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The Interconnectedness of Geography, Culture and Religions

In this essay that is based on the lecture by Professor Jens Micah De Guzman, we will analyze the interconnectedness of geography, culture and religions.

We can prove that geography, religion, and culture are practically interrelated. Geography influences religion, and religion, in turn, affects culture.

How does geography influence religion?

It is a common knowledge that civilizations ordinarily develop in and around river systems where there are easy access to water, food sources, and irrigation systems. This geographical state permits people to grow crops and thus shift from the hunter gatherer lifestyle to becoming agriculturist—farming and domesticating livestock.

The Ganges, Indus Valley, the Nile, and Amazon River are geographical regions where various kinds of people have developed over time. Dissimilarities in culture result in diverse religious inclinations which incorporate their environments into their rituals, mythologies, and iconography. This partially explains the rise of various religions in these places.

The origin of some features within a religion can also be explained by geography. For instance, shrines in Shintoism have been built for reasons that include geography (e.g. mountain shrines). Every shrine typically has a “kami” (god), which may be a natural or topographical feature. The “kami” is said to normally reside in an object, such as a stone. (Read: What is Kami in Shintoism (and the Importance of Worshiping these)

Many examples also prove that the physical environment of a place or geography elucidates many aspects of the religions in it: 

“Across many of the world’s religions, mountains have been associated with talking to God or as the abode of a god. Mount Sinai was the place where God talked to Moses and the Jews. The Mount of Olives was where Jesus ascended into heaven and where he is supposed to return. Mt. Athos in Greece as an ancient monastery where monks dedicate their lives to living in seclusion devoted to God.’

“Olympus was the home of the ancient Greek pantheon and Mt. Fuji was the dwelling place of gods in Japan. Man even built artificial mountains in an attempt to reach the divine in the form of pyramids, ziggarats, and mounds.” (“Geography and Religion,” n.d.)

Aside from mountains, trees and rocks also had religious significance. The Stonehenge and Easter Island serve as examples from ethnic religions of the past. The “Wailing Wall” in Jerusalem called the ‘Kotel,’ being the last vestiges of the Second Temple, is a modern example.

On the other hand, tress were used to produce totems, that is, objects (such as an animal or plant) that are believed by a particular culture to have spiritual significance and that are adopted by it as emblems. In fact, it is said that the Catholic and other Protestant sects’ ‘Christmas tree’ has its origin from that paganistic treatment of trees.

Likewise, geographical properties such as rivers, water, and desert were given religious meaning. The Ganges Rivers is seen as sacred until today by the Hindus while the Nile River was deemed sacred in ancient Egyptian religion.

We can also see that water is employed as a means of purification in Christianity, Judaism, and Islam, such as in the practice of baptism. The desert, on the other hand, is customarily regarded as a means of spiritual refinement, such as in the practice of meditation and ascetism.

How does religion affect culture?

Religion significantly impacts culture as it affects and influences it in many vital ways. It can be proved that religion can considerably define the values, ideas, beliefs, heritage, and lifestyle of a society; all of which are essential constituents of culture.

For instance, relationships, marriage, birth, death, homemaking, and farming are usual events in cultures—and these normally have a religious significance.

Religion can have an enormous impact on people’s culture especially when those in a certain culture believe intensely in its religion. Their culture appears to accept only those ways of thinking and conducts which are acceptable to their religion.

Before, European societies’ were zealous Catholics. This had great effects on European culture at the time as most cultural expressions were church-related. Most arts were religious and much of the music produced were as well religious in genre.

In fact, European cultures, especially in the Middle Age, valued religion to the point that people were eager to dedicate major resources to things like building basilicas and supporting monasteries.

Moreover, territories that are strongly affected by Islam have developed cultures that are dominated by men, and in which things such as socializing with members of the opposite sex in public are frowned upon. This, too, reveals the interplay between religion and culture.

It can be noticed that Muslims may be Arabs, Turks, Persians, Indians, Pakistanis, Malaysians, Indonesians, Europeans, Africans, Americans, Chinese, or other nationalities. And yet, their Islamic faith almost homogeneously influences their view on customs, attire, diets, celebrations, places of worship, politics, and other aspects of life.

Religion remarkably influences various cultures in various ways. Amazingly too, religion can affect the same culture in different ways at different times. For more information about the topic, read Judaism, Christianity, and Islam: A Comparative Analysis and Hinduism, Theravada Buddhism, and Mahayana Buddhism: Similarities and Differences .

For more free lectures like this, visit Homepage: Introduction to World Religions and Belief Systems

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Article contents

Religion, culture, and communication.

  • Stephen M. Croucher , Stephen M. Croucher School of Communication, Journalism, and Marketing, Massey Business School, Massey University
  • Cheng Zeng , Cheng Zeng Department of Communication, University of Jyväskylä
  • Diyako Rahmani Diyako Rahmani Department of Communication, University of Jyväskylä
  •  and  Mélodine Sommier Mélodine Sommier School of History, Culture, and Communication, Eramus University
  • https://doi.org/10.1093/acrefore/9780190228613.013.166
  • Published online: 25 January 2017

Religion is an essential element of the human condition. Hundreds of studies have examined how religious beliefs mold an individual’s sociology and psychology. In particular, research has explored how an individual’s religion (religious beliefs, religious denomination, strength of religious devotion, etc.) is linked to their cultural beliefs and background. While some researchers have asserted that religion is an essential part of an individual’s culture, other researchers have focused more on how religion is a culture in itself. The key difference is how researchers conceptualize and operationalize both of these terms. Moreover, the influence of communication in how individuals and communities understand, conceptualize, and pass on religious and cultural beliefs and practices is integral to understanding exactly what religion and culture are.

It is through exploring the relationships among religion, culture, and communication that we can best understand how they shape the world in which we live and have shaped the communication discipline itself. Furthermore, as we grapple with these relationships and terms, we can look to the future and realize that the study of religion, culture, and communication is vast and open to expansion. Researchers are beginning to explore the influence of mediation on religion and culture, how our globalized world affects the communication of religions and cultures, and how interreligious communication is misunderstood; and researchers are recognizing the need to extend studies into non-Christian religious cultures.

  • communication
  • intercultural communication

Intricate Relationships among Religion, Communication, and Culture

Compiling an entry on the relationships among religion, culture, and communication is not an easy task. There is not one accepted definition for any of these three terms, and research suggests that the connections among these concepts are complex, to say the least. Thus, this article attempts to synthesize the various approaches to these three terms and integrate them. In such an endeavor, it is impossible to discuss all philosophical and paradigmatic debates or include all disciplines.

It is difficult to define religion from one perspective and with one encompassing definition. “Religion” is often defined as the belief in or the worship of a god or gods. Geertz ( 1973 ) defined a religion as

(1) a system which acts to (2) establish powerful, pervasive, and long-lasting moods and motivations in men by (3) formulating conceptions of a general order of existence and (4) clothing these conceptions with such an aura of factuality that (5) the moods and motivations seem uniquely realistic. (p. 90)

It is essential to recognize that religion cannot be understood apart from the world in which it takes place (Marx & Engels, 1975 ). To better understand how religion relates to and affects culture and communication, we should first explore key definitions, philosophies, and perspectives that have informed how we currently look at religion. In particular, the influences of Karl Marx, Max Weber, Emile Durkheim, and Georg Simmel are discussed to further understand the complexity of religion.

Karl Marx ( 1818–1883 ) saw religion as descriptive and evaluative. First, from a descriptive point of view, Marx believed that social and economic situations shape how we form and regard religions and what is religious. For Marx, the fact that people tend to turn to religion more when they are facing economic hardships or that the same religious denomination is practiced differently in different communities would seem perfectly logical. Second, Marx saw religion as a form of alienation (Marx & Engels, 1975 ). For Marx, the notion that the Catholic Church, for example, had the ability or right to excommunicate an individual, and thus essentially exclude them from the spiritual community, was a classic example of exploitation and domination. Such alienation and exploitation was later echoed in the works of Friedrich Nietzsche ( 1844–1900 ), who viewed organized religion as society and culture controlling man (Nietzsche, 1996 ).

