • Calm yourself, your body, and your voice during talking
  • Take your time when answering the questions
  • Use the help of TestPrep-Online and their interview preparation pack
  • Use TestPrep-Online and their STAR interview method

On the day of the interview, make sure that you also:

  • Have a nice video background
  • Have a good Internet connection and device battery
  • Have good technical support (headphones, camera, microphone)
  • Are dressed up professionally
  • Your face and upper body are nicely centred and well displayed on the monitor
  • You have a pleasant, friendly, positive and confident facial expression

Virtual Discovery Centre

If you passed the previous three parts of the Unilever employment process, the last thing to go through is the Virtual discovery centre. Similarly to an on-site assessment centre, you will show your collaboration activities and team spirit in the Virtual discovery centre.

The point of a discovery centre is to show you how your typical day at the job will go, to portray your managing and collaborating skills and to meet up with your manager one-on-one.

What Happens At the Unilever Virtual Discovery Centre?

What Happens At The Unilever Virtual Discovery Centre

You will encounter the following assessments on a Virtual Discovery Centre:

  • Group exercises for problem-solving
  • Reacting and resolving work-related scenarios
  • Having group discussions and collaborating to solve a problem
  • Showing both leadership skills but also a team spirit
  • A one-on-one interview with the hiring or line manager

During the collaborative parts of the assessment day, an evaluator will observe how teammates communicate and collaborate, how they work together, lead, follow, and set the team dynamic.

The Unilever assessment day and the tasks performed there vary depending on the scheme, job position, location, number of applicants etc. But, there are some basic assessments you can expect to encounter.

The sections below explain some of the most frequently encountered Virtual Discovery Centre assessments.

Unilever Case Study

The case study is (usually written) exercise in which you need to show your abilities to think logically and solve problems while expressing your thoughts clearly and coherently, without spelling, grammar or structural errors.

The case study exercise will start with a scenario or a problem relevant to the job position you’ve applied for. You will be provided with information with any details you might need, so don’t worry about not having the technical knowledge to solve the problem presented.

Once the problem is presented, you and your teammates must go through the information, select important aspects, debate and work towards a solution. Then, you need to report on the subject, give your educated recommendations based on all the information you’ve gathered, and possibly answer some scenario-related questions.

Usually, this would be a time-restricted task with around an hour to complete all the tasks given in the case study.

These are the primary skills you need to portray during a case study exercise:

  • Logical thinking
  • Information processing
  • Problem-solving
  • Decision making
  • Written communication
  • Attention to details
  • Time and resource management
  • Organisational skills

If you want to prepare for the case study beforehand, we recommend the help of TestPrep-Online and their Assessment Centre Case Study . They offer two complete case study exercises, 5 study guides to help you develop your reporting skills, a self-evaluation form and helpful tips for the presentation part of the case study.

Unilever Presentation

In the Presentation assessment exercise, you and your team will get half an hour to forty minutes to prepare a presentation. The presentation can be related to the case study you earlier did, or it can be on an entirely different topic related to the job position.

You will need to prepare a ten minutes presentation and give another ten minutes for the interviewers to ask you questions.

During the Unilever Presentation exercise, you won’t just be showing presentation content but also:

  • The way you communicate with your team and with the audience
  • How clearly and coherently you display your ideas
  • How well do you understand and explain the concepts in your presentation
  • How well are you with presenting something in front of an audience
  • Your body language during presenting

The presentation assessment is, for most candidates, the most stressful assignment.

Thankfully, there are some steps you can take to better your presentation during presenting:

  • Voluntarily present your ideas, conclusions or essential points
  • Take notes during the presentation making and use them as reminders when you present
  • Ask for feedback from teammates and the interviewers
  • Use “we” to show that you value teamwork, and you don’t take the credit on your own
  • Include your hands, face, body and voice during presenting
  • Make eye contact with the audience
  • Leave space for questions and give short, but thorough answers

Unilever Group Exercises

You can expect to have at least one group exercise , if not more of them. Groups can be used for the case study or the presentation, but also in different activities like discussion panels or debating.

During the group exercises, you need to show both leadership and team communication.

The assessment will measure:

  • Social skills
  • Emotional intelligence
  • Analytical skills
  • Brand awareness
  • Ability to share your ideas
  • Respect others
  • Tolerance levels
  • Ability to communicate and express yourself
  • Influence and persuasion skills

Some of these skills contradict one another (like showing leadership and teamwork). To ace any group exercise, we recommend using the Group Exercises Practice Pack at TestPrep-Online . They will provide two group practice tests, numerous interview tips, guides and video tutorials, role-play exercises and an interview pdf.

Unilever Interview

The final assessment of the Unilever Assessment Centre is a one-on-one interview. You will be asked some of the things you’ve previously answered through the Unilever hiring process.

Nonetheless, the interviewer (in some cases, the line manager) will ask you about your employment history, your knowledge of the company and their work, your motivation for applying for the job; some personal qualities and strengths; and the like.

There are some of the questions you can expect to hear during the interview:

  • Tell me about yourself
  • What do you do in your free time?
  • Why would you be a good fit for this position?
  • Why did you leave your previous job?
  • Tell me a situation where you succeeded even though pressured.
  • How do you think you can contribute to Unilever?
  • What is your favourite Unilever product and why?
  • What company strategy do you think we can improve and how?

One helpful tip for the interview process is to back up your answers with a short positive experience that portrays your strengths. Also, you should prepare some questions for the interviewer to show your interest and dedication.

If you want to practice every type of exercise given in the Assessment Centre, we recommend the TestPrep-Online Assessment Centre Full Exclusive Pack . In it, you will find exercises for groups, role-play, case study, in-tray and numerous study guides and tips.

About Unilever

Unilever headquarters

Unilever is one of the biggest multinational corporations in Europe and the world, with more than 149,000 employees and multiple offices and stores around the globe. It was founded in 1929 by The Lever Brothers and Margarine Unie, two highly successful companies.

Today, the British-Dutch company has headquarters in the Netherlands and England and is the seventh most prominent company in Europe.

The biggest Unilever daughter companies include Unilever United States, Nepal Unilever, and Ben & Jerry’s. Furthermore, the Unilever company owns over 400 brands in 3 main divisions – food and beverages, home care, beauty and personal care.

Some of the most famous brands owned by Unilever include Knorr , Lipton, Lux, Magnum, Dove, Sunsilk, and Axe.

Unilever Careers and Job Opportunities

Unilever offers a variety of job opportunities and careers at different levels, including internships, summer placements and apprenticeship programmes. Its purpose is to grow and develop, specialising in environmental-friendly products continuously.

One of Unilever’s most famous programmes is the Unilever Future Leaders Programme (UFLP) which is designed to prepare and help graduates to find and develop leadership positions.

As part of the UFLP programme, Unilever offers training, skills and knowledge that new graduates can use to develop their professional resumes, build practice and gain knowledge. Successful participants can also get employed by Unilever.

Unilever also offers professional job opportunities for well-established professionals in fields like:

  • Research and Development
  • Consumer Development
  • Chain Supply
  • Human Resources
  • Data and Analytics
  • Information Technologies
  • Law and Legal
  • Corporate Affairs
  • Workplace Services

Passing the Unilever hiring process can be extensive and stressful. Even though the steps, the tests and the assessments are not very complex, they are demanding and require some practice if you want to present yourself in the best light possible.

To ensure that you stand out from the crowd of applicants, we recommend using the help of TestPrep-Online and their Unilever practice materials .

​​Written by Victoria Todorovska

Victoria (or Viki) is a Freelance Writer, Psychologist, and Gestalt Therapy Consultant. With years of experience in higher education as well as counselling others, she is well-placed to offer expert advice on guiding others up the career ladder.

Sarah Duncan

Sarah is an accomplished educator, researcher and author in the field of testing and assessment. She has worked with various educational institutions and organisations to develop innovative evaluation methods and enhance student learning. Sarah has published numerous articles and books on assessment and learning. Her passion for promoting equity and fairness in the education system fuels her commitment to sharing insights and best practices with educators and policymakers around the world.

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unilever digital interview case study

Learn about the different types of questions asked in the Unilever Online Assessment with this sample practice test. Good luck!

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Top 25 Unilever Interview Questions and Answers 2024

Editorial Team

Unilever-Interview-Questions-and-Answers

Unilever is one of the biggest employers currently, with vacancies for different job positions. It usually analyses applications to establish if potential employees have the key competencies to help them add value to the workplace. This article will look at some of the questions that you should expect in a Unilever interview to help you land the job of your choice. Take a look at the following:

8 Tips to Prepare for a Unilever Interview

Here are eight key items that a candidate preparing for a Unilever interview should consider, including focus areas, details, and tips:

Unilever Interview Preparation

Remember to tailor your preparation based on the specific role you’re interviewing for within Unilever.

Top 25 Unilever Interview Questions and Answers

Here are the top 25 Unilever interview questions, along with a sample answer for each question.

1. What Do You Know About Us?

No company in the universe will give you a job if you don’t know anything about them. It shows a lack of interest and may convince the interviewer that your intentions are impure. Therefore, always strive to research extensively and find out as much information about an entity before the interview. 

Sample Answer

Unilever is a Public Limited Company headquartered in London, England. It offers a range of products, including food, ice cream, cleaning agents,  condiments, minerals and supplements, coffee, cereal, water, and air purifiers, among many others. It is also the largest producer of sops worldwide, with a presence in over 190 countries. This company owns over 400 brands and is organized into three main divisions: food and refreshments, home care, and beauty and personal care .

2. What Differentiates Us From Our Competitors?

The interviewer wants you to compare Unilever to some of its competitors. Can you mention the outstanding qualities or advantages that this company has over entities such as Proctor and Gamble? This is particularly important if you have applied for a management position. It will tell whether you are able to help the company stay ahead of its rivals or not.

It is true that Unilever has a distinct competitive advantage over lots of its competitors. This can be largely attributed to its flexible pricing models, allowing it enjoys a huge customer base from different places of the world. Your company also has outstanding expertise in distribution channels, which ensures that it can penetrate several areas around the globe. This explains your presence in over half the countries in the world.

3. Can You Mention a Few Growth Opportunities for Unilever?

The interviewer wants to know if you can identify some of the ways that this company can improve or take advantage of the changing market. This will tell whether you will be a good addition to the workplace or not.

There are lots of opportunities that Unilever can take advantage of. Being one of the largest companies in the world, it can expand its production beyond consumer goods. A few diversification strategies can help it remain a household name for as long as it takes. It can also use its financial muscle to invest in new technologies that will expand its operations and cement its place permanently.

4. We Love Candidates With Post Secondary Education. Do You Have any Related Training?

The interviewer wants to know about your post-secondary education. Ensure that you highlight the best parts. However, do not feel discouraged if you lack any. You only need to convince the interviewer that you have the knowledge and expertise needed to work and perform at Unilever. Talk proudly about yourself and convince the interviewer that you will be an excellent addition to the company.

I have a Sales and Marketing Degree from Wisconsin, where I graduated at the top of my class. This experience opened me up to lots of opportunities and chances of advancements. I later got a scholarship to pursue my Master’s degree at the same university. Therefore, I have a lot to offer when it comes to marketing and advertising.

5. You Definitely Know That We Value Our Consumers. Could You Mention Some of The Ways We Ensure Our Consumers are Satisfied?

One of the things that companies dealing with consumer goods such as Unilever uphold is consumer satisfaction. Tell the interviewer how you would ensure customer satisfaction and make it a priority while working at Unilever.

I believe that consumer satisfaction should be a priority. The products should be of high quality to offer value for money. There should also be plans in place to help customers answer any questions they may have. The company should uphold top-notch service through fast delivery, shipping, and order fulfillment.

6. Do You Consider Yourself a Leader?

The interviewer wants to know if you can be a good leader. Have you ever led a team? Be ready to show the interviewer that you have the natural ability to lead others. The hiring manager should know that you can handle the responsibility that comes with leading and mentoring others.

I believe that I am a natural leader. I have managed over four teams in this field, inspiring everyone to be at their best. I always strive to offer the best model, inspire my team members and uphold the work ethics the organization believes in. I also love new ideas and tackling challenges, which I believe make me better as a leader.

7. Have You Applied for a Job With Any of Our Competitors?

An interviewer will always want to know if you are targeting positions within the same industry. Be honest but display a keen interest in the role you are interviewing for. Think through your answer.

I am in an active search for this specific role. I have interviewed with one of your competitors. We had a phone interview yesterday, and I am waiting for a physical one. However, I am most interested in a role at Unilever, given that most of your values align with mine. Also, we share most principles and beliefs.

8. What Do You Know About Our Values?

This is an important question that establishments love. Your answer will tell how interested you are in working with them and whether you can uphold those values. Always research extensively about a potential employer before appearing for the interview. Find out about their values, principles, culture,  missions, and any other questions you may be asked.

I have gone through your website and noticed that you have four central values: integrity, respect, responsibility, and pioneering. I am willing to uphold them since they are similar to what I believe in. I will treat everyone with respect, take responsibility for everything in the workplace, and ensure that you can trust me.

9. What Will You Bring to Your Team if Given a Chance?

Companies such as Unilever value teamwork. Expect lots of collaborative work either with your group members or workers from other departments. You should convince the interviewer that you will add value to such settings. Mention some of the things that your team members will benefit from as they work with you. Also, remember to sell yourself.

I believe that I will be an excellent addition to my team. I am a cheerful and hardworking employee who will inspire my team members to give their best. I also have vast experience in this field and lots of valuable skills that they will benefit from. Additionally, I understand that conflicts are common in team settings. Luckily, I am a good problem solver who can ensure that personal conflicts do not arise between our performance.

10. Who Do You Think are Our Main Competitors?

You need to understand the market dynamics surrounding the interviewing establishment to answer questions like this. Ensure that you mention only worthy competitors. Take your time and research more on the company in preparation for such questions.

I have discovered that some of your main competitors are Nestle USA, Johnson & Johnson, Mars, GSK, and Procter and Gamble. You rank second in terms of employee net promoter score. Out of all these competitors, you rank fourth in terms of company culture .

11. What Is Your Favorite Unilever Product and Why?

The interviewer is assessing whether you know some of Unilever’s products. This question will be easy to answer if you regularly use this company’s products. Ensure that you get it right and give a good reason.

As someone who loves beauty and personal care, I particularly love Dove. It has helped women from all walks of life realize their beauty potential. I believe that all the products from this brand deliver genuine care and can be accessed easily.  I also love Axe, thanks to the rich fragrances and excellent branding.

12. How Would You React If another Employee Has a Different Option or Idea From You?

The interviewer wants to know if you can accommodate other people’s ideas. Remember, you will not always be right and must stay open-minded to incorporate other people’s ideas. The correct answer will tell if you are a good team worker or not. Convince the interviewer that you do not have a problem working with others and incorporating their ideas I’d they prove to be better than yours.

I believe in an open workplace where everybody is allowed to voice their opinions and concerns. I will therefore give such an employee a chance to explain their idea and, together with the team, decide whether it is viable or not. I usually encourage those around me to be as open as possible since one cannot always be right(Showing willingness to incorporate other people’s ideas means that you are a good team worker)

unilever digital interview case study

13. What Would You Do if You Didn’t Get On With Someone in Your Team?

The interviewer wants to know if you can handle conflicts. Disagreements are common, especially in team settings. You need to know how to handle them to have a good working experience with your team members. Convince the interviewer that you can resolve conflicts.

I understand that conflicts and disagreements may at times be inevitable in team settings. If I noticed that I had a problem with a team member, I would try as much as possible to solve it so that it doesn’t come in the way of work. I would approach the team member, inquire what went wrong, and come up with lasting solutions. I have realized that most of the things that make people disagree can be solved easily by sitting down and talking.

