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50 Business Survey Questions for Questionnaires

Gathering accurate data is crucial to making informed decisions. That’s why we’ve put together a list of 50 Business Survey Questions for Questionnaires that can be used to gather information from customers, employees, and other stakeholders. These questions cover various topics, including customer satisfaction, market segmentation, and employee engagement.

Learn more: employee engagement survey examples

Whether you’re just starting market research or looking to take your surveys to the next level, this list is a must-read for any business owner looking to improve their bottom line. Let’s dive in!

LEARN ABOUT: Testimonial Questions

What are the business survey questions?

The business survey questions are the online questionnaires that can help you make well-informed decisions and maximize the potential of your business. It will enable a researcher to understand the industry, current and prospective customers, competitors, internal problems, and markets.

LEARN ABOUT: Structured Questionnaire

For example, an energy drink company wants to understand public opinion about its product and the factors influencing that choice when choosing an energy drink. In such a case, an energy drinks survey , which includes business-related survey questions, will enable the company to gather data to help them brand their product and market it accordingly to gain a higher market share.

LEARN ABOUT: Survey Mistakes And How to Avoid

Business survey questions, when asked correctly, can advance your business in leaps and bounds. It can help you with the following points that are crucial to any business.

To build customer relationships – Customer relationship with the company is one of the most important parameters that can build a business or destroy a business. To understand where you stand, the Net Promoter Score (NPS) needs to be identified. Asking questions using the NPS survey to gather such data can help you build a long-lasting relationship with the customer and make them your brand ambassadors who recommend you to their friends and colleagues.
Improve your customer service – Customer service leads to customer satisfaction. If a customer is satisfied, they would keep coming back to you for more and promote your business. A happy customer is a loyal customer. Using business survey questions in customer satisfaction surveys or customer service surveys , calculate customer satisfaction scores (CSAT) and customer effort scores (CES). You can use this data to improve customer satisfaction through excellent customer service.
Understand feedback – Feedback is what changes the entire business strategy. When you know what is going wrong, you can improve or correct it. Use business survey questions in event feedback surveys such as product satisfaction surveys to gather feedback from existing customers and prospective customers to better your product or service and retain customers through customer loss surveys .

LEARN ABOUT: Event Surveys

Free business survey template

An essential business survey question is the NPS question that calculates the NPS score. It enables the researcher to understand if his business strategy or market strategy is in the right direction. Usually, this feedback question is accompanied by other business survey questions. However, it is recommended to start the survey with this question :

Considering your complete experience with our product/service, how likely are you to recommend it to a friend or a colleague?

Business Survey Questions for Product/Service Feedback

What is the main benefit you receive from using our product/service?
What are the top 3 benefits you get from our product/service?
Less than a month
1 to 6 months
6 months to 1 year
Other (Please specify)
Once a week
2-3 times a month
Once a month
Every 2-3 months
2-3 times a year or less
Very satisfied
Dissatisfied
Very dissatisfied
Probably not
Definitely not
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Yes, by the company or its representative
No, it was resolved by me, or someone outside the company
No, the problem was never resolved
No problems, so never contacted the support team
What recommendations would you offer to improve our product/service?

The above questions are business survey questions that enable a researcher to understand customer opinions about a product/service. It allows the researcher to gather feedback on the product, identify gaps, and thus help the company to make changes to processes or the product/service accordingly.

Business Survey Questions for Market Research

In your opinion, what are the things that you like most about the product/service?
In your opinion, what improvements can be made to the product/service?
What is it that you like most about competing products currently available?
In your opinion, what improvements can be made for the competing products now available?
I already had it, but want to replace it
It serves a need of mine
For quality reasons
For durability reasons
Because of the price
It is very costly
I don’t need it
Quality is not up to the mark
It is not durable
I already have it
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely

Market research questions enable a researcher to understand the market. Such questions can help companies before launching a product/service into the market. Gathering feedback from the target audience will enable the company to understand the demand in the market and improve the product segemntation to capture a higher market share.

Business S urvey Questions to Evaluate Customer Service

A scale of 1 to 10
Knowledge of the product
Understanding the issue
Willingness to help
Efficiency/promptness
Ability to complete a transaction
Courteousness
Level of satisfaction with the resolution
Knowledge of the product and brand
Friendliness
Responsiveness
There was too much waiting
I never required customer support
It took too long
May or may not
Somewhat unlikely
Very unlikely
By mail order
Over the phone
At the store
Not too easy, not too hard
What improvements can be made to the billing process to make it easier for you?
Do you have any suggestions/comments to help us serve you better?

The above questions enable a company to evaluate the customer service being provided. Using the data gathered from such questions can help the company modify processes, train its customer service staff, motivate and reward employees, and become a much more customer-centric organization.

LEARN ABOUT: Employee Centricity

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Business Survey Questions to Measure Customer Satisfaction

Considering your complete experience with our company, how likely are you to recommend us to a friend or a colleague?
Low quality
High quality
Not durable
Very little
Does not meet the need
Which three features of our product/service are most important to you?
Which three features of our product/service need improvement?

Business Survey Questions to Calculate Customer Effort

Very difficult
Usual amount
After putting in the effort, how much did the response meet your expectations?
Very responsive
Very unresponsive
Overall, on a scale of 1 to 10, how satisfied are you with the product/service(1 being the lowest and 10 being the highest)?
Is there anything else you would like us to know?

LEARN ABOUT: System Usability Scale

The above questions will enable a company to measure customer satisfaction and customer effort. Such data will allow the company to make changes or improve their product/service or processes.

LEARN ABOUT: Product Survey Questions

Business Survey Questions to Retain Customers

Brand value
Marketing and promotion
Variety of products
Word of mouth
Quality of our products
Range of product/service
Quality of product/service
Behavior of staff
Poor understanding of your requirements
Better alternative company
Which alternative or competitor did you shift to now to meet your needs?
Range of products/services
Customer service
Yes, I am subscribed to receive promotional content.
Yes, but I am not a subscriber yet.
More knowledgeable staff
Better advertisements and promotion
Better financial transactions
Better customer service
Better understanding of the requirements
They agreed with the issues you stated.
They agreed but were still biased towards us.
They denied such an experience could happen.
They had no opinion about it.
Is there any comment/suggestion that you would like to convey that will help improve customer experience?

LEARN ABOUT: User Interface Survey Questions & Travel Survey Questionnaire And Survey Template

In conclusion, we’ve shared a list of 50 essential survey questions that can be used to gather valuable information from customers, employees, and other stakeholders. By asking the right questions, you can gain business insights into customer satisfaction, student interest survey , market segmentation, and employee engagement, among other important topics. And by using a powerful survey tool like QuestionPro, you can easily create, distribute, and analyze surveys to gather the data you need to make informed decisions for your business.

You can also find best alternatives of Conjoint.ly for your business.

Remember, effective market research is the key to unlocking growth and success for your business. We hope that this list of survey questions will serve as a valuable resource as you conduct your own market research. Learn more and start your journey today!

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Business Plan Questionnaire

Successful business plans clearly explain a company’s business model, objectives, strategies, and competitive advantages. Use our business plan questionnaire below for a list of the questions you should answer in each section of your business plan to ensure clarity and understanding of your business’s hopes and mission.

Download our Ultimate Business Plan Template here

What Questions Should Be Asked in a Business Plan?

The business plan questionnaire can help you with how to write your business plan . It will give you a concrete set of directions for the future and allow you to further examine and learn about the market you are entering. Be sure to provide answers to the following questions in each key section of your business plan.

Executive Summary Questions

You may ask yourself:

What is the issue your business is addressing?
How are you solving it?
What are your business’s strengths?
Why should an investor be interested in your business?

Company Analysis Questions

Ask yourself the following:

What is your business’ mission?
What is your history?
What are some of your past achievements?
What is your business’ legal structure?
Where is your business located?
Why did you start the business?
How do you measure your business success?

Industry Analysis Questions

Include the answers to the following questions:

What is the size of the market?
What are the characteristics of the market: growth trends, units sold, employment?
What factors are influencing growth or decline in the market?
Are there any barriers to entering the market?
Are there any government regulations that affect the market?

Finish Your Business Plan Today!

Customer analysis questions.

Be sure to include the following in your analysis:

What is the size of the target customer market?
Where are these prospective customers located?
What are their desires and needs, and how will your business meet those needs?
In descriptive terms, who is your target market? (what motivates them to purchase, what influences their purchasing decisions)
Why will your target customers seek out your business?
What trends/purchasing shifts could occur in the market?
How will you monitor customer satisfaction? (e.g., surveys, reviews, etc.)

Competitive Analysis Questions

understand their weaknesses to help your company succeed

First, simply focus on your competition and what they are up to.

Address the following:

Who are your direct competitors? (e.g., other businesses in your genre) What percentage of market share do they occupy?
Who are your indirect competitors? (e.g., other companies that may not be specified in your business’s genre, but provide similar results to that of your business)
What are your competitors’ strengths and weaknesses?
What are their products and pricing like?

Then, look into your business’ competitive advantage to describe how your business will be better.

Will you offer more or better features?
Will you ensure better results for your users?
Will you offer better pricing?
Will your customer service be more efficient?
Will you offer a better overall customer experience?

Marketing Plan Questions

advertising strategy for your organization

A complete plan will include the following marketing plan sections:

How will you communicate to your target customers about your product or service?
Why are you choosing these specific avenues (e.g., website, Social Media, etc.)?
What materials do you have or need, and what will be the cost of this?
What do you plan to spend on marketing per prospect and per client?
How will you retain existing customers?
How will your business attract publicity?
What media will you target?
How will your product or service be delivered to the market?
How might future changes impact your marketing?
How will you price your product relative to others in the market to be competitive yet profitable?
What type of payment will you accept?
Overall, how will your marketing strategy be effective to your target customers?

Operations Plan Questions

operations process for your organization

Consider the following:

What equipment is needed, and what is the cost?
What are your hours of operation and number of shifts?
How many employees will you have?
What are the skill sets required when looking to hire new employees?
What are your practices for scheduling, managing, and hiring personnel?
What are the processes you will use to produce and sell your product or service?
What is your purchasing process?
How will finished goods be distributed?
How will quality be measured and improved over time?
What will your procedures to keep track of inventory look like?

Management Team Questions

keep things simple until you have more clients

In this section, answer the following:

Who are your founding members and what is their background?
Who are your support team members and what are their responsibilities? (include position title, person’s name, and role)
Do you offer any ownership options to attract key management?
Do you have any Board of Directors?
Do you have any outside consultants that will work with your business as it grows?
What is your business’ organizational structure?

Financial Plan Questions

Your financial plan should include:

Profit & Loss statement
Cash flow statement
Balance sheet
Sales volume forecast
Personnel plan
Break-even analysis

Here, you must gather data and convey just how much money your business will need and how much income you will earn, as well as when your business will be profitable.

