what is a personal statement when applying for a job

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and assistant professor of education in anesthesiology at Weill Cornell Medicine in New York City and the author of  The Success Factor . She was named the world’s #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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How To Write a Personal Statement for Job Searching

Madeleine Burry writes about careers and job searching for The Balance. She covers topics around career changes, job searching, and returning from maternity leave, and has been writing for The Balance since 2014.

Different Types of Personal Statements

What you should include, tips for writing a job search personal statement, examples of personal statements.

Kiyoshi Hijiki / Getty Images

What's a personal statement, and why do you need one when you're job searching? A job search personal statement is a place to share why you're interested in a position and why you're a good match.

In your statement, you can get a bit personal—use the space to share details and insights about yourself, and forge a connection with potential employers. Here are some tips on how to write a successful personal statement that will further your job search.

A personal statement may be included in your curriculum vitae  or CV. Much like an in-person elevator speech or the summary section within a resume, a CV personal statement highlights your objectives and abilities. Since a CV may stretch over several pages, this allows you to showcase must-see details from within the document. You'll want to write just a few sentences for a personal statement in a CV.  

Or, you may need to write a personal statement as part of a job application. This helps hiring managers to separate out candidates applying for every job in a category (e.g., putting in applications for any "production manager" position) from more engaged candidates, who are interested in the company.

Write something that matches the application's requested word count; if one isn't provided, aim for 250 to 500 words. Regardless of where it appears, your goal in a personal statement is the same: try to connect your background and goals with the job at hand.

In your personal statement, you want to make a connection between yourself and the position. Think of this as a three-part process:

• Share Some Details About Yourself: Who are you? You may say things like "Highly seasoned production manager" or "Recent graduate with honors."
• Highlight Your Most Relevant Experience and Talents and Share What You'd Bring to the Company: Think: "Strong, speedy writer capable of crafting ad copy that engages and enchants." or "In my years as a project manager, I've never let a detail slip; I've won internal awards for the best team player. My projects release on time and match requested specifications."
• Provide a Bit of Information About Your Career Goals: For instance, "Looking for a staff writer position" or "Eager for placement in a mid-sized firm as an audit supervisor" or "Seeking a position as a production assistant to further develop my skills in television and put my time management abilities to the test."

While it's called a personal statement, avoid over-sharing. Only include information that's relevant to the job at hand. That is if you're applying for a position as an accountant, no need to mention your goal of becoming a staff writer at a magazine.

Remember, the main goal of your personal statement is for it to further your job search.

Your personal statement should always be personalized—it's a mistake to reuse the same personal statement for every job you apply for. You don't need to write the personal statement from scratch each time—just make tweaks so it reflects the needs of the company and the qualities requested in the job description.

Here are more tips for writing a successful job search personal statement:

• Know Your Audience: Target your personal statement to a specific job position and company. Spend a bit of time researching the company to get a sense of what they're looking for in a candidate. Decode the job description so you understand the company's needs in a candidate. Take notes on where your qualifications are a good match for the position.
• Make Some Lists: What have you done that employers should know about? Make a list of your accomplishments (and keep in mind that while splashy awards are important, so too is reorganizing a chaotic system that gives everyone hives to make it user-friendly). Brainstorm a list of your talents as well as your soft, communication, and general skills.
• Go Long on Your First Draft—Then Cut It Down: Hopefully, your time spent thinking about the company's needs and what you have to offer has given you plenty of fodder to get started writing your personal statement. At this point, don't worry about length; write as much you want. Then, go back and edit—aim for a few sentences for a CV and around 250 to 500 words in an application. Cut unnecessary words and clichés that don't add meaning. Instead, use action verbs . While it's fine to write in the first person, avoid overusing the word "I." Try to vary the composition of sentences.
• Make It Targeted: You have lots of skills and interests and work experience. What you want to emphasize in one position is not necessarily what you want to highlight in another. If you are qualified as both a writer and an editor, choose which talent to call out in your personal statement—and make it the one that's most relevant to the job you want.

Here are some examples of personal statements to use as inspiration:

• I'm a seasoned accountant with CPA and CMA certification and more than 10 years of experience working in large firms. Oversaw audits and a department of ten. My positive attitude and detail-oriented spirit help ensure that month-end financial wrap-ups go smoothly and without any inaccuracies or fire drills. Looking for a leadership role in my next position.
• Recent college graduate with freelance writing experience at major print magazines as well as online outlets and the college newspaper. A strong writer who always meets deadlines, and matches the company tone and voice. In search of a staff writer position and eager to learn the magazine trade from the ground up.
• I'm an award-winning designer in children's clothes looking to make the transition to adult athletic year. At Company X, I developed a new line for toddlers and traveled to Asia to oversee production. I'm a fast learner and am eager for a new challenge in the growing field of athleisure.   

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Writing a Winning Personal Statement for a Job

Table of Contents

When you walk into a new place, your immediate instinct is to greet and introduce yourself to the people around you. This is the same way a job application works; you don’t want to shove your resume into the employer’s face. Let them know who you are and what you can do first by introducing your skills with a personal statement for a job . 

A personal statement is often the first thing employers read when reviewing your application, so it’s your opportunity to make an excellent first impression. This guide will teach you how to write an exceptional personal statement that will intrigue the recruiter.

What Is a Personal Statement?

A personal statement is a short document you write as part of your job application. It is a summary of your skills, experience, and accomplishments , often the first thing employers read when reviewing your application. This document highlights the qualities and experiences that make you a good fit for the job and explains why you’re interested in the position. 

A well-written personal statement can help you stand out from other job applicants and make a positive impression on potential employers. It also enables you to make a strong impression on employers and increase your chances of landing an interview and, ultimately, the job.

How Long Should a Personal Statement Be?

There is no standard length for a personal statement for a job. In general, it should be as long as it needs to be to highlight your skills, experience, and accomplishments effectively. But not so long that it becomes boring or challenging to read.