14. What is The Best Customer Service You Have Ever Received?

The interviewer wants to know the definition of exceptional customer service but from your perspective. Mention a time that you felt valued as a customer. It doesn’t have to be in the banking environment. You can talk about the hospitality or retail industry .

I have received excellent customer service on several occasions. However, one that warmed my heart was during my vacation in Berlin. I went to a restaurant that completely blew my mind. I was welcomed right from the door, asked if I was okay with having my coat on or off,  directed to a table, and made to feel as comfortable as possible before they took my order. The staff was friendly, and all customers were treated to an exquisite saxophone experience . The food was delicious and was followed by a free dessert, which I enjoyed. I was then led back to my car by a gentleman who opened the door for me. I swore to come back to the restaurant again.

15. We Love Employing Achievers. What Has Been Your Greatest Achievement in Life So Far?

Every company wants to employ someone who can achieve. Nobody wants to associate with a loser. You don’t have to stick to your professional career since this is a pretty open question. Mention an experience or occurrence in your life that you hold in high regard.

I have achieved a decent amount of things in both my professional and personal life. However, the most significant achievement is taking myself through college while working two jobs a day. I worked at two fast-food restaurants for six hours each every day.  I managed to cater to my needs and pay back part of my student loan by the time I was through college.

16. Can You Work Under Pressure?

Unilever has different roles that come with varying levels of pressure. You should expect peak hours or seasons given that this is a multi-billion-dollar company. Convince the interviewer that you can deliver under pressure.

Yes. I believe that pressure brings the best out of me. I know how to organize myself during such times, prioritize my work and push myself to give my all. I may also break down work into milestones, work fast and maintain high levels of accuracy. It has always worked in my favor.

17. Do You Have Future Career Ambitions?

The interviewer wants to know some of the things you would like to achieve in the future. Do you want to try management or a different field altogether? Convince the interviewer that you usually make plans and would love to achieve several things in your career.

Yes. I would love to give management a try. In the next few years, I believe that I will have acquired the necessary skills and qualities of being an excellent manager. However, I am still focusing on gaining more experience and expertise at the moment. I believe that everything will fall in place when the time is right.

18. What Is Our Vision?

You can’t get this question right if you didn’t take some time to learn more about Unilever. The company’s vision guides its operations and creations. Take a look at Unimver’s website before your interview to answer this question well.

As a company that believes in sustainability, your vision is to enhance sustainable living and make it as accessible as possible. You intend to offer value to the customers as well as help the business grow. ( Do not confuse the company’s missions and vision. Conduct extensive research TM that effect)

19. Do You Prefer Working Alone or in Team Settings?

I hope you understand just how vital your response to this question is. Unilever believes in teamwork, meaning that you won’t be a good fit if you don’t love collaboration. The best answer is to tell the interviewer that you can handle both.

I don’t have a problem with either. I can work independently if called upon and also in team settings depending on the workplace policies. However, I prefer working in teams since it enhances accuracy and brings different perspectives on board. It is easy to deliver excellent results when working as a team.

20. Mention Any Unilever Brands That You Know?

The interviewer is assessing how much you know about Unilever. Mention some of its most familiar brands, and if possible, the ones you have used in case of any follow-up questions.

Some of your common brands are Rexona, Axe, Knorr, Dove,  Lifebuoy, Domestos, Lipton, Sunsilk, Sunlight, Magnum, Surf, Persil, Vaseline, and Pepsodent. ( You can go on and on given that you are not limited)

21. What Are The Most Important Skills That A Candidate Should Possess To Be Successful In This Role?

The most important skills that a candidate should possess to be successful in this role are leadership, communication, problem-solving, and analytical thinking. These skills are essential for managing teams, collaborating with colleagues, and driving business growth.

22. Can You Describe A Time When You Had To Work With A Difficult Team Member? How Did You Handle The Situation?

In my previous role, I had to work with a team member who was consistently negative and uncooperative. To handle the situation, I first tried to understand the root cause of their behavior by having a one-on-one conversation with them. After identifying the issue, I worked with them to develop a plan to address it. We also established clear expectations for communication and collaboration, which helped to improve our working relationship.

23. What Are The Biggest Challenges That Unilever Is Currently Facing? How Can The Company Overcome These Challenges?

Unilever is currently facing several challenges, including increased competition, changing consumer preferences, and supply chain disruptions. To overcome these challenges, the company can focus on innovation, diversification, and sustainability. By investing in new products and services, expanding into new markets, and adopting sustainable practices, Unilever can stay ahead of the competition and continue to grow.

24. Can You Describe A Time When You Had To Make A Difficult Decision? What Was The Outcome?

In my previous role, I had to make a difficult decision regarding a project that was behind schedule and over budget. After analyzing the situation, I decided to reallocate resources and prioritize critical tasks to get the project back on track. Although this decision was challenging, it ultimately led to the successful completion of the project within the original timeline and budget.

25. What Are The Most Important Qualities That A Candidate Should Possess To Be A Good Fit For Unilever’s Culture?

The most important qualities that a candidate should possess to be a good fit for Unilever’s culture are integrity, collaboration, innovation, and sustainability. These qualities are essential for building strong relationships with colleagues, driving innovation, and contributing to the company’s long-term success.

We hope that this article will help you prepare for your upcoming Unilever interview. We wish you all the best.

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Ace the Unilever Future Leaders Program Online Assessment | 2024 Guide

Are you applying for the Unilever Future Leaders Program? Have you been invited to take the Unilever assessments?  While most employers use a single test provider to screen their applicants, Unilever doubles the difficulty and requires you to take the Sova Assessment and occasionally the  HireVue Gameified Assessment . 

JobTestPrep's Sova Assessment prep contains dozens of cognitive and personality practice tests in the form of the actual test, alongside answers, explanations and expert tips!

The HireVue Games practice preparations mimic the actual assessments  and explain which traits and skills are evaluated in each one and why.

The Unilever Future Leaders Program

The Unilever Future Leaders Program, known as the UFLP Unilever, is a 3-year opportunity to be educated by one of the world's top corporations. Throughout the program, you will obtain experience in a variety of management roles and functions while developing and sharpening diverse skills that will benefit you on both your personal and professional journeys.

With many applicants hoping to get into UFLP Unilever, you will have to go through a fierce hiring process, with the first big step being a cognitive and personality assessment provided by Sova.

Unilever Online Assessment

Unilever does not play around, so they picked not 1 but 2 test providers to help them screen applicants.  Throughout your Unilever online assessment, also called the profile assessment, you will face the Sova Assessment and the HireVue games .

The Sova Assessment is a more traditional assessment known for its difficulty, blending personality and cognitive questions without time limits. The HireVue Games assessment - although sounds like a fun alternative to old-school reasoning tests, they are just as much of a challenge, if not an even bigger one . Behind these innocently-looking games, you are tested on several traits and skills, which may not always be easily identifiable. To make it worse — even if you understand the specific abilities being assessed, discovering the correct results pattern, as required by the recruiters, is a struggle.

Let's get to know them better:

Sova Assessment

Sova tests consist of a blend of logical, verbal, and numerical assessments, along with a situational judgment test (SJT) evaluating decision-making in work-related scenarios.

Widely adopted in the corporate sector, including renowned firms like Bain & Co consulting group, the Sova assessment aids in determining candidate suitability for specific roles.

With targeted questions designed to glean comprehensive insights while minimizing volume, the assessment streamlines the evaluation process. Its efficiency allows employers to swiftly acquaint themselves with prospective hires.

Moving on to the HireVue Games.

The HireVue Games

The 11  HireVue games  assess various personality traits, problem-solving skills, and cognitive skills, such as working memory and performance under pressure .

Excelling at each of these games requires familiarity and strategic planning of the answers that will make you fit Unilever's requirements. Reaching such a level can only be achieved with a correct practice methodology.

While the exact games that Unilever will include in your assessment depend on the role you apply for, it is wise to prepare for them all.

Secure your spot in the Unilever Future Leaders Programme by acing all Sova assessments and HireVue games! Our PrepPacks will offer you the closest practice experience to the real thing.

Unilever Digital Interview

Following the Unilever Profile assessment, you will have to go through a pre-recorded video interview . The digital interview will include 3 questions and the Unilever digital interview case study , which presents scenarios you will face as part of the Future Leaders Program. The questions will be related to the field of business you applied for. As the questions are pre-recorded, you will have a set time for preparing for each question and then a set time for recording a response.

The case study exercise focuses on business issues relevant to the role you hope to have at Unilever. You do not need to have in-depth business experience for this exercise, the recruiters are looking for evidence of skills such as your ability to think logically and laterally. In this exercise, you are given a package of information about a business situation, e.g. the possible launch of a new product, to read through and understand. 

Unilever Virtual Discovery Centre

The Unilever assessment centre is the final part of the recruitment process for applicants to the Unilever Future Leaders Program and internships. It lasts for a whole day and is an opportunity to meet the other applicants, some current graduates, and learn more about Unilever.

There are usually 6 to 8 applicants at each assessment centre, and you will be put through a range of exercises, each focusing on a different skill. Throughout the day, you are assessed against the Unilever Standards of Leadership, so don’t forget to review them again before you set off. 

The exact assessments you will get can vary from scheme to scheme or job to job, but the basic assessments you can expect at a Unilever assessment day are detailed below:

Unilever Presentation

You are given a new exercise and 30 to 40 minutes to prepare a presentation to deliver to a panel of interviewers. You must prepare a 10-minute presentation as well as know what you are talking about well enough to answer 10 minutes of questions in your presentation.

The assessors are marking you not just on your content but also on how well you can communicate your points verbally and how well you understand what you are talking about. Giving a presentation can be a nerve-wracking experience. Build up your confidence ahead of time by memorising a strategy for creating and delivering a great presentation .

Unilever Group Exercise

Each assessment day contains a group exercise. These can take the form of discussions or tasks to be completed as a team. Example group exercises include tasks when you are given information about a business situation, a launch of a new product, or a business looking to reduce costs and maintain quality, and a task to discuss strategies for dealing with it or asked to create a list of priorities for action.

Throughout the exercise, a team of assessors will be watching for your contributions. You are expected to speak up and get your point across without dominating the group. Remember that Unilever places great emphasis on “leadership,” and think about what that means in a group setting. Read up on group exercises and prepare your strategy with our group exercises pages .

Unilever Interview

The final assessment at the Unilever assessment centre, as well as in many other Unilever recruitment processes, is the competency-based interview. In this interview, you are asked questions about your skills and how they relate to the Unilever Standards of Leadership.

In the interview, you should give examples from your previous experience to back up your answers, demonstrating your skills. Prepare these examples ahead of the assessment centre, as well as research Unilever and the market further. You should also prepare some questions to ask the interviewers. Once you have pulled together all of your research, the final stage is to rehearse delivering your answers. The best way to test yourself and keep fresh is to have a mock interview to simulate the real thing. 

Unilever Interview Questions

Below are some questions asked at Unilever interviews in the past. These questions are here to give you an idea of the type of information you need to gather and learn ahead of the interview. Think about how you would answer these questions ahead of your interview.

  • What is your favourite Unilever product, and why?
  • What are Unilever’s main competitive advantages over its biggest rivals?
  • Explain why you would be a good manager.
  • Which brand’s marketing strategy do you particularly like, and why?
  • What are the recent trends affecting FMCG companies?
  • What would you do in your first six weeks in the role?

Ace the UFLP Unilever Recruitment Process

Once you have completed the Unilever assessment centre, you have completed the entire recruitment process for UFLP Unilever. All you need now is to wait for a response in the next day or so. Getting this job is a testament to all the preparation you have put in up until that point in the process. As we went through the different stages — starting with the Sova and HireVue games, following the dos and don'ts of pre-recorded interviews and case studies  and ending with the different activities of Unilever assessment day — we hope you have a grasp of what is ahead of you.

What is Unilever Future Leaders Program?

The Unilever Future Leaders Program is your opportunity to grow professionally in one of the world's top corporations. The program can offer wide experience in a variety of roles within your business field of interest.

What is the Unilever Future Leaders Program Digital Interview?

The Digital Interview is a pre-recorded interview, including 3 questions and a case study, presenting scenarios you will face as part of the Program. As the questions are pre-recorded, you will have a set time for preparing for each question and then a set time for recording a response.

Since 1992, JobTestPrep has stood for true-to-original online test and assessment centre preparation. Our decades of experience make us a leading international provider of test training. Over one million customers have already used our products to prepare professionally for their recruitment tests.

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Bersin By Deloitte Case Study

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Recruiting Millennials

Unilever goes digital to transform its graduate hiring program.

Unilever leadership estimates that within three years, 60% of their worldwide employees will be Millennials. In an effort to attract these recent college graduates, Unilever partnered with HireVue to transform recruitment efforts using digitally recorded interviews and science-based assessment tests and data analysis.

This Bersin by Deloitte Case Study:

  • Explains the challenges facing Unilever in recruiting Millennials
  • Describes the company’s legacy graduate recruiting process
  • Reveals how the company digitally transformed the way it hires recent graduates
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Management team, digital leadership: an interview with rahul welde, unilever.

Rahul-Welde1

Rahul Welde – executive vice president, Digital Transformation – leads global digital initiatives at Unilever. A veteran of the company, he joined in 1991, and has worked across a range of roles in the global organization. A well-known face in the industry, Rahul plays an active role in industry bodies and was chairman emeritus for the Mobile MarketingAssociation Asia and the regional vice president for the World Federation of Advertisers (WFA).

The Capgemini Research Institute spoke with Rahul to understand more about Unilever’s digital transformation.

Unilever’s digital transformation – the journey so far

Can you tell us how you are steering unilever’s digital transformation journey.

Unilever has the unique privilege of being a company that touches over 2.5 billion people every day. This strong physical presence is powered by many brands that are global market leaders. The landscape is changing dramatically with digital technology. We are thus transforming our brands to win in this digital ecosystem – we want to reimagine and revitalize our brands, both from a communications and commerce standpoint – and drive this transformation through data at the core.

Which digital transformation initiatives are you most proud of?

There are quite a few initiatives we are proud of. Weare seeing the benefits of transformation across a number of business areas – in driving impact for our brands as well as efficiencies.

We have laid a strong foundation through our 5C framework – consumers at the center, with great content and connections, building communities, and powering commerce. This framework lies at the heart of our transformation. This is showing great impact across our presence in the digital ecosystem. Equally, we have stepped up from a technology and tools perspective. This drives simplification whilst bringing new tech into our plans. For example, the work we have been doing through media and our programmatic trading desk “ULTRA” or U Studios which is our content capability. We are also using a variety of tools to enhance the quality of our investments, embedding a test-and-learn approach, greater experimentation, and continuous-learning loops. We are going beyond communication and using these to fuel innovation across the business system. We now have data centers in many locations, enabling us to deploy modern tech and systems. All these initiatives form the backbone of the multi-faceted digital transformation of Unilever.

What surprised you the most in your journey so far and what did you learn from it?

One of the things that has grown faster than expected is e-commerce. People’s need for convenience – along with the friction-free nature of platforms – has led to a dramatic increase in consumers embracing e-commerce. It is very liberating for consumers to make their own choices, and where and when they want to shop. The second area which has taken off is in social influence. The impact of social influencers in shaping consumer interest has been much bigger than anyone imagined. The key learning is that we have to keep a sharp eye for the changes that are taking place and as we are a part of that fast-changing ecosystem, we need to respond rapidly.

So, are you a social-first organization?

Instead of thinking whether we are social first, or mobile first, we keep reminding ourselves that we must be “consumer first” – we should always be “people first.”

Engaging the end-consume

Is being “consumer first” a challenge for unilever, given the need to keep up to speed with fast-changing consumer needs and preferences how do you manage to keep pace.