Be sure to consider the following:

How were your numbers calculated?
Why are the salaries and office expenses you have calculated reasonable to your business?
Why are your expense estimates realistic?
How have you budgeted for unexpected costs?
Is there any debt the business currently has?
What is the amount of equity the owners and stockholders have?
What is your annual interest expense?
What is the percentage of sales issued for returns?
What is your average daily inventory value?
Are you using a fixed or variable inventory method?
What is the limit on your line of credit and the average interest rate?
What is your minimum checking account balance to have at all times?

Your financial plan should prove that you are informed and knowledgeable on the numbers around your business. It should prove that you are aware of all potential unexpected costs or other out-of-the-blue setbacks.

Appendix Questions

Appendices may be anywhere from just a few pages to a hundred or more.

Your appendix can include:

Resumes of key management, blurbs on other management members
Job descriptions/titles
Copies of any agreements having bearing on the business plan
Copies of licenses
Personal and business tax returns (if applying for a loan)
Marketing materials
Photos or sketches of the building, property, equipment, products
Industry studies or other information supporting industry trends
Summaries of secondary market studies

Business Plan Questionnaire Conclusion

The above sample survey questionnaire for a business plan should be a guide for you to use as an outline and checklist of items that will need to be addressed in your company’s business plan. Growthink’s fill in the blank business plan includes each of these key elements and more to help your business succeed.

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What is a Business Survey?

A business survey is a research tool that is used for collecting relevant data about a business from a predetermined audience. It is made up of a set of structured questions that help you to gather information about industry dynamics, market preferences, competition, and other important business variables.

For instance, a restaurant may need to find out how the customers rate its overall service delivery. To achieve this, it can administer a customer satisfaction survey that allows the customers to provide feedback on different aspects of the business.

To get the right information through a business survey, you must ask the right questions. With a business survey, you will gather first-hand information and gain interesting insights that are crucial to the overall growth of your organization.

Importance of Business Surveys

A business survey helps you to gather important insights for different aspects of your business. Gathering first-hand information from customers allows you to identify the strengths and weaknesses of your business and to improve on organizational processes.
With a business survey, you would be able to gather feedback from your customers. Asking customers to provide feedback on your business helps you to know where you stand and also identify any areas of the business that need improvement.
Data gathered via a business survey would help you improve your customer experience and build lasting client relationships. When you provide excellent service delivery for clients, you would record repeated patronage and expand your client base.
A business survey plays a major role in the optimization of overall business operations. Data gathered from such surveys highlights areas needing improvement in your business which you can concentrate your resources on.
It is an essential step towards making objective and unbiased business decisions.

Types of Business Survey

Customer surveys.

A customer survey is a type of business survey that is used to collect first-hand information on the perceptions of your customers. Typically, it consists of questions that bother on the opinions and expectations of your customers as they interact with your business and make use of your product or service.

Since customers lie at the heart of every business, it is important to always be abreast of their needs and to also understand how they view your organization. Working with this data would help you to improve your business processes for better service delivery.

Customer Survey Templates For Businesses

Customer Complaint Form

Use this customer complaint form template to gather information on the challenges faced by customers for easy resolution. With this form, you can collect important information that will be useful in swiftly addressing any issues faced by customers as they interact with your products or services.

Customer Satisfaction Survey

Conducting a customer satisfaction survey helps you to find out if your customers are satisfied with your products or services. With this survey, you would be able to know what your customers think about your product or service and the extent to which your product meets their needs.

Restaurant Satisfaction Survey

Allow customers to rate your service delivery after a hearty meal, by carrying out a restaurant satisfaction survey . Data gathered via this survey helps you to improve your overall service delivery and provide a great customer experience for your clients.

Website Evaluation Survey

Use this website evaluation survey template to gather feedback from users about your website. This survey allows users to share their experience using your website.

Event Satisfaction Survey

An event satisfaction survey is an important tool that is used to gather feedback from event attendees. This survey provides meaningful insights into attendees’ perceptions of different aspects of your event and also helps you to improve on future events.

Post-event Survey

This survey allows attendees to assess your event . Here, attendees can rate their overall experience and provide specific feedback on different aspects of your event also make specific suggestions for improving future events.

Online Feedback Form

An online feedback form is used to seamlessly collect feedback on business processes from customers. With this form, you can easily collect, organize, and process useful information from customers on products, services, and other aspects of your business.

https://www.formpl.us/templates/online-feedback-form

Product Surveys

A product survey is a tool that is used to gather information on what users think about a product. It helps you to understand users’ experiences with your product and to also gather information for improving the overall product experience.

You can administer a product survey as part of market research before the launch of a new product. This will help you get first-hand information about what the market really wants and create a product that meets these needs.

Every contact a consumer (or customer) has with your product goes a long way in determining his or her perception of your business. Collecting feedback on users’ experiences gives you an opportunity to understand the concerns of your customers and make sure your product is meeting their needs.

Product Survey Template For Businesses

Customer Complaint Form

A customer complaint form is useful in improving your product and customer experience. With this form, you would be able to collect information on any issues faced by your customers and swiftly resolve them for a better user experience.

Product Pricing Survey

Use this product pricing survey template to sample opinions on product pricing. If you are launching a new product and want to avoid pricing your product above or below the market standard, you need to get customer feedback on your product’s price.

Internet Usage Survey

An internet usage survey is used to gather information on the daily “internet behaviors” of respondents. With this survey, you would understand how the internet fits into the everyday lives of your customers. It can be used as part of market research for a product.

Product Evaluation Form

Administering a product evaluation survey is one of the most important steps you can take after launching a new product. This survey allows you to gather feedback from users on different aspects of your product in order to improve the product as needed.

Market Surveys

A market survey is an important method of gathering information about the preferences of the target market. It is made up of a set of structured questions that bother on the inclinations of consumers, their behaviors, expectations, and purchasing power.

A market survey is an important aspect of market research because it helps organizations to collect insightful feedback from users. With this information, you can develop effective marketing strategies for upcoming products and services, and also improve on the features of existing products.

A market survey helps you to make business decisions from an informed point of view. Rather than basing business decisions on sentiments or guesses, you would be able to depend on actual data from your target market to drive objective decision-making.

With the data from a market survey, you would better understand consumer demographics and record higher customer acquisition rates. Not only that, but the information retrieved from the target market via market surveys and segmentation is also a source of creating definite and long-term marketing plans for a product.

Market Survey Templates For Businesses

Market Survey Form Template

This is important for market research and is used to collect information about market preferences and consumer behaviors. With this form template, you’d gain insights into the needs of your target market.

Demographic Survey

A demographic survey is made up of a set of questions that help you to gather information about your target market. With a demographic survey, you would be able to collect relevant consumer data such as age, occupation, educational status, income level, etc.

It is also very useful in creating an accurate buyer persona.

https://www.formpl.us/templates/demographic-survey

How to Create a Business Survey with Formplus

Sign in to your Formplus account to access the form builder. Click on the “create new form” button on your dashboard.
Enter the title of your form (e.g. Business Survey Form).
You can click or drag and drop preferred fields to your business survey.

Save your business survey to access the form customization section. Here, you can modify your form’s appearance by adding background images, including your organization’s logo, and changing the form layout.

Use the multiple sharing options to share your business survey form with respondents. You can send out email notifications to respondents or share the form with your online community via the social media direct sharing buttons.

Understanding what a business survey is and how to go about it would help you make better decisions for your organization. A business survey provides useful insights into market preferences and behaviors which are extremely important for the formulation of growth strategies for your business.

In this article, we’ve discussed different types of business surveys with question samples and we’ve also shared meaningful tips for creating a good business survey. You can use Formplus to create and administer different business surveys for your organization with little or no hassles.

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50 Great business survey questions for your next questionnaire

50 Great business survey questions for your next questionnaire

Eren Eltemur

Trying to expand your business requires a lot of knowledge. Making business decisions, future plans, and strategies is key to achieving success. But the real question is, where should I start? How to obtain this knowledge? We invite you to join this journey with a business survey to achieve this success. Understanding and conducting a business survey is the first step to this success.

For this reason, you will learn what a business survey is in this article. What are the different types of business surveys, and how to evaluate your business through collecting customer opinions, experiences, and suggestions? To get answers to these questions, you must ask the right questions and forms.app gathered 50 survey questions that business owners can use in their business surveys.

What is a business survey?

A business survey is a way to gather information from clients and employees through survey questions such as market research questions , demographic questions , customer satisfaction questions , and customer feedback . By employing the right survey, you can get a better understanding of target customers and potential customers and improve your product or service.

5 Types of business surveys

There are different types of business forms & surveys with specific purposes, and each aims to gather different types of information. Here we listed some common business survey types for different data-gathering purposes. You can use online surveys and forms to grow your businesses .

1 - Customer surveys

Customer surveys are types of surveys that focus on gathering various data from customers. Customer retention surveys and customer satisfaction surveys are valuable ways to measure customer satisfaction and how to hold them in a particular brand. This information gathered from customers can be used to improve the products and services. Also, it can be helpful for identifying areas where companies focus their efforts and funds to achieve customer happiness.

Customer Service Satisfaction Survey Template

Net Promoter Score Survey

E-commerce Survey

2 - employee surveys.

These types of surveys focus on gathering data from employees to improve the effectiveness and workflow while giving importance to employee happiness. You can use employee satisfaction surveys , employee engagement surveys, exit surveys , or other evaluation surveys to improve your workflow.

Employee Satisfaction Survey Template

360 Degree Feedback Survey Template

New Hire Orientation Survey

3 - brand recognition.

These types of surveys aim to measure brand awareness . Using brand recognition surveys can be helpful in improvements on brands' marketing and advertising efforts and also measure the effectiveness of former decisions and strategies.

Market Research Survey Template

Brand Personality Questionnaire Template

Brand Ambassador Application Form Template

4 - product surveys.

Product research surveys focus on product improvement by gathering data from customers and developers. Learning suggestions and opinions on the product beforehand allow businesses to make improvements by identifying errors in product design and functionality.

Product Research Survey Template

Product Quality Survey

Pricing Survey

5 - market surveys.

Market research surveys are focused on analyzing information on the market, competitors, consumers, and target audience. It gives valuable insights into consumer preferences and market strategies that directly influence overall business planning .

Marketing Strategy Questionnaire

Mobile Banking Survey

Concept Testing Survey

50 business survey questions for your company surveys

In this article, we have gathered 50 great business survey questions for company surveys. You can use these pre-made survey questions to finalize your survey quickly. These questions are focused on different aspects of a company. You can find questions that focus on customers, employees, products, and market research.