Building on Marxist thinking, Weber ( 1864–1920 ) stressed the multicausality of religion. Weber ( 1963 ) emphasized three arguments regarding religion and society: (1) how a religion relates to a society is contingent (it varies); (2) the relationship between religion and society can only be examined in its cultural and historical context; and (3) the relationship between society and religion is slowly eroding. Weber’s arguments can be applied to Catholicism in Europe. Until the Protestant Reformation of the 15th and 16th centuries, Catholicism was the dominant religious ideology on the European continent. However, since the Reformation, Europe has increasingly become more Protestant and less Catholic. To fully grasp why many Europeans gravitate toward Protestantism and not Catholicism, we must consider the historical and cultural reasons: the Reformation, economics, immigration, politics, etc., that have all led to the majority of Europeans identifying as Protestant (Davie, 2008 ). Finally, even though the majority of Europeans identify as Protestant, secularism (separation of church and state) is becoming more prominent in Europe. In nations like France, laws are in place that officially separate the church and state, while in Northern Europe, church attendance is low, and many Europeans who identify as Protestant have very low religiosity (strength of religious devotion), focusing instead on being secularly religious individuals. From a Weberian point of view, the links among religion, history, and culture in Europe explain the decline of Catholicism, the rise of Protestantism, and now the rise of secularism.

Emile Durkheim ( 1858–1917 ) focused more on how religion performs a necessary function; it brings people and society together. Durkheim ( 1976 ) thus defined a religion as

a unified system of beliefs and practices relative to sacred things, that is to say, things which are set apart and forbidden—beliefs and practices which unite into one single moral community called a Church, all those who adhere to them. (p. 47)

From this perspective, religion and culture are inseparable, as beliefs and practices are uniquely cultural. For example, religious rituals (one type of practice) unite believers in a religion and separate nonbelievers. The act of communion, or the sharing of the Eucharist by partaking in consecrated bread and wine, is practiced by most Christian denominations. However, the frequency of communion differs extensively, and the ritual is practiced differently based on historical and theological differences among denominations.

Georg Simmel ( 1858–1918 ) focused more on the fluidity and permanence of religion and religious life. Simmel ( 1950 ) believed that religious and cultural beliefs develop from one another. Moreover, he asserted that religiosity is an essential element to understand when examining religious institutions and religion. While individuals may claim to be part of a religious group, Simmel asserted that it was important to consider just how religious the individuals were. In much of Europe, religiosity is low: Germany 34%, Sweden 19%, Denmark 42%, the United Kingdom 30%, the Czech Republic 23%, and The Netherlands 26%, while religiosity is relatively higher in the United States (56%), which is now considered the most religious industrialized nation in the world ( Telegraph Online , 2015 ). The decline of religiosity in parts of Europe and its rise in the U.S. is linked to various cultural, historical, and communicative developments that will be further discussed.

Combining Simmel’s ( 1950 ) notion of religion with Geertz’s ( 1973 ) concept of religion and a more basic definition (belief in or the worship of a god or gods through rituals), it is clear that the relationship between religion and culture is integral and symbiotic. As Clark and Hoover ( 1997 ) noted, “culture and religion are inseparable” and “religion is an important consideration in theories of culture and society” (p. 17).

Outside of the Western/Christian perception of religion, Buddhist scholars such as Nagarajuna present a relativist framework to understand concepts like time and causality. This framework is distinct from the more Western way of thinking, in that notions of present, past, and future are perceived to be chronologically distorted, and the relationship between cause and effect is paradoxical (Wimal, 2007 ). Nagarajuna’s philosophy provides Buddhism with a relativist, non-solid dependent, and non-static understanding of reality (Kohl, 2007 ). Mulla Sadra’s philosophy explored the metaphysical relationship between the created universe and its singular creator. In his philosophy, existence takes precedence over essence, and any existing object reflects a part of the creator. Therefore, every devoted person is obliged to know themselves as the first step to knowing the creator, which is the ultimate reason for existence. This Eastern perception of religion is similar to that of Nagarajuna and Buddhism, as they both include the paradoxical elements that are not easily explained by the rationality of Western philosophy. For example, the god, as Mulla Sadra defines it, is beyond definition, description, and delamination, yet it is absolutely simple and unique (Burrell, 2013 ).

How researchers define and study culture varies extensively. For example, Hall ( 1989 ) defined culture as “a series of situational models for behavior and thought” (p. 13). Geertz ( 1973 ), building on the work of Kluckhohn ( 1949 ), defined culture in terms of 11 different aspects:

(1) the total way of life of a people; (2) the social legacy the individual acquires from his group; (3) a way of thinking, feeling, and believing; (4) an abstraction from behavior; (5) a theory on the part of the anthropologist about the way in which a group of people in fact behave; (6) a storehouse of pooled learning; (7) a set of standardized orientations to recurrent problems; (8) learned behavior; (9) a mechanism for the normative regulation of behavior; (10) a set of techniques for adjusting both to the external environment and to other men; (11) a precipitate of history. (Geertz, 1973 , p. 5)

Research on culture is divided between an essentialist camp and a constructivist camp. The essentialist view regards culture as a concrete and fixed system of symbols and meanings (Holiday, 1999 ). An essentialist approach is most prevalent in linguistic studies, in which national culture is closely linked to national language. Regarding culture as a fluid concept, constructionist views of culture focus on how it is performed and negotiated by individuals (Piller, 2011 ). In this sense, “culture” is a verb rather than a noun. In principle, a non-essentialist approach rejects predefined national cultures and uses culture as a tool to interpret social behavior in certain contexts.

Different approaches to culture influence significantly how it is incorporated into communication studies. Cultural communication views communication as a resource for individuals to produce and regulate culture (Philipsen, 2002 ). Constructivists tend to perceive culture as a part of the communication process (Applegate & Sypher, 1988 ). Cross-cultural communication typically uses culture as a national boundary. Hofstede ( 1991 ) is probably the most popular scholar in this line of research. Culture is thus treated as a theoretical construct to explain communication variations across cultures. This is also evident in intercultural communication studies, which focus on misunderstandings between individuals from different cultures.

Religion, Community, and Culture

There is an interplay among religion, community, and culture. Community is essentially formed by a group of people who share common activities or beliefs based on their mutual affect, loyalty, and personal concerns. Participation in religious institutions is one of the most dominant community engagements worldwide. Religious institutions are widely known for creating a sense of community by offering various material and social supports for individual followers. In addition, the role that religious organizations play in communal conflicts is also crucial. As religion deals with the ultimate matters of life, the differences among different religious beliefs are virtually impossible to settle. Although a direct causal relationship between religion and violence is not well supported, religion is, nevertheless, commonly accepted as a potential escalating factor in conflicts. Currently, religious conflicts are on the rise, and they are typically more violent, long-lasting, and difficult to resolve. In such cases, local religious organizations, places facilitating collective actions in the community, are extremely vital, as they can either preach peace or stir up hatred and violence. The peace impact of local religious institutions has been largely witnessed in India and Indonesia where conflicts are solved at the local level before developing into communal violence (De Juan, Pierskalla, & Vüllers, 2015 ).

While religion affects cultures (Beckford & Demerath, 2007 ), it itself is also affected by culture, as religion is an essential layer of culture. For example, the growth of individualism in the latter half of the 20th century has been coincident with the decline in the authority of Judeo-Christian institutions and the emergence of “parachurches” and more personal forms of prayer (Hoover & Lundby, 1997 ). However, this decline in the authority of the religious institutions in modernized society has not reduced the important role of religion and spirituality as one of the main sources of calm when facing painful experiences such as death, suffering, and loss.

When cultural specifications, such as individualism and collectivism, have been attributed to religion, the proposed definitions and functions of religion overlap with definitions of culture. For example, researchers often combine religious identification (Jewish, Christian, Muslim, etc.) with cultural dimensions (Hofstede, 1991 ) like individualism/collectivism to understand and compare cultural differences. Such combinations for comparison and analytical purposes demonstrate how religion and religious identification in particular are often relegated to a micro-level variable, when in fact the true relationship between an individual’s religion and culture is inseparable.