We pride ourselves in staying close to local trends and having very customized approaches to all segments. We have a very diverse portfolio, both in terms of geography as well as product categories. That requires us to stay very close to our consumers and thus all our thinking and frameworks have a consumer-first approach. As an example, “Putting People First” is central to our Crafting Brands for Life approach. Another example is that the consumers are at the center of our 5C framework. We always think of people and consumers at the center. This also enables us to keep pace with changing demands and trends. Technology is changing things fast and it is here that we are leveraging our global scale, expertise, and approaches. We always remember one underlying principle – we sell everyday products that consumers value and use regularly. With that perspective, we have to ensure that we are at the sharp edge of great execution, every day and everywhere.

How are you leveraging new technologies to transform your relationship with the end consumer?

A large part of the business is still conducted in retail stores, while e-commerce is the fastest growing channel. The influence or how we engage consumers is increasingly online. We must win in an omnichannel world leading across conventional as well as new channels – both for communication and for commerce. We have evolved our marketing significantly and continue to do even more now. We have invested in large digital platforms and capabilities, and are leveraging data, optimizing our content and connections using tech and tools, and effectively engaging with consumers more directly through a data-driven approach.

There is a new crop of consumer goods companies that directly reach consumers on digital platforms. Do you believe this will be a new form of competition for large, traditional companies like Unilever?

There is no doubt that the internet allows a democratization of services or products. Thus, a large number of companies have now found it easier to enter the market. At the end of the day, what will matter is how close we are to consumers and how we fulfill and service their needs. Many brands are now also evaluated on their purpose – how they live and what values they represent. For instance, how sustainably do we source raw materials? How do we ensure fair work practices not just for our employees, but also those of our partners? How are we minimizing the impact on climate, and so on? At Unilever, our Sustainable Living Plan and purposeful brands are at the heart of everything we do. These are some aspects which differentiate our brands and our company. It is not just about directly reaching consumers – it is the totality of your proposition, what you have to offer, and what you stand for.

How important are the values of a company or its brands for today’s consumers and future consumers?

Extremely important! Over half of consumers already buy or want to buy sustainably. We have the unique privilege of having great brands that are not only super-efficient and have great propositions but are also led by purpose and our sustainable living plan. Causes that are good for every one of us are at the heart of many of our brands. And consumers want to be a part of this themselves. So, every time they use one of our products, they are really helping to do good. Take, for instance, our brand Dove – which addresses social change through real beauty. For over a decade, Dove has been working to make beauty a source of confidence and addressing issues of self-esteem. Or Domestos – which is improving access to toilets. Or our new brand, Love Beauty and Planet, brought to market last year, is made with natural ingredients and using bottles made from 100% recycled materials as well as being recyclable after use. People love products that stand for and believe in a purpose. We have over 25 sustainable- living brands and they consistently outperform the average.

Taking the employees along

How have your employees responded to digital transformation how readily did they embrace the change.

Digital is touching everyone, including employees who experience the dramatic changes in their daily lives. It is easy therefore to understand the change. A cultural transformation underpins digital transformation. It is also about skills – we have been driving a large-scale skills transformation program across our organization. In Marketing alone, thousands of our employees are constantly upgrading their skills, while other functions – such as finance, supply chain, procurement, HR – are reskilling thousands more. These initiatives are driving empowerment, greater agility, greater collaboration, and greater experimentation.

How involved is Unilever’s leadership in these reskilling programs?

Leaders have to very much be a part of the culture transformation – in fact, at the center of it. Similarly, when it comes to digital we are enabling our leaders with new skills and deeper understanding of technology. For example, our leaders are enrolled in a reverse-mentoring program, where some of our younger digital-native employees act as mentors to these very senior leaders. And it is very exciting for both these groups. For senior leaders, it demystifies technology and improves their knowledge base. More importantly, it also creates a cultural intervention. It sows the seeds of a culture that is much more accessible, open to experimenting with fresh ideas, and willing to learn. It is also a way for leadership to signal to the entire organization how serious they are about are making the change.

Many companies fail to create exciting learning or reskilling programs for their employees. How did you tackle this issue?

We believe learning must be in a self-motivated environment to be most effective. We think of our employees as we would think of consumers – internal customers but the same principles. We, therefore, aim to create a similar wow effect with learning and culture change as we do with our brands for consumers. Thus, our programs and initiatives internally are also marketed in that fashion to the employee. As a simple example, we would use Instagram or social-style posts rather than just emails, we craft newsletters that are exciting, we track open rates but also customize to various internal segments. Great learning programs have two things that make them exciting and successful – great content presented in compelling manner. The design must engage, must prompt employees to participate, and then must deliver against expectations. Most important is to build a learning culture – we continuously strive for that. There can never be enough learning.

Sustaining the momentum

In your digital transformation journey, to what extent do you involve partners as opposed to working on your own.

Partners are critical part of the transformation journey. They bring some great capabilities, new knowledge and approaches, and enable a level of external perspective that we cannot get on our own. For me, personally, I spend a lot of time with our partners and agencies.

There is always the question of working with partners compared to doing things in-house. Both approaches have their pros and cons. However, a few strategic and operational filters help us make a decision. Technology expertise is one area where it makes a lot of sense for us to leverage partnerships to accelerate our progress. For instance, voice assistants are a ripe space for experimentation, and a lot of companies are building expertise in them. We are better off accelerating our progress by partnering with them than trying to do it in-house. For instance, start-ups are creating new solutions and services. We have been aggressively engaging with start-ups through our Unilever Foundry, trying to craft new business models, and so on. We have hundreds of projects. On the whole, partnerships will continue to be very important. I would argue even more important than before – particularly when it comes to innovation and technology.

What would be your recommendations to large organizations like yours as they look to maintain momentum in their digital transformation journeys?

I like to think of it as a simple 2-S framework– speed and stamina. For a successful digital transformation, stamina is just as important as speed because as you go along, hurdles invariably emerge. In the face of these hurdles, organizations must be steadfast and commit to a marathon rather than a sprint. It’s easy to get off the mark and go at top speed initially. However, the real challenge is whether the organization, people, and leadership can keep up in terms of stamina and thus keep the momentum.

I believe that around every single aspect of transformation, you have to put on an opportunity lens, not just the barriers or challenges lens. That makes the transformation far more energizing, powerful, and movement oriented. The approach that serves any transformation well – a lot of great progress behind that gives confidence and a lot of change ahead that provides all the excitement.

unilever digital interview case study

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unilever digital interview case study

Reimagining the employee experience

Understanding the challenges.

Unilever asked us for a vision for its employees globally – a world-class experience which would be dynamic and personalized.

Unilever saw an opportunity to simplify the way employees found information through its many processes, systems and content resources. They realized that such a change would also free up support agents’ time to focus on higher value human interactions.

To understand how the employees felt, we asked them directly. We conducted a qualitative study of one-to-one interviews with employees of all levels, across different markets.

unilever digital interview case study

Co-designing the vision

Using this valuable insight, Accenture worked collaboratively with Unilever to co-design their vision, including a Rumble™ that generated ideas to explore and develop. Our long-standing relationship with Unilever brought a deep understanding of their business, which, coupled with our service design approach, enabled the co-creation of a groundbreaking, real vision built on what mattered most to Unilever’s employees.

Unilever had articulated three core pillars that would inspire their new employee experience: human experiences, simple interactions, meaningful impact.

The “Employee Universe” was created to enable the vision, which comprised a matrix of interconnected components, fronted by a chatbot named Una. We created Una’s personality, and designed her human-like conversation to reinforce Unilever’s brand and values. Una becomes a personal assistant, guiding the employee to what they need in that moment. Her conversations were contextually relevant, and continuously improved through a built-in learning loop.

unilever digital interview case study

Test, learn and iterate

We ran a “Living Lab”, whereby we would rapidly test, assess and fine-tune throughout to ensure we maximized Una’s impact. We delivered a Proof of Value to demonstrate how new hires would feel about using AI chatbot technology to answer day-to-day queries and test and iterate the underpinning technology.

Employees who tested the pilot enjoyed their initial experience of using Una, giving her a rating of 4.6/5, and 85% employee satisfaction. Our vision and chatbot, plus Living Lab, became the foundation for a broader program of transforming the employee experience at Unilever.

MORE CASE STUDIES

Marriott international.

Travel innovation

unilever digital interview case study

First-class ticket to tomorrow

unilever digital interview case study

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Revolutionizing endoscopy

unilever digital interview case study

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Unilever Assessments, Game Assessments, Digital Interview. The 2024 Full Practice Guide

Reading time: 24 minutes

Are you planning to apply for Unilever internships or pursue a career with Unilever around the globe including the US and UK? Look no further – this all-inclusive guide will help you get your dream job.

Check here for Free and Premium aptitude assessment tests and video interviews to practise and prepare for Unilever recruitment .

Not sure if you should practise to prepare for the Unilever assessments? According to research, 60-80% of candidates are rejected based on their aptitude test results. It is proven that practice increases your chances of getting hired.

A recent study (Bradley et al, 2019) found that candidates who do not practise assessments, tend to fail at the first hurdle of psychometric assessments (54%-84%). This study looked at the Top 100 global employers.

IN A NUTSHELL

How to best prepare for Unilever employment assessments to get hired?

  • Complete your Unilever Online Application
  • Fill in your Unilever application using your CV/Resume. You can also use your LinkedIn profile to fill in your details.
  • Ensure to customise your application with Unilever’s core values , vision statement and goals.
  • Use their keywords from the job post in your resume and answers in your application
  • Prepare for Unilever Assessment Tests

Unilever selects candidates based on a range of psychometric tests. These Unilever employment assessment tests include:

  • Game-based Assessments
  • Numerical Reasoning Tests
  • Situational Judgment Test
  • Record Mock Video Interviews of Yourself

Record and practice using mock interviews before your Unilever HireVue interview . A consistent practice will help boost your confidence and help practise framing answers to potential questions based on your job role. 

Ensure your answers flow smoothly, connect with the interviewer and help showcase your full potential. Ace your preparation with business case-study preparation.

For your Unilever interview practice use the GF video interview platform equipped with predefined competency and industry-based questions, emulating a Unilever HireVue interview experience.
  • Unilever Discovery Day

The Unilever Virtual Discovery Centre is the last stage of the Unilever recruitment process . Here, your potential on-the-job competency will be put to the test using the following exercises:

  • Unilever Written Exercises
  • In-Tray Exercise
  • Group Exercises
  • Presentation Exercise
  • Final Interview

The Unilever final interview will be the last step to your dream job role. The line manager or a senior manager will video interview you one-on-one. Practise strength-based and competency-based questions to boost your chances of getting hired at Unilever.

In your answers, showcase your:

  • Thorough understanding of the job role
  • Passion for work
  • Critical and analytical skills
  • Business acumen 
  • Decision-making skills
  • Problem-solving abilities

Continue reading to find answers to the following questions:

  • What are Unilever core competencies?
  • What is Unilever Portrait Assessment?
  • How to prepare for Unilever online assessments?
  • What types of questions come in the Unilever video interview?
  • What is Unilever Virtual Discovery Centre?
  • What is Unilever Industrial Placement Program?

Start practising for Unilever online assessments now with our expert-crafted assessment tests. All you need is just a click on any of the tests below!

Get Go Premium and practice for these assessments with GF!

But first, before we dive into the Unilever assessments , let’s walk you through what’s coming up in this guide:

Who is Unilever?

Unilever online application.

  • Unilever Game-based Assessments

Unilever Cognitive Assessments

Unilever hirevue interview, unilever virtual discovery centre, unilever early careers, unilever assessments: faqs.

So, with that, let’s dive right in!

Unilever is a multinational consumer goods company, with its headquarters in London, England. It has over 400 brands in over 190 countries with some of the famous ones being Ben & Jerry’s, Dove, Wall’s, Knorr, Sunsilk, Lifebuoy and Lux.

Unilever Application Top tip : Getting yourself familiar with Unilever’s brands, products and competitors will showcase your brand and market awareness to stand out at Unilever.

Which Roles Does Unilever Hire For?

There are five major business areas under Unilever that you can apply to, each with well-known brands:

While the Unilever recruitment process for these brands may differ slightly based on location and the business area, each process is based on Unilever’s core values and mission.

To get ahead in your application and upcoming Unilever interview rounds, you’ll need to know these.

Unilever Core Values

What are the Unilever values? 

  • Integrity : Build a reputation and serve as a guide to do things the right way. 
  • Positive impact : Help build a positive impact through operations, voluntary contributions and relationships.
  • Commitment : Serve to stay committed to working towards our longer-term goal of developing a sustainable business.
  • Respect : Serve as a guide to treat people with honesty, fairness and dignity. 
  • Responsibility : Taking care of the customers and employees of Unilever.
  • Pioneering : A passion for winning and creating a better future.

What is Unilever’s vision and mission?

Check out even more research tips you can use to prepare for your Unilever hiring process and stand out from the competition.

Top 5 Tips to Research Unilever

  • Stay tuned to Unilever’s social media : Research the company’s services culture with the official Unilever websites, social media pages and online reviews.
  • Know the brands in and out: A thorough research into Unilever’s brands and the values they stand for will help you stand out in Unilever’s video interview stage.  
  • Read articles about Unilever: Discover the recent developments in the organisation and the challenges they may be facing. This will help demonstrate the further awareness they are looking for at the interview stage.
  • Don’t forget to customise the resume/CV: Your Unilever application should have the CV/Resume customised for Unilever. Ensure it aligns with the Unilever competencies, goals, and values of Unilever.
  • Know the job description: Your keywords in the job description should form the heart of your skills. Ensure your resume caters to them. 
Unilever Research tip: Gain key insights into what Unilever has been up to by checking out the LinkedIn profiles of the current leader Hein Schumacher.

Want even more Unilever research tips and tricks from our team? Check out this short video below:

unilever digital interview case study

Now that we know more about Unilever, let’s jump right into the Unilever assessment process, starting with the online application.

Back to Contents

The Unilever online application form is the first step of the Unilever recruitment process .

The Unilever application form has four sections:

  • My Information
  • My Experience
  • Application questions
  • Voluntary Disclosures

Unilever application form

Looking for more CV tips to outshine in your Unilever recruitment process? Here are 6 top tips to prepare a shortlist-worthy CV:

6 Top Tips to Prepare your Unilever CV/ Resume

  • Use a resume format that is easy to read : It’s increasingly known that recruiters spend an average of just 6 seconds looking at a CV. Make it count!
  • Avoid including your picture and personal details not relevant to the role, such as your marital status and religion.
  • Double-check your CV: Ensure there are no spelling mistakes or errors on your resume, and use a professional email to show professionalism.
  • Be specific: Include specific information about your achievements, work experience., etc. with measurable results.
  • Refer to particular experiences and skills that match the Unilever competencies : teamwork, respect, integrity, commitment., etc
  • Adhere to the 1-page limit: Only include the most relevant information. Don’t extend your CV beyond 1 to 1.5 pages. 

What happens when your application gets accepted? You are invited to take some game-based or cognitive assessments, the second round of the Unilever recruitment process. Let’s discuss these below.

Unilever Profile Assessments

Unilever Profile Assessment is the second step of the Unilever graduate jobs recruitment process. These may include game-based assessments or cognitive assessments, which may require around 20 minutes to complete.

Discover more about these Unilever tests below:

  • Unilever Game Assessments

Unilever Game-Based Assessments

What is Unilever Game-based assessment?

The Unilever game-based assessment tests you using 3-5 digital behaviour-based games. Offered by either Pymetrics or HireVue depending on the location, they aim to assess the cognitive, emotional and social traits of your personality. 

What are these assessments and how can I prepare? We’ve got you covered with our own practice game-based assessments designed by our expert team!

What does Unilever Game-based assessment include?

Discover more about the Unilever Balloons game assessment provided by Pymetrics with our short video below:

unilever digital interview case study

Start your Unilever preparation journey with GF. We provide practice game-based assessments similar to Unilever profile game based assessments to help you get familiar with the most common styles of assessments.

How to pass the Unilever game based assessment?