Business survey questions for customer service evaluation

1 - On a scale of 1-10, how satisfied are you with the level of customer service in your latest interaction?

2 - Was the customer service representative polite and professional?

3 - How likely are you to use our customer service in the future?

4 - Was the customer service representative able to resolve your issue?

5 - On a scale of 1-10, do you consider contacting the customer service team easy?

6 - What could we change to improve your experience with our customer service?

#1 Business survey question example

Business survey questions for customer satisfaction

7 - What feature do you appreciate most about our brand?

8 - What do you think are our 3 aspects that need improvement?

9 - How easy was it for you to reach our customer support teams?

10 - Could you easily reach the purchasing platforms of our product?

11 - What is the most important feature that distinguishes us from our competitors?

12 - How satisfied are you with [product/service]?

13 - How likely are you to recommend us to others?

#2 Business survey question example

Business survey questions for market research

14 - Where did you see and buy our product/service?

15 - Where did you hear about [Product/Service]?

16 - What other brands do you prefer besides us? Why?

17 - Would you recommend us to your friends or family?

18 - What was the biggest reason for you to shop from us?

19 - To what extent do advertisements about the brand affect your purchase?

20 - Are our rates competitive with those of other companies operating in the same industry?

#3 Business survey question example

Business survey questions for product development

21 - How satisfied are you with the product performance?

22 - What are the features you most like about the product?

23 - Have you encountered any problems or difficulties with the product?

24 - How do our products solve your problems?

25 - Which feature do you think is necessary to add to improve our product?

26 - How easy or difficult is our product to use?

27 - What influences your purchase more—the item's quality or price?

28 - What should the optimal pricing be?

#4 Business survey question example

Business survey questions for brand recognition

29 - What is the major motivation for trying this brand for the first time?

30 - Do you have any suggestions about our brand and how we present ourselves to the public?

31 - How likely are you to recommend our brand to a friend or colleague?

32 - Have you heard of our brand before?

33 - How do you think our brand compares to competitors?

34 - What image comes to mind when you hear our company name?

35 - What could we change to enhance your opinion of our brand?

36 - Do you believe that other individuals would quickly recognize and remember our company name?

#5 Business survey question example

Business survey questions for employee satisfaction

37 - Is your salary satisfying you enough?

38 - Do events at the company motivate you to work harder?

39 - What other activities would you prefer to do?

40 - Do you think your communication with your manager and colleagues is good enough?

41 - Do you think your ideas are valued at work?

42 - Is your job as you dreamed? And do you love doing it?

43 - Do you think your achievements are appreciated enough?

#6 Business survey question example

Business survey questions for employee evaluation

44 - What motivates you most in your job?

45 - What are your strengths and weaknesses? And how do they affect your profession?

46 - What steps could you take, in your opinion, to enhance your overall job performance?

47 - How pleased are you with the company's prospects for learning and growth?

48 - What was the biggest challenge for you this year? how did you overcome it?

49 - What is the job position you want to work in in the future?

50 - What is your happiest job-related moment?

#7 Business survey question example

Question types to use in your business surveys

The fundamental elements of any online form are form fields. They enable businesses to learn more about the target audience. There are a few different alternatives to use in a survey to create complex and detailed questions. Here is a list of form fields that can be used in business surveys.

Some of the most used form fields include choice questions, such as single selection, multiple selections, picture selection, and selection matrix. Also, you have a variety of text field options, such as short text and long text. And for a more straightforward method, you can also include yes/no questions in your surveys to get definite answers.

Single selection: Enables responders to choose only one option.
Multiple selections: Enables responders to choose multiple options.
Picture selections: You can present multiple or single-choice questions with visual options.
Selection matrix: Offers a more straightforward method for responders.
Short text: You can use short text if you ask a question that requires manual typing with short answers.
Long text: The long text is used for more detailed questions that require manual typing.
Yes/No: It is a closed-type question and helps collect definite answers to questions with only two options: yes and no.
How to create a business survey

You can create a business survey with forms.app for free. Easily customize your pre-made business survey template. Make use of different features to add multiple layers to your questions. Creating professional and eye-pleasing surveys with forms.app requires no coding knowledge, which is good news. Create your surveys, edit your form fields, and customize your design . Adjust your general settings afterward, and then you can share your business survey right away. To create a business survey, follow these 5 simple steps:

Choose a template: With more than 1000 ready-made templates, you can find the suitable template that matches your needs.
Edit your form fields: Edit and personalize your form field and add multiple layered and detailed questions to your surveys with the alternative form fields.
Customize the design: Creating eye-pleasing designs with forms.app is an easy task. Choose from themes and change your colors to create a survey that suits your brand colors.
Adjust your general settings: Don't forget to check the general settings. You can find a useful welcome and thank you page there. Also, you can enable CAPTCHA and disable multiple submissions.
Publish and Share: You can share your survey with a simple link or use social media sharing options and embed it on your website.

In conclusion, you can easily create and customize your business survey with these 50 great questions focusing on different types . Use different types of form fields to improve your survey and create professional business surveys with forms.app for free. Here are some pre-made example business surveys for your use. You can either use them directly or customize them to match your taste.

Company Satisfaction Survey Template

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Website Feedback Survey Template

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How to Create a Survey

20 business survey questions to ask your customers

Examples of business survey questions, market research questions, product feedback questions, customer service feedback questions, brand recognition questions.

How can you know if your customers are happy with your products and services and plan to continue purchasing? All you have to do is ask!

Customer surveys are a great way to gather insights that will help you make decisions about the future of your company. The questions you ask will depend on the survey’s purpose. Do you want to research a potential new market or solicit customer feedback? Or maybe you want to measure brand awareness or understand the competitor landscape.

Whatever your goal, keep reading to learn which business survey questions to ask in order to get more meaningful insights.

Goals for business survey questions

“Surveys are an easy and non-intrusive way to get business data that would otherwise be impossible to get,” says Harrison Tanner Baron, CEO and founder of Growth Generators , a digital marketing agency.

When drafting your questions, it’s important to have a clear objective in mind: What does your organization want to achieve by asking these questions? This will help you determine what types of questions to ask, the order in which to ask them, and whom to ask.

Here are some of the most common business survey goals:

Learn more about the target audience. Market research surveys that ask questions related to demographics and customer needs help businesses learn more about their customer base and what they want in terms of products and services.

Find out marketing research survey tips in our guide.

Get insight on a specific product or service. A company that’s releasing a new product or service may launch it for a small audience first and survey their responses to see what can be improved before releasing it into the wider market.
Improve customer service. How an organization treats its customers determines whether they choose to come back or not. Business survey questions that seek to understand a customer’s experience can help organizations improve their service processes.
Understand their competitive position. Questions around brand recognition help the company see how customers perceive it in the wider market. This can impact branding strategies and marketing approaches.

“Feedback from customers is worth its weight in gold,” says Baron. “Big box stores have surveys on the bottom of their receipts, and online companies automate surveys. The data can help drive more sales, but, more importantly, it can be used to improve the overall customer experience.”

Baron notes that some companies may think customer surveys are a bit invasive. “However, most people are happy to participate for a chance to win a gift card or store credit,” he notes.

“The main drawback of customer surveys is that sometimes customers can give feedback that may be hard for businesses to stomach,” says Baron. It’s important to be open to all kinds of responses — both positive and negative — when conducting customer surveys.

Check it out…

Learn the right questions to ask your customers about products, services, and target audiences, and more.

These types of questions help organizations make decisions about the future direction of their company, such as markets to target or products to develop.

What is your most pressing daily challenge?
If you had an ideal solution to this problem, what would it look like?
Are you more likely to fix the problem yourself or hire someone to do it for you?
How likely are you to purchase this product?
What do you value most in a product: affordability, quality, or the time it saves?

Questions like these produce valuable insight into how consumers view a product and where it could use some improvements. They can also help businesses project future sales.

What surprised you about this product?
Does this product live up to your expectations?
How likely are you to recommend this product to a friend?
What do you like least about using this product?
If you could change anything about this product, what would it be?

These questions are important because they aid in customer retention efforts and enable businesses to fine-tune their customer service processes.

How would you rate your experience at our store today?
How likely are you to return to our e-commerce store?
Will you recommend our business to a friend?
Did the customer service representative resolve your issue effectively?
If you could change anything about your experience today, what would it be?

Organizations ask these questions to see where they stand in the industry, how they can improve their image, and how they can become more memorable.

Which company is the leader in this industry?
What is the most memorable marketing campaign you’ve seen in this industry?
Why would you choose a certain business over another in this industry?
Do you view our organization as an expert in this industry?
What is more valuable to you when choosing a business: name recognition or price point?

Business survey questions with Jotform

Ready to create your own business survey ? Baron notes that good business survey questions can help your organization make more money by uncovering what your target audience wants.

Jotform has you covered with thousands of form and survey templates for a wide array of business needs , including tax forms, demographic surveys, job applications, and many more. Each survey template is fully customizable, so you can edit the content, colors, and logos to create an attractive-looking survey that will help you meet your business goals.

Thank you for helping improve the Jotform Blog. 🎉

28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Published: May 15, 2023

The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Person fills out a questionnaire surrounded by question mark scrabble tiles

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?

A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.

Table of Contents:

Questionnaire Definition

Survey vs. questionnaire, questionnaire templates.

Questionnaire Examples

Questionnaire Design

Survey question examples.

Examples of Good Survey Questions

How to Make a Questionnaire

A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.

The questions should always stay as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.

What makes a good questionnaire?

Define the goal, make it short and simple, use a mix of question types, proofread carefully, keep it consistent.

A good questionnaire should find what you need versus what you want. It should be valuable and give you a chance to understand the respondent’s point of view.

Make the purpose of your questionnaire clear. While it's tempting to ask a range of questions simultaneously, you'll get more valuable results if you stay specific to a set topic.

According to HubSpot research , 47% of those surveyed say their top reason for abandoning a survey is the time it takes to complete.

So, questionnaires should be concise and easy to finish. If you're looking for a respondent’s experience with your business, focus on the most important questions.

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

Net Promoter Score
Customer Effort Score

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Click this link to access this resource at any time.

5 Customer Survey Templates

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Your questionnaire should include a combination of question types, like open-ended, long-form, or short-ended questions.

Open-ended questions give users a chance to share their own answers. But closed-ended questions are more efficient and easy to quantify, with specific answer choices.

If you're not sure which question types are best, read here for more survey question examples .

While it's important to check spelling and grammar, there are two other things you'll want to check for a great questionnaire.

First, edit for clarity. Jargon, technical terms, and brand-specific language can be confusing for respondents. Next, check for leading questions. These questions can produce biased results that will be less useful to your team.

Consistency makes it easier for respondents to quickly complete your questionnaire. This is because it makes the questions less confusing. It can also reduce bias.