Religion as Part of Culture in Communication Studies

Religion as a part of culture has been linked to numerous communication traits and behaviors. Specifically, religion has been linked with media use and preferences (e.g., Stout & Buddenbaum, 1996 ), health/medical decisions and communication about health-related issues (Croucher & Harris, 2012 ), interpersonal communication (e.g., Croucher, Faulkner, Oommen, & Long, 2012b ), organizational behaviors (e.g., Garner & Wargo, 2009 ), and intercultural communication traits and behaviors (e.g., Croucher, Braziunaite, & Oommen, 2012a ). In media and religion scholarship, researchers have shown how religion as a cultural variable has powerful effects on media use, preferences, and gratifications. The research linking media and religion is vast (Stout & Buddenbaum, 1996 ). This body of research has shown how “religious worldviews are created and sustained in ongoing social processes in which information is shared” (Stout & Buddenbaum, 1996 , pp. 7–8). For example, religious Christians are more likely to read newspapers, while religious individuals are less likely to have a favorable opinion of the internet (Croucher & Harris, 2012 ), and religious individuals (who typically attend religious services and are thus integrated into a religious community) are more likely to read media produced by the religious community (Davie, 2008 ).

Research into health/medical decisions and communication about health-related issues is also robust. Research shows how religion, specifically religiosity, promotes healthier living and better decision-making regarding health and wellbeing (Harris & Worley, 2012 ). For example, a religious (or spiritual) approach to cancer treatment can be more effective than a secular approach (Croucher & Harris, 2012 ), religious attendance promotes healthier living, and people with HIV/AIDS often turn to religion for comfort as well. These studies suggest the significance of religion in health communication and in our health.

Research specifically examining the links between religion and interpersonal communication is not as vast as the research into media, health, and religion. However, this slowly growing body of research has explored areas such as rituals, self-disclosure (Croucher et al., 2012b ), and family dynamics (Davie, 2008 ), to name a few.

The role of religion in organizations is well studied. Overall, researchers have shown how religious identification and religiosity influence an individual’s organizational behavior. For example, research has shown that an individual’s religious identification affects levels of organizational dissent (Croucher et al., 2012a ). Garner and Wargo ( 2009 ) further showed that organizational dissent functions differently in churches than in nonreligious organizations. Kennedy and Lawton ( 1998 ) explored the relationships between religious beliefs and perceptions about business/corporate ethics and found that individuals with stronger religious beliefs have stricter ethical beliefs.

Researchers are increasingly looking at the relationships between religion and intercultural communication. Researchers have explored how religion affects numerous communication traits and behaviors and have shown how religious communities perceive and enact religious beliefs. Antony ( 2010 ), for example, analyzed the bindi in India and how the interplay between religion and culture affects people’s acceptance of it. Karniel and Lavie-Dinur ( 2011 ) showed how religion and culture influence how Palestinian Arabs are represented on Israeli television. Collectively, the intercultural work examining religion demonstrates the increasing importance of the intersection between religion and culture in communication studies.

Collectively, communication studies discourse about religion has focused on how religion is an integral part of an individual’s culture. Croucher et al. ( 2016 ), in a content analysis of communication journal coverage of religion and spirituality from 2002 to 2012 , argued that the discourse largely focuses on religion as a cultural variable by identifying religious groups as variables for comparative analysis, exploring “religious” or “spiritual” as adjectives to describe entities (religious organizations), and analyzing the relationships between religious groups in different contexts. Croucher and Harris ( 2012 ) asserted that the discourse about religion, culture, and communication is still in its infancy, though it continues to grow at a steady pace.

Future Lines of Inquiry

Research into the links among religion, culture, and communication has shown the vast complexities of these terms. With this in mind, there are various directions for future research/exploration that researchers could take to expand and benefit our practical understanding of these concepts and how they relate to one another. Work should continue to define these terms with a particular emphasis on mediation, closely consider these terms in a global context, focus on how intergroup dynamics influence this relationship, and expand research into non-Christian religious cultures.

Additional definitional work still needs to be done to clarify exactly what is meant by “religion,” “culture,” and “communication.” Our understanding of these terms and relationships can be further enhanced by analyzing how forms of mass communication mediate each other. Martin-Barbero ( 1993 ) asserted that there should be a shift from media to mediations as multiple opposing forces meet in communication. He defined mediation as “the articulations between communication practices and social movements and the articulation of different tempos of development with the plurality of cultural matrices” (p. 187). Religions have relied on mediations through various media to communicate their messages (oral stories, print media, radio, television, internet, etc.). These media share religious messages, shape the messages and religious communities, and are constantly changing. What we find is that, as media sophistication develops, a culture’s understandings of mediated messages changes (Martin-Barbero, 1993 ). Thus, the very meanings of religion, culture, and communication are transitioning as societies morph into more digitally mediated societies. Research should continue to explore the effects of digital mediation on our conceptualizations of religion, culture, and communication.

Closely linked to mediation is the need to continue extending our focus on the influence of globalization on religion, culture, and communication. It is essential to study the relationships among culture, religion, and communication in the context of globalization. In addition to trading goods and services, people are increasingly sharing ideas, values, and beliefs in the modern world. Thus, globalization not only leads to technological and socioeconomic changes, but also shapes individuals’ ways of communicating and their perceptions and beliefs about religion and culture. While religion represents an old way of life, globalization challenges traditional meaning systems and is often perceived as a threat to religion. For instance, Marx and Weber both asserted that modernization was incompatible with tradition. But, in contrast, globalization could facilitate religious freedom by spreading the idea of freedom worldwide. Thus, future work needs to consider the influence of globalization to fully grasp the interrelationships among religion, culture, and communication in the world.

A review of the present definitions of religion in communication research reveals that communication scholars approach religion as a holistic, total, and unique institution or notion, studied from the viewpoint of different communication fields such as health, intercultural, interpersonal, organizational communication, and so on. However, this approach to communication undermines the function of a religion as a culture and also does not consider the possible differences between religious cultures. For example, religious cultures differ in their levels of individualism and collectivism. There are also differences in how religious cultures interact to compete for more followers and territory (Klock, Novoa, & Mogaddam, 2010 ). Thus, localization is one area of further research for religion communication studies. This line of study best fits in the domain of intergroup communication. Such an approach will provide researchers with the opportunity to think about the roles that interreligious communication can play in areas such as peacemaking processes (Klock et al., 2010 ).

Academic discourse about religion has focused largely on Christian denominations. In a content analysis of communication journal discourse on religion and spirituality, Croucher et al. ( 2016 ) found that the terms “Christian” or “Christianity” appeared in 9.56% of all articles, and combined with other Christian denominations (Catholicism, Evangelism, Baptist, Protestantism, and Mormonism, for example), appeared in 18.41% of all articles. Other religious cultures (denominations) made up a relatively small part of the overall academic discourse: Islam appeared in 6.8%, Judaism in 4.27%, and Hinduism in only 0.96%. Despite the presence of various faiths in the data, the dominance of Christianity and its various denominations is incontestable. Having religions unevenly represented in the academic discourse is problematic. This highly unbalanced representation presents a biased picture of religious practices. It also represents one faith as being the dominant faith and others as being minority religions in all contexts.

Ultimately, the present overview, with its focus on religion, culture, and communication points to the undeniable connections among these concepts. Religion and culture are essential elements of humanity, and it is through communication, that these elements of humanity are mediated. Whether exploring these terms in health, interpersonal, intercultural, intergroup, mass, or other communication contexts, it is evident that understanding the intersection(s) among religion, culture, and communication offers vast opportunities for researchers and practitioners.

Further Reading

The references to this article provide various examples of scholarship on religion, culture, and communication. The following list includes some critical pieces of literature that one should consider reading if interested in studying the relationships among religion, culture, and communication.