  • Be well rested : It’s important to get good rest the night before and eat well before any assessment. Game-based tests are no exception!
  • Check your environment : These games are fast-paced and short, so require plenty of attention and focus. Stay focused by taking these in a place where you won’t be distracted.
  • Use the best device for you : While these assessments are mobile-friendly, you may be able to respond faster and more accurately using a mouse .

Now, let’s discuss the Unilever cognitive assessments and what these include.

What is Unilever cognitive assessment?

The Unilever cognitive assessment or Unilever aptitude tests are a set of assessments that are used to test candidates for hiring. They form the second round of hiring after you get shortlisted on the Unilever first round of the application process. 

What does Unilever Cognitive assessment include?

Depending on the location and job role, the Unilever cognitive test may include:

  • Situational Judgement Tests
Important to know: Based on your location and job role, you may also be required to give the following Unilever assessments: logical reasoning tests , verbal reasoning tests and error-checking tests.

Let’s dive into each of these assessments, starting with the numerical reasoning tests. 

Unilever Numerical Reasoning Test

What is the Unilever numerical reasoning test?

The Unilever numerical reasoning assessments aim to assess your ability to work with numerical data. It includes working with graphs, and statistical data and performing basic arithmetic calculations. 

What does the Unilever numerical reasoning test measure?

Unilever Numericals tests , generally provided by Cappfinity , aim to assess your ability to work through standard mathematical concepts. It includes questions like ratios, charts, percentages, relatively simple calculations, data comparisons and data interpretations.

What is the time limit of the Unilever numerical reasoning test?

Unilever numerical tests are generally untimed assessments. However, the total time taken to attempt the test is recorded. Thus, a carefully planned approach to Unilever numerical tests is necessary.

Good to know: You will be required to undertake a numerical test if you are applying to the Unilever placement program in Finance. Discover more about the Unilever placement programs here .

What makes a typical numerical reasoning test difficult is not the knowledge tested, but how you reason with the information presented under time pressure given the time limit. While Unilever’s test may not be timed, you may still feel the pressure!

Have a go and test your numerical reasoning skills with our FREE numerical reasoning questions or with this Unilever-style numerical reasoning question below:

Unilever-Style Numerical Reasoning Test Example

Unilever numerical reasoning test example

Feel you cracked the correct answer? Head to the bottom of this article to find out!

Want some expert tips to level up your game in Unilever numerical assessments? Here are our top 5 tips to help you ace your way to Unilever.

Top 5 Tips to Ace the Unilever Numerical Reasoning Test

  • Revise the basics: These numerical reasoning tests demand a clear understanding of concepts like fractions, percentages, interest calculations., etc
  • Practice: Practising consistently using timed numerical reasoning tests to help you understand the type of questions that are likely to come up in Unilever numerical reasoning tests.
  • Implement feedback: Check the worked solutions to gain a thorough understanding of how to approach the different types of questions used in Unilever numerical tests.
  • Balance speed with accuracy: Ace your Unilever assessment test by balancing speed and accuracy through your practice to answer correctly in a minimum of the time possible.
  • Focus on one question at a time: Approach one question at a time, understand it and then move on to the next question. If unsure, skip it and come back to it later.

For more such tips on how to pass your Unilever numerical test, check out our quick video below:

unilever digital interview case study

For more Unilever-style numerical test practice , check out our numerical reasoning tests with answers, worked solutions, and professional score reports with personalised tips to improvise based on your performance. 

Unilever Situational Judgement Test

What is the Unilever Situational Judgement test?

The Unilever situational judgement test is an interactive psychometric test that assesses how you would behave in workplace scenarios. It is the second step in the Unilever recruitment and selection process for Unilever business apprenticeships.

How does the Unilever situational judgement test work?

Unilever situational judgement test tests you with different workplace problems. These may include workplace conflicts, sales scenarios, and team meetings. It aims to evaluate you of the following skills:

  • Negotiation and conflict management
  • Critical reasoning skills
  • Analytical skills

Check out our Unilever-style situational judgement test example question below for a sneak peek into how your Unilever assessment test may look like: 

Unilever Situational Judgement Test Question Example

Unilever situational judgement test example

Ready to speed up your situation judgement skills for Unilever? Here are our top 5 tips to help you ace your Unilever situational judgement tests.

5 Tips to Ace Unilever Situational Judgement Tests

  • Consider the strengths required : Research the role through the job description and think about which option shows the required soft skills for the job.
  • Match on the desired competencies : Focus on what makes a particular behaviour better than another for the same competency. These behaviours are often called behavioural indicators.
  • Research the culture : Try to take the perspective of the existing employees on the scenarios prevalent in the workplace.
  • Practice: Practice enough with a timer as though usually untimed, most companies prefer to record the total time taken.
  • Ask the experts : See how experienced professionals would approach a given situation and challenge their thinking to develop your own understanding.

Want to know how to NOT pass your Unilever situational judgement test? Check out this quick video below:

unilever digital interview case study

We at GF provide practice situational judgement tests so you can take your preparation for your Unilever test to the next level! 

The next stage in the Unilever recruitment process after the Unilever online assessments is the Unilever digital interview. Keep reading to discover more about what to expect.

What is the Unilever Digital Interview?

Your Unilever digital interview or video interview , is the second-last stage in the Unilever recruitment and selection process. It tests you on a total of four pre-recorded questions within a fixed time limit to prepare and record your answers.

How long is the Unilever Digital Interview?

In the Unilever HireVue digital interview , you will have 1-2 minutes to prepare and 3 minutes to record answers for the first three questions. For the last business case study question, you have 10 minutes for preparation and 5 minutes for recording.

What types of questions does the Unilever HireVue interview include?

The Unilever HireVue interview questions can depend on the role and are either strength-based , motivational or competency-based questions or even a combination of all three types. They aim to assess your overall personality and problem-solving ability.

Find out more about the different types of interview questions used in our super useful article here .

Looking for the best way to prepare for your Unilever Hirevue interview ? Want the step-by-step way to answer your way through your Unilever internship interview questions? Check out our bonus section below:

EXAMPLE UNILEVER INTERVIEW QUESTIONS AND ANSWERS

Competency-based Question: When was the last time you managed a team?

Tip to Answer : Structure your answer to this question using the STAR+R format. Think of a key experience where you led a team. Focus on what you had to do as part of the team and the positive results from your own actions.

Example Answer:

  • Situation : In my third year of graduation, I worked as an event manager where I led a team of 8 people. 
  • Task : We were assigned to organise the new MOOC centre’s inauguration at our college. 
  • Action : After rigorous brainstorming sessions and thorough discussions, the duties were assigned to each of the group members and everything was planned with contingencies in place leading up to the event. I ensured everyone got the chance to give their suggestions while planning for the event, and kept track of progress throughout the planning and development stages. 
  • Result : The event was successfully held and was a great success as our team’s coordination and dedication helped the event go smoothly. 
  • Reflection : Looking back, our effective planning skills to delegate tasks across the team were essential to ensure the event went smoothly. Using a strategy of open communication allowed me to monitor progress, make slight adjustments and assist where needed.
Strength-Based Question : What are your Strengths and Weaknesses?

Tip to Answer : Avoid using vague weaknesses such as pleasing people, difficulty in saying no, etc. Use a real weakness and your steps on improving on it.

Example Answer:  My strength is working well in a team, where I collaborate with the members to brainstorm effective ideas. I prioritise group goals over personal goals and am an active listener. Though I may struggle with time management, I strive to improvise on it through thorough planning and undertaking an ongoing time-management course.

Motivational-Type Question : Where do you see yourself in 5 years?

Tip to Answer : Consider how your ambition will help the company prosper. Showcase your long-term goals associated with the role in Unilever and how you aim to upskill yourself for it.

Example Answer : In the five years, I see myself as a responsible part of the company who is strongly committed to its successful growth. I aspire to become an experienced professional who aims to continue upskilling myself in the latest skills associated with my role. 

Want to know tips on how to answer the above question? Check out our this short video below:

unilever digital interview case study

Check out the GF Question Identifier Tool (QIT) to discover even more potential interview questions you may be asked in your Unilever interview and take your interview practice to the next level.

Want to know how to level up your game in your Unilever video interview ? Check out our 11 top tips to best prepare for your Unilever HireVue Interview.

How to Prepare for Unilever Interviews?

  • Research the company: Gather all information you can about Unilever related to your field and role, such as the ongoing trends in the company, challenges faced, work culture, etc. 
  • Consider Unilever’s core values : Ensure you understand the values, mission, vision and culture beforehand and demonstrate these in the assessment exercises.
  • Read the job description : Before any interview, it’s important to double-check the job description to understand the skills they are looking for and the questions they will ask to assess these skills.
  • Practice, practice and practice: Use our GF video interview tool to get the fluency and confidence to face your interviewers fully prepared. Our interview tool comes with pre planned questions commonly used in FMCG roles such as at Unilever.
  • Take the interview where you won’t be disturbed : Ensure to take the Unilever HireVue interview i n a noise-free place so you can stay fully focused.
  • Be sure to be well-rested: A good night’s sleep beforehand is essential for keeping good focus and attention. Take the test at a time when your mind works best.
  • Use the recommended device : Read the instructions carefully to ensure you use the best equipment with a stable internet connection.
  • Show enthusiasm: Speak at a clear and consistent volume, but do not sound monotonous. Be excited to present yourself but don’t try to go overboard by faking your personality. 
  • Maintain positive body language: Ensure your body language exudes confidence! Positive body language keeps the nerves calm and you can think better, so double the advantage! 
  • Think for a moment and then answer : If unsure, take a moment to think about your answer before responding. This helps show you are listening and are putting thought into the question.
  • Be realistic in your answers : Use real-life examples which demonstrate when you have used your natural strengths or skills to achieve a goal or resolve a situation. 

Once you’ve aced your interviews, you will then be invited to the next and final stage of the assessment journey: Unilever Virtual Discovery Centre .

What is the Unilever Discovery Centre?

The Unilever virtual discovery centre is a type of assessment centre held online, where you will be assessed on-camera using a variety of online activities. These activities include:

Unilever Written Exercise

Unilever in-tray exercise, unilever group exercise.

  • Unilever Presentation Exercise

Unilever Final Interview

Good to know : You will be informed beforehand about the details of the assessment centre day, joining instructions and what to expect at the Unilever virtual assessment centre . Ensure to read these carefully! 

What skills does the Unilever Virtual Discovery Day assess? 

Let’s explore each activity one by one, starting with the written exercise, otherwise known as the Unilever Business Challenge .

What is the Unilever written exercise?

The Unilever written exercise or business challenge assesses your ability to problem-solve workplace scenarios. During this exercise, you will be provided with a business problem with relevant study materials and you will be required to assess the course of action to solve the case study.  For example, you may be required to develop a 1-page business proposal on a case study such as the Unilever 1 Million Euro Challenge.

How to Ace the Unilever Written Exercise?

  • Practice beforehand: Sharpen your analysis skills and develop a method by solving mock case studies ahead of your Unilever assessment centre.
  • Read the instructions at least twice: A proper understanding of the instructions can make or break the situation. Ensure that you know what you are required to do.
  • Practice time management : Allot time for different tasks so you have enough time for each activity before the deadline and don’t feel too rushed.
  • Use Clear Communication : clear writing is vital, as there is no guarantee of objectivity if the assessor spends too much time trying to understand what you have written.
  • Prioritise: Attempt those exercises first that seem more important for the clients involved in the case study, as this may fetch you more points.

What is the Unilever in-tray exercise?

The Unilever in-tray exercise assess your time management, prioritisation and communication skills. The activities may include email sorting, prioritising job-role-oriented tasks and scheduling meetings. Here, you will be assessed on your time management and organisation.

Get ahead for your Unilever E-tray or In-tray exercise with our practice In-tray exercises designed in-house by our team to help you develop your confidence levels and discover how you can go further with full example assessor marking guides .

What is the Unilever group exercise?

The Unilever group exercise assesses a candidate’s interpersonal skills, communication and ability to work in a team. You will be split into small groups of 4-6 candidates in project meetings and given a task. 

Want to take your Unilever group discussion preparation to the next level? Don’t miss out on this video for our top group exercise tips:

unilever digital interview case study

Once your group has developed the group exercise, your team may be required to give a presentation.

Unilever Presentation

What is the Unilever presentation stage?

The Unilever presentation aims to assess your communication skills, confidence and professional calibre to prepare a presentation in a specified time frame.

4 Top Tips to Ace the Unilever Presentation

  • Develop your communication and body language by practising mock presentations with your friends or family ahead of the discovery day.
  • Read the presentation brief again carefully so that you do not miss out on important data in the presentation!
  • Use graphs and charts along with appropriate flowcharts to stand out in showcasing your presentation skills.
  • Familiarise yourself with different deck platforms such as Google Slides and PowerPoint. 
Get ahead in your presentation exercise preparation with GF and discover real experience with how top employers such as Unilever assess candidates through presentation exercises and gain professional tips to improve your performance against competencies. 

You’re doing great. We’ve covered almost the whole Unilever recruitment process through this article guide. As you may have anticipated, we close with the Unilever final interviews.

What is the final Unilever virtual interview?

The Unilever final interview is the last step of your Unilever virtual assessment day and also of the Unilever internships in the UK. Here you will be evaluated by a line manager based on your skills and motivation, core strengths, ways of approaching tasks, and understanding of Unilever, its brands and services. 

The Unilever interviewers are looking for active candidates who stand out and show interest in knowing more about the job role, and ideal job expectations. A key way to stand out is to ask your own questions about the job.

Check out our quick video below for our top 5 questions you can ask in your Unilever interview:

unilever digital interview case study

Ace your next assessment centre with our 10 full sets of exercises including role play, presentations, group discussions and more in our Assessment Centre Prep pack .

So, as we reached the end of the process, a big thumbs up to your patience and dedication. Now, if you pass all the Unilever recruitment stages, you will be contacted by Unilever if selected and will be given an offer letter.

Congratulations!

Wait, before you go! Don’t miss out on some bonus information about Unilever’s current student career opportunities, especially for the students below!

Unilever Future Leaders Programme (UFLP)?

What is the Unilever Future Leaders Programme (UFLP)?

Unilever Future Leaders Programme (UFLP) is a three-year-long growth and development programme, dedicated to providing on-the-job training under a dedicated senior careers sponsor. It aims to equip you with practical exposure to business operations with theoretical knowledge in management and leadership. 

You will also work on fast-paced, short-term sustainability projects associated with 400+ brands, the key benefits of working for Unilever . 

Eligibility: To apply for this programme you will need a bachelor’s degree, however, this may vary depending on the job location. Check the job description carefully! 

Application Process

  • Online Application
  • Profile Assessment
  • Digital Interview
  • Virtual Discovery Centre

Unilever Placement Programs

Unilever placement program invites applications every year in early June. Unilever offers two types of placement programs:

  • Unilever Summer Placement Program (12 weeks)
  • Unilever Industrial Placement Program (12 months)

The business sectors available for these programs are the following:

Eligibility: The students finishing their penultimate year.

  • Numerical Reasoning Test (For Finance department)
Note: In the UK, Unilever internships are available for different departments in early February, March or September every year. The Unilever placement application process is on a rolling basis which means the applications close as soon as the seats get filled You will be required to give a virtual interview..

Unilever Business Apprenticeships

Unilever Business Apprenticeships are 18-month to 4-year-long programmes that will start in September. They are available under the following sectors:

Unilever Apprenticeship Eligibility Criteria

Depending on the level and the role, the requirements include:

  • A minimum of 5 GCSEs including Maths and English
  • A minimum of 3 A-Levels or equivalent with grades B or above in STEM subjects.
  • Situational Judgement Test

Unilever Leaders Internship Programme (ULIP)

The Unilever Leaders Internship Programme (ULIP) is a 6-month internship programme that strives to give the interns the experience of a real working environment and develop on-the-job skills. It is available in countries like Indonesia, Kenya, India, Singapore, Bangladesh., etc. 