Being consistent is also helpful for analyzing questionnaire data because it makes it easier to compare results. With this in mind, keep response scales, question types, and formatting consistent.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and give accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from its entire customer base using an online questionnaire.

When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of existing and potential customers. They are the ones who have a say in purchasing decisions.

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the Internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.

But questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.

Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.

What makes a good survey question?

Have a goal in mind, draft clear and distinct answers and questions, ask one question at a time, check for bias and sensitivity, include follow-up questions.

To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly offer data on their experience.

Good survey questions can give a business good data to examine. Here are some more tips to follow as you draft your survey questions.

To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help you create clear and concise questions that you need to ask to meet your goal. The more your questions focus on one or two objectives, the better your data will be.

You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple-choice in your survey, be clear. Here are examples of good and poor multiple-choice answers:

Poor Survey Question and Answer Example

California:

Contains the tallest mountain in the United States.
Has an eagle on its state flag.
Is the second-largest state in terms of area.
Was the location of the Gold Rush of 1849.

Good Survey Question and Answer Example

What is the main reason so many people moved to California in 1849?

California's land was fertile, plentiful, and inexpensive.
The discovery of gold in central California.
The East was preparing for a civil war.
They wanted to establish religious settlements.

In the poor example, the question may confuse the respondent because it's not clear what is being asked or how the answers relate to the question. The survey didn’t fully explain the question, and the options are also confusing.

In the good example above, the question and answer choices are clear and easy to understand.

Always make sure answers and questions are clear and distinct to create a good experience for the respondent. This will offer your team the best outcomes from your survey.

It's surprisingly easy to combine multiple questions into one. They even have a name — they’re called "double-barreled" questions. But a good survey asks one question at a time.

For example, a survey question could read, "What is your favorite sneaker and clothing apparel brand?" This is bad because you’re asking two questions at once.

By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, each question should focus on getting specific pieces of information.

For example, ask, "What is your favorite sneaker brand?" then, "What is your favorite clothing apparel brand?" By separating the questions, you allow your respondents to give separate and precise answers.

Biased questions can lead a respondent toward a specific response. They can also be vague or unclear. Sensitive questions such as age, religion, or marital status can be helpful for demographics. These questions can also be uncomfortable for people to answer.

There are a few ways to create a positive experience with your survey questions.

First, think about question placement. Sensitive questions that appear in context with other survey questions can help people understand why you are asking. This can make them feel more comfortable responding.

Next, check your survey for leading questions, assumptions, and double-barreled questions. You want to make sure that your survey is neutral and free of bias.

Asking more than one survey question about an area of interest can make a survey easier to understand and complete. It also helps you collect more in-depth insights from your respondents.

1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

2. Client Questionnaire Template

It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.

1. How much time do you spend using [product or service]?

Less than a minute
About 1 - 2 minutes
Between 2 and 5 minutes
More than 5 minutes

2. In the last month, what has been your biggest pain point?

Finding enough time for important tasks
Delegating work
Having enough to do

3. What's your biggest priority right now?

Finding a faster way to work
Problem-solving
Staff development

3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

More than once

2. What is the primary reason for your visit to [website]?

To make a purchase
To find more information before making a purchase in-store
To contact customer service

3. Are you able to find what you're looking for on the website homepage?

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

Extremely unlikely
Somewhat unlikely
Somewhat likely
Extremely likely

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

3. Rank the following items in terms of their priority to your purchasing process.

Helpful staff
Quality of product
Price of product
Ease of purchase
Proximity of store
Online accessibility
Current need
Appearance of product

4. Who did you purchase these products for?

Family member
On behalf of a business

5. Please rate our staff on the following terms:

Friendly __ __ __ __ __ Hostile
Helpful __ __ __ __ __ Useless
Knowledgeable __ __ __ __ __ Inexperienced
Professional __ __ __ __ __ Inappropriate

6. Would you purchase from our company again?

7. How can we improve your experience for the future?

________________________________.

5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.

1. What was the ease of your experience with our company?

Extremely difficult
Somewhat difficult
Somewhat easy
Extremely easy

2. The company did everything it could to make my process as easy as possible.

Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree

3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?

4. How much effort did you have to put forth while working with our company?

Much more than expected
Somewhat more than expected
As much as expected
Somewhat less than expected
Much less than expected

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

Employed full-time
Employed part-time
Freelance/contract employee
Self-employed

2. How many employees work at your company?

3. How would you classify your role?

Individual Contributor

4. How would you classify your industry?

Technology/software
Hospitality/dining
Entertainment

Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples

1. customer satisfaction questions.

Survey question examples: Multiple choice

Image Source

Rating Scale

Rating scale questions offer a scale of numbers and ask respondents to rate topics based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.

Rating scale survey question examples : "Rate your level of satisfaction with the customer service you received today on a scale of 1-10."

Yes or no survey questions are a type of dichotomous question. These are questions that only offer two possible responses. They’re useful because they’re quick to answer and can help with customer segmentation.

Yes or no survey questions example : "Have you ever used HubSpot before?"

Likert Scale

Likert scale questions assess whether a respondent agrees with the statement, as well as the extent to which they agree or disagree.

These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree." Check out this post to learn more about the Likert scale .

Likert scale survey question examples : “How satisfied are you with the service from [brand]?”

Open-ended questions ask a broader question or offer a chance to elaborate on a response to a close-ended question. They're accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.

Open-ended survey question examples : "What are your personal goals for using HubSpot? Please describe."

Matrix Table

A matrix table is usually a group of multiple-choice questions grouped in a table. Choices for these survey questions are usually organized in a scale. This makes it easier to understand the relationships between different survey responses.

Matrix table survey question examples : "Rate your level of agreement with the following statements about HubSpot on a scale of 1-5."

Rank Order Scaling

These questions ask respondents to rank a set of terms by order of preference or importance. This is useful for understanding customer priorities.

Rank order scaling examples : "Rank the following factors in order of importance when choosing a new job."

Survey question examples: Rank order scaling

Semantic Differential Scale

This scale features pairs of opposite adjectives that respondents use for rating, usually for a feature or experience. This type of question makes it easier to understand customer attitudes and beliefs.

Semantic differential scale question examples : "Rate your overall impression of this brand as friendly vs. unfriendly, innovative vs. traditional, and boring vs. exciting."

Survey question examples: Semantic differential scale

Side-By-Side Matrix

This matrix table format includes two sets of questions horizontally for easy comparison. This format can help with customer gap analysis.

Side-by-side matrix question examples : "Rate your level of satisfaction with HubSpot's customer support compared to its ease of use."

Survey question examples: Side-by-side matrix

Stapel Scale

The Stapel rating scale offers a single adjective or idea for rating. It uses a numerical scale with a zero point in the middle. This survey question type helps with in-depth analysis.

Stapel scale survey question examples : "Rate your overall experience with this product as +5 (excellent) to -5 (terrible)."

Constant Sum Survey Questions

In this question format, people distribute points to different choices based on the perceived importance of each point. This kind of question is often used in market research and can help your team better understand customer choices .

Constant sum survey question examples : "What is your budget for the following marketing expenses: Paid campaigns, Events, Freelancers, Agencies, Research."

Image Choice

This survey question type shows several images. Then, it asks the respondent to choose the image that best matches their response to the question. These questions are useful for understanding your customers’ design preferences.

Image choice survey questions example : "Which of these three images best represents your brand voice?"

Choice Model

This survey question offers a hypothetical scenario, then the respondent must choose from the presented options. It's a useful type of question when you are refining a product or strategy.

Choice model survey questions example : "Which of these three deals would be most appealing to you?"

Click Map Questions

Click map questions offer an image click on specific areas of the image in response to a question. This question uses data visualization to learn about customer preferences for design and user experience.

Click map question examples : "Click on the section of the website where you would expect to find pricing information."

Data Upload

This survey question example asks the respondent to upload a file or document in response to a question. This type of survey question can help your team collect data and context that might be tough to collect otherwise.

Data upload question examples : "Please upload a screenshot of the error you encountered during your purchase."

Benchmarkable Questions

This question type asks a respondent to compare their answers to a group or benchmark. These questions can be useful if you're trying to compare buyer personas or other customer groups.

Benchmarkable survey questions example : "Compare your company's marketing budget to other companies in your industry."

Good Survey Questions

What is your favorite product?
Why did you purchase this product?
How satisfied are you with [product]?
Would you recommend [product] to a friend?
Would you recommend [company name] to a friend?
If you could change one thing about [product], what would it be?
Which other options were you considering before [product or company name]?
Did [product] help you accomplish your goal?
How would you feel if we did not offer this product, feature, or service?
What would you miss the most if you couldn't use your favorite product from us?
What is one word that best describes your experience using our product?
What's the primary reason for canceling your account?
How satisfied are you with our customer support?
Did we answer all of your questions and concerns?
How can we be more helpful?
What additional features would you like to see in this product?
Are we meeting your expectations?
How satisfied are you with your experience?

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.

It's important to note that this question gives you the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and restrategize your campaigns based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .

6. "If you could change one thing about [product], what would it be?"

This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team find flaws and increases your chances of retaining a valuable customer segment.

For customers that have recently churned, this question gives insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and offer solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or company name]?"

If you're operating in a competitive industry, customers will have more than one choice when considering your brand. And if you sell variations of your product or produce new models periodically, customers may prefer one version over another.

For this question, you should offer answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you get the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers reach a goal. So, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to stay loyal to your brand.

9. "How would you feel if we did not offer this product, feature, or service?"

Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.

Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would you miss the most about it?"

This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain."

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will stay loyal to your brand. Research shows that one in six customers will leave a brand they love after just one poor service experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how thorough your support team is and whether they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.

18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.

Next, let's dig into some tips for creating your own questionnaire.

Start with templates as a foundation. Know your question types. Keep it brief when possible. Choose a simple visual design. Use a clear research process. Create questions with straightforward, unbiased language. Make sure every question is important. Ask one question at a time. Order your questions logically. Consider your target audience. Test your questionnaire.

1. Use questionnaire templates.

Rather than build a questionnaire from scratch, consider using questionnaire templates to get started. HubSpot's collection of customer-facing questionnaire templates can help you quickly build and send a questionnaire to your clients and analyze the results right on Google Drive.

net promoter score questionnaire templates

Vrnda LeValley , customer training manager at HubSpot, recommends starting with an alignment question like, "Does this class meet your expectations?" because it gives more context to any positive or negative scores that follow. She continues, "If it didn't meet expectations, then there will potentially be negative responses across the board (as well as the reverse)."