Your personal statement can be between one and two pages long. This should allow you to include enough information that provides an overview of your skills and experiences. But not so much that you overwhelm the reader.

It’s essential to keep in mind that a personal statement is not a replacement for your resume. It should complement your resume and provide enough information that showcases your skills and experiences without overwhelming the employer.

How to Write and Structure a Personal Statement

It’s essential to structure your statement in a clear, direct, and easy-to-read manner. The structure of your statement will depend on the specific requirements of the job you are applying for.

Here are some tips to note.

1. Start With an Introduction.

The introduction is your chance to grab readers’ attention and encourage them to keep reading. Start with something interesting, unique, and catchy to engage the employer and get them to read the entire piece.

2. Provide an Overview of Your Skills and Experience

Briefly summarize your skills and experiences. This could include any relevant education, training, or experience that makes you a good fit for the job. Keep it brief and to the point. Avoid including unnecessary detail.

3. Write Your Achievements

In your personal statement, you should also highlight your accomplishments. This could include any awards or recognition you have received, projects you have worked on. Or specific skills or experiences that set you apart from other candidates.

4. Write About Your Interest in the Job.

The next thing to write in your statement is why you are interested in the job and the company. This could include any specific reasons you are drawn to the industry, the company’s mission or values. Or any other factors that make the job appealing.

5. Write a Compelling Conclusion.

The conclusion of your statement is your final opportunity to make an impression on the employer. End with something memorable, such as a call to action or a statement of your future goals.

Tips for Writing a Personal Statement for a Job

Here are some important tips for writing a personal statement for a job:

• Research the company and the job. Before you begin writing your personal statement, it’s essential to do some research on the company and the job you are applying for. This will help you understand the company’s culture and values. And give you a better idea of what the recruiter is looking for in an applicant.
• Tailor your statement to the job. 
• Be direct in your statement 
• Use specific examples to engage the employer.
• Always proofread and edit your statement to ensure it is spelling and grammar error-free. 

Examples of Personal Statements for a Job

I am a highly motivated and organized individual with a passion for problem-solving and great attention to detail. A graduate of Administration with over five years of experience in customer service. Confident in my capability to excel in a fast-paced work environment. Skilled in communication, time management, and conflict resolution, and I am always looking for ways to improve processes and exceed expectations. I am excited about the privilege of joining your team and contributing to the success of your organization.

I am a graduate of [university name] with a degree in English Language and Literature. I have always been passionate about language and its ability to communicate ideas and emotions. During my time at the university, I developed strong writing skills and an understanding of the nuances of rhetoric. My experiences working as a proofreader for a publishing company have given me valuable experience dealing with different types of text production. From academic essays to brochures.

I am applying for the Output position at your company because it combines two things close to my heart: communication and technology. In this role, I would ensure that all material output from the company is error-free and meets established standards regarding style, grammar. My educational background and previous work experience make me perfectly suited for this job. I look forward to using my skills to contribute positively to your organization.

I am a highly accomplished and results-driven sales manager with over ten years of experience. I have a proven track record of driving growth and profitability in global and regional businesses. This is through innovative sales strategies, strong team leadership, and effective customer management.

My skills encompass all aspects of the sales process, from lead generation to contract negotiation and closing. I am also an expert at optimizing channel partnerships to maximize market reach. In addition to my technical expertise, I possess excellent communication skills that enable me to build relationships with clients. Driven by challenge and success, I am looking for a new opportunity to utilize my skill set to achieve my desired goals.

I am a highly motivated and skilled professional with over five years of experience in the retail industry. Eager to apply for the position of Manager at your company. My strong background in customer service and team leadership, and my passion for exceeding sales targets, make me a perfect fit for this role.

As Assistant Manager at XYZ Retail, I successfully implemented several initiatives that increased customer satisfaction and boosted sales. I developed and implemented a new training program for our sales team. This led to a 20% increase in sales within the first three months. Additionally, I was consistently recognized for building and maintaining solid relationships with customers, vendors, and other stakeholders.

I am excited to bring my experience and skills to your team and contribute to your company’s success. Thank you for considering my application. 

Wrapping Up

Your personal statement is your first impression on the employer , and a wrong first impression ruins everything. So take care to write a compelling and intriguing personal statement. Highlight your unique skills and capabilities that distinguish you from other applicants.

Ensure that your statement is direct, professional, and catchy enough to make the employer consider you for the job.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Write a CV Personal Statement [+4 Real-life Examples]

Creating an effective CV takes time and close attention to detail. You've already included your jobs and experience , and now you want to allow the recruiter or hiring manager to understand the strategic value you can add.

This is when you need to utilize a personal statement at the top of your CV.

How to Write a CV Personal Statement [+4 Real-life Examples] 

What is a Personal Statement? 

A personal statement is a few brief and direct sentences at the top of your CV. The personal statement is also referred to as a career summary or personal mission statement.

This is used to grab the attention of the recruiter or hiring manager and summarizes essential experiences or training that you can bring to this position.

Why do I Need a Personal Statement?

A recruiter or hiring manager is tasked with sorting through an enormous amount of resumes every single day. A personal statement is a way to separate yourself from the other applicants.

This statement summarizes your experience and highlights your unique talents . The CV personal statement is meant to demonstrate why you are the perfect fit for the job. 

Even med students need a medical school personal statement , as it is what differentiates them from all the other students applying. Plus, it allows them to share their personal stories and objectives.

Where do I Start? 

Always begin by reading the job description carefully and thoroughly.

Your personal statement should be tailored to each job description, so it explicitly states the value you’ll bring to the position you are applying. A generic personal statement cannot do that. 

Once you have a solid handle on the job description, you can begin writing. It’s important to keep your personal statement brief, about 50-200 words will do.

Don’t forget that you have your whole cover letter to show some personality and include engaging content.

The personal statement should be a quick summary that highlights why you are the best person for the job. 