Check the Unilever website of the respective location to check for the ULIP openings.

The ULIP internship is offered in the following five business areas:

  • Customer Development
  • Supply Chain
  • Human Resources

Eligibility

  • Fresh graduates or final-year students
  • Fluent in written and verbal English
  • Telephonic Interview
Good to know: the Unilever graduate scheme application process and eligibility may vary slightly depending on the location.

Discover more answers about your Unilever recruitment process with answers to these frequently asked questions! 

What types of questions are asked in Unilever interviews?

Unilever interview can comprise strength-based questions, motivational or competency-based or a combination of all of them to assess your overall personality and ability to deal with problems. Tackle competency-based questions using the STAR+R technique.

How much time does it take to hear back from Unilever?n

If your application stands out, you will hear from Unilever within 1-2 weeks for the second round of assessment, Unilever game assessments. While, after Unilever Discovery Centre, you may hear from them within a few days to 2 weeks.

What are Unilever values?

  • Integrity to do things the right way
  • Make a positive impact through its voluntary contributions and relationships.
  • Commitment to sustainability efforts
  • Respectful to all
  • Responsibility to care for customers and employees
  • Passionate to pioneer a successful business firm.

Describe how Unilever's digital recruitment works.

Unilever Digital Interview, an on-demand interview, is the second last stage of the selection process. Candidates have to prepare and record answers to four pre-recorded questions within a given time frame. This is followed by the Unilever Virtual Discovery Centre.

How do I prepare for Unilever Assessment tests?

  • Research the Unilever core values , mission and vision statement
  • Practice game assessments and cognitive assessments thoroughly
  • Use feedback reports to focus your practice
  • Ensure you are well-rested
  • Check your tech beforehand
  • Take the test in a well-lit and noise-free environment

How many interview rounds does Unilever have?

The Unilever digital interview , also called Unilever on-demand interview , is the second stage of hiring in most programs. Depending on the location and job role, you may also be required to take a virtual interview which can be either telephonic or video interview.

What does Unilever look for in the candidates?

Unilever prefers candidates who:

  • Are well aware of Unilever’s core values and align with them.
  • Can work in a team and communicate well.
  • Researched Unilever goals wells and sustainability efforts.
  • Are confident, open-minded and do not shy away from thinking out of the box.

When does the Unilever Future Leaders Programme application begin?

The Unilever Future Leaders Programme application opening time varies depending on the location. In the UK, you can apply in September once a year and it is conducted on a rolling basis. However, this may vary as in the Netherlands, where applications open twice a year.

What is the Unilever HireVue Portrait game-based assessment?

HireVue portrait game-based assessment is a gamified Unilever EQ assessment that forms the second stage of the UK Unilever hiring process. This other stage of the profile assessment aims to assess the social, cognitive and emotional aspects of your personality.

Practice and Register with GF to ace your Unilever test the first time

Do you want to pass your Unilever recruitment assessments, the first time? Sign up for tools offered by GF, the only aptitude practice test experts that provide tests to over 100 UK universities and their students, and also across Asia and continental Europe.

Go to GF now and select from the range of products we offer at no risk. We offer a comprehensive premium package with a full set of assessment tools for job candidates (numerical, logical, verbal reasoning, situational judgement tests, assessment centre exercises and more). Buy with peace of mind without commitment to a full 100% money-back guarantee if you do not pass your job tests.

Correct answers to example question:

Numerical Reasoning Test – C

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InterviewPrep

Top 25 Unilever Interview Questions & Answers

Get ready for your interview at Unilever with a list of common questions you may encounter and how to prepare for them effectively.

unilever digital interview case study

Unilever, a global powerhouse in the world of consumer goods, is known for its diverse range of products spanning from food and beverages to personal care and cleaning agents. With a presence in over 190 countries and a commitment to sustainability, Unilever boasts iconic brands such as Dove, Lipton, and Ben & Jerry’s under its umbrella. As a company that values innovation and social responsibility, it is no surprise that landing a job at Unilever is a highly sought-after achievement. In this article, we will explore some of the most common and intriguing interview questions that aspiring Unilever employees may encounter, giving you a glimpse into the company’s unique approach to recruitment and talent acquisition.

Unilever Hiring Process

The Unilever hiring process typically begins with an online application, followed by assessments and interviews. Candidates may be asked to complete psychometric tests, game-based assessments, and HireVue interviews to evaluate their skills and personality. The interview process often includes multiple rounds, with HR representatives, line managers, and department heads. Interviews may involve behavioral and technical questions, case studies, and presentations. The entire process can be time-consuming, but candidates generally report a positive and professional experience.

Common Unilever Interview Questions

1. how would you develop and execute marketing strategies to increase brand awareness and market share.

A company’s success is often determined by its ability to effectively market its products and services. As a potential hire, you’ll need to demonstrate that you have the strategic thinking, creativity, and analytical skills to develop and implement marketing campaigns that will boost brand recognition and increase market share. This question will allow the hiring team to assess your understanding of marketing principles, your ability to think strategically, and your capacity to execute plans effectively.

How to Answer:

Start by outlining your knowledge of key marketing strategies and their successful implementation in past roles. Highlight any innovative approaches you’ve used to increase brand visibility, such as social media campaigns or influencer partnerships. Discuss how you conducted market research to understand consumer needs and tailor strategies accordingly. Emphasize your data-driven approach for measuring success and making necessary adjustments. If you’re new to this, explain the steps you’d take to develop a robust strategy, demonstrating forward-thinking and openness to learning.

Example: To develop and execute marketing strategies to increase brand awareness and market share, I would first conduct a comprehensive market research to understand our target audience, their needs, preferences, and the competitive landscape. This will help in crafting a unique value proposition that resonates with them.

Next, I’d leverage multi-channel marketing efforts tailored for each segment of our audience. For instance, digital channels such as social media, email marketing, SEO, and content marketing can be effective for younger demographics, while traditional channels like TV or radio ads might work better for older demographics.

Lastly, it’s crucial to monitor performance metrics regularly to assess the effectiveness of our strategies, making necessary adjustments based on data-driven insights. A/B testing could also be used to identify which strategies are more successful. Ultimately, the goal is to create a strong brand presence and drive customer loyalty, leading to an increased market share.

2. Describe your approach to creating and managing budgets within a large organization.

Money—the lifeblood of any business—needs to be carefully managed to ensure the health and growth of the organization. Through this question, the hiring team wants to understand your financial acumen, your ability to plan and control budgets, and how you make strategic decisions based on financial constraints and opportunities. They’re also keen to know how you align these financial strategies with the overall objectives of a large-scale organization.

Start by highlighting your experience in crafting and overseeing budgets within sizable firms. Discuss the strategies you use to ensure accuracy, such as using specific software or collaborating with various departments for input. Don’t forget to mention any successes from this approach, like cost savings or efficiency improvements. If you’re new to large-scale budgeting, explain how your skills can translate into this context and discuss your plan to learn quickly.

Example: In creating and managing budgets within a large organization like Unilever, I believe in the importance of collaboration and transparency. Initially, I would work closely with different department heads to understand their specific needs and financial goals for the fiscal year. This collaborative approach ensures that each department’s unique needs are accounted for and integrated into the overall budget.

Once the budget is established, it’s crucial to monitor it regularly and adjust as necessary. Regular reporting on variances and trends can help identify potential issues early and allow for timely corrective actions. Also, maintaining open lines of communication across departments about budget performance fosters accountability and encourages everyone to take ownership of their part in meeting the organization’s financial objectives.

Finally, leveraging technology can greatly enhance budget management. Utilizing sophisticated financial software can streamline processes, provide real-time data, and offer valuable insights that aid decision-making. By combining these strategies, we can create a robust, flexible budgeting framework that supports Unilever’s strategic objectives while promoting fiscal responsibility throughout the organization.

3. Can you provide an example of a successful product launch you’ve managed, from conception to execution? What made it successful?

It’s vital for potential hires to demonstrate their understanding of the entire product launch process. The question is designed to assess your ability to manage complex projects, coordinate with different departments, and make decisions that lead to successful outcomes. Your response should also give insight into your understanding of what makes a product launch successful, whether it’s effective marketing, seamless logistics, or a deep understanding of the target market.

To answer this question, recount a time where you were integral to a product launch. Highlight your role in the process, and emphasize how you contributed to its success – perhaps through market research, strategic planning, or effective teamwork. Illustrate with specific data like sales figures or improved market share. Lastly, discuss what made it successful, such as innovation, meeting customer needs, or effective marketing strategies.

Example: One of the most successful product launches I’ve managed was for a new line of eco-friendly personal care products. After conducting market research and identifying a gap in our offerings, we developed this range to meet growing consumer demand for sustainable options. My role involved coordinating with multiple teams including R&D, marketing, sales, and supply chain.

The success of the launch can be attributed to a few key factors. First, thorough market research ensured that we were meeting an actual consumer need. Second, we prioritized clear and consistent communication between all teams involved, which helped us stay on track with timelines and deliverables. Finally, we implemented a comprehensive marketing strategy that included influencer partnerships, social media campaigns, and in-store promotions. This multi-channel approach not only raised awareness but also created excitement around the product launch. As a result, we exceeded our sales targets by 30% in the first quarter post-launch.

4. What steps do you take to ensure the accuracy and compliance of financial reports and analysis?

Accuracy and compliance in financial reports are not just good practice, they are legal requirements. Mistakes can lead to penalties, damaged reputation, and financial loss. Therefore, hiring managers need assurance that you have a meticulous attention to detail and a solid understanding of financial regulations. They want to know you can deliver precise, compliant financial reports that will help the company make informed decisions and maintain its integrity.

Start by highlighting your meticulous attention to detail and proficiency in accounting standards. Discuss how you incorporate regular checks, use reliable software tools, adhere strictly to company policies and regulations, and continuously update your knowledge of financial laws. Mention any specific strategies or procedures you’ve implemented to enhance accuracy and compliance in past roles.

Example: To ensure the accuracy and compliance of financial reports, I adhere to a systematic approach. Initially, I make sure that all data inputs are correct by cross-verifying them with source documents. Then, I use standardised templates and automated tools for report generation to minimise manual errors. I also perform regular audits and reconciliations to detect any discrepancies early on.

In terms of compliance, I keep myself updated with the latest financial regulations and standards like GAAP or IFRS. These guidelines form the basis of my reporting process. Additionally, I work closely with the internal audit team to understand their requirements and incorporate their feedback into my work. This helps in maintaining transparency and ensures our financial reports meet both internal and external regulatory standards.

A key part of ensuring accuracy is also having a thorough review process. For instance, before finalising any report, I always have it reviewed by another colleague for a fresh perspective. This often helps catch any potential oversights and improves the overall quality of the report.

5. How have you previously optimized supply chain processes to meet customer demands and reduce costs?

Companies are always on the lookout for individuals who can streamline their supply chain processes, making them more efficient and cost-effective. This question is a way for them to gauge your understanding of supply chain management and your ability to identify and implement improvements. Your answer will give them insight into your problem-solving skills and your ability to balance customer needs with the financial realities of running a business.

When answering this question, highlight your previous experiences where you’ve successfully optimized supply chain processes. Discuss specific strategies or methods you used, such as Lean Six Sigma principles, forecasting models, or vendor negotiation techniques. Be sure to quantify the impact of these optimizations on customer satisfaction and cost reduction – concrete numbers will help showcase your effectiveness. Finally, convey your ability to adapt these skills to any industry’s supply chain challenges.

Example: In my previous experience, I led a project to optimize the supply chain processes of a large consumer goods company. We started by conducting an in-depth analysis of our current operations and identified several areas where we could improve efficiency and reduce costs. One key area was our inventory management – we were holding too much stock which tied up capital and increased storage costs.

To address this, we implemented a Just-In-Time (JIT) inventory system that drastically reduced our inventory levels while still ensuring we could meet customer demand. This involved working closely with suppliers to ensure they could deliver supplies more frequently and at short notice. Additionally, we invested in advanced forecasting tools to better predict customer demand and avoid overproduction or stockouts.

This initiative resulted in significant cost savings due to lower inventory carrying costs and improved cash flow. Moreover, it also enhanced our ability to respond quickly to changes in customer demand, thereby improving service levels and customer satisfaction.

6. Tell us about a time when you had to troubleshoot and resolve a machinery issue that impacted production efficiency.

In industries where production lines are critical, machinery issues can result in significant productivity and financial losses. Employers want to know that you have the ability to react swiftly, troubleshoot effectively, and resolve technical issues that might disrupt operations. This demonstrates not only your technical skills, but also your problem-solving ability and your commitment to maintaining optimal production efficiency.

Think about situations where you’ve used problem-solving skills to address machinery or technical issues. Highlight your ability to diagnose the issue, your action steps, and how it improved efficiency. Discuss any collaboration with teams if applicable. Be sure to emphasize key outcomes like reduced downtime, cost savings, or increased productivity. If you lack direct experience, discuss a similar situation showing your troubleshooting skills and eagerness to learn.

Example: In my recent experience, we were facing a recurring issue with one of our key packaging machines. It was causing significant downtime and affecting our overall production efficiency. I initiated an in-depth troubleshooting process to identify the root cause. After analyzing the machine’s operational data and observing its performance, it became clear that the issue was due to inconsistent material feed rates.

To resolve this, I collaborated closely with the maintenance team and suggested modifications in the feeding mechanism. We also implemented regular preventive maintenance checks for early detection of any potential issues. This not only resolved the immediate problem but also improved the machine’s overall efficiency by 15%. The experience reinforced the importance of proactive problem-solving and cross-functional collaboration in maintaining smooth operations.

7. Describe your experience with packaging materials, design, and testing for consumer goods.

The question is crafted to test your technical understanding and experience in the field of consumer goods, specifically regarding packaging. Packaging plays a critical role in the consumer goods industry for both aesthetic and practical reasons. It ensures product safety, enhances shelf appeal, and is a key component of brand messaging. Your ability to design, test, and select appropriate materials for packaging can directly impact product success. This is why interviewers are interested in your experience and knowledge in this area.

When answering this question, focus on relevant experiences you’ve had with packaging materials and design. Discuss specific projects where you played a key role in selecting packaging materials or designing package layout, and how you ensured their functionality and appeal to consumers. Mention any experience you have testing different packaging types for durability and user-friendliness. Remember to highlight successful results of your work and what you learned during the process. If you lack direct experience, discuss related skills that would make you capable of quickly learning and succeeding in these tasks.

Example: In my previous experience, I’ve had the opportunity to work on a project that involved redesigning packaging for a consumer goods product. The goal was to create an eco-friendly design without compromising on the aesthetic appeal and functionality of the package. We started by researching sustainable materials and settled on using biodegradable plastic and recycled cardboard.

The design process was iterative, involving multiple brainstorming sessions, sketches, 3D renderings, and prototypes. It was crucial to ensure that the new design still provided excellent protection for the product while also being easy for consumers to open and recycle.

We conducted rigorous testing on the final prototype, including drop tests, crush tests, and shelf life studies to ensure it met all necessary standards. Additionally, we carried out focus groups with consumers to gather feedback on the design’s visual appeal and usability. The end result was a packaging solution that not only reduced environmental impact but also resonated well with our target audience. This project emphasized the importance of balancing sustainability, aesthetics, and practicality in packaging design for consumer goods.

8. How do you balance competing priorities and deadlines while maintaining high-quality work output?

The ability to juggle multiple tasks and still produce top-notch results is a key aspect of many roles. This question is designed to gauge your organizational skills, how you handle pressure, and your ability to prioritize. It’s not just about getting the job done, but also about doing it well, even when you’re stretched thin. It’s about understanding what’s important and what’s urgent, and making sure that quality doesn’t suffer amid the hustle and bustle of daily operations.