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. Plus a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Make sure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will confirm that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

You should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to share a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that offer insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared toward the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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70+ Business Survey Questions You Should Include in Your Next Business Survey

Entrepreneurs wishing to scale their business often fall prey to expensive consultants and time-consuming PR experts. The result? A few of them experience positive outcomes while others don’t.

What if I tell you that you could achieve the same by sending out business surveys questions while spending negligible time and money.

Yes! You heard that right.

Successful businesses grow by talking to the people who matter most to their business. And this could be simply done by conducting business surveys. Collecting feedback via business surveys not only helps you advance your business, but also helps save a lot of time, money, and effort.

In this post, you’ll learn about what business survey questions are, how they are beneficial, and how you could leverage them to scale your business fast.

What are Business Surveys Questions?

Business survey questions help companies to collect honest feedback, opinions, and preferences from their target audience. The collected information from a business questionnaire helps you form growth strategies by analyzing meaningful insights about market trends, employees, and customer behaviors.

For example:

Simply, don’t just waste time and money in developing the things that don’t benefit your audience. For this reason, thinking of the questions to ask potential customers before starting a business will keep you focused on building what customers actually need.

Despite this, there are so many other benefits that business-related questions have to offer. Let’s discuss it in the upcoming section.

Advantages of Asking Business Survey Questions

When you try to understand how people perceive your business, company survey questions can help you in understanding your customers and marketplace. Let’s see how:

1. Gather Qualitative Feedback

It cannot be denied that a company questionnaire is the best way to gather qualitative (text) feedback for the customers, employees, and market. You can gain deeper insights by knowing the ‘why’ behind how others perceive your business.

This could be simply done by including open-ended questions that prompt more honest responses. For example:

What are the two main reasons you chose to shop today?
Which brand have you engaged with before coming to our website?
What did you like best about your experience?

2. Improve Customer Satisfaction

Customer satisfaction is one of the vital aspects that could make or break a startup/thriving business. Hence, survey questions for businesses can help in calculating crucial metrics including customer satisfaction scores, customer effort scores, and customer service satisfaction.

The data collected via such surveys help in analyzing the areas that need improvement and ultimately improving customer satisfaction.

3. Improve Employee Satisfaction and Performance

For enhanced productivity, it is essential to have an accurate glimpse into the overarching mood and the overall morale in your company.

Good business questions allow you to gauge employee morale and understand how satisfied employees are with their roles and responsibilities, work environment, and company policies. This makes it easier for organizations to open lines of communication for employees to share their feedback that collectively helps in improving the employee-company relationships.

4. Analyze Market Trends and Competitors

Amidst the fierce competition, the chances of attracting new leads increases when your brand offers unparalleled products and services. You should strive to find out the answers for:

What are the ongoing market trends?
What are the unique features of your competitors’ products and services?
What are the key determinants for your customers to make a purchase – price, quality, or delivery?

It may be a hard pill to swallow, but it’s crucial to know why customers are not buying from your brand. Hence, questions about business competitors and the market helps analyze what customers are considering as their ideal products.

5. Target a Large Audience at Lower Costs

Surveys are considered one of the most cost-effective research methods that can bring in hundreds of qualitative and quantitative results at lower costs. Since business surveys can be easily shared via direct links, emails, and other modes, this makes it possible to collect a lot of data via multiple campaigns and reap the benefits of huge respondents.

70+ Business Survey Questions

Now that we have discovered what are the survey questions for business and their advantages, let’s explore the business survey questions examples and types that you can use for your business growth.

1. Product Feedback Business Questions

A product survey is the best way for businesses to learn what customers think about their products. Conducting such surveys before launching a product lets you analyze the market demands and customers’ needs.

Whereas, asking these questions from your existing customer base will help you understand how customers are enjoying their experience and how the product can be improved further.

Sample questions to ask customers about your products and services:

How often do you use [product name]?
Which features of the [product name] are most valuable to you?
How would you compare [product name] to our competitors?
Are there any features missing on [product name]?
What are you trying to solve by using [product name]?
What other types of people do you think could find [product name] useful?
How easy is it to use [product name]?
How would you rate the “value for money”?
How likely are you to recommend [product name]to others?
How could we improve [product name] to better meet your needs?

Have a look: 100+ ready-to-use survey templates

2. Market Research Business Questions

Learning about the market and competitors is crucial for business success. The best way to do this is by asking the right market research questions . This way you can identify opportunities for improving your business strategies, operations, as well as product planning.

Sample questions to ask about the target market and competitors:

What is the first brand you think of when purchasing XYZ product?
How favorable is our brand to you?
What aspects can we improve on our existing product?
Are there any other brands that offer similar services you’re currently using or planning to use?
Which features do you like the most on [COMPETITOR’S PRODUCT]?
What features would drive you to switch to a similar product?
Can you think of any other brand offering what you want?
Could you share your views on your dream product?
Did we solve all your support problems?
Can we help you get started using XYZ’s product or service?
Were you satisfied with our promptness and support?
Would you be willing to recommend us to your friends, family, or colleagues?
On a scale of 1-10, how do you rate your experience with us?
Are you willing to buy from us again?

3. Customer Satisfaction Business Questions

For retaining the customers for long, you need to know what they think about doing business with you. Customers are likely to share their experience with you regardless of whether it’s been a positive or a negative experience.

Hence, ask them directly to show that you listen to their concerns and always strive to make their experience enjoyable and satisfying.

Sample questions to include in a customer satisfaction survey :

On a scale of 1 to 10, how satisfied are you with your product experience?
How likely are you to recommend [product name] to others?
Rate your satisfaction with our [team name] in resolving this issue for you?
Do you feel that our support team has answered your inquiry immediately?
Is your issue completely resolved?
How likely are you to purchase again from us in the future?
How likely are you to return to our website?
In your own words, describe how you feel about [product name]?
Do you think our employees can do better?
How can we improve your experience with [product name]?
What made you choose [product name] over a competitor’s?
Please share any additional comments or feedback for us?

4. Customer Service Business Questions

Exceptional customer service plays a vital role in maintaining and strengthening business-customer relationships. Based on the type of your business, you can get a pulse on your customer service by asking the following business questions:

When interacting with our company recently, were you pleased with the level of support you received?
On a scale of 1-5, how courteous or uncourteous would you say our service/support team member was?
On a scale of 1-5, how knowledgeable or unknowledgeable would you say our service/support team member was?
On a scale of 1-5, how effective or ineffective would you say the service/support team member’s communication was?
How friendly was our service member while assisting you?

5. Customer Retention Business Questions

Retaining customers is crucial for every business as acquiring new customers could cost up to 5 times more than retaining the existing ones.

The longer customers stay with you, the more loyal they tend to become to your brand. Customer loyalty is the basis of repeat business. Thus, businesses can leverage customer retention surveys that help them measure how loyal their customers are towards their brand. Example questions to ask customers about brand loyalty:

Does the product help you achieve your business goals?
If you could change one thing about [this product], what would it be?
How would you rate your experience with [this product]?
How well does [this product] meet your needs?
How likely are you to recommend [this product/brand] to your family and friends?

6. Brand Awareness Business Questions

For businesses to be successful, it is important to keep an eye on how their target audience perceives their brand. A good brand awareness survey includes questions that help to gauge the audiences’ overall brand perception and sentiments.

Sample business questions you can use are:

When you think of [brand name], what comes to your mind?
How likely are you to recommend [brand name] to your friends?
Do you enjoy using products offered by [brand name]?
How would you describe your latest experience with [brand name]?
Why do you buy from [brand name]?
What unique value does our product offer?
What kind of brand appeals to you the most?
On a scale of 1-5, how would you rate our brand in terms of customer experience?
How well are you familiar with the products from [brand name]?
When was the first time you heard about [brand name]?
How often do you come in contact with [brand name]?
When was the last time you used a product from [brand name]?

7. NPS Survey Business Questions

Asking the right type of questions is necessary to capture meaningful data via Net Promoter Score surveys . Such surveys basically consist of two parts: a rating question and a follow-up open-ended question to know the reason behind the given rating. Based on the scores, NPS calculation is done and the respondents are categorized into Promoters (scores 9-10), Passives (scores 7-8), and Detractors scores (0- 6).

Rating question:

“ On a scale of 0 to 10, how likely are you to recommend our [business/ product/service] to a friend or colleague? ”

Depending upon the context, you can include the name of a brand, product, or service in the classic NPS question to collect relevant responses.

Open-ended questions:

“ What is the primary reason for your score? ”

Just like the rating question, the NPS survey has a standard open-ended question, which can be personalized based on the scores given by a respondent. Such as:

What was missing or disappointing in your experience with our [business/ product/service]?
How can we improve your experience?
Which features are the most valuable for your business?
What do you like the most/least about [business/ product/service]?
How does our product meet your business needs?
What business problems are you trying to solve with our product?
Why did you opt for our [business/ product/service] over our competition?

Also, when it comes to NPS surveys, businesses should modify the thank you messages based on the Promoters, Passives, and Detractors.

Promoters – Thank you message

“Thanks for your valuable feedback. It’s great to hear that you love our [business/ product/service]. We strive to discover new opportunities and make sure to offer the possible experience every time”.

Passives – Thank you message

“Thanks for your valuable feedback. Our aim is to offer the best possible product. Your ideas and suggestions play a major role in helping us make our product better and identify opportunities for improvements.”

Detractors – Thank you message

“Thanks for your valuable feedback. We highly value feedback from our customers, either they’re positive or negative. In the future, our team might reach out to you to analyze how we can further improve our products/services to exceed your expectations.”

Have a look : NPS Survey Templates

8. Customer Effort Score Business Questions

A customer effort score survey aims at capturing the information about whether customers find it easy/useful to interact with your brand/product or not. To serve the purpose, you can leverage an online survey tool to access a wide range of ready-made survey templates and questions types to effectively create a survey .

Sample business questions to include in the CES survey are:

How easy did you find our product to navigate?
On a scale of 1 to 5, how much effort was required on your part to get your issue resolved with our support agent?
How easy did you find our website to navigate and collect the information you were looking for?
To what extent do you agree with the following statement: “Our business app is really easy to use”.
If we could do anything – what do you think we could do to make this app easier to use?

Scale Your Business with Right Business Survey Questions

By all appearances, collecting feedback is the most vital aspect of making intelligent and informed decisions about your company’s products and services. Knowing your customers’ concerns will help you resolve them at the earliest.

This way you can make sure your audience will have an engaging experience each time they interact with your business. After all, no matter how big you are, you still need to improve.

Therefore, creating business surveys with the right set of business survey questions lays the foundation to steer your business towards success. Regardless of business size, online survey tools such as ProProfs Survey Maker and Qualaroo can help you create and share business surveys with the right audience.

About the author

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

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100+ Best Business Survey Questions for Creating Questionnaires

If you are running a business, you need regular updates about the status of both internal and external operations. And that’s where business survey questions come in handy.