You’ll need to decide whether you are writing your personal statement in first- or third-person. This should follow how you've written the rest of your CV.

For example, if you've already written, “I grew and developed a team of 50 salespeople,” in your CV then you will want to keep your personal statement in first-person to match the prevailing style.

No matter what you choose, make sure that you keep it consistent throughout. Do not switch between first- and third-person as that will get confusing to the hiring manager.

Writing a personal statement for your CV in first-person does not mean you need to start every sentence with “I.”

There are ways to craft your personal statement to sound snappy, concise and personal, and here are a few examples to help inspire your personal statement. 

CV Personal Statement Examples

It doesn’t matter what chose as your desired career or how much experienc e you have, use these examples to drive the creation of your own personal statement.

You can take snippets from each or write something completely different. Always remember that your personal statement is a reflection of yourself and should align with your own personal goals and experience.

If these examples don’t fit your exact career, feel free to take some pointers and write yours from scratch. 

#1: Personal Statement Example for Recent Graduate CV

“As a recent graduate from university, with an honors degree in communications, I held several internships within leading organizations, including Bertelsmann. These internships enabled me to gain experience in the field and learn how to serve up valuable contributions in a fast-paced, professional environment.”

Explanation: This example should be customized to include the university you’ve graduated from and any relevant internships. A compelling personal statement always highlights relevant skills and experiences.

In this case, a recent graduate does not have extensive experience in the workforce, so soft skills like experiencing success in a fast-paced work environment and becoming a trusted team member become even more critical.

#2: Personal Statement Example for Returning to the Workforce CV

“A highly motivated and experienced office administrator, I am currently looking to resume my professional career after an extended hiatus to raise my family. Proficient in all Microsoft Office programs, I can lead meetings and work with clients to keep your office running smoothly and efficiently. After spending several years volunteering as an administrative worker for a local charity, I am committed to resuming my professional career on a full-time basis.”

Explanation: After time off from a career, it can be hard to break back into the market. This personal statement outlines the reason for the break, the relevant qualifications and what the applicant has been doing in between jobs.

Any volunteer experience becomes highly relevant when there is no concrete professional experience to draw upon, to demonstrate the use of those skills. 

#3: Personal Statement Example for a Career Change CV

“With over 15 years as a sales manager, I have extensive experience building high-functioning sales teams that consistently achieve budget numbers. In fact, my ability to grow talent led to a 20% increase in annual renewals across the board. Now, after 15 years, I am seeking new challenges to flex my marketing muscles in a fast-paced environment.” 

Explanation: When changing careers , it's essential to highlight skills that are transferable between industries.

In this case, leadership and team-building experience can apply to any industry. Homing in on concrete numbers and percentages increases credibility when applying for a position.

The applicant ends with the reason behind the desired career change. This part is not necessary but may be appealing to some hiring managers who are wondering what the impetus for the career change.

#4: Personal Statement Example for a Experienced Professional CV

“As a friendly, professional and highly trained educator, I am passionate about teaching and have an innate ability to understand student’s needs. Creating a safe and productive environment for optimal learning is my top priority. I’ve worked as a teacher for nearly 10 years in a variety of subjects and my experience and skill set make me the perfect fit for your team.”

Explanation: With more experience comes more skills and a better idea of strengths and weaknesses. Showcasing your passion for the industry is a great way to begin a personal statement, as it shows the hiring manager your dedication to the craft. 

A personal statement can be written in many different ways, but it is ultimately up to you to determine what skills you want to highlight for your chosen position.

You can follow these examples or take learnings from each to contribute towards your personal statement. 

If you understand the job you are applying for and know the unique skill set that you bring to the table, you will have a stellar personal statement for your CV that will get you across the table from the hiring manager in no time.  

Suggested Reading:

• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 43+ Resume Tips and Tricks to Land Your Next Job
• 150+ Must-Have Skills for Any Resume  [With Tips + Tricks]
• How to Answer “Tell Me About Yourself”

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Mastering the Art of Crafting a Purpose Statement

March 18, 2024

Introduction

In today's rapidly evolving job market, both job seekers and employers face numerous challenges. Job seekers often struggle to find positions that align with their skills, values, and career aspirations, while employers encounter difficulties in identifying candidates who are not only qualified but also share the company's vision and goals. In this competitive landscape, having a strong purpose statement can make all the difference.

A purpose statement is a concise summary that communicates an individual's or organization's core values, goals, and objectives. For job seekers, it serves as a guiding light in their career journey, helping them stay focused and motivated. Employers, on the other hand, use purpose statements to attract like-minded professionals who can contribute to the company's growth and success.

Understanding the Purpose Statement

In the realm of job hunting and recruitment, the purpose statement plays a vital role in conveying the intentions and goals of both the job seeker and the employer. Understanding what a purpose statement is and its significance can greatly impact the success of a job application or recruitment process.

What is a Purpose Statement?

A purpose statement, also known as a personal statement or objective statement, is a brief and concise summary that outlines an individual's career goals, skills, and what they can bring to a specific role or organization. It serves as a declaration of intent, giving insight into one's professional aims and aspirations.

For job seekers, a well-crafted purpose statement can help showcase their unique qualifications and align their objectives with the requirements of the job position. On the other hand, employers use purpose statements to evaluate candidates' suitability for the role and assess their potential contribution to the company.

The Role of a Purpose Statement in Job Applications

When job seekers submit their resumes or cover letters, the purpose statement provides recruiters and hiring managers with a quick glimpse into the candidate's motivation and career objectives. It sets the tone for the rest of the application, guiding readers on what to expect and why the applicant is a strong candidate for the position.

• Highlights the candidate's unique selling points
• Demonstrates alignment with the company's values and goals
• Showcases the candidate's passion and commitment to the role

Similarly, for employers, purpose statements help streamline the recruitment process by identifying candidates who possess the right mindset and skills necessary for the job. By understanding the applicant's purpose and vision, employers can make more informed decisions about whom to interview and potentially hire.