  • Allport, G. W. (1950). Individual and his religion: A psychological interpretation . New York: Macmillan.
  • Campbell, H. A. (2010). When religion meets new media . New York: Routledge.
  • Cheong, P. H. , Fischer-Nielson, P. , Gelfgren, S. , & Ess, C. (Eds.). (2012). Digital religion, social media and culture: Perspectives, practices and futures . New York: Peter Lang.
  • Cohen, A. B. , & Hill, P. C. (2007). Religion as culture: Religious individualism and collectivism among American Catholics, Jews, and Protestants . Journal of Personality , 75 , 709–742.
  • Coomaraswamy, A. K. (2015). Hinduism and buddhism . New Delhi: Munshiram Monoharlal Publishers.
  • Coomaraswamy, A. K. (2015). A new approach to the Vedas: Essays in translation and exegesis . Philadelphia: Coronet Books.
  • Harris, T. M. , Parrott, R. , & Dorgan, K. A. (2004). Talking about human genetics within religious frameworks . Health Communication , 16 , 105–116.
  • Hitchens, C. (2007). God is not great . New York: Hachette.
  • Hoover, S. M. (2006). Religion in the media age (media, religion and culture) . New York: Routledge.
  • Lundby, K. , & Hoover, S. M. (1997). Summary remarks: Mediated religion. In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion, and culture (pp. 298–309). Thousand Oaks, CA: SAGE.
  • Mahan, J. H. (2014). Media, religion and culture: An introduction . New York: Routledge.
  • Parrott, R. (2004). “Collective amnesia”: The absence of religious faith and spirituality in health communication research and practice . Journal of Health Communication , 16 , 1–5.
  • Russell, B. (1957). Why I am not a Christian . New York: Touchstone.
  • Sarwar, G. (2001). Islam: Beliefs and teachings (5th ed.). Tigard, OR: Muslim Educational Trust.
  • Stout, D. A. (2011). Media and religion: Foundations of an emerging field . New York: Routledge.
  • Antony, M. G. (2010). On the spot: Seeking acceptance and expressing resistance through the Bindi . Journal of International and Intercultural Communication , 3 , 346–368.
  • Beckford, J. A. , & Demerath, N. J. (Eds.). (2007). The SAGE handbook of the sociology of religion . Thousand Oaks, CA: SAGE.
  • Burrell, D. B. (2013). The triumph of mercy: Philosophy and scripture in Mulla Sadra—By Mohammed Rustom . Modern Theology , 29 , 413–416.
  • Clark, A. S. , & Hoover, S. M. (1997). At the intersection of media, culture, and religion. In S. M. Hoover , & K. Lundby (Eds.), Rethinking media, religion, and culture (pp. 15–36). Thousand Oaks, CA: SAGE.
  • Croucher, S. M. , Braziunaite, R. , & Oommen, D. (2012a). The effects of religiousness and religious identification on organizational dissent. In S. M. Croucher , & T. M. Harris (Eds.), Religion and communication: An anthology of extensions in theory, research, and method (pp. 69–79). New York: Peter Lang.
  • Croucher, S. M. , Faulkner , Oommen, D. , & Long, B. (2012b). Demographic and religious differences in the dimensions of self-disclosure among Hindus and Muslims in India . Journal of Intercultural Communication Research , 39 , 29–48.
  • Croucher, S. M. , & Harris, T. M. (Eds.). (2012). Religion and communication: An anthology of extensions in theory, research, & method . New York: Peter Lang.
  • Croucher, S. M. , Sommier, M. , Kuchma, A. , & Melnychenko, V. (2016). A content analysis of the discourses of “religion” and “spirituality” in communication journals: 2002–2012. Journal of Communication and Religion , 38 , 42–79.
  • Davie, G. (2008). The sociology of religion . Los Angeles: SAGE.
  • De Juan, A. , Pierskalla, J. H. , & Vüllers, J. (2015). The pacifying effects of local religious institutions: An analysis of communal violence in Indonesia . Political Research Quarterly , 68 , 211–224.
  • Durkheim, E. (1976). The elementary forms of religious life . London: Harper Collins.
  • Garner, J. T. , & Wargo, M. (2009). Feedback from the pew: A dual-perspective exploration of organizational dissent in churches. Journal of Communication & Religion , 32 , 375–400.
  • Geertz, C. (1973). The interpretation of cultures: Selected essays by Clifford Geertz . New York: Basic Books.
  • Hall, E. T. (1989). Beyond culture . New York: Anchor Books.
  • Harris, T. M. , & Worley, T. R. (2012). Deconstructing lay epistemologies of religion within health communication research. In S. M. Croucher , & T. M. Harris (Eds.), Religion & communication: An anthology of extensions in theory, research, and method (pp. 119–136). New York: Peter Lang.
  • Hofstede, G. (1991). Cultures and organizations: Software of the mind . London: McGraw-Hill.
  • Holiday, A. (1999). Small culture . Applied Linguistics , 20 , 237–264.
  • Hoover, S. M. , & Lundby, K. (1997). Introduction. In S. M. Hoover & K. Lundby (Eds.), Rethinking media, religion, and culture (pp. 3–14). Thousand Oaks, CA: SAGE.
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Origins and diffusion of World Religions

Our world’s cultural geography is very complex with language and religion as two cultural traits that contribute to the richness, diversity, and complexity of the human experience. Nowadays, the word “diversity” is gaining a great deal of attention, as nations around the world are becoming more culturally, religiously, and linguistically complex and interconnected. Specifically, in regards to religion, these prestigious cultural institutions are no longer isolated in their place of origin, but have diffused into other realms and regions with their religious history and cultural dominance. In some parts of the world, this has caused religious wars and persecution; in other regions, it has helped initiate cultural tolerance and respect for others.

These trends are, in some ways, the product of a history of migratory push and pull factors along with a demographic change that have brought together peoples of diverse religious and even linguistic backgrounds. It is critical that people critically learn about diverse cultures by understanding important cultural traits, such as the ways we communicate and maintain spiritual beliefs. Geographers need to be aware that even though our discipline might not be able to answer numerous questions related to language structure or address unique aspects of theological opinion, our field can provide insight by studying these cultural traits in a spatial context. In essence, geography provides us with the necessary tools to understand the spread of cultural traits and the role of geographic factors, both physical and cultural, in that process. People will then see that geography has influenced the distribution and diffusion of differing ideologies, as well as the diverse ways they practice their spiritual traditions.

As is the case with languages, geographers have a method of classifying religions so people can better understand the geographic diffusion of belief systems. Although religions are by themselves complex cultural institutions, the primary method for categorizing them is simple. In essence, there are two main groups: universalizing religions, which actively invite non-members to join them, and ethnic religions, which are associated with particular ethnic or national groups. Everyone can recount moments in his or her life in which there was interaction with individuals eager to share with others their spiritual beliefs and traditions. Also, that same person might have encountered individuals who are very private, perhaps secretive, when it comes to personal religious traditions deemed by this individual as exclusive to his or her family and the national group. A discussion of these life experiences can generate fascinating examples that serve as testimony to our world’s cultural richness when it comes to different religious traditions.

Origins of World Religions

A significant portion of the world’s universalizing religions has a precise hearth or place of origin. This designation is based on events in the life of a man, and the hearths where the largest universalizing religions originated are all in Asia. Of course, not all religions are from Asia. The three universalizing religions diffused from specific hearths, or places of origin, to other regions of the world. The hearths where each of these three largest universalizing religions originated are based on the events in the lives of key individuals within each religion. Together, Christianity, Islam, and Buddhism have over 2.5 billion adherents combined. Below are links to websites that analyze the diffusion of Christianity, Islam, and Buddhism.

Religious Conflict

Religion is often the catalyst of conflict between local values or traditions with issues and values that come with nationalism or even globalization. Religion tends to represent core beliefs that represent cultural values and identity, which, along with language, often represent local ideology rather than national or international ideology. There are some reasons why, but some include:

  • Culture is often the manifestation of core belief systems determined by the interplay between language and religion.
  • Universal religions try to appeal to the many, whereas ethnic religions focus on the few in a specific region.
  • Cultural landscapes or language and religion are often represented in the physical landscape. When opposing forces come and threaten the physical landscape, it threatens the cultural landscape.
  • Universal religions require the adoption of values that make conflict with local traditions and values. If the universal religion is forced upon another universal religion or ethnic religion, conflict may ensue.
  • Migrants tend to learn and simulate the language of the region they migrate to, but keep the religion they originated from. This can be viewed as a threat to the people the migrant moved to.