These questions provide insights about both customers and employees to boost engagement, revenue, satisfaction, and productivity.

For example, if you don’t collect regular feedback on employee performance, it becomes difficult to recognize the best talent in your organization. In the same way, tracking different customer experience metrics is essential to optimize their journey .

And it all begins with the right questions.

That’s what we have for you in the store in this post. We have categorized and listed different professional business survey questions that you can use at your end. Each category focuses on a different aspect of your business on which you want to collect information and feedback data .

So, let’s buckle up and start the ride.

What Are Business Survey Questions?

Business survey questions let you collect data from customers and employees to channel the insights into achieving your business goals.

Whether it’s about improving your products and services, customer experience , internal team collaboration, hiring process, or any other process in your company, business surveys can make it happen with targeted insights.

These insights from big to small business survey questions offer several benefits, such as:

Help to assess employees’ performance, growth, and work-life balance.
Give you an idea of why an employee has quit so you can improve the work environment for other employees.
Provide insights into customers’ issues and problems with your products and services.
Let you collect feedback from users at every stage of the product life cycle to design optimal solutions.
Help to understand the target market to design targeted marketing campaigns.

Types of Questions to Ask on a Business Survey

You can add different question types to your business survey depending on the type of data you want to collect, i.e., quantitative or qualitative data . We have listed some of these below:

1. Single-Choice Questions

Single-choice business survey questions let the respondents choose only one answer from the given options. These questions are helpful to assess the consensus of your customer base and segment the audience into different groups based on the answers.

2. Multiple-Choice Questions

With multiple-choice questions, the respondents get a little more freedom to choose more than one answer from the given options.

3. Dichotomous or Yes/No Questions

Dichotomous survey questions for businesses carry only two answer choices – Yes and No. You can add these at the start of your business surveys to disqualify irrelevant respondents or segment the audience.

4. Free-Text Questions

If you’re trying to capture the actual thoughts of your customers or employees, free-text questions are the way to go. They give an open space for the respondents to write their answers freely. These questions are good to collect in-depth data from the target audience without restricting them to predefined choices. But they are also harder to analyze.

5. Rating Questions

Rating questions can make your company questionnaires more interactive. You can add emojis, stars, or numbered scales to collect ratings from both internal teams and customers. Some of the business surveys questions examples that use rating scales are Net Promoter Score (NPS), Employee Net Promoter Score(eNPS), and Customer Satisfaction Score (CSAT).

6. NPS & eNPS Questions

The difference between NPS and eNPS business plan questionnaires is the target audience. While the NPS survey collects data from customers, eNPS is designed to survey your employees. They gauge the respondent’s long-term experience, which translates directly into your business KPIs like loyalty and company advocacy.

7. Date & Time Questions

As the name suggests, these questions ask respondents to choose a date and time. These business survey questions are suited for scheduling meetings, events, and other appointments with your internal teams and customers.

8. Lead Capture Questions

Lead generation business survey questions carry fields that collect customers’ contact information like name, age, email address, and phone number.

With the basics out of the way, here are targeted business questions you can directly use in your surveys and questionnaires:

1. Business Survey Questions for Customer Service Evaluation

Customer service is an integral part of your customer experience strategy. These business survey question examples let you test the quality and effectiveness of your support staff:

Overall, how satisfied are you with our customer service?
Based on your recent experience with our support staff, how satisfied are you with our customer service?
How likely are you to continue using our services?
How polite or impolite would you say our service staff was?
How knowledgeable or unknowledgeable would you say our service agent was?
Based on your service experience today, how likely are you to recommend our services to your friends and family?
How can we improve our support services?
How satisfied are you with the following aspects of our customer service: quality, professionalism, responsiveness, resolution speed

2. Business Survey Questions to Uncover Customer Issues

If your customers face issues, it means they are not happy. It makes your business vulnerable to attribution, lowering your revenue sources. It will also affect your customer acquisition efforts if the leaving customers post negative reviews on the internet.

So, here are some survey questions examples for businesses to uncover and curb those issues in time:

Is there anything preventing you from signing up for the free trial?
Does this web page meet your expectations?
What would you like to improve in the checkout process?
Is there anything preventing you from doing what you came to do on the website/app?
What’s preventing you from filling out the signup form?
Did this page meet your expectations?
Did you find what you were looking for on the page?
Is our pricing information clear?
How can we make this site more useful for our visitors?
Is there anything on this site that doesn’t work the way you expected it to?
Is there anything preventing you from making a purchase?
What’s the one thing that nearly stopped you from registering for a free product demo?

3. Business Survey Questions to Collect Employee Feedback

Use these questions to optimize employee onboarding, build a positive workplace environment, assess employee work satisfaction, promote personal and professional growth through regular feedback, track employee performance and collect important data from exiting employees.

Overall, how satisfied are you with the company?
Please rate your satisfaction with company policies and employee benefits.
How often does your manager share feedback with you about your work?
How helpful has been the manager’s feedback in improving your work?
Do you have any feedback or suggestions to improve company/employee relations?
How would you rate your following skills: communication, technical, leadership, organizational, and people?
Do you feel valued at work?
Do you have the resources you need to perform your job well?
Do you have any suggestions on how to improve the work environment?
Are you facing issues in your current job position? If yes, then please explain:
How would you like to be recognized or rewarded for a job well done?
Looking back at the quarter, what are the things you wish you could have done better?
How would you rate the leadership skills of your manager?
Is your manager able to delegate responsibilities or tasks properly?
What made you decide to leave the company?
What did you like most about working here?
How would you describe your current workload?
How frequently did you get performance feedback?
Please rate the following aspects of your onboarding process on a scale of 1-10 (1-lowest and 10-highest)
Are you satisfied with the information you received during the onboarding?
Did you receive help from our onboarding expert when needed?
Did the onboarding trainer answer all your questions?
What did you like the most about the onboarding process?
Which part of the onboarding did you not like?
Overall, how satisfied are you with our onboarding?

Which comes first, customer centricity or employee centricity? I believe you first choose to be customer-centric but must first execute on the inside of your company & be employee-centric. — Shep Hyken (@Hyken) March 22, 2022

4. Business Survey Questions to Create a Customer Success Story

Success stories and testimonials are credibility markers for any business. They prove that real people are using your products to solve their problems. That’s why you need a dedicated testimonial page on your website.

Here is a small business questionnaire sample to collect data from happy customers and publish their success stories:

What’s your name?
Please specify the name of your company?
Please let us know about your role at [company name]?
What does your company do?
Before choosing [product name], what problems were you facing?
What are the ways that our [product name] has helped you?
What do you like the most about our product?
Which product features and integrations do you use the most and why?

5. Business Survey Examples to Capture Lead Data

Lead generation forms turn simple visitors into potential prospects by capturing their contact details. Use the following questions to design an effective lead capture form:

Please specify your name
Phone number (optional)
What would you want to use the product for?

With tools like Qualaroo , you can use advanced targeting options to target visitors based on their behavior and actions to show the lead generation form to the right prospects.

6. Business Survey Questions Examples for Product Feedback

Your products are the shining knights of your business, so it is logical to make them better for the customers. Product-based business survey questions play a huge role in making this possible.

These can help you deliver the optimal solution from the get-go. You can use these surveys at any life-cycle stage of a product like concept stage, development stage, post-release, and onboarding.

Which feature do you want to see in the product next?
Have you tried our new feature: [feature name]? How would you rate it?
How likely are you to recommend our product to your friends and colleagues?
What issues did you face while using our product?
Overall, how satisfied were you with the product?
Which feature do you think we should add to improve our product?
Based on your experience, how would you rate the following aspects of the product:
Please rate your overall experience with the product?
What goals are we helping you achieve? (Free-text)
How can we further improve [feature name]?
How easy or difficult is our product to use?

7. Business Survey Questions for Market Research

Use these questions for various purposes like market segmentation, understanding your target market, and mapping their preferences to channel the insights into various business strategies.

Please specify your age.
Select your highest level of education.
What is your current job title?
How do you do your holiday shopping?
Please specify your gender.
Name of your company?
Have you ever boycotted a brand? If so, which brand and why?
Which channels do you use for grocery shopping – online or through outlets?
How do you search for the products you want to buy?
Which of the following factors affect your buying decision for the [product name]?
Between price and quality of the item, what affects your buying decision more?
How much time do you spend on social media daily?
What should be the ideal price of the [product]?

8. Business Survey Questions for Brand Awareness

How well do people know about your brand? What do they think when your brand name comes up? Are they able to recognize the brand easily?

These are some of the crucial questions you need to ask customers to find where you stand in the market and what needs to be done to improve your brand image.

Have you heard of the [brand name] before?
Based on your experience with [brand name], would you recommend it to others?
How likely are you to purchase from this brand again?
How do you feel about this brand?
Describe your experience with [brand name].
Have you purchased a product from [brand name] before?
Are you currently using a product of [brand]?
Of all the brands listed below, which do you feel is the best brand to purchase [product name]?
Which of the following products of [brand] have you tried? (Select all that apply)

9. Business Survey Questions for Competitive Analysis

Whether it’s product placement, improving your products, or acquiring new customers, competitive analysis lets you compare your products with your top rivals so you can outpace them in the market. Use these questions to gauge why your target audience loves your competition to do better and earn those customers:

Which product/service would you consider as an alternative to ours?
Why did you choose our [product name] over other available options in the market?
What are the three biggest things that persuaded you to choose use rather than a competitor?
Which brand do you think best fits the following traits?
How would you rate our product quality compared to our competitors – Better, worse, or about the same?
Have you seen any website/product/app with a similar feature?
Which other product options did you consider before choosing our [product name]?
Rate our competitor based on the following:

Ask the Right Questions With Qualaroo to Grow Your Business

There is a need for constant vigilance to maintain the smooth working of your customer-facing and backend operations. And with the right business survey questions, you can gather targeted information and insights to make well-informed decisions. You just need the right tool to make it happen.

Qualaroo has all the features to make business surveys more relevant and interactive, like skip-logic, 12+ question types, and pre-built business survey questions templates. Plus, with its advanced targeting options , you can ask the right questions to the right audience at the right time.

But it doesn’t end here. It also features AI-based analysis techniques like the sentiment analysis engine to help you extract valuable insights faster even from free-form responses that are otherwise hard to analyze.

So choose the questions from our list to build your business survey from scratch or use the readymade templates in Qualaroo and start collecting feedback from your customers and employees today.

About the author

Qualaroo editorial team.

The Qualaroo Editorial Team is a passionate group of UX and feedback management experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your user experience improvement and lead generation initiatives.

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Business Surveys

Improve your business through research. Use pop-up surveys to collect real-time feedback from customers. Improve your services and products by collecting feedback about customer experiences. Maximize your reach and attract new customers by providing exactly what they want. Stay ahead of the game with our expert-created templates.