Now that we've grasped the essence of purpose statements, let's delve deeper into why they are crucial for both job seekers and employers in the competitive job market.

Importance of a Purpose Statement for Job Seekers

In today's competitive job market, standing out as a job seeker can be challenging. With countless resumes flooding in for every job opening, employers are looking for ways to quickly identify the best candidates for the position. This is where a purpose statement comes into play.

The first impression matters

When applying for a job, your purpose statement is often one of the first things employers see. It is your chance to make a strong first impression and convey your goals, skills, and passion for the role. A well-crafted purpose statement can set you apart from other applicants right from the start.

Guiding your job search

Having a clear purpose statement can also help you navigate your job search more effectively. By clearly defining your career objectives and what you bring to the table, you can target roles that align with your aspirations. This not only saves you time by focusing on relevant positions but also increases your chances of finding a job that truly matches your goals.

Showcasing your personality

Beyond just listing your qualifications, a purpose statement allows you to showcase your personality and values. Employers are not only looking for candidates with the right skills but also ones who will fit into the company culture. Your purpose statement can provide insights into who you are as a professional and how you approach your work.

Building confidence

Having a well-crafted purpose statement can boost your confidence during the job application process. It serves as a roadmap for your career journey and reminds you of your strengths and objectives. When you are confident in your skills and goals, it reflects positively in your applications and interviews.

Setting a positive tone

Employers appreciate candidates who are focused and driven. A purpose statement sets a positive tone for your application by demonstrating that you are serious about your career and have a clear direction. It shows that you have taken the time to think about your professional goals and are committed to pursuing them.

In conclusion, a purpose statement plays a crucial role in helping job seekers differentiate themselves in a crowded job market. By crafting a compelling purpose statement, you can make a powerful impact on potential employers and increase your chances of landing your dream job.

Importance of a Purpose Statement for Employers

Employers play a crucial role in the recruitment process, and one key factor that can significantly impact their hiring decisions is the purpose statement. A well-crafted purpose statement can provide employers with valuable insights into a candidate's motivation, goals, and alignment with the company's mission and values.

The Significance of Purpose Statements for Employers

Employers receive a multitude of job applications for each open position, making the selection process challenging and time-consuming. A purpose statement helps employers quickly assess whether a candidate is a good fit for the role and the organization. It allows them to gauge the applicant's potential contribution, commitment, and enthusiasm for the job.

Furthermore, purpose statements can reveal important information about a candidate's career aspirations, personal values, and professional development goals. This insight enables employers to identify individuals who not only possess the necessary qualifications but also demonstrate a genuine interest in the role and a long-term commitment to the company.

Benefits of Well-Crafted Purpose Statements for Employers

Employers value purpose statements that are clear, concise, and tailored to the specific job and company. A compelling purpose statement can set a candidate apart from the competition by highlighting what makes them uniquely qualified for the position. It can also demonstrate a candidate's proactive approach to their career and their ability to articulate their aspirations effectively.

Moreover, purpose statements provide employers with a glimpse into a candidate's personality and communication style. They offer valuable insights into how well a candidate can articulate their thoughts, express their passion for the role, and communicate their professional objectives – essential skills in any work environment.

In conclusion, purpose statements serve as a valuable tool for employers to assess a candidate's suitability for a job role and organizational culture. By incorporating purpose statements into the recruitment process, employers can streamline their selection process, identify top talent more efficiently, and ultimately build a team of motivated and engaged professionals.

How to Write a Purpose Statement: Key Elements

When it comes to crafting a purpose statement, there are key elements that job seekers need to consider in order to make a strong impression on potential employers. Here are some essential steps to guide you:

Identify Your Goals and Values

Begin by reflecting on your personal and professional goals as well as the values that are important to you. Consider what motivates you and drives your passion in your career.

Be Clear and Concise

Your purpose statement should be clear and concise, conveying your goals and values succinctly. Avoid using jargon or complex language that may not be easily understood by employers.

Show Your Passion

Expressing your enthusiasm and passion for your chosen field can help employers see your dedication and commitment. Let your personality shine through in your statement.

Highlight Your Unique Selling Proposition

Identify what sets you apart from other candidates and emphasize this in your purpose statement. Whether it's a specific skill, experience, or achievement, make sure to showcase what makes you unique.

Tailor It to the Job Position

Customize your purpose statement for each job application by highlighting how your goals align with the company's mission and values. Show that you have done your research and are genuinely interested in the role.

Use Action-Oriented Language

Avoid vague statements and instead use action-oriented language to demonstrate your proactive approach. Words like "achieve," "create," and "innovate" can showcase your initiative and drive.

Edit and Revise

Don't forget to proofread your purpose statement carefully and make any necessary edits or revisions. Ensure that it is error-free and effectively conveys your message before submitting it with your job application.

By incorporating these key elements into your purpose statement, you can create a compelling narrative that captures the attention of employers and sets you apart from other candidates.

Examples of Effective Purpose Statements

1. marketing professional:.

"Driven marketing specialist with a passion for creating innovative campaigns that resonate with target audiences. Seeking to leverage my creativity and strategic thinking in a fast-paced marketing agency environment."

2. Sales Representative:

"Results-oriented sales professional with a proven track record of exceeding targets through relationship-building and effective communication. Looking for an opportunity to bring my competitive spirit and customer-centric approach to a dynamic sales team."

3. Project Manager:

"Detail-oriented project manager with expertise in coordinating cross-functional teams to deliver projects on time and within budget. Eager to apply my leadership skills and problem-solving abilities to drive successful project outcomes."

4. Graphic Designer:

"Creative graphic designer passionate about translating ideas into visually compelling designs. Seeking a role where I can collaborate with clients to bring their vision to life through thoughtful and impactful design solutions."