Highlight your organizational and time management skills. Discuss how you break down large tasks into manageable chunks, prioritize work based on deadlines and importance, and use productivity tools to keep track of progress. Share instances where you successfully managed multiple priorities while maintaining high-quality output. Don’t forget to emphasize your ability to stay calm under pressure.

Example: Balancing competing priorities and deadlines is a vital skill I’ve honed over time. To ensure high-quality work output, I use strategic planning and effective time management techniques. For instance, I start by understanding the scope of each task, its urgency, and importance to the overall business objective. This allows me to categorize tasks into quadrants based on Stephen Covey’s Time Management Matrix – urgent and important, not urgent but important, urgent but not important, and not urgent or important.

Once categorized, I focus on tasks that are both urgent and important first, then move onto those that are important but not urgent, ensuring critical items are never overlooked. However, maintaining quality is as crucial as meeting deadlines. Therefore, I incorporate regular review and refinement periods within my schedule for each task. This systematic approach ensures that even under pressure, the quality of work does not suffer. Additionally, if there are too many conflicting priorities, I believe in transparent communication with supervisors or team members to negotiate deadlines or redistribute workload, ensuring all tasks are accomplished effectively without compromise on quality.

9. Explain how you have built and maintained relationships with key customers or business partners to drive sales growth.

This question is a way for the hiring team to understand your approach to relationship-building in a sales context. It’s not just about making a sale – it’s about establishing and nurturing connections that can lead to consistent growth and repeat business. Your ability to maintain these relationships and leverage them for sales growth is a critical element of your potential success in the role.

In your response, emphasize on the strategies you’ve used to nurture key relationships. Share examples of how you’ve identified potential customers or partners and leveraged communication skills to build rapport with them. Highlight any instance where these relationships have led to significant sales growth. If you’re new, discuss steps like active listening, regular follow-ups, and personalized service to cultivate strong business relationships.

Example: In my experience, building and maintaining relationships with key customers or business partners is a combination of understanding their needs, delivering on promises, and providing exceptional service. For instance, I once managed an account for a major retailer who was considering switching to a competitor due to dissatisfaction with our product range. To address this, I initiated regular meetings to understand their concerns better and worked closely with the product team to develop solutions that met their specific requirements.

Over time, not only did we retain their business, but we also increased sales by 25% within a year. This example highlights that relationship management is more than just making sales; it’s about being a trusted advisor and partner to your clients. By consistently demonstrating commitment to their success, you can foster long-term partnerships that drive sustainable sales growth.

10. How do you initiate and lead cross-functional projects, ensuring clear communication and efficient execution?

Cross-functional projects are an integral part of most corporate environments, and they often require you to work with teams or individuals who have different goals, priorities, and work styles. Interviewers want to gauge your leadership skills, your ability to effectively communicate with different teams, and how well you can manage a project from inception to completion. They’re also interested in how you handle potential challenges or conflicts that may arise when working across departments.

Start by detailing a specific example where you successfully initiated and led a cross-functional project. Discuss your strategies for clear communication such as regular team meetings, updates or the use of project management tools. Emphasize how you ensured efficient execution by setting clear objectives, monitoring progress and adjusting plans when necessary. End with an instance of the positive outcome achieved due to your leadership.

Example: Initiating and leading cross-functional projects requires a strategic approach to ensure effective communication and efficient execution. For instance, at the outset of a project, I would establish clear objectives and deliverables so that everyone understands their roles and responsibilities. This involves creating a detailed project plan with timelines and milestones.

To maintain open lines of communication, I’d use collaboration tools like Slack or Microsoft Teams for regular updates and discussions. Additionally, I would organize weekly meetings where each team member can report on their progress and discuss any challenges they’re facing. To ensure efficient execution, I would monitor the project’s progress closely against our established timeline and make adjustments as necessary.

For example, in a recent project aimed at reducing packaging waste across our product line, we had representatives from manufacturing, supply chain, marketing, and sustainability teams. By setting clear objectives, maintaining open communication, and adjusting our strategies based on real-time feedback, we were able to achieve a 20% reduction in packaging waste within six months.

11. Describe a challenging situation where you had to analyze complex data to make informed decisions.

This question is designed to test your analytical skills and decision-making process. In today’s data-driven world, businesses across all sectors need employees who can sift through massive amounts of information, identify trends, patterns, and anomalies, and then use that data to make strategic decisions. Whether it’s improving operational efficiency, identifying new market opportunities, or solving intricate problems, your ability to use data effectively can significantly impact the success of a company.

Reflect on past experiences where you’ve been faced with large, complex sets of data. Discuss the strategies you used to break down this data into manageable parts for analysis. Highlight your analytical skills and how they helped in making informed decisions – whether it was using specific software tools or applying statistical methods. Show how your decision positively impacted your previous company. If you have no direct experience, outline the steps you would take in a similar situation, emphasizing logical thinking and detail-oriented approach.

Example: In a previous project, I was tasked with identifying key growth opportunities for a product line that had been stagnating. This involved analyzing several years’ worth of sales data across multiple markets and customer segments. The challenge lay in the sheer volume and complexity of the data, which included not only sales figures but also external market trends, competitor activity, and internal factors such as changes in marketing strategies or distribution channels.

To manage this task, I first broke down the data into manageable chunks, focusing on one variable at a time. I used advanced statistical techniques to identify patterns and correlations within the data. This process helped me understand how different factors were influencing sales performance over time.

Based on my analysis, I identified several underperforming markets where we had significant room for growth. I also found that certain customer segments were more responsive to specific types of marketing messages. These insights informed our strategy moving forward, leading to a 15% increase in sales over the next quarter. This experience underscored the importance of rigorous data analysis in guiding strategic decisions.

12. How have you contributed to sustainability initiatives within your previous roles?

The essence of this question lies in the company’s commitment to making sustainability a part of its DNA. They are keen on hiring individuals who share their vision for a greener and more sustainable future. Your ability to demonstrate that you have made tangible contributions to sustainability initiatives helps the employer recognize your alignment with their core values and mission.

Start by highlighting any direct involvement in sustainability projects or initiatives from your past roles. Detail the impact of these initiatives and your specific contributions. If you haven’t had a chance to contribute directly, discuss ways you’ve promoted sustainable practices within your role. Alternatively, talk about personal commitments to sustainability. Remember, honesty is key – don’t exaggerate your experiences but also don’t undersell your efforts.

Example: In my previous role, I led a project to reduce the company’s carbon footprint by optimizing our supply chain. We did this by sourcing more local suppliers and reducing transportation distances, which not only decreased our emissions but also supported local businesses. Additionally, we implemented a recycling program for packaging materials, turning waste into resources.

Furthermore, I was part of a team that developed an energy efficiency plan for our offices. This included switching to LED lighting, encouraging employees to turn off equipment when not in use, and installing motion sensors to manage lights automatically. Through these initiatives, we were able to cut down on our energy consumption significantly.

These experiences have given me a deep understanding of how sustainability can be integrated into business operations at multiple levels. It has taught me that while achieving sustainability goals requires investment, it can also lead to cost savings and improved brand image in the long run.

13. Explain your experience working with multiple stakeholders to gain alignment on strategic plans.

This question is designed to gauge your ability to navigate complex corporate structures and effectively communicate with various parties. It’s essential for a company’s success that its strategic plans align with the interests and expectations of all stakeholders. Your ability to negotiate, persuade, and build consensus among diverse groups is a key skill that can contribute to the achievement of company objectives.

Reflect on instances where you’ve managed a project with diverse stakeholders. Highlight your communication skills, and how you ensured everyone’s opinions were heard. Discuss your strategies for reconciling differing viewpoints to reach a consensus. If possible, share an example of a strategic plan that was successfully executed thanks to your stakeholder management skills.

Example: In my previous experience, I was tasked with leading a cross-functional team to develop and implement a new strategic plan for our product line. This involved multiple stakeholders including representatives from sales, marketing, finance, operations, and R&D. It was crucial to ensure everyone’s interests were represented while maintaining focus on the overall business objectives.

To gain alignment, I initiated regular meetings where each stakeholder could share their perspective and concerns. We used these discussions to identify common ground and potential roadblocks. Where disagreements arose, I facilitated solution-focused conversations, encouraging compromise and collaboration.

One significant challenge we faced was balancing short-term financial goals with long-term growth strategies. By demonstrating through data how investing in certain areas would yield higher returns in the future, I was able to convince our finance representative of the value of this approach. Ultimately, we delivered a strategic plan that not only met but exceeded our initial business objectives, showing the power of effective stakeholder management.

14. Share a time when you implemented process improvements that resulted in significant cost savings or increased efficiencies.

This question is a way for the hiring team to assess your problem-solving skills, initiative, and impact. As a potential employee, you should be able to identify inefficiencies and propose solutions that can save the company money or improve operations. By sharing a specific example from your past work experience, you can demonstrate your ability to take charge, innovate, and deliver results.

To answer this question effectively, recall a specific instance where your actions led to cost savings or improved efficiencies. You might have introduced a new software that increased productivity, streamlined a process, or eliminated unnecessary steps in a procedure. Be sure to quantify your accomplishments if possible – use percentages, time saved, or financial figures. Your aim is not only to show that you can identify and implement improvements, but that you understand the impact these changes can have on an organization’s bottom line.

Example: In my previous experience, I was part of a team responsible for managing the supply chain process. We noticed that there were inefficiencies in our inventory management system which led to overstocking and under-stocking issues. To address this, I proposed an implementation of a Just-In-Time (JIT) inventory system. This involved close coordination with suppliers, setting up real-time tracking systems, and training staff on the new approach. The transition took about six months but resulted in reducing holding costs by 30% and improved service levels due to fewer stockouts. Additionally, it increased overall efficiency as resources could be allocated more effectively based on accurate demand forecasts.

15. How do you handle conflict resolution among team members during project execution?

Conflict management is an essential skill in any job, but particularly when you’re working in a team-oriented environment. It’s not just about keeping the peace; it’s about ensuring that differing perspectives and disagreements don’t derail a project or negatively impact productivity. By asking this question, the employer wants to gauge your interpersonal skills, your ability to manage and navigate complex dynamics, and your leadership potential.

When addressing this question, highlight your understanding of conflict resolution methodologies. Talk about a situation where you effectively mediated a disagreement within the team. Emphasize on active listening, open communication and maintaining respect among members as key strategies. Also mention how you’d ensure that disagreements won’t hinder project progress and team collaboration. If you’re inexperienced in this area, discuss the steps you would take to handle such situations based on theoretical knowledge or training.

Example: In handling conflict resolution among team members, I prioritize open communication and understanding. For instance, if two team members are in disagreement over a project task, I would first ensure that both parties have an opportunity to express their viewpoints without interruption. This not only helps to clear any misunderstandings but also validates each person’s thoughts and feelings.

Afterwards, I facilitate a discussion on potential solutions, encouraging input from all involved parties. It is crucial to make sure everyone feels heard and that the final decision isn’t one-sided. If necessary, we may bring in a neutral third party or seek advice from higher management. Ultimately, the goal is to resolve conflicts in a fair manner that promotes teamwork and maintains a positive working environment.

It’s important to remember that conflict isn’t always negative; it can often lead to innovative ideas and improvements when managed effectively. Therefore, my approach to conflict resolution focuses on turning disagreements into opportunities for growth and learning.

16. What methods do you use to stay updated on industry trends and competitor activities?

Staying on top of market trends and competitors’ activities is critical to success in any business. It gives you the ability to see potential opportunities and threats, and plan accordingly. It also shows a level of commitment and initiative to potential employers. They want to know that you’re not just clocking in and out each day, but actively engaging with the industry and working to stay ahead.

To answer this question effectively, highlight your commitment to continuous learning and self-improvement. Mention specific resources you utilize such as industry blogs, podcasts, seminars or webinars. Talk about how you follow key competitors on social media, subscribe to their newsletters, or use tools like Google Alerts for real-time updates. Discuss any networking groups or professional organizations you belong to that keep you informed. Remember, the goal is to demonstrate your proactive approach in staying current and competitive in your field.

Example: I make it a point to regularly attend industry conferences and webinars, where I can gain insights into the latest trends and developments. These events often provide valuable opportunities to hear from thought leaders and engage in discussions with peers about challenges and strategies.

In terms of staying informed about competitor activities, I utilize tools like Google Alerts and social media monitoring to keep track of their announcements and initiatives. Additionally, I subscribe to relevant trade publications and newsletters that offer analysis on market shifts and competitive dynamics.

For instance, when Unilever’s competitor launched an eco-friendly product line, I was able to quickly understand its implications through my established tracking methods. This allowed me to contribute to our team’s strategic response, ensuring we remained competitive and innovative within the marketplace.

17. How do you assess risks and opportunities associated with new markets or products?

Assessing risks and opportunities with new markets or products is a key element of strategic planning. It gives the hiring team a glimpse into your analytical thinking, problem-solving skills, and your ability to make data-driven decisions. They want to see if you can not only identify potential challenges but also propose solutions or strategies to mitigate these risks and capitalize on opportunities.

To answer this question, focus on your analytical skills and strategic thinking. Discuss how you research market trends, evaluate competitors, and consider potential impacts on existing products or markets. Highlight any experience where you have identified risks and opportunities in new markets or for new products. Also, mention instances where you’ve used data analysis or forecasting tools to make informed decisions. If possible, include a successful case study from your past experiences. Remember, the aim is to demonstrate your ability to balance both risk and opportunity for business growth.

Example: Assessing risks and opportunities associated with new markets or products involves a multi-faceted approach. I would start by conducting comprehensive market research to understand the competitive landscape, customer demographics, and potential barriers to entry. This would involve both quantitative analysis, such as financial forecasting, and qualitative insights like consumer behavior trends.

Following this, I would perform a SWOT analysis to identify our strengths, weaknesses, opportunities, and threats in relation to the new market or product. For instance, if we are launching a sustainable product, one of our strengths could be Unilever’s reputation for sustainability, while a threat might be higher production costs.

Finally, it is essential to conduct risk assessment which includes identifying potential risks, evaluating their impact and probability, and developing mitigation strategies. For example, if there’s a risk of regulatory changes in the new market, we could mitigate this through proactive engagement with local authorities and staying updated on policy developments. By balancing these assessments, we can make informed decisions about pursuing new markets or products.

18. Describe your experience using forecasting tools and techniques to optimize inventory levels and minimize stockouts.

Forecasting tools and techniques are the backbone of any successful supply chain operation, whether it’s a global conglomerate or a local business. When it comes to inventory management, the ability to predict demand accurately, achieve optimal stock levels, and prevent stockouts is essential. This question is designed to gauge your proficiency in these areas. It’s not just about the tools and techniques you’ve used; it’s also about your understanding of how they contribute to the bigger picture of business efficiency and customer satisfaction.

Start by outlining your experience with specific forecasting tools and techniques, highlighting how they have helped in optimizing inventory levels. Share examples of situations where your forecasts were accurate and led to minimized stockouts. Also, emphasize on your ability to adapt and learn new systems quickly. If you haven’t used the exact tools mentioned in the job description, discuss similar ones and express your willingness to learn the required ones.

Example: In my previous experience, I utilized a combination of quantitative and qualitative forecasting tools to optimize inventory levels. For instance, I used time-series analysis to understand the pattern of demand over time. This involved decomposing the series into trend, seasonality, and irregular components which helped in predicting future demand more accurately.

Additionally, I incorporated causal methods such as regression analysis to identify factors influencing demand like promotional activities or price changes. On the qualitative side, I leveraged market research, expert opinion, and sales force estimates for new product launches where historical data was not available.

To minimize stockouts, I implemented safety stock calculations considering service level targets and lead time variability. Also, I regularly reviewed forecast accuracy and adjusted safety stock levels accordingly. These techniques significantly improved our inventory turnover ratio and reduced stockout incidents by 30%.