Fast Food Restaurant Survey

Resort evaluation survey, dine-in restaurant survey, online shopper survey, travel agency survey.

In any business, whether an established MNC, or a startup still finding its feet, information management is key. Business surveys are a simple yet effective way to get hold of the necessary information to improve performance. Business surveys can help you:

Create better business strategies
Understand and retain your customers
Make calculated financial decisions
Generate leads
Conduct productive research
Streamline business operations

Create. Plan. Execute.

Surveys can be deployed in a variety of business operations. For example:

Human Resources management:

Understand your employees' expectations better, and get their feedback to create a better work climate. Monitor attenuation and turnover, and lower the employee churn rate.

Project management:

Obtain data crucial for planning, discussions, crisis management, execution, and monitoring of ventures.

Get the necessary data to make fine adjustments in expenses, and create budget plans that help improve profits annually.

Event planning:

Plan and execute events with pre and post-event surveys.

Quality assurance:

Get data to maintain the quality standards of your products and services.

Understand the customer

Customer service is one of the most important aspects of a business, and surveys often play a major role. Insights gained from surveys can help you serve your customers better. For example:

Pulse of the customer:

Understand the expectations of the customer and create better VoC programs to provide customer-centric services.

Customer feedback:

Know the challenges faced by your customers and get suggestions from them to improve your product and service offerings.

Customer loyalty:

Improve customer retention by understanding what keeps your customers happy, and what drives them away.

Lead generation:

Get information on potential customers, and grow your business.

Upgrade research and development

Stay competitive and gain an advantage over the competition with superior R&D initiatives, using surveys.

Global trends:

Gain insights on economic trends, inflation, public debts, and government policies . Understand how they impact customer behavior and your business.

Market research:

Get data on market information, market size, market segmentation, and administer better SWOT analyses.

Target audience:

Learn and understand your target demographic, and offer them customized services.

Experimental development:

Obtain necessary data from your audience using the most effective sampling method before the launch of a new product or service, and analyze the public’s reception.

Improving an existing product:

Suggestions and feedback from your customers can be used to improve the quality of your products or services.

Applied research:

Get information on specific ventures and campaigns. For example, introducing a service in a specific community or neighborhood.

Boost your business.

Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service

Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground

Know how your people feel and empower managers to improve employee engagement, productivity, and retention

Take action in the moments that matter most along the employee journey and drive bottom line growth

Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people

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How to create an effective survey in 15 simple tips

Updated August 15, 2023

You don’t have to be an expert to create a survey, but by following a few survey best practices you can make sure you’re collecting the best data possible.

Access 50+ expert-designed survey templates with a free Qualtrics Surveys account

From working out what you want to achieve to providing incentives for respondents, survey design can take time.

But when you don’t have hours to devote to becoming a survey-creation guru, a quick guide to the essentials is a great way to get started.

In this article, we’re going to reveal how to create a survey that’s easy to complete, encourages collecting feedback, hits the research questions you’re interested in, and produces data that’s easy to work with at the analysis stage .

15 Tips when creating surveys

1. define the purpose of the survey.

Before you even think about your survey questions , you need to define their purpose.

The survey’s purpose should be a clear, attainable, and relevant goal. For example, you might want to understand why customer engagement is dropping off during the middle of the sales process.

Your goal could then be something like: “I want to understand the key factors that cause engagement to dip at the middle of the sales process, including both internal and external elements.”

Or maybe you want to understand customer satisfaction post-sale. If so, the goal of your survey could be: “I want to understand how customer satisfaction is influenced by customer service and support post-sale, including through online and offline channels.”

The idea is to come up with a specific, measurable, and relevant goal for your survey. This way you ensure that your questions are tailored to what you want to achieve and that the data captured can be compared against your goal.

2. Make every question count

You’re building your survey questionnaire to obtain important insights, so every question should play a direct role in hitting that target.

Make sure each question adds value and drives survey responses that relate directly to your research goals. For example, if your participant’s precise age or home state is relevant to your results, go ahead and ask. If not, save yourself and your respondents some time and skip it.

It’s best to plan your survey by first identifying the data you need to collect and then writing your questions.

You can also incorporate multiple-choice questions to get a range of responses that provide more detail than a solid yes or no. It’s not always black and white.

For a deeper dive into the art and science of question-writing and survey best practices, check out Survey questions 101 .

3. Keep it short and simple

Although you may be deeply committed to your survey, the chances are that your respondents... aren’t.

As a survey designer, a big part of your job is keeping their attention and making sure they stay focused until the end of the survey.

Respondents are less likely to complete long surveys or surveys that bounce around haphazardly from topic to topic. Make sure your survey follows a logical order and takes a reasonable amount of time to complete.

Although they don’t need to know everything about your research project, it can help to let respondents know why you’re asking about a certain topic. Knowing the basics about who you are and what you’re researching means they’re more likely to keep their responses focused and in scope.

Access 50+ expert-designed survey templates now

4. Ask direct questions

Vaguely worded survey questions confuse respondents and make your resulting data less useful. Be as specific as possible, and strive for clear and precise language that will make your survey questions easy to answer.

It can be helpful to mention a specific situation or behavior rather than a general tendency. That way you focus the respondent on the facts of their life rather than asking them to consider abstract beliefs or ideas .

See an example:

Good survey design isn’t just about getting the information you need, but also encouraging respondents to think in different ways.

Get access to the top downloaded survey templates here

5. Ask one question at a time

Although it’s important to keep your survey as short and sweet as possible, that doesn’t mean doubling up on questions. Trying to pack too much into a single question can lead to confusion and inaccuracies in the responses.

Take a closer look at questions in your survey that contain the word “and” – it can be a red flag that your question has two parts. For example: “Which of these cell phone service providers has the best customer support and reliability?” This is problematic because a respondent may feel that one service is more reliable, but another has better customer support.

Also, if you want to go beyond surveys and develop a multi-faceted listening approach to drive meaningful change and glean actionable insights, make sure to download our guide .

6. Avoid leading and biased questions

Although you don’t intend them to, certain words and phrases can introduce bias into your questions or point the respondent in the direction of a particular answer.

As a rule of thumb, when you conduct a survey it’s best to provide only as much wording as a respondent needs to give an informed answer. Keep your question wording focused on the respondent and their opinions, rather than introducing anything that could be construed as a point of view of your own.

In particular, scrutinize adjectives and adverbs in your questions. If they’re not needed, take them out.

7. Speak your respondent's language

This tip goes hand in hand with many others in this guide – it’s about making language only as complex or as detailed as it needs to be when conducting great surveys.

Create surveys that use language and terminology that your respondents will understand. Keep the language as plain as possible, avoid technical jargon and keep sentences short. However, beware of oversimplifying a question to the point that its meaning changes.

8. Use response scales whenever possible

Response scales capture the direction and intensity of attitudes, providing rich data. In contrast, categorical or binary response options, such as true/false or yes/no response options, generally produce less informative data.

If you’re in the position of choosing between the two, the response scale is likely to be the better option.

Avoid using scales that ask your target audience to agree or disagree with statements, however. Some people are biased toward agreeing with statements , and this can result in invalid and unreliable data.

9. Avoid using grids or matrices for responses

Grids or matrices of answers demand a lot more thinking from your respondent than a scale or multiple choice question. They need to understand and weigh up multiple items at once, and oftentimes they don’t fill in grids accurately or according to their true feelings .

Another pitfall to be aware of is that grid question types aren’t mobile-friendly. It’s better to separate questions with grid responses into multiple questions in your survey with a different structure such as a response scale.

See an example using our survey tool:

10. Rephrase yes/no questions if possible in online survyes

As we’ve described, yes/no questions provide less detailed data than a response scale or multiple-choice, since they only yield one of two possible answers.

Many yes/no questions can be reworked by including phrases such as “How much,” “How often,” or “How likely.” Make this change whenever possible and include a response scale for richer data.

By rephrasing your questions in this way, your survey results will be far more comprehensive and representative of how your respondents feel.

Next? Find out how to write great questions .

11. Start with the straightforward stuff

Ease your respondent into the survey by asking easy questions at the start of your questionnaire, then moving on to more complex or thought-provoking elements once they’re engaged in the process.

This is especially valuable if you need to cover any potentially sensitive topics in your survey. Never put sensitive questions at the start of the questionnaire where they’re more likely to feel off-putting.

Your respondent will probably become more prone to fatigue and distraction towards the end of the survey, so keep your most complex or contentious questions in the middle of the survey flow rather than saving them until last.

12. Use unbalanced scales with care

Unbalanced response scales and poorly worded questions can mislead respondents.

For example, if you’ve asked them to rate a product or service and you provide a scale that includes “poor”, “satisfactory”, “good” and “excellent”, they could be swayed towards the “excellent” end of the scale because there are more positive options available.

Make sure your response scales have a definitive, neutral midpoint (aim for odd numbers of possible responses) and that they cover the whole range of possible reactions to the question .

13. Consider adding incentives

To increase the number of responses, incentives — discounts, offers, gift cards, or sweepstakes — can prove helpful.

Of course, while the benefits of offering incentives sound appealing (more respondents), there’s the possibility of attracting the opinions of the wrong audiences, such as those who are only in it for the incentive.

With this in mind, make sure you limit your surveys to your target population and carefully assess which incentives would be most valuable to them.

14. Take your survey for a test drive

Want to know how to make a survey a potential disaster? Send it out before you pre-test .

However short or straightforward your questionnaire is, it’s always a good idea to pre-test your survey before you roll it out fully so that you can catch any possible errors before they have a chance to mess up your survey results.

Share your survey with at least five people, so that they can test your survey to help you catch and correct problems before you distribute it.

15. Let us help you

Survey design doesn’t have to be difficult — even less so with the right expertise, digital solutions, and survey templates.

At Qualtrics, we provide survey software that’s used by more than 11,000 of the top brands and 99 of the top business schools worldwide.

Furthermore, we have a library of high-quality, ready-to-use, and easy-to-configure survey templates that can improve your surveys significantly.

You can check out our template marketplace here . As a free or existing customer, you have access to the complete collection and can filter by the core experiences you want to drive.

As for our survey software , it’s completely free to use and powers more than 1 billion surveys a year. Using it, you can get answers to your most important brand, market, customer, and product questions, build your own surveys, get insights from your audience wherever they are, and much, much more.

If you want to learn more about how to use our survey tool to create a survey, as well as what else it can do — check out our blog on how to create a free online survey using Qualtrics .