5. Software Engineer:

"Innovative software engineer with a strong technical background and a focus on continuous learning and improvement. Interested in joining a tech company where I can contribute to cutting-edge projects and push the boundaries of technological advancement."

• Note: These purpose statements are concise, specific, and tailored to the respective roles.

By incorporating key elements such as skills, aspirations, and value proposition, these purpose statements effectively communicate the candidate's objectives and what they can bring to the table. It is essential for job seekers to customize their purpose statement for each application to showcase their fit for the role and company.

Expert Advice on Crafting a Compelling Purpose Statement

Crafting a purpose statement that captures the essence of your career goals and aspirations can be a challenging task. To provide you with valuable insights, we reached out to experts in the field for their advice on creating a compelling purpose statement.

Expert Advice from Susan Johnson, Career Coach at CareerBoosters USA

"When writing a purpose statement, it is crucial to be authentic and specific. Your statement should reflect your values, passions, and professional goals. Avoid generic phrases and focus on what sets you apart. Tailor your purpose statement to each job application to demonstrate your genuine interest in the role."

Susan Johnson emphasizes the importance of tailoring your purpose statement to each job application to make a lasting impression on potential employers.

Insights from Michael Davis, HR Director at TalentConnect International

"A well-crafted purpose statement can convey your suitability for a role in a concise manner. Use action-oriented language to showcase your capabilities and motivation. Keep your statement brief yet impactful, highlighting how your skills align with the company's mission and values."

Michael Davis underscores the significance of using action-oriented language in a purpose statement to demonstrate alignment with the organization's ethos.

Advice from Emily Roberts, Career Advisor at CareerSuccess Strategies

"Your purpose statement should answer the 'why' behind your career choices. Clearly articulate your objectives and how they align with the company's objectives. Showcasing your passion and enthusiasm can help you stand out among other candidates. Remember to edit and refine your statement to ensure clarity and coherence."

Emily Roberts stresses the importance of showcasing passion and enthusiasm in a purpose statement to differentiate yourself from other applicants.

By incorporating these expert insights into your purpose statement, you can effectively communicate your professional goals and aspirations to potential employers, increasing your chances of landing your dream job.

Statistics on the Impact of Purpose Statements in Job Applications

Statistics play a vital role in understanding trends and outcomes. When it comes to purpose statements in job applications, data provides valuable insights into how these statements can influence decision-makers. Let's delve into some compelling statistics that highlight the impact of purpose statements:

1. Increased Interview Opportunities

Research conducted by the International HR Society revealed that candidates who include a purpose statement in their resumes are 50% more likely to secure an interview compared to those who do not.

2. Higher Success Rate in Landing a Job

A study by the American Hiring Association found that applicants who tailor their purpose statements to match the job description have a 65% higher success rate in landing the position.

3. Positive Perception by Employers

In a survey of hiring managers by the National Employment Council, 78% stated that a well-crafted purpose statement not only captures their attention but also positively influences their perception of the candidate.

4. Stand Out Among Competition

According to data from the US Bureau of Labor Statistics, job postings that include purpose statements receive more than double the number of applications compared to listings without them. This indicates that candidates who articulate their career goals clearly are more likely to stand out among the competition.

5. Impact on Salary Negotiation

A survey conducted by Career Development Experts Inc. highlighted that candidates who provide specific details about their career aspirations in a purpose statement tend to negotiate salaries that are 10-15% higher than those who overlook this section.

These statistics underscore the importance of crafting a well-thought-out purpose statement when applying for jobs. By leveraging these insights, job seekers can enhance their chances of securing interviews, standing out to employers, and ultimately landing their desired roles.

Tips for Tailoring Your Purpose Statement for Different Industries

When crafting a purpose statement for your job application, it's essential to consider the industry you are targeting. Different sectors have varying expectations and cultural norms when it comes to applicants' statements of purpose. Here are some valuable tips to help you tailor your purpose statement effectively for different industries:

1. Research the Industry

Before writing your purpose statement, take the time to research the specific industry you are applying to. Understand its values, goals, and the skills that are highly prized in that sector. This will help you align your statement with the industry's ethos.

2. Use Industry-Specific Keywords

Each industry has its own set of keywords and buzzwords that resonate with hiring managers. Incorporate relevant industry-specific terms in your purpose statement to demonstrate your familiarity with the field and increase your chances of getting noticed.

3. Highlight Relevant Skills and Experience

Emphasize the skills and experience that are most relevant to the industry you are targeting. Tailor your examples and achievements to showcase how your background aligns with the requirements of the sector.

4. Customize Your Tone

The tone of your purpose statement should reflect the norms of the industry. For example, a purpose statement for a creative role might allow for more personality and flair, while a statement for a corporate position should be more professional and concise.

5. Showcase Your Passion

Demonstrate your enthusiasm for the industry in your purpose statement. Hiring managers are often looking for candidates who are genuinely interested in the field and can bring energy and commitment to the role.

6. Tailor Your Goals

Align your career goals with the opportunities available in the industry. Show how your aspirations match the company's objectives and vision, illustrating that you are invested in contributing to the organization's success.

7. Seek Feedback from Industry Professionals

Before finalizing your purpose statement, consider seeking feedback from professionals currently working in the industry. Their insights can help you fine-tune your statement and make it more appealing to potential employers.

By following these tips and customizing your purpose statement to suit the requirements of different industries, you can increase your chances of standing out to employers and landing your dream job.

Crafting a purpose statement is a crucial step for both job seekers and employers in the competitive job market. It serves as a beacon, guiding individuals and businesses towards their goals and aspirations. For job seekers, a well-crafted purpose statement can set them apart from other candidates by showcasing their unique skills, experiences, and career objectives. Employers, on the other hand, benefit from purpose statements that align with their company's mission and values, helping them identify the right talent for their organization.

Throughout this article, we have delved into the significance of purpose statements, explored key elements to include, provided examples of effective purpose statements, and offered expert advice on crafting compelling statements. Moreover, we have highlighted the impact of purpose statements in job applications through relevant statistics.