Types of World Religions

The major religions of the world (Hinduism, Buddhism, Islam, Confucianism, Christianity, Taoism, and Judaism) differ in many respects, including how each religion is organized and the belief system each upholds. Other differences include the nature of belief in a higher power, the history of how the world and the religion began, and the use of sacred texts and objects.

Religious Organizations

Religions organize themselves – their institutions, practitioners, and structures – in a variety of fashions. For instance, when the Roman Catholic Church emerged, it borrowed many of its organizational principles from the ancient Roman military and turned senators into cardinals, for example. Human geographers and sociologists use different terms, like ecclesia, denomination, and sect, to define these types of organizations. Scholars are also aware that these definitions are not static. Most religions transition through different organizational phases. For example, Christianity began as a cult, transformed into a sect, and today exists as an ecclesia.

Cults , like sects, are new religious groups. In the United States today this term often carries pejorative connotations. However, almost all religions began as cults and gradually progressed to levels of greater size and organization. The term cult is sometimes used interchangeably with the term new religious movement (NRM). In its pejorative use, these groups are often disparaged as being secretive, highly controlling of members’ lives, and dominated by a single, charismatic leader.

A sect is a small and relatively new group. Most of the well-known Christian denominations in the United States today began as sects. For example, the Methodists and Baptists protested against their parent Anglican Church in England, just as Henry VIII protested against the Catholic Church by forming the Anglican Church. From “protest” comes the term Protestant.

Occasionally, a sect is a breakaway group that may be in tension with the larger society. They sometimes claim to be returning to “the fundamentals” or to contest the veracity of a particular doctrine. When membership in a sect increases over time, it may grow into a denomination. Often a sect begins as an offshoot of a denomination, when a group of members believes they should separate from the larger group.

Some sects dissolve without growing into denominations. Social scientitsts call these established sects . Established sects, such as the Amish or Jehovah’s Witnesses fall halfway between sect and denomination on the ecclesia–cult continuum because they have a mixture of sect-like and denomination-like characteristics.

A denomination is a large, mainstream religious organization, but it does not claim to be official or state-sponsored. It is one religion among many. For example, Baptist, African Methodist Episcopal, Catholic, and Seventh-day Adventist are all Christian denominations.

The term ecclesia , initially referring to a political assembly of citizens in ancient Athens, Greece, now refers to a congregation. In geography, the term is used to refer to a religious group that most all members of a society belong to. It is considered a nationally recognized, or official religion that holds a religious monopoly and is closely allied with state and secular powers. The United States does not have an ecclesia by this standard; in fact, this is the type of religious organization that many of the first colonists came to America to escape.

One way to remember these religious organizational terms is to think of cults, sects, denominations, and ecclesia representing a continuum, with increasing influence on society, where cults are least influential, and ecclesia are most influential.

Scholars from a variety of disciplines have strived to classify religions. One widely accepted categorization that helps people understand different belief systems considers what or whom people worship (if anything). Using this method of classification, religions might fall into one of these basic categories.

Note that some religions may be practiced – or understood – in various categories. For instance, the Christian notion of the Holy Trinity (God, Jesus, Holy Spirit) defies the definition of monotheism, which is a religion based on a belief in a single deity, to some scholars. Similarly, many Westerners view the multiple manifestations of Hinduism’s godhead as polytheistic, which is a religion based on a belief in multiple deities,, while Hindus might describe those manifestations are a monotheistic parallel to the Christian Trinity. Some Japanese practice Shinto, which follows animism, which is a religion that believes in the divinity of nonhuman beings, like animals, plants, and objects of the natural world, while people who practice totemism believe in a divine connection between humans and other natural beings.

It is also important to note that every society also has nonbelievers, such as atheists, who do not believe in a divine being or entity, and agnostics, who hold that ultimate reality (such as God) is unknowable. While typically not an organized group, atheists and agnostics represent a significant portion of the population. It is essential to recognize that being a nonbeliever in a divine entity does not mean the individual subscribes to no morality. Indeed, many Nobel Peace Prize winners and other great humanitarians over the centuries would have classified themselves as atheists or agnostics.

Religions have emerged and developed across the world. Some have been short-lived, while others have persisted and grown. In this section, we will explore seven of the world’s major religions.

The oldest religion in the world, Hinduism originated in the Indus River Valley about 4,500 years ago in what is now modern-day northwest India and Pakistan. It arose contemporaneously with ancient Egyptian and Mesopotamian cultures. With roughly one billion followers, Hinduism is the third-largest of the world’s religions. Hindus believe in a divine power that can manifest as different entities. Three main incarnations—Brahma, Vishnu, and Shiva—are sometimes compared to the manifestations of the divine in the Christian Trinity.

Multiple sacred texts, collectively called the Vedas, contain hymns and rituals from ancient India and are mostly written in Sanskrit. Hindus generally believe in a set of principles called dharma, which refers to one’s duty in the world that corresponds with “right” actions. Hindus also believe in karma, or the notion that spiritual ramifications of one’s actions are balanced cyclically in this life or a future life (reincarnation).

Buddhism was founded by Siddhartha Gautama around 500 B.C.E. Siddhartha was said to have given up a comfortable, upper-class life to follow one of poverty and spiritual devotion. At the age of thirty-five, he famously meditated under a sacred fig tree and vowed not to rise before he achieved enlightenment (bodhi). After this experience, he became known as Buddha, or “enlightened one.” Followers were drawn to Buddha’s teachings and the practice of meditation, and he later established a monastic order.

Buddha’s teachings encourage Buddhists to lead a moral life by accepting the four Noble Truths: 1) life is suffering, 2) suffering arises from attachment to desires, 3) suffering ceases when attachment to desires ceases, and 4) freedom from suffering is possible by following the “middle way.” The concept of the “middle way” is central to Buddhist thinking, which encourages people to live in the present and to practice acceptance of others (Smith 1991). Buddhism also tends to deemphasize the role of a godhead, instead of stressing the importance of personal responsibility (Craig 2002).

Confucianism

Confucianism was the official religion of China from 200 B.C.E. until it was officially abolished when communist leadership discouraged the religious practice in 1949. The religion was developed by Kung Fu-Tzu (Confucius), who lived in the sixth and fifth centuries B.C.E. An extraordinary teacher, his lessons—which were about self-discipline, respect for authority and tradition, and jen (the kind treatment of every person)—were collected in a book called the Analects.

Some religious scholars consider Confucianism more of a social system than a religion because it focuses on sharing wisdom about moral practices but does not involve any specific worship; nor does it have formal objects. Its teachings were developed in the context of problems of social anarchy and a near-complete deterioration of social cohesion. Dissatisfied with the social solutions put forth, Kung Fu-Tzu developed his model of religious morality to help guide society (Smith 1991).

In Taoism , the purpose of life is inner peace and harmony. Tao is usually translated as “way” or “path.” The founder of the religion is generally recognized to be a man named Laozi, who lived sometime in the sixth century B.C.E. in China. Taoist beliefs emphasize the virtues of compassion and moderation.

The central concept of tao can be understood to describe a spiritual reality, the order of the universe, or the way of modern life in harmony with the former two. The ying-yang symbol and the concept of polar forces are central Taoist ideas (Smith 1991). Some scholars have compared this Chinese tradition to its Confucian counterpart by saying that “whereas Confucianism is concerned with day-to-day rules of conduct, Taoism is concerned with a more spiritual level of being” (Feng and English 1972).

After their Exodus from Egypt in the thirteenth century B.C.E., Jews, a nomadic society, became monotheistic, worshipping only one God. The Jews’ covenant, or promise of a special relationship with Yahweh (God), is an essential element of Judaism, and their sacred text is the Torah, which Christians also follow as the first five books of the Bible. Talmud refers to a collection of sacred Jewish oral interpretation of the Torah. Jews emphasize moral behavior and action in this world as opposed to beliefs or personal salvation in the next world.