19. Can you give an example of a time when you had to adapt quickly to changing circumstances or priorities at work?

Adaptability is the name of the game in today’s fast-paced work environment. Employers are keenly interested in candidates who can swiftly pivot their strategies, skills, and mindsets in light of unexpected changes or challenges. They want to know if you’re the type who gets easily flustered or if you can stay calm, composed, and innovative, turning adversity into an opportunity. This question helps them assess your resilience, flexibility, and problem-solving skills, all of which are key to thriving in a dynamic workplace.

Start your response by explaining a challenging situation you faced due to changing circumstances at work. Highlight how you swiftly assessed the change, adjusted your priorities or strategies and took action. Emphasize on the positive outcome that resulted from your adaptability. This could be meeting a deadline, salvaging a client relationship, or finding a new opportunity for efficiency. Remember, the aim is to demonstrate your ability to stay calm under pressure, think critically, and make sound decisions quickly when conditions shift unexpectedly.

Example: In my previous experience, I was part of a team working on a major product launch. We had been preparing for months and were just two weeks away from the scheduled release date when we received news that one of our key suppliers had gone bankrupt unexpectedly. This meant we wouldn’t be able to get all the materials needed in time for the launch.

I quickly adapted by identifying alternative suppliers and negotiating expedited shipping terms with them. At the same time, I coordinated with the marketing team to manage communication with customers and stakeholders about the situation. Despite the setback, we managed to delay the launch by only three days. This experience taught me the importance of being flexible and proactive when faced with unexpected challenges.

20. How do you maintain strong working relationships with suppliers and negotiate favorable terms?

A strong supply chain is the backbone of any successful company, especially those in the consumer goods sector. The ability to foster positive relationships with suppliers and negotiate advantageous terms not only impacts cost efficiency but also product availability and quality. Therefore, interviewers are keen to understand your interpersonal and negotiation skills, as well as your ability to balance the company’s needs with maintaining healthy supplier relationships.

Begin by highlighting your experience managing supplier relationships. Discuss your communication and negotiation skills, and give specific examples of when you’ve successfully negotiated favorable terms. If you’re new to the role, explain steps you’d take to build trust with suppliers, like understanding their needs and aligning them with yours. Remember to stress on mutual benefit and long-term relationship in negotiations.

Example: Maintaining strong working relationships with suppliers is a combination of effective communication, mutual respect, and understanding their business needs as well as ours. I believe in treating suppliers as partners rather than just vendors. This approach fosters trust and cooperation, which are key to negotiating favorable terms. For instance, instead of focusing solely on price reduction during negotiations, I also consider factors like delivery schedules, payment terms, or even volume discounts that could benefit both parties.

Moreover, it’s important to keep abreast of market trends and supplier performance. By regularly reviewing their service levels, quality, and pricing against the market standard, we can ensure they’re providing us with competitive offerings. If there are areas for improvement, I address these directly but constructively, always aiming for a win-win solution. This strategy has consistently allowed me to secure advantageous terms without compromising the relationship.

21. Describe your experience with quality control measures and their impact on manufacturing operations.

Quality control is the heart of manufacturing operations. Without it, products can become inconsistent, and inconsistencies can lead to customer dissatisfaction or worse—product recalls and legal issues. Your experience with quality control measures lets hiring managers know how well you understand this important aspect of the job. Your ability to implement these measures and track their impact on operations can also demonstrate your problem-solving skills and attention to detail.

Reflect on your experience with quality control in manufacturing environments. Highlight specific measures you’ve implemented or overseen and their positive impact on operations, such as improved efficiency or reduced waste. If possible, provide quantifiable results to demonstrate your effectiveness. Remember to mention your adaptability towards new procedures if needed, showcasing your flexibility and eagerness to learn.

Example: In my experience, quality control measures are vital in ensuring that the end product meets both company and customer expectations. For example, I was involved in a project where we implemented statistical process control (SPC) methods to monitor a manufacturing process. Through regular sampling and data analysis, we were able to identify variations in the process early on and make necessary adjustments before they could impact the final product’s quality.

This proactive approach not only improved the overall quality of our products but also led to significant cost savings as it reduced waste and rework. It also enhanced our operational efficiency by minimizing downtime. Furthermore, this rigorous quality control measure increased customer satisfaction levels and strengthened our brand reputation for reliability and excellence. Therefore, I believe that effective quality control measures are indispensable for maintaining high standards and competitiveness in any manufacturing operation.

22. How have you previously utilized technology and automation to improve efficiency within a production environment?

In the fast-paced, competitive world of production, efficiency is key. By asking this question, hiring managers aim to understand your familiarity with using technology and automation to enhance productivity. They’re interested in your ability to think innovatively, handle modern tools, and implement solutions that can streamline processes, reduce errors, and ultimately save time and resources. This is essential in maintaining the edge in a rapidly evolving industry.

Start your response by highlighting specific instances where you successfully implemented technology or automation in a production environment. Discuss the challenges faced, the solutions used, and the results achieved, emphasizing skills like problem-solving, adaptability, and innovation. If new to this field, discuss relevant coursework or theoretical knowledge, showing enthusiasm for learning on the job.

Example: In my previous experience, I led a project to implement an advanced Manufacturing Execution System (MES) in our production line. The objective was to streamline operations, reduce manual data entry and improve real-time visibility into the manufacturing process. We integrated the MES with our ERP system which allowed for seamless communication between different departments such as planning, procurement, and quality control.

The implementation of this technology resulted in significant efficiency gains. We saw a 30% reduction in production cycle times due to improved scheduling capabilities and real-time tracking. Additionally, automation reduced human errors associated with manual data entry by 50%, leading to more accurate forecasting and inventory management. Furthermore, it provided us with valuable insights from the data collected, enabling us to make strategic decisions based on actual performance metrics rather than estimations. This not only improved our operational efficiency but also enhanced product quality and customer satisfaction.

23. Explain your approach to managing multiple projects simultaneously while ensuring timely completion.

Juggling multiple projects is a common part of many roles, and it’s particularly vital in a fast-paced corporate environment. This question allows hiring managers to gauge your organizational skills, your ability to prioritize tasks, and your efficiency in managing your time. They want to see how you balance competing priorities, meet deadlines, and how you would handle the pressure of having multiple tasks due at the same time.

Highlight your organizational skills and use specific examples from past experiences to show how you prioritize tasks and manage time effectively. Discuss any project management tools or methods you’ve used, such as Agile or Scrum processes, Gantt charts, or even simple planners. Demonstrate your ability to stay calm under pressure, adapt to unexpected changes, and communicate clearly with team members to keep everyone on track.

Example: My approach to managing multiple projects simultaneously is a combination of effective time management, prioritization, and clear communication. I use project management tools to keep track of all tasks and deadlines, which allows me to visualize the timeline and workload of each project. This helps me prioritize tasks based on their urgency and importance.

For example, if I were working on two projects at Unilever – one involving product development and another focused on market research, I would start by breaking down each project into smaller tasks. After that, I’d determine the dependencies between these tasks and prioritize them accordingly. If the product development can’t proceed without certain data from the market research, then those aspects of the market research become high priority.

Communication is also key in ensuring timely completion. Regularly updating my team members and stakeholders about the progress keeps everyone aligned and aware of any potential issues or delays. By maintaining open lines of communication, problems can be identified early and addressed before they impact the overall timeline.

24. What strategies do you use to engage and motivate team members towards achieving their goals?

This question is designed to find out if you are a leader who knows how to inspire and motivate your team. It also reveals whether you understand that every team member is unique and may require different strategies for motivation. Moreover, it gives insights into your interpersonal and communication skills, as well as your ability to help others find their drive and commitment to reach their goals. It shows the interviewer if you can create a positive and productive work environment.

In answering this, highlight your people management skills and how you’ve used them to motivate teams. For instance, discuss methods like setting clear expectations, providing constructive feedback, and recognizing achievements. Also, share instances where you encouraged open communication or fostered a positive environment for creativity and innovation. Mention any specific leadership styles or theories that have influenced your approach. Remember, the goal is to show your ability to lead and inspire others towards achieving their goals.

Example: One of the key strategies I use to engage and motivate team members is by fostering a culture of open communication and transparency. This involves clearly defining expectations, providing regular feedback, and creating an environment where everyone feels comfortable sharing their ideas or concerns. For instance, in a recent project, we had weekly meetings where each member could share updates on their tasks, discuss challenges they were facing, and brainstorm solutions together. This not only kept everyone informed about the progress of the project but also encouraged active participation from all members.

Another strategy I find effective is recognizing and rewarding individual achievements. People are more likely to be motivated when they know that their efforts are appreciated. In the same project, whenever someone completed a significant task or went above and beyond their responsibilities, I made sure to acknowledge their hard work during our team meetings. This created a sense of accomplishment among the team and spurred them to continue delivering high-quality results.

Finally, aligning individual goals with the broader objectives of the company can significantly boost motivation levels. By showing team members how their personal contributions directly impact the success of the organization, it gives them a greater sense of purpose and drives them to perform at their best.

25. How do you ensure compliance with regulations and industry standards throughout all aspects of your role?

Compliance is the backbone of any successful operation, and it’s especially critical in industries that are heavily regulated. When hiring, companies need to be confident that their employees are knowledgeable about relevant regulations and standards, and are diligent in ensuring that their work meets these criteria. This question is a way to assess your understanding of the importance of compliance, and your ability to apply it to your role.

Showcase your knowledge of the importance of regulations in maintaining business integrity. Discuss how you have familiarized yourself with industry standards and kept up-to-date with changes. Highlight any previous experience where you ensured compliance, perhaps by implementing checks or creating a culture of responsibility within your team. If you’re new to the field, mention steps you’d take to ensure regulatory compliance, like seeking advice, self-studying, or attending workshops.

Example: To ensure compliance with regulations and industry standards, I believe in the importance of staying updated on any changes or updates to those standards. For instance, I regularly attend webinars, read industry publications, and participate in relevant professional groups. Additionally, I have found that implementing regular audits or checks within my work can be an effective way of ensuring ongoing compliance.

For example, while working on a project involving new product development, I made sure to incorporate a review stage specifically focused on regulatory compliance into our process. This involved cross-referencing our plans and materials against current regulations and adjusting as necessary. By integrating this step into our workflow, we were able to catch potential issues early and adjust course accordingly, saving time and resources down the line.

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Job interview

Unilever saves on recruiters by using AI to assess job interviews

System analyses body language and word choice, but polling suggests public are opposed to such use of automation

Unilever has claimed it is saving hundreds of thousands of pounds a year by replacing human recruiters with an artificial intelligence system, amid warnings of a populist backlash against the spread of machine learning.

The multinational told the Guardian it had saved 100,000 hours of human recruitment time in the last year by deploying software to analyse video interviews.

The system scans graduate candidates’ facial expressions, body language and word choice and checks them against traits that are considered to be predictive of job success. Vodafone, Singapore Airlines and Intel are among other companies to have used similar systems.

Polling commissioned by the Royal Society of Arts and released on Friday suggests 60% of the public are opposed to the use of automated decision-making in recruitment as well as in criminal justice.

A citizens’ jury convened by the charity to explore AI concluded that the growing practice needed independent regulation and warned of public anger at “tech creep” unless citizens were given a greater role in designing systems.

A parallel YouGov poll found that only 32% of people are aware AI is being used for decision-making in general. Awareness of automated decision-making in workplaces and the criminal justice system is even lower, at 14% and 9% respectively.

Last week the United Nations special rapporteur Philip Alston said the world risked “stumbling zombie-like into a digital welfare dystopia” in which artificial intelligence and other technologies were used to target, surveil and punish the poorest people.

The Guardian reported on how the UK’s Department for Work and Pensions was accelerating the development of welfare robots for use in its flagship universal credit system, and how more than 100 councils were using predictive analytics and other artificial intelligence systems to aid interactions with their citizens.

“New technologies are being adopted at a rapid pace, and regulators and the public are struggling to keep up,” said Asheem Singh, acting head of tech and society at the RSA.

“An increasing amount of decision-making – in our public services, the job market and healthcare – is taking place via ever-more opaque processes. This is a source of anxiety for the general public. The measures we are proposing – such as a new watchdog to scrutinise decisions made by AI on behalf of the public – are crucial first steps in increasing clarity and accountability.”

Last month in a report commissioned by the government’s Centre for Data Ethics and Innovation, the Royal United Services Institute, a security thinktank, warned of “unfair discrimination” by data analytics and algorithms in policing. Meanwhile, the high court ruled that South Wales police’s use of facial recognition software was legal, despite a claim it breached data protection and equality laws.

The RSA panel spent four days examining the spread of AI and automated decision-making into recruitment, healthcare and policing. Members of the panel voiced hopes that algorithms could make fairer, less-biased decisions on things such as pay rises or promotions, and that facial recognition programmes might be more objective than human police officers.

But they raised questions about whether automated decision systems would reinforce an organisation’s existing profile, for example as traditionally white and male, and how the public would know the technology was being used.

The jury was convened by the RSA in collaboration with DeepMind, a London-based AI firm owned by Google’s parent company, Alphabet.

Unilever is using software from a US-company, HireVue, in the UK and abroad, having first trialled it in 2017. HireVue has previously said the software scans the language that candidates use – for example, active or passive phrases, tone of voice and speed of delivery – as well as facial expressions such as furrowed brows, smiles and eye-widening.

“It is helping to save 100,000 hours of interviewing time and roughly $1m in recruitment costs each year for us globally,” said a Unilever spokeswoman. “It is, however, just one of many tools we use for our graduate recruitment.”

She said video interviews were optional and candidates were asked to allow or disallow automated decision-making being used to evaluate their video interview. They were sent information about how to prepare beforehand and could choose to speak to a “talent adviser” instead if they preferred.

The system is now used across Unilever’s entire graduate recruitment programme, and HireVue claims it has resulted in a more ethnically and gender-diverse workforce.

Unilever said that at the early stage in the recruitment process when HireVue was used, it was not compulsory for candidates to give their gender or ethnicity so it was not able to provide representative data.

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unilever digital interview case study

Now it’s personal: Unilever’s digital journey leads to real results for consumers and employees

What does “digital transformation” mean for an established global manufacturing enterprise like Unilever, maker of iconic brands such as Dove, Vaseline and Ben & Jerry’s?

For Unilever CIO Jane Moran, it means empowering employees to carry out the company’s mission of meeting consumers’ rising expectations.

Unilever CIO Jane Moran

Unilever CIO Jane Moran. (Photo courtesy of Unilever)

“What’s transformative is the way we’re connecting people, making data accessible to a broader employee base and giving them the skills to analyze the data to make better informed decisions,” Moran says. “That can have obvious benefits, like increasing efficiency, but also an impact on topics that are central to our business, such as sustainability.”

From project to platform

One of Unilever’s major goals in its digital journey is to become driven by data insights to predict the future — no mean feat for a global giant worth $55 billion, operating in 190 countries.

To realize this change, Unilever shifted from a project-based approach to a platform strategy, supported by Microsoft technology and hands-on support. Azure, Microsoft’s cloud computing service, provides the architectural backbone for the company’s digital transformation.

“That has allowed us to be much more agile and much more scalable,” says Moran. “We can’t deliver unless we have a platform-based approach and it’s very powerful. We’re really exploiting that now at Unilever.”

Digitally rewiring the supply chain

For Unilever, the capabilities of digital technology offer an opportunity to transform its supply chain to meet the needs of customers who “expect customization, on-demand products and brands with purpose,” Moran says.

“We are digitally rewiring our supply chain, focusing on generating real-time, democratized information, artificial intelligence planning, capitalizing on robotics and building digitally connected factories. All this will allow us to readily predict and respond to whatever the future throws at us,” adds Dave Penrith, Unilever chief engineer.

Dave Penrith, Unilever chief engineer.