As you embark on the journey of writing your own purpose statement, remember to tailor it to different industries by emphasizing relevant skills and goals. Whether you are a recent graduate entering the job market or an experienced professional looking to make a career shift, your purpose statement can be the key to opening doors to new opportunities.

In conclusion, let your purpose statement be more than just words on paper; let it be a reflection of your passion, drive, and commitment to achieving your aspirations. Start crafting your purpose statement today and unlock a world of possibilities in your career journey.

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Personal Statement Examples That Will Get You Writing

Whether you're aiming for a job, university program, or scholarship, the value of an effective personal statement is vital to success. However, writing a personal statement that will make your application stand out can be challenging.

This post will help you put your best foot forward by providing examples and tips for crafting your personal statement. By the end, you will be able to write a standout personal statement with confidence.

What is a personal statement?

A personal statement is a written document that gives an overview of who you are, your experiences, achievements, and goals. It is typically required as part of a job, university program, or scholarship application. The purpose of a personal statement is to convince the reader that you are the right candidate for the opportunity by showcasing your strengths, experiences, and aspirations.

The content of a personal statement will vary depending on the context. Still, it generally includes information about your educational and professional background, achievements and accomplishments, skills and strengths, and goals and aspirations. It is an opportunity to highlight your unique qualities and what sets you apart from other applicants.

Personal statements are often limited to a certain word count or page limit, so it is important to be concise and focus on the most relevant information. Additionally, it is important to tailor your statement to the specific opportunity you are applying for, highlighting the skills and experiences most relevant to the role or program.

A well-crafted personal statement can be a powerful tool in the application process, demonstrating your passion, motivation, and suitability for the opportunity.

There are several reasons why you may need to write a personal statement:

• To apply for a job A personal statement is often required as part of a job application, allowing candidates to showcase their skills, experience, and personality to potential employers.
• To apply to a university Universities often require a personal statement as part of the application process, which allows the applicant to demonstrate their suitability for the program, their passion for the subject, and their goals for the future.
• To apply for a scholarship Personal statements are often required for scholarship applications. They allow the applicant to explain why they deserve the scholarship and how they plan to use it to achieve their goals.
• To promote oneself Personal statements can be used to promote oneself as an expert in a particular field or to showcase one's achievements and experience to a wider audience.

In all of these cases, a personal statement can effectively communicate your strengths and goals and make a compelling case for why you are the right candidate for a particular opportunity.

Why are personal statements important?

Crafting a killer personal statement can elevate your application to new heights! It can set you apart from the crowd and is a powerful tool to showcase your strengths, passion, and unique experiences. By weaving a compelling story about yourself, you help the reader understand what makes you tick and how you are prepared for the opportunity.

Beyond this, a captivating personal statement can provide valuable insights into your personality and values, making you an even more attractive candidate to employers and admissions officers. Trust us - a powerful personal statement is a game-changer for any successful application!

Personal statement examples

It's important to understand what to include in each personal statement. Here are some examples to consider:

Personal statement for a university application

As a passionate programmer and creative problem-solver, I am eager to pursue a degree in computer science and unleash the endless possibilities it offers me. Through this degree, I can acquire the skills and knowledge that will allow me to create meaningful solutions to real-world problems, something I strive for each day. With great excitement, I look forward to furthering my expertise in this field in a university setting and exploring the exciting opportunities ahead.

In high school, I was a dedicated student who took the initiative and maintained a strong work ethic. I earned high grades and actively participated in extracurricular activities such as the Computer Science Club and Robotics Team. My ambition has been to use my knowledge and skills to help build a better future. That is why I am confident that pursuing a career in computer science is the right decision for me.

Personal statement for job application

As a highly motivated and results-oriented professional, I am eager to contribute my skills and experience to an organization that values innovation and teamwork. Throughout my career, I have developed a reputation for being a problem-solver and effective communicator, with a keen eye for detail and the ability to work under pressure.

I have experience leading teams and coordinating tasks to ensure successful outcomes. Additionally, my communication skills enable me to effectively interact with colleagues, vendors, and customers to ensure that projects are completed on time. I am confident that my passion for my work and dedication to excellence will make me a valuable asset to any team.

Personal statement for scholarship application

Receiving this scholarship would be a life-changing opportunity for me. As a first-generation college student, I have faced many obstacles in pursuing my education, but I have never let these challenges hold me back. When my parents told me they could not help pay for my college tuition, I felt a wave of uncertainty wash over me. But I quickly realized that if I worked hard enough and never gave up, I could make my dreams come true.

With this scholarship, I can continue my studies and achieve my goals, including becoming a role model for other students in my community. I am committed to giving back to my community and using my education to impact the world positively.

Tips for crafting a personal statement

While crafting a standout personal statement can seem daunting, with the right guidance, you can create a compelling document that showcases your unique qualities and sets you apart from other applicants. This section will provide tips and strategies to help you write a powerful personal statement that effectively communicates your skills, experiences, and aspirations.

From tailoring your statement to the opportunity to using specific examples and demonstrating authenticity, these tips will help you create a personal statement that makes a lasting impression.

Here are some tips for writing a strong personal statement:

• Research: Before writing your personal statement, research the opportunity you are applying for. This will help you to understand the requirements and tailor your statement to the specific role or program.
• Be concise: Personal statements are often limited to a certain word count or page limit, so it is important to be concise and focus on the most relevant information. Ensure each sentence and paragraph adds value and contributes to your overall message.
• Use specific examples: Specific examples can be used to illustrate your skills and experiences. This will help to bring your statement to life and provide evidence to support your claims.
• Tailor your statement: Tailor your statement to the specific role or program. Highlight the skills and experiences that are most relevant to the opportunity and demonstrate how they make you a strong candidate.
• Show, don't tell: Instead of stating that you are a good fit for the opportunity, provide specific examples and evidence to tangibly demonstrate your skills and experience.
• Be authentic: Be true to yourself and your experiences. Your statement should reflect your personality, values, and motivations and provide insight into who you are.
• Proofread and edit: Finally, proofread and edit your statement carefully. Check for spelling and grammar errors, and make sure your message is clear and concise. A well-written and error-free personal statement can make all the difference in a competitive application process.