Probably one of the most misunderstood religions in the world is Islam. Though predominantly centered in the Middle East and Northern Africa, Islam is the fastest growing religion in the world with 1.3 billion and is only second to Christianity is members. Islam is also divided into two major branches: Sunni and Shiite. The Sunni branch is the largest, composed of 83 percent of all Muslims. The Shiite branch is more concentrated in clusters such as Iran, Iraq, and Pakistan.

Islam is monotheistic religion and it follows the teaching of the prophet Muhammad, born in Mecca, Saudi Arabia, in 570 C.E. Muhammad is seen only as a prophet, not as a divine being, and he is believed to be the messenger of Allah (God), who is divine. The followers of Islam, whose U.S. population is projected to double in the next twenty years (Pew Research Forum 2011), are called Muslims.

Islam means “peace” and “submission.” The sacred text for Muslims is the Qur’an (or Koran). As with Christianity’s Old Testament, many of the Qur’an stories are shared with the Jewish faith. Divisions exist within Islam, but all Muslims are guided by five beliefs or practices, often called “pillars”: 1) Allah is the only god, and Muhammad is his prophet, 2) daily prayer, 3) helping those in poverty, 4) fasting as a spiritual practice, and 5) pilgrimage to the holy center of Mecca.

In Western nations, the primary loyalty of the population is to the state. In the Islamic world, however, loyalty to a nation-state is trumped by dedication to religion and loyalty to one’s family, extended family, tribal group, and culture. In regions dominated by Islam, tribalism and religion play determining roles in the operation of social, economic, cultural, and political systems. As a result, the nation states within the Islamic civilization are weak and generally ineffectual. Instead of nationalism, Muslims are far more interested in identifying with “ummah,” (Islamic civilization).

Furthermore, despite the lack of a core Islamic state, the leaders of the many Muslim nations created (1969) the Organization of the Islamic Conference in order to foster a sense of solidarity between Muslim states. Almost all nations with large Muslim populations are now members of the organization. Additionally, some of the more powerful Muslim states have sponsored the World Muslim Conference and the Muslim League to bring Muslims together in a unified block.

It is instructive to notice that the concept of ummah rests on the notion that nation-states are the illegitimate children of Western Civilization, designed to further Western interests at the expense of others. Currently, Islamic Civilization has no identifiable core state, but nations such as Iran, Turkey, and Saudi Arabia could assume that role in the future.

It is common for Americans to suggest that they do not have a problem with Islam; only Islamic extremists. Huntington, however, argues that the lessons of history demonstrate the opposite. In fact, over the last fourteen hundred years, Christians and Muslims have almost always had stormy relations. After Muslims were able to take control of North Africa, Iberia, the Middle East, Persia, and Northern India in the seventh and eighth centuries, relatively peaceful boundaries between Islam and Christendom existed for about two hundred years. In 1095, however, Christian rulers launched the Crusades to regain control of the “Holy Land.” Despite some successes, they were eventually defeated in 1291. Not long after this, the Ottoman Empire spread Islam into Byzantium, North Africa, the Balkans, and other parts of Europe. They eventually sacked Vienna, and for many years, Europe was under constant threat from Islamic forces. In the fifteenth century, Christians were able to regain control of Iberia, and the Russians were able to bring an end to Tatar rule. In 1683, the Ottomans again attacked Vienna but were defeated, and from that time on, the people of the Balkans sought to rid themselves of Ottoman rule. By the beginning of World War I, the Ottoman Empire was referred to as the “sick man of Europe.” By 1920, only four Islamic countries (Turkey, Saudi Arabia, Iran, and Afghanistan) were free of non-Muslim rule.

As Western colonialism began to wane in the twentieth century, the populations of about forty-five independent states were solidly Muslim. The independence of these Muslim nations was accompanied by a great deal of violence. 50% of the wars that occurred between 1820 and 1929 involved battles between Muslims and Christians. The conflicts were primarily products of two very different points of view. Whereas Christians believe in the separation of Church and State (God and Caesar), Muslims view religion and politics as the same. Additionally, both Christians and Muslims hold a universalistic view. Each believes that it is the one “true faith,” and both (to one extent or another) believe that they should convert others to their faith.

In addition to the importance of the religious foundations of the Western and Islamic Civilizations, practical, real-world factors also play important roles. For example, Muslim population growth has created large numbers of unemployed, angry youth who have been regularly recruited to Islamic causes. Furthermore, the resurgence of Islam has provided Muslims with confidence in the worth of their civilization relative to the West. Western policies and actions over the last century have also played a significant role in cracking the fault line between Islam and Christendom. From the Islamic point of view, the West (particularly the United States) has meddled in the internal affairs of the Islamic world far too often, and for far too long.

Huntington is convinced the Western and Islamic Civilizations are in for many years, perhaps more than a century, of conflict and tension. He points out that Muslims are growing increasingly anti-Western while at the same time, people in the Western Civilization are increasingly concerned about the intentions (and excesses) of modern Islamic states such as Iran. Europeans express a growing fear of (and impatience with) fundamentalist Muslims who threaten them with terrorist attacks. They are also growing weary of Islamic immigrants who refuse to adhere to European traditions, and in some cases, laws.

Huntington does not mince words. He boldly states,”…the underlying problem for the West is not Islamic fundamentalism. It is Islam; a different civilization whose people are convinced of the superiority of their culture, and are obsessed with the inferiority of their power.” He goes on to add, “…the problem for Islam is not the CIA or the U.S. Department of Defense. It is the West; a different civilization whose people are convinced of the universality of their culture, and believe that they are superior, if declining, power imposes on them an obligation to extend that culture throughout the world.” From Huntington’s perspective, these differences will fuel conflict between Western and Islamic cultures for many years to come.

Many Western leaders do not agree with Huntington’s view. Instead, they argue that Americans need not to fear Islam; only radical Islam. They point to the millions of Muslims living throughout the world in peace with their non-Muslim neighbors. If, they reason, Islam were indeed a religion of war and conquest, why is it that millions of Muslims lead peaceful lives? Instead of applying a negative stereotype to all Muslims, they believe our national security would be better served by making more considerable effort to understand the motivations and goals of radical fundamentalists. In a sense, they are calling for in-depth cultural studies that will lead to accurate cultural intelligence about the nature of Islamic terrorists — simply branding all Muslims as potential terrorists are, from those who do not agree with Huntington, simplistic and dangerous.

Christianity

Today the largest religion in the world, Christianity began 2,000 years ago in Palestine, with Jesus of Nazareth, a charismatic leader who taught his followers about caritas (charity) or treating others as you would like to be treated yourself.

The sacred text for Christians is the Bible. While Jews, Christians, and Muslims share many of same historical religious stories, their beliefs verge. In their shared sacred stories, it is suggested that the son of God—a messiah—will return to save God’s followers. While Christians believe that he already appeared in the person of Jesus Christ, Jews and Muslims disagree. While they recognize Christ as a prominent historical figure, their traditions do not believe he is the son of God, and their faiths see the prophecy of the Messiah’s arrival as not yet fulfilled.

Different Christian groups have variations among their sacred texts. For instance, Mormons, an established Christian sect, also use the Book of Mormon, which they believe details other parts of Christian doctrine and Jesus’ life that is not included in the Bible. Similarly, the Catholic Bible includes the Apocrypha, a collection that, while part of the 1611 King James translation, is no longer included in Protestant versions of the Bible. Although monotheistic, Christians often describe their god through three manifestations that they call the Holy Trinity: the father (God), the son (Jesus), and the Holy Spirit. The Holy Spirit is a term Christians often use to describe the religious experience, or how they feel the presence of the sacred in their lives. One foundation of Christian doctrine is the Ten Commandments, which decry acts considered sinful, including theft, murder, and adultery.