See instant results with our online free survey maker

Sarah Fisher

December 20, 2023

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9+ Business Plan Questionnaire Templates in PDF | MS Word

1. Business Plan Questionnaire in PDF

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A business plan is a precise, genuine evaluation of a business venture’s possibilities for achievement in the market. It is basically a process to manage the central risks of facing a venture. Have a look at the business plan questionnaire plan templates provided down below and choose the one that best fits your purpose.

What type of business are you in?
How will the business earn money?
What does your business require to get off the ground?
What is the working budget ?
Who are your clients?
How will you communicate with your clients?
What sets you separated from the competition?
What are the strengths and weaknesses?
Becoming and staying successful
The productivity of people and supplies
Exceptional customer service
Employee appeal and retention
Mission-driven core values
Sustainable growth
Make sure each action is steady with your worth and your purposes.
Create a schedule .
Map out as many steps as feasible.
The purpose of setting more solid business goals needs to be tied tightly to your organization’s compliance to act.
What obstacle does your business determine?
How does your business make an income?
Which parts of your business are not successful?
Is your cash flow accurate each month?
What is your pricing approach and why?
Executive Summary
Organization Description
Market Study
Organization and Management
Service or Product Line
Marketing and Sales
Funding Request
Financial Projections

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Strategic Planning Questionnaire Template

This strategic planning questionnaire template allows businesses to collect inputs from their stakeholders to plan their strategic growth. Customize the questions, and their order of appearance using the builder. Ask questions based on your goals and implement the inputs in your strategic planning process.

Features of Strategic Planning Questionnaire Template

Conversational ui, multiple sharing options, mobile friendly, plan your growth with this strategic planning questionnaire, benefits of this strategic planning questionnaire template, easy customization.

Using our drag-and-drop builder, customizing the template is super easy. You can add questions, or remove them based on your needs. With the AI Wing feature, you can rephrase the question to a suitable tone. Choose from pre-built themes or use pictures from Unsplash library to make your questionnaire look better.

File Upload Question Type

Allow respondents to propose their growth plans, reports, or any other information through PDF files. They can drag and drop the file they wish to upload. Other than files, they can also upload images and videos as well.

Multiple Question Types

Collect comprehensive details with question types like multiple choice, picture choice, rank-based, heat map, slider, opinion scale, rating scale, and open-ended . More question types will help you collect answers in the necessary formats. It also breaks the monotony of the questionnaire.

Set Reminders

Ensure that you get higher completion rates for your questionnaire. Send email reminders for those who have completed the survey partially, or those who have not started at all. You can also set the frequency of reminders.

Template Suggestion: Marketing Strategy Questionnaire Template

20+ Strategic planning questions to help you create better surveys

Organizational overview and assessment.

How well do you think our organization fulfills its mission statement?
In your opinion, what are the greatest strengths of our organization?
What areas of our organization do you think require improvement?
How effectively do you believe our organization responds to challenges?

Market and Environment Analysis

What trends in the external environment do you think will have the most significant impact on our organization in the next 3-5 years?
Who do you consider our main competitors, and what advantages do they have over us?
How well do you think our organization adapts to changing market conditions?

Goals and Objectives

What should be the top priorities for our organization in the next year?
Where do you see our organization in the next 5 years, and what should we aim to achieve?
What specific goals should we set to guide our organization towards its vision?

Strategies and Actions

What strategies do you believe would be most effective in achieving our strategic objectives?
Are there any specific initiatives or projects you think we should undertake to support our strategic goals?
What do you see as potential barriers to implementing our strategic plan, and how might we overcome them?
Do you think our organization has the necessary resources (human, financial, technological) to achieve our strategic goals? If not, what are the gaps?
How can we better leverage our current resources to support our strategic objectives?

Risks and Challenges

What do you perceive as the biggest risks or challenges facing our organization in achieving our strategic goals?
How prepared do you feel our organization is to manage these risks?

Stakeholder Engagement

How effectively do you think our organization engages with its stakeholders (e.g., employees, customers, partners)?
What suggestions do you have for improving stakeholder engagement and communication?

Feedback and More Insights

What is one thing you believe our organization should start doing to achieve its strategic objectives?
Is there anything you think our organization should stop doing?
Do you have any other comments, questions, or concerns about our strategic direction or planning process?

How can SurveySparrow help you build your strategic growth plan?

SurveySparrow is an omnichannel experience management platform, generally useful in collecting customer feedback . But, feedback collection is not limited to only customers. For an organization’s internal needs, a tool like SurveySparrow can be used to conduct strategic planning surveys.

Here are the features of SurveySparrow that can help you,

Dashboard – Collect all the responses in a single place. Use charts, and widgets, to slice and dice the information. Get actionable insights.

Ticket Management – Create tickets on a priority basis for every response and assign them to your team members. Have direct communication within the platform, and make strategic decisions.

Third-Party Integrations – Connect with tools like Slack, Google Sheets, and monday.com and manage data, and workflow, with no hassles.

Here’s a quick know-how about SurveySparrow

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50 Business Survey Questions for Questionnaires
That's why we've put together a list of 50 Business Survey Questions for Questionnaires that can be used to gather information from customers, employees, and other stakeholders. These questions cover various topics, including customer satisfaction, market segmentation, and employee engagement. Learn more: employee engagement survey examples.
Business Plan Questionnaire + Free PDF Download [Updated 2024]
The above sample survey questionnaire for a business plan should be a guide for you to use as an outline and checklist of items that will need to be addressed in your company's business plan. Growthink's fill in the blank business plan includes each of these key elements and more to help your business succeed.
21 Business Survey Questions + [Template Examples]
Surveys. 21 Business Survey Questions + [Template Examples] As you work on growing your business and making the best entrepreneurial decisions, you would need to carry out a lot of research, which is where you need a business surveys. Business surveys make research easy and equip you with relevant information for better decision-making.
50 Great business survey questions for your next questionnaire
In this article, we have gathered 50 great business survey questions for company surveys. You can use these pre-made survey questions to finalize your survey quickly. These questions are focused on different aspects of a company. You can find questions that focus on customers, employees, products, and market research.
Business Surveys: 16 Free Downloadable Survey Templates
Business surveys - 16 free questionnaire templates you can download. Sarah Fisher // March 1, 2021 // 9min read . Subscribe Free Account Surveys can help with a whole range ... Consulting your employees on how to consolidate feedback and turn it into a plan gives them a sense of ownership and commitment to what you do in the future.
20 business survey questions to ask your customers
Here are some of the most common business survey goals: Learn more about the target audience. Market research surveys that ask questions related to demographics and customer needs help businesses learn more about their customer base and what they want in terms of products and services. Pro Tip.
28 Questionnaire Examples, Questions, & Templates to Survey Your Clients
1. Free HubSpot Questionnaire Template. HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.
70+ Business Survey Questions You Should Include in Your Next Business
5. Customer Retention Business Questions. Retaining customers is crucial for every business as acquiring new customers could cost up to 5 times more than retaining the existing ones. The longer customers stay with you, the more loyal they tend to become to your brand. Customer loyalty is the basis of repeat business.
100+ Business Survey Questions to Ask Your Customers & Employees
These insights from big to small business survey questions offer several benefits, such as: Help to assess employees' performance, growth, and work-life balance. ... The difference between NPS and eNPS business plan questionnaires is the target audience. While the NPS survey collects data from customers, eNPS is designed to survey your ...
Business Plan Questionnaire Template
Business Plan Questionnaire Template. The business plan questionnaire template will help you capture details of businesses that approach a start-up for investment or partnering in a streamlined process. Customize the questionnaire using the builder to suit your needs. Preview Template. Use This Template.
30+ Business Plan Questions & Step-By-Step Business Plan Guide
Here's a guide structured around crucial categories, each followed by pertinent business plan questions that will help in developing a robust business plan. 30 Critical Business Plan Questions to Ask. Whether you're steering a startup toward uncharted territories, aiming to elevate an established brand, or driving relentless sales growth ...
Free Business Surveys & Questionnaires
SurveyMonkey team plans are ideal for survey teams of 3 or more members. Team plans consist of 1 Admin, and 2 Full Users. All of these team members can create and send surveys, analyze the results and share data with others. As Admin, you can also add additional Full User seats for people who need access to all SurveyMonkey team plan functions.
Use This Business Plan Questionnaire to Strategize Your ...
9. Call to Action. Conclude your business plan by reiterating the main request for an investment or loan. Provide a call to action to set up a meeting. 10. Supporting Documentation. Include any documentation needed to support the information above, such as financial details, copies of operating licenses, or your marketing, personnel, and growth ...
PDF Business Plan Questionnaire
Business Plan Questionnaire A business plan is YOUR story of what you want to do and how you will do it. What you put into it is highly individual and no two plans will look alike - even for the same kind of business in the same town. On the other hand, bankers, investors and other who see your plan will be looking for certain things and
Business Survey Questionnaire & Templates
Learn how to make your business work more effectively and efficiently with the help of our survey templates on business surveys. Business Surveys. Improve your business through research. Use pop-up surveys to collect real-time feedback from customers. ... Plan and execute events with pre and post-event surveys. Quality assurance:
How to Create an Effective Survey (Updated 2022)
Access 50+ expert-designed survey templates now. 4. Ask direct questions. Vaguely worded survey questions confuse respondents and make your resulting data less useful. Be as specific as possible, and strive for clear and precise language that will make your survey questions easy to answer.
21 Business Survey Questions + [Template Examples]
A business survey plays a key function in the optimization of overall businesses operations. Data gathered from such surveys highlights areas needing improvement in your business which you can concentrate your resources on. It is an critical step towards making objective and unaffected business decisions. Types of Business Survey Customer Surveys
9+ Business Plan Questionnaire Templates in PDF
9+ Business Plan Questionnaire Templates in PDF | MS Word. A business plan is a precise, genuine evaluation of a business venture's possibilities for achievement in the market. It is basically a process to manage the central risks of facing a venture. Have a look at the business plan questionnaire plan templates provided down below and choose the one that best fits your purpose.
Strategic Planning Survey & Questionnaire Template
This strategic planning questionnaire template allows businesses to collect inputs from their stakeholders to plan their strategic growth. Customize the questions, and their order of appearance using the builder. Ask questions based on your goals and implement the inputs in your strategic planning process. Preview Template.
SurveyMonkey: The World's Most Popular Free Online Survey Tool
Explore expert-written survey questions and templates. See how easy it is to create, send, and analyze surveys. Get pricing details and our full set of survey features across plans. Get resources for addressing diversity, equity, and inclusion. Reimagine your business by gathering feedback.
SurveyMonkey Plans and Pricing
SurveyMonkey provides free online questionnaire and survey software. Products. Surveys. SurveyMonkey. Create & send surveys with the world's #1 online survey software ... Enjoy flexible and custom plan types to fit your organization's survey needs. HIPAA-compliant features*** ... Integrate your survey data into important business applications ...