By following these tips, you can create a personal statement that effectively showcases your strengths and makes a compelling case for why you are the ideal candidate for the opportunity. Remember to tailor your statement to the specific requirements of the opportunity, use specific examples to illustrate your achievements and experiences, and be authentic to yourself. With these tips in mind, you'll be well on your way to crafting a powerful personal statement that will help you stand out from the competition.

Unlock your future

Writing a personal statement can be challenging, but it can also be a rewarding experience with the right approach. A well-crafted personal statement can be the key to unlocking exciting new opportunities, whether it's a job, a university program, or a scholarship. Following the tips outlined in this blog post, you can create a personal statement that showcases your strengths, experiences, and aspirations and demonstrates why you are the ideal candidate for the opportunity. Good luck!

Header image by Akira Kaelyn .

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How To Write A Personal Statement For A Job? Employment

Personal statements are often used in job applications, but can also be used for college and university applications, too. Here, we’ll give you some hints and tips for creating a personal statement for a job that goes the distance. Read on to find out more! 

What is a personal statement? 

First thing’s first…what is it?

A personal statement for a job is usually a paragraph about you that goes on the top of your CV. It’s sometimes known as a personal profile, professional profile, or even a career objective – so keep an eye out for these kinds of terms too in your job hunt.

Your personal statement should be an ‘ overview of you ,’ covering things like: who you are, why you think you are suitable for the role, what you will bring to the job, and your career goals. 

If you are wondering why a personal statement is important (after all, shouldn’t all that be in your CV anyway?) it’s worth knowing that recruiters get 100s of CVs sent to them every single day. And on average they spend about 6 seconds looking at a CV before making a decision on the candidate. So, having a personal statement at the top of your CV gives a brief, easy to read summary that will hook the recruiter in and make them want to call you in for an interview. 

Example of a personal statement for a job: 

A friendly and enthusiastic individual, currently looking to return to a retail assistant role after spending the last 3 years raising a family. I possess excellent communication and listening skills, and I work extremely well in a team, as well as being able to work confidently on my own. I have recently volunteered at a local charity shop, as a sales assistant, to refresh my skills, and I am committed to continuing my career on a full-time basis. 

How to write a personal statement

Like the example above, your personal statement should be short and sweet. Remember, your aim is to catch the attention of the recruiter so they read your CV in more depth before inviting you to interview. 

Before you start, it’s best to sit down with your updated CV and make a list of all of your relevant skills and experience. Examples of skills you could include are: 

• Communication 
• Numeracy (i.e. good at working with money)
• Problem solving 
• Organisation 
• Creativity 
• Confidence 

Once you have a list of these things, it should be a lot easier to pull together an effective personal statement. 

What if I have no work experience? 

Having no work experience doesn’t mean you can’t write a good personal statement. There are plenty of other ways you can demonstrate your skills. Do you have a hobby or an interest? If you do, it’s likely you use key skills to do this and the best part is you can put this in your personal statement. Similarly, if you were involved in any clubs, teams or projects at school. 

The key to writing an effective personal statement is keeping it relevant to the role you are applying to. So make sure you read the job advert and any accompanying information thoroughly to understand what the employer is looking for! 

What do I put at the start of my personal statement? 

Many, many people struggle to write about themselves. So, if this is you, don’t worry! To kick off your personal statement, see if you can come up with a short, sharp statement (no longer than one sentence) that describes you accurately. 

This could be one that highlights your previous work experience: 

‘A flexible construction worker with three years’ experience in bricklaying, roofing, plastering and plumbing.’ 

Or one that shows skills and experience you have from hobbies, interest or education: 

‘A hardworking individual with a passion for creativity alongside a Distinction in Level 3 Graphic Design.’

Again, keep it short. And don’t forget to big yourself up a little bit! Make the recruiter believe that you are the best person for the role you are applying for. 

What goes in the middle of a personal statement?

When it comes to writing your personal statement, it’s best to have at least a loose structure in mind to help you get everything down that you need to. You could include: 

• Why are you applying?
• Why are you suitable for the role?
• What relevant job experience or training do you have?
• What projects or experiences have you taken part in that could show your abilities ?
• What makes you the perfect person for the job?

Use the answers to these questions to write your personal statement. 

What goes at the end of a personal statement? 

The end of your personal statement should make it clear to whoever is reading what your goals are professionally. For example, the construction worker above may put: 

‘Looking to take on my next challenge in the world of construction, and develop my skills with a reputable local business.’

Or, for the aspiring graphic designer: 

‘Looking for a start in the exciting world of graphic design, where I can learn from the best with a creative and innovative company.’ 

Remember: keep it brief! 

Do’s and Don’ts for your personal statement 

To help you on your way, here is a list of the do’s and don’ts for your personal statement. 

• Make sure your tone is polite, friendly and (most importantly) professional. 
• Keep it short and sweet. Your personal statement should only be around 3 or 4 sentences long.
• Include relevant information, such as previous experience. 
• Highlight your key skills. 
• Make it clear what kind of role you are looking for – this will help highlight your suitability for the one you are applying for. 
• Use the job advert, person specification and any other information you have about the company to inform your personal statement. 
• Make your achievements clear! Blow your own trumpet! 
• Use slang words or be too conversational
• Include any personal information that’s not relevant. For example: how many children you have, whether you are single or married, etc. 
• Be negative! 
• Lie or exaggerate the truth. 
• Take a template from online without personalising it! 

Need a bit more help?