HOLY RELIGIOUS PLACES

Some of the places that in some ways contributed to the foundation and development of a faith frequently gain sacred status, either by the presence of a natural site ascribed as holy, or as the stage for miraculous events, or by some historical event such as the erection of a temple.  When a place gains that “sacred” reputation, it is not unusual to see peoples from different parts of the world traveling or making a pilgrimage to this site with the hope of experiencing spiritual and physical renewal.

Buddhists have eight holy sites because they have special meaning or essential events during the Buddha’s life. The first one is in Lumbini, Nepal where the Buddha was born around 563 B.C. The second holy site is in Bodh Gaya, Nepal, where it is believed Siddhartha reached enlightenment to become the Buddha. The third most important site is in Sarnath, India where he gave his first sermon. The fourth holiest site is Kusinagara, India where the Buddha died at the age of 80 and became enlightened. The other four holy sites are where Buddha performed/experienced specific miracles. People who practice Buddhism or Shintoism erect and use pagodas to house relics and sacred texts. Pagodas are also used for individual prayer and meditation.

Islam’s holiest sites are located in Saudi Arabia. The holiest city is Mecca, Saudi Arabia where the Prophet Muhammad was born. It is also the location of the religion’s holiest objects called the Ka’ba, a cube-like structure believed to have been built by Abraham and Ishmael. The second holiest site to Muslims in Medina, Saudi Arabia where Muhammad began his leadership and gained initial support from the people. Every healthy and financially able Muslim is supposed to make at least one pilgrimage to Mecca in their lifetime. For Muslims, a mosque is considered a holy site of worship, but also a place for community assembly. Usually assembled around a courtyard, the pulpit faces Mecca so that all Muslims pray toward their holiest site. Mosques will have a tower called a minaret where someone summons people to worship.

Meaning lord, master, or power, a Christian church is a place of gathering and worship. Compared to other religions, churches play a more important role because they are created to express values and principles. Churches also play a vital role in the landscape. In earlier days and smaller towns, churches tend to be the most significant buildings. Also because of their importance, Christian religions spend lots of money and commitment to the building and maintenance of their churches.

Introduction to Human Geography Copyright © 2019 by R. Adam Dastrup, MA, GISP is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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5.3 The Influence of Geography and Religion

Learning objectives.

By the end of this section, you will be able to:

  • Describe the impact of geography on global relationships and business ethics
  • Explain how religion informs ethical business practice around the world

Business ethics guides people to practice commerce professionally and honestly and in a way that permits as many as possible to flourish. However, as we have seen, the ethical standards by which business is conducted can vary depending on culture and time. Geography and regional cultural practices also play a significant role. As global markets become increasingly connected and interdependent, we navigate more of our valued relationships across international boundaries.

Business as Global Relationships

Global relationships teach us to be sensitive not just to other languages and customs but also to other people’s worldviews. A company looking to move its production to another country may be interested in setting up supply, distribution, and value chains that support human rights, worker safety, and equity for women, while the local culture is excited about the economic benefits it will gain from the company’s investment in employment and the local tax base and infrastructure. These goals need not be in conflict, but they must be integrated if the company is to reach an ethically sound agreement with the host country. Dialogue and openness are crucial to this process, just as they are in every other kind of relationship.

Geography affects a business’s relationship with almost any type of stakeholder, from stockholders and employees to customers, the government, and the environment. Hence the growing importance of localization , the process of adapting a product for non-native environments and languages, especially other nations and cultures. Such adaption often starts with language translation but may include customizing content or products to the tastes and consumption habits of the local market; converting currencies, dates, and other measurements to regional standards; and addressing community regulations and legal requirements.

Research has shown that successful leaders and organizations with global responsibilities “need to understand and exceed the leadership expectations in the cultures they are interacting with.” 21 In its study of leadership effectiveness and organizational behavior across cultures, the GLOBE leadership project of the Beedie School of Business at Simon Fraser University in Vancouver, Canada, found leader effectiveness is contextual and strongly connected to cultural and organizational values. The study also concluded that, although leaders learn to adapt to cultural expectations, they often have to exceed those expectations to be truly successful. 22 In other words, business has a role beyond merely reflecting the culture in which it operates.

One element of business culture you may not realize is based on local custom and culture is the notion of time. Unlike the notion of historical time discussed in the previous module, the concept of time in business—people’s approach to punctuality, for example—varies widely in different cultures. To put it in economic terms, all cultures share the resource of time, but they measure and use that resource very differently. These differences might significantly affect the foundation of any business relationships you may want to establish around the world. For this and many other reasons, basic cultural literacy must be at the forefront of any ethical system that governs business behavior.

Consider, for example, that in the United States, we might speak of “a New York minute,” “the nick of time,” “the eleventh hour,” and so on. Such expressions make sense in a culture where the enculturation process emphasizes competition and speed. But even among Western business cultures, conceptions of time can differ. For example, the Italian subito and the German sofort both refer to something happening “at once” or “straightaway,” but with different expectations about when the action, in fact, will take place. And some cultures do not measure the passage of time at all.

Generally, the farther east and south we travel from the United States, the more time becomes relational rather than chronological. In Kenya, tutaonana baadaye means “see you later,” although “later” could be any time, open to context and interpretation. The nomadic inhabitants of North Africa known as the Tuareg sit down to tea before discussing any business, and as a rule, the longer the time spent in preliminary conversation, the better. A Tuareg proverb has it that the first cup of tea is bitter like life, the second sweet like love, and the third gentle like death. 23 Compare this with the Western attitude that “time flies” and “time is money.” Finally, Westerners doing business in some English-speaking African countries have learned that if they want something immediately, they have to say “now now” as “now” by itself does not convey the desired sense of immediacy.

Another aspect of international business relationships is the question of personal space. In Nigeria, for example, standing either too close or too far from someone to whom you are speaking might be seen as impolite. In some cultures, touch is important in establishing connection, whereas in others it may be frowned upon. As a general rule, “contact” cultures—where people stand closer together when interacting, touch more often, and have more frequent direct eye contact—are found in South America, the Middle East, and southern Europe, while “noncontact” cultures—where eye contact and touching are less frequent, and there is less physical proximity during interactions—are in northern Europe, the Far East, and the United States. So, the seemingly innocuous gesture of a handshake to cement a new business relationship might be viewed very differently depending on where it occurs and who is shaking hands.

All of this speaks to the awareness and cultural sensitivity that must be exhibited by an ethical manager doing business in a region different from his or her own. Certain mistakes, particularly accidental ones and those not motivated by malicious design, will likely be forgiven. Still, a global ethical demeanor requires that we be as conscious as possible as to what constitutes courtesy wherever we find ourselves conducting business.

What Would You Do?

Tucked in, tucked out.

Time and space are just two examples of cultural characteristics that you may take for granted but that are not universal. Business attire is another, as is humor, which is notoriously hard to translate across languages and cultures. And, of course, miscommunications can occur not just across regional boundaries and business cultures but even within them. For example, unless you are a barista at a hipster coffee bar, it may not be a good idea to wear piercings, tattoos, or colorfully dyed hair to work. Employers have the right to establish a dress code and expect employees to abide by it.

In the movie The Intern , Robert De Niro’s senior character wears conservative blue and gray suits to his job at an e-commerce fashion startup, whereas the younger men dress very casually. At one point in the film, De Niro’s character asks, “Doesn’t anybody tuck in their shirt?” Leaving your shirt untucked has become more acceptable in recent years, and the black t-shirt and jeans favored in Silicon Valley are now quite fashionable in some business environments.

Many today would disagree with the old adage that “clothes make the man,” yet studies show that well-dressed employees are held in higher esteem and may earn more, on average, than those who dress down. The age of uncomfortable dresses and starched white shirts may be over, but cultural standards, along with underlying values that prioritize, say, innovation over uniformity, change over time and even within the same company.

Critical Thinking

  • How do you think clothing choices affect the relationships we form at work or in other business situations?
  • What is your opinion about workplace dress codes, and how far should employers go in setting dress and other behavior standards? Why are these standards important (or not) from an ethical perspective?
  • How do you think clothing might affect an international company’s approach to business ethics?