Unilever chief engineer Dave Penrith. (Photo courtesy of Unilever)

Unilever is using IoT (Internet of Things) and intelligent edge services in the Azure IoT platform to enable its digital twin, which is a next-generation digital model of a physical environment — in this case, a Unilever factory. The machines and equipment in the factory are connected so that they can send a mass of data — everything from temperatures to production cycle times — into the model.

This creates a representation of every machine and process, offering visibility across all levels of the plant. The collected data is mined for insights and patterns using advanced analytics and machine learning algorithms, which can predict outcomes based on historical data.

“The more data it gets, the more it learns. The more it learns, the faster it learns, and it starts to learn at an increasingly exponential rate,” Penrith says.

The algorithm can reach a level of accuracy where it can be allowed to directly control part of a machine or process. This allows operators to make better-informed decisions and frees them up from repetitive manual tasks for more value-added functions.

The digital twin has already had an impact on operations. Once Unilever switched control of moisture levels in a soap-making machine to the digital twin algorithm, operators did not want it switched off because it gave them so much control over consistency.

In another instance, the digital twin has used data on how long it takes to produce one batch of liquid, such as shampoo or detergent, to predict the correct order of processes in order to get the most efficient batch time. The less time each batch takes, the higher the production capacity of the plant, fully utilizing the asset and avoiding having to invest in capability elsewhere.

The digital twin solution was custom-built by Unilever’s engineering team in partnership with The Marsden Group, a Microsoft partner, and is hosted on Microsoft’s Azure platform.

Right now, Unilever is operating eight digital twins across North America, South America, Europe and Asia. The company is streaming data from 15 of its 300 global plants, with plans to connect 70 factories by the end of the year and another 100 or so in 2020 – “everything from soap to soup,” Penrith says.

Unilever factory workers view dashboards on a variety of computer screens.

Digital tools allow employees to easily visualize and interpret data.

Diving into data

In its mission to become data-insights driven, Unilever is using Power BI, a business analytics tool, to help employees access the data they need. Employees can use Power BI to visualize data in whatever way works for them to solve the problem they’re facing, and it also allows them to create their own reports, rather than relying on a technology team.

Being able to uncover data and visualize it in Power BI has allowed Unilever to increase productivity by eliminating false or unimportant alerts on production lines. Previously, operators were responding to 3,000 alerts every day in this complex site, each of which took a few minutes to assess, acknowledge and clear. This put operators into constant reactive mode and slowed down production lines. Unilever has been able to reduce the number of alerts requiring action by 90% per day, ensuring far fewer interruptions and more timely interventions.

Power BI is just one tool in an interconnected system that cultivates the “democratization of data,” says Penrith. “With Power BI connected to all our historical data, live data, analytics and models, our people get real-time intelligence, all sitting in Microsoft Teams, with conversation happening all the time so our employees and factories can support and collaborate with each other.”

Empowering with PowerApps

A big part of that interconnected system is finding ways to help people fix their own issues. One tool the company is using to achieve this is Microsoft PowerApps, which allows employees to build custom apps themselves, without a developer.

For example, one Unilever factory quality assurance employee saw a demo for PowerApps — and then created a quality assurance PowerApp herself.

The app is now available in all of Unilever’s factories, a vast upgrade from the manual process that was previous used for quality checks. The app enables real-time adjustment to the manufacturing process and saves time, freeing up employees for more valuable tasks. It also saves paper, contributing to Unilever’s sustainability mission.

A Unilever factory in Valinhos, Brazil.

A Unilever factory in Valinhos, Brazil.

Connecting a global team

Unilever also wanted to offer its people — nearly 155,000 employees worldwide — the tools to further connect with one another and share lessons and ideas. Unilever uses Microsoft 365, a bundle of services that includes Windows 10, as well as productivity apps such as SharePoint, Outlook, Word, PowerPoint and Excel, and collaboration and communication tools such as Teams and Yammer.

This suite of tools has made a big impact on productivity and collaboration, according to Moran.

“Using digital tools like Teams and Yammer have really helped our organization to collaborate and share, and you can’t appreciate how great that is,” she says. “It’s taken off at the top of our company, and now everyone is using this to share wonderful stories about what they’re doing every day. It has allowed everyone to have a voice.”

For Penrith, Microsoft Teams has had a major impact on communication. The company created a global Teams environment for all Unilever engineers that allows them to connect and share knowledge.

“That’s been a real game changer,” he says. “Overnight, we connected 2,000 engineers, most of whom may never really have spoken to each other before … it takes away any false boundaries that people may have, and it links colleagues from around the whole world.”

Penrith has a blog area within Teams where everyone can reply to everyone else, and they can also contact him directly on the platform. Penrith now spends more time on Teams than on email and has seen a 60% to 70% drop in the number of emails arriving to his inbox.

A Unilever factory worker.

Unilever’s digital transformation empowers employees to carry out the company’s mission of meeting consumers’ rising expectations.

Digital enables sustainability, too

Unilever’s digital conversion has also helped to support the company’s commitment to sustainability, particularly in terms of energy efficiency.

One example is the amount of energy used at factories that make Dove soap. Unilever has used Teams to set up a community for Dove factories where they can access energy usage data for all factories, as well as share best practices for conserving energy. Everyone in the community can see how much energy each factory uses per batch of Dove soap and work together on reducing that usage.

Data-driven decisions

Unilever’s technological transformation has already resulted in substantial success across the organization, from the supply chain to research and development, human resources, sales, finance, logistics and more, supporting the company’s ultimate goal of serving consumers.

“We are creating a culture and organization which is data-intelligent across our end-to-end supply chain, supported with the data, analytics and insights to make smarter, faster decisions to understand, anticipate and exceed consumer expectations,” says Penrith.

Microsoft's Judson Althoff at a Unilever factory

At the Microsoft Inspire 2019 conference , Microsoft’s executive vice-president of Worldwide Commercial Business, Judson Althoff, spoke to Unilever executives about how Microsoft technology is fueling Unilever’s digital transformation. Above, Althoff greets employees at a Unilever factory in Valinhos, Brazil .

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Unilever Future Leaders Programme

Are you passionate about making a difference in people’s lives? We are here to empower you on your journey.

unilever digital interview case study

Ignite the leader in you

Young voices have always been a powerful catalyst for change. At Unilever, you can make things happen with your positive energy, enthusiasm and original ideas. Bring your purpose to life in the work you do – and together, we can lead the way to a sustainable future.

Through the Unilever Future Leaders Programme you will:

Be empowered to make a positive impact..

Bring your purpose into action

Meet diverse but like-minded people.

Stay true to the causes you care about and bring your real self to work – it’s our differences that bring us closer together as one team

Be a force for good.

Take your sense of curiosity and open-mindedness into the world and help grow our business

Develop into your best self.

Commit to our training, mentorship and career development and you’ll have the ability to build a career with purpose

Programme overview

Our Unilever Future Leaders Programme (UFLP) takes place typically over three years and gives you the opportunity to learn all about our 400 diverse brands, business and sustainability efforts. You’ll not only bring your unique perspective to work, but you’ll also explore your purpose across a number of placements. You’ll benefit from formal training, dive into on-the-job experiences and have a mentor by your side that’s there when you need one. Try something new every day and explore an exciting career journey right here at Unilever.

What does the programme look like?

2-4 years of accelerated development

Leading and being a part of purposeful work

Diverse roles and experiences

Multiple rotations in and across functions

High visibility to senior leadership

Each region may also include their own selection criteria to qualify for the programme, please check the local country job descriptions

Non-traditional learning experiences

Global exposure

A personalised development journey

A dedicated senior career sponsor to help guide you as you craft your career

Minimum requirement: Bachelor’s degree (geographical requirements may vary across our locations)

Your personalised development journey

As a part of the UFLP you will be assigned a dedicated career sponsor who will guide and mentor you throughout the programme. You will work with your career sponsor to craft your goals for your career and map out the experiences required to achieve them. These experiences will include:

  • Functional critical experiences in your specialisation function
  • Flexible goals to create value through business, sustainability, and leadership impact
  • International experiences working in multi-national teams through virtual global projects or international placements
  • Empowerment to build your leadership skills and agile thinking

Your journey may also include various non-traditional developmental experiences including:

  • Working with NGO partners to be a force for good
  • Sustainability projects for a better world
  • Short-term, fast-paced projects working with flexible cross-functional teams

unilever digital interview case study

Benefits and rewards

At Unilever, we feel good about the work we do. We are working to build a better business, a better world and a better you. We care – it’s what we’re known for. And it’s why we support our people with flexible benefits and rewards that help them bring their purpose to life.*

*Please note this is not an extensive list of benefits and rewards of being at Unilever. More information on the benefit package will be available upon joining the organisation. Policies are subject to change and may vary from those described.

We offer a range of benefits, including:

Competitive salary.

When you join Unilever, you will start on a competitive salary and receive an annual bonus based on performance.

Learning and development

We support everything that enables you to grow in your role and beyond – from hands-on experience to mentoring and training programmes.

Health and wellbeing

Being healthy is important to us all. Where possible, we provide on-site gym facilities, regular health checks and an extensive suite of mental health and wellbeing resources.

Flexible working

Unilever encourages all employees to take regular leave to ensure a healthy work-life balance.

Relocation and placement support

Where possible, we provide relocation support when moving placements.

Application process

Complete the online application form. It is a simple and easy process with the option of filling out your details using your LinkedIn profile. You may only apply to one function in your application.

Complete a profile assessment which consists of 5 short online games that look at different elements of your cognitive, emotional, and social traits. You will receive personalised feedback after completing the games.

The digital interview will consist of 3 short questions followed by a business case. You will be asked to solve real-world problems using Unilever scenarios. You'll be able to record and complete your interview anytime and anywhere.

You will be invited to a virtual ‘day in the life of’ a Future Leader at Unilever. You will get to experience a number of exciting activities including project meetings, business challenges, a team meeting with colleagues, and a one-to-one meeting with your line manager.

Don't forget to check out other early careers opportunities in your area here!

Join our talent network

Do you want to stay informed of new roles and programmes, receive interesting updates and relevant content? Then become part of our Unilever talent community so you know what’s going on when.

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Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.

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We’re always looking to connect with those who share an interest in a sustainable future.

Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.

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COMMENTS

  1. Tips for Unilever's digital interview

    Unilever digital interview tip 1: research Unilever's global brands. The business case will be based on one of Unilever's brands so it's a good idea to brush up on what they are. Start by looking at the list of its brands on its website. You'll spot a lot of UK household names such as Ben & Jerry's, Domestos and Vaseline, but the ...

  2. Unilever Interview Questions (2024)

    Application. I interviewed at Unilever. Interview. There is a virtual interview asking a total of 3-4 questions. The first 3 questions are general but that last question is a bit technical and focuses on your thoughts and your potential contributions to technology and automation. Continue Reading.

  3. UNILEVER Interview Questions & Answers! (Unilever Future ...

    UNILEVER Interview Questions & Answers! (Unilever Future Leaders Programme + Interview TIPS!) by Richard McMunn of:https://passmyinterview.com/unilever-inter...

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    Digital Interview. After you pass the online game assessments, it's time for the online interview. The Unilever interviewer will have pre-recorded questions, mainly about your resume, interests, company knowledge and the job's nature, ... Unilever Case Study. The case study is (usually written) exercise in which you need to show your ...

  5. Top 25 Unilever Interview Questions and Answers 2024

    I believe that consumer satisfaction should be a priority. The products should be of high quality to offer value for money. There should also be plans in place to help customers answer any questions they may have. The company should uphold top-notch service through fast delivery, shipping, and order fulfillment. 6.

  6. (PDF) Unilever Case Study: Implementing the Real-Time, Digital

    Learn how Unilever uses IT technical opportunities to innovate. Starting with business strategy and deriving the IT strategy, this case gives concrete examples for successful innovations.

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    Unilever Digital Interview. Following the Unilever Profile assessment, you will have to go through a pre-recorded video interview. The digital interview will include 3 questions and the Unilever digital interview case study, which presents scenarios you will face as part of the Future Leaders Program. The questions will be related to the field of business you applied for.

  8. Unilever Partners with HireVue to Better Recruit Millennials

    Unilever Goes Digital To Transform Its Graduate Hiring Program. Unilever leadership estimates that within three years, 60% of their worldwide employees will be Millennials. In an effort to attract these recent college graduates, Unilever partnered with HireVue to transform recruitment efforts using digitally recorded interviews and science ...

  9. Digital Leadership: An interview with Rahul Welde, Unilever

    Digital Leadership: An interview with Rahul Welde, Unilever. Rahul Welde - executive vice president, Digital Transformation - leads global digital initiatives at Unilever. A veteran of the company, he joined in 1991, and has worked across a range of roles in the global organization. A well-known face in the industry, Rahul plays an active ...

  10. Unilever

    Unilever asked us for a vision for its employees globally - a world-class experience which would be dynamic and personalized. Unilever saw an opportunity to simplify the way employees found information through its many processes, systems and content resources. They realized that such a change would also free up support agents' time to focus ...

  11. UNILEVER Assessment Tests

    In the Unilever HireVue digital interview, you will have 1-2 minutes to prepare and 3 minutes to record answers for the first three questions. For the last business case study question, you have 10 minutes for preparation and 5 minutes for recording. ... Practice beforehand: Sharpen your analysis skills and develop a method by solving mock case ...

  12. The Amazing Ways How Unilever Uses Artificial Intelligence To ...

    If they make the grade and become one of the thousands who are offered a job, they have AI-powered tools to help them adjust to their new role and hit the ground running. AI-enhanced recruiting ...

  13. Top 25 Unilever Interview Questions & Answers

    Interviews may involve behavioral and technical questions, case studies, and presentations. The entire process can be time-consuming, but candidates generally report a positive and professional experience. Common Unilever Interview Questions 1. How would you develop and execute marketing strategies to increase brand awareness and market share?

  14. Unilever Marketing Intern Interview Questions

    Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that's right for you. 81 Unilever Marketing Intern interview questions and 79 interview reviews. Free interview details posted anonymously by Unilever interview candidates.

  15. Unilever Supply Chain Interview Questions

    I interviewed at Unilever (Manila, Manila) in Oct 2023. Interview. They give you questions to answer, and you are given around 3.5 minutes to figure out a response. Afterwards, they give you a case study of sorts where you explain how you would go about conveying this information to someone else. Continue Reading.

  16. Unilever saves on recruiters by using AI to assess job interviews

    Unilever said that at the early stage in the recruitment process when HireVue was used, it was not compulsory for candidates to give their gender or ethnicity so it was not able to provide ...

  17. Now it's personal: Unilever's digital journey leads to real results for

    One of Unilever's major goals in its digital journey is to become driven by data insights to predict the future — no mean feat for a global giant worth $55 billion, operating in 190 countries. ... IoT platform to enable its digital twin, which is a next-generation digital model of a physical environment — in this case, a Unilever factory ...

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    I interviewed at Unilever (Bangkok) Interview. 1)online application 2)assessment test - include aptitude tests, situational judgment tests 3) digital interview - This is a pre-recorded video interview where you respond to questions presented on the screen. 4) phone interview - talk with HR 5)virtual discovery center.

  19. Unilever Future Leaders Programme

    Our Unilever Future Leaders Programme (UFLP) takes place typically over three years and gives you the opportunity to learn all about our 400 diverse brands, business and sustainability efforts. ... The digital interview will consist of 3 short questions followed by a business case. You will be asked to solve real-world problems using Unilever ...

  20. 29 Unilever Interview Questions & Answers

    UNILEVER INTERVIEW TIP #2. Another essential tip is to study and learn the different products that fall under the Unilever company brand. Be prepared for an interview question that asks which is your favourite Unilever product and the reason why you find it attractive. Unilever has many different well-known brands, including but not limited to:

  21. Unilever Marketing Interview Questions

    Add Interview. Add Benefits. Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that's right for you. 84 Unilever Marketing interview questions and 79 interview reviews. Free interview details posted anonymously by Unilever interview candidates.