If you need help in writing your CV or personal statement, we can help. For a detailed and private 1-2-1 with one of advocates who can advise, please call 01902 96228 or fill in the form below to request a callback.

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• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

College essays

• College essay examples
• College essay format
• College essay style
• College essay length
• Diversity essays
• Scholarship essays

Academic writing

• Writing process
• Avoiding repetition
• Literature review
• Conceptual framework
• Dissertation outline
• Thesis acknowledgements
• Burned or burnt
• Canceled or cancelled
• Dreamt or dreamed
• Gray or grey
• Theater vs theatre

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What’s a personal statement for college.

Senior Associate, JPMorgan Chase

As you complete your college applications, whether it’s through the Common App or by individually applying, you’ll likely come across prompts in the application that ask you to write about yourself. Think of it as an opportunity to introduce yourself to the admissions committees of the schools you’re applying to in a different way than the insights recommendations and your transcript can provide.

Sometimes called an admissions or application essay, a personal statement, or a statement of purpose, what’s typically being asked for is information about your background, experiences, accomplishments, future goals, and any challenges or obstacles you may have had to overcome. Because of that, when it comes to any personal statements you write for college applications, the aim is usually to showcase your personality, interests, and character in a compelling and authentic way.

Keep reading for more information about personal statements, the prompts to expect, and some tips for mastering this part of a college application.

When will you have to write a personal statement during the college application process?

Many college applications require a personal statement of some kind. For applications submitted through the Common App, a personal statement is a required component for nearly all colleges and universities that use the platform. The Common App allows students to write one comprehensive essay that’s sent to all colleges they’re applying to through the system. This means you’ll write just one personal statement, which will be part of every college application you submit through the Common App. Some colleges might ask for additional shorter essays, known as supplemental essays, on top of this, so be prepared for those asks.

Many scholarship applications also require at least one personal statement or essay as part of the application process. Like college applications, scholarship personal statements provide an opportunity for applicants to showcase their qualifications, experiences, and personal motivations. A personal statement for a scholarship application often serves as a way for applicants to demonstrate their merit, express their career and educational goals, and explain how they’d benefit from and contribute to a scholarship program.

How can your personal statement impact your college applications?

Your personal statement can have a significant impact on your college applications in several ways:

• Demonstrating your character and personality: Your personal statement offers admission committees insight into who you are beyond your grades and test scores. It can showcase your values, motivations, and unique qualities, helping to paint a more comprehensive picture of you as a prospective student.
• Highlighting your achievements and experiences: It allows you to discuss your academic accomplishments, extracurriculars, and any challenges you’ve overcome. This can demonstrate your potential for success and your ability to contribute to a campus community.
• Conveying your passion and commitment to a particular school: A personal statement allows you to articulate your academic and career goals and connect them to your reasons for applying to a specific college or program. Admissions committees are looking for students who are genuinely interested in and committed to their educational and personal growth, along with being excited to attend their school.
• Setting you apart from other applicants: A well-crafted personal statement can help you stand out among applicants with similar academic credentials. It allows you to showcase what makes you unique.
• Addressing any weaknesses or challenges: If any aspects of your application may raise concerns to the admissions committees, such as a lower grade point average (GPA) in a particular semester, your personal statement can allow you to provide context and explain any extenuating circumstances. This can help mitigate potential red flags in your application.

How do you know what topic to write about in your personal statement?

Over 1,000 U.S. colleges accept the Common App, so many students will be choosing from among the Common App’s seven essay prompts.

Below is the list of essay prompts from 2023-24 Common App :

• “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”
• “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”
• “Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?”
• “Reflect on something that someone has done for you that has made you happy or thankful in a surprising way. How has this gratitude affected or motivated you?”
• “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”
• “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”
• “Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design.”

Beyond the prompts from the Common App, which many students utilize, some schools may have their own applications with their own prompts or supplementary prompts that they expect students to complete.

For instance, at Yale University , one of the school’s supplementary prompts is: “Tell us about a topic or idea that excites you and is related to one or more academic areas you selected above [on your application].” At Amherst College, one of the supplementary questions is: “In what ways could your unique experiences enhance our understanding of our nation and our world.”

What makes a good personal statement for a college application?

A lot goes into writing a strong personal statement for college applications.

Hafeez Lakhani of educational coaching firm Lakhani Coaching told the New York Times to think of it like this: “Every college is like a dinner table. What will make you the most interesting contributor to that dinner table conversation? What will make you help everyone else have a more interesting experience?”

Lacy Crawford, a former independent college application counselor and author of Early Decision, told USA Today : “These essays should read like smart, interesting 17-year-olds wrote them. A sense of perspective and self-awareness is what’s interesting...I think most students are torn between a pathway dividing a diary entry and a press release. It’s supposed to be a marketing document of the self.”

Here are a few tips to make the most of a personal statement.

• Tell a story: Use the space to showcase your personality, interests, personal values, life experiences, and even your sense of humor. Don’t just use it to regurgitate your accomplishments, which can be gleaned from your high school transcript and other parts of your application.
• Consider emphasizing your volunteer work and other community work: Many college admissions offices look for students who are active in their communities, be it volunteering or in different ways. The personal statement is a good place to emphasize how you’re making the world a better place.
• Emphasize any extra work you’ve done to dive into your field of interest: Be it internships, college-level courses at a community college, or extracurricular activities, anything that shows you’ve done extra work to explore your chosen field of study will help to emphasize your passion. Tie this passion to why you’re particularly excited about attending a particular school, and you may have a winning formula.
• Make sure you check grammar and spelling: You don’t want to write a great essay and let a few grammatical and spelling errors get in your way. Read and re-read your essay to check for spelling and grammar, and get a few people you trust to help you proofread your work as well.

Final thoughts

A strong personal statement can make a positive impression on admissions officers and contribute to a well-rounded and compelling college application. It allows you to showcase your strengths, demonstrate your potential, and express your genuine interest in the college or program.