Link to Learning

The Italian Jesuit priest Matteo Ricci (1552–1610) learned Mandarin, adopted Chinese dress, translated Confucian texts into Latin, and was welcomed into the Chinese emperor’s court as a scholar. His message was religious, not commercial, but his respectful attitude allowed him to be accepted and trusted by the emperor and administrators. Learn more about Ricci’s approach and the relationship between Western and Ming Chinese views of ethics on this webpage.

Religion and Ethics

A major factor in the difference that geography and culture make in our ethical standards is the influence of religious practice. For example, just as the current debate over the redistribution of goods and services has Christian roots, so the Industrial Revolution in England and northern Europe looked to Protestant Christianity in particular for the values of frugality, hard work, industriousness, and simplicity. Until the seventeenth century, religion and ethics were nearly inseparable. Many believed that people could not be persuaded to do the right thing without the threat of eternal damnation. The Enlightenment’s attempt to peel religion away from ethics was short-lived, with even Kant acknowledging the need to base morality on something beyond the rationalism of his time.

Religions are neither uniform nor monolithic, of course, nor are they unchanging over time. The core of Christianity, for instance, does not change, but its emphasis in any given period does. Moreover, the state or crown often worked side by side with the church in the past, choosing certain teachings over others to promote its own interests. This cooperation was evident during the era of mercantilism when the issue of personhood, or the privilege of having the freedom and capacity to make decisions and act morally, was hotly debated in the context of slavery, a practice that had been going on for centuries in the Christian West and the Islamic East. Although the church officially opposed slavery, the conquest of new lands was justified theologically as bringing salvation and civilization to populations considered savage and unsophisticated. Christianity was thought to save them from their pagan ways just as Islam and the message of the prophet saved unbelievers in the East. Behavioral norms for the clergy were founded and supported by the divine right of kings and the authority of religious tradition ( Figure 5.6 ). Commerce and trade followed these norms.

By the time of the Industrial Revolution and postindustrial eras, Protestantism and its values of frugality, hard work, and simplicity (the “Protestant ethic”) had helped create a culture of individualism and entrepreneurship in the West, particularly in Great Britain and the United States. In fact, the Protestant work ethic, religion, and a commitment to hard work all are intertwined in the business history of both these countries. One example of this singular association is John D. Rockefeller , who, in the late nineteenth and early twentieth centuries, commanded the attention given today to Bill Gates and Warren Buffet as emblems of free enterprise.

No one was more convinced of the link between religious faith and success in business than Rockefeller, who clung to his Baptist faith from his early years until his death in 1937. The richest person of his age, Rockefeller earned his fortune as the founder and major shareholder of Standard Oil but always regarded his billions as a public trust rather than his personal prize. “As his fortune grew big enough to beggar the imagination, [Rockefeller] retained his mystic faith that God had given him money for mankind’s benefit . . . or else why had He lavished such bounty on him?” 24 Despite criticism, even from family members, Rockefeller donated enormous sums to many causes, especially medical research (in the form of Rockefeller University) and higher education. He financed the founding of the University of Chicago as an institution that would train students to pursue their professional and business interests under the guidance of Christian faith.

Still, as Ida Tarbell pointed out in her work, Rockefeller’s business ethics were not above reproach. In making his fortune, he pursued markedly Darwinian practices revealing a conviction in survival of the fittest. Later in life, and as his philanthropic motivation increased, his endowment of several charitable causes more fully reflected his belief as to how God wished him to dispose of a sizable portion of his wealth.

Watch this episode of “American Experience” on John D. Rockefeller, Sr. from the Public Broadcasting System to learn more about him.

Of course, Rockefeller’s concept of stewardship—an attitude toward money and capital that stresses care and responsibility rather than pure utility—can be found across cultures and religions in various forms, and there are many similarities among the Judaic, Islamic, and Christian views of money and its use toward a greater end. All three of these religions teach that no harm should be done to others, nor should people be treated as means toward a material end like wealth. Yet what role does a religious concept of stewardship play in the ethics of the twenty-first century? The Enlightenment attempted to separate religion and ethics but could not. Are the two concepts inextricably linked? Might the business leaders of today succeed where the Enlightenment failed?

Although religious practices and cultural assumptions remain strongly in place, fewer people in the West today profess a religion than in the past. 25 Does this development affect the way you approach business relationships and conduct negotiations? Might we see a universal, secular code of ethics developing in place of religion? If so, how would it accommodate the differences across time, regions, and cultures discussed in this chapter? The Universal Declaration of Human Rights, adopted by the United Nations General Assembly in December 1948, contains a list of basic human rights such as the right to life, liberty, due process, religion, education, marriage, and property. Business ethics will have to balance all these factors when adopting standards of conduct and local practices.

Jillian Armstrong leads an external audit team reviewing the financial statements of Islamabad Investment Bank in Islamabad, Pakistan. It is Ramadan, and the employees on her team are Muslims who fast each day for a month. Jillian has never fasted and believes the practice can be harmful over prolonged periods, especially in the heat of summer. She proposes several times that team members keep up their strength by drinking water or tea, but her suggestions are met with awkward silence. She has decided to leave well enough alone as long as everyone does their work, but now she faces a dilemma. What should she do for lunch? Should she eat in her office, out of sight of the team and bank employees? Have lunch in one of the local restaurants that cater to Westerners? Or perhaps fast with her team and eat at sundown?

  • What do you think would be the effect of Jillian’s accepting the local custom but continuing her own personal preference at mealtimes?
  • Can two ways of life exist side by side at work? Why or why not?

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Access for free at https://openstax.org/books/business-ethics/pages/1-introduction
  • Authors: Stephen M. Byars, Kurt Stanberry
  • Publisher/website: OpenStax
  • Book title: Business Ethics
  • Publication date: Sep 24, 2018
  • Location: Houston, Texas
  • Book URL: https://openstax.org/books/business-ethics/pages/1-introduction
  • Section URL: https://openstax.org/books/business-ethics/pages/5-3-the-influence-of-geography-and-religion

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Q&A: The relationship between religion and culture

October 28, 2021

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Image by truthseeker08 from Pixabay

Do people who affiliate with the same religious traditions share cultural traits—even across geographic distances and political boundaries?

To answer this question, a team of researchers explored different cultures around the globe for evidence of common cultural traits across religious groups. They found that people who share religious traditions were more culturally similar than those who do not.

The research,  Cultural similarity among coreligionists within and between countries , published in  Proceedings of the National Academy of Sciences of the United States of America , informs cultural evolutionary theories about the place of religion and secularity in the world’s cultural diversity.

The co-authors are former UBC Psychology PhD students Dr. Cindel White and Dr. Michael Muthukrishna, and UBC Psychology Professor Dr. Ara Norenzayan.

Dr. Cindel White , now an assistant professor in the department of psychology at York University, and Dr. Ara Norenzayan discuss the findings and share some surprising results.

What was the impetus behind this research?

essay about interconnectedness of religion culture and geography

Cindel White

White: The world we live in is teeming with cultural diversity. What are the origins of this diversity? While we know that geography, social class, ethnicity and national culture are well-known sources of the world’s cultural diversity, less is known about religion’s role. For many people, religion is an important part of their identity and guides beliefs about what is true and right, and how to live one’s best life. Also, many established religions have been around for a long time. Therefore, religious traditions could be a potentially important source of variation in cultural traits around the world. We wanted to look broadly across a range of many different cultural traits, to see whether there was evidence of distinct patterns of cultural traits across members of different religious groups around the globe. We also compared the relative importance of religion and country in the way people come to share cultural traits.

How did the study work?

essay about interconnectedness of religion culture and geography

Ara Norenzayan

Norenzayan: We analyzed patterns in how groups of people responded to the World Values Survey: a large dataset with over two hundred thousand individuals from 88 countries, who reported their attitudes, beliefs, and preferences across many different domains in life. This included reports of religious and moral values, but also topics that were not obviously relevant to religion, such as attitudes towards finance, politics, child-rearing, social relationships, and law. Collectively we can treat these as shared cultural traits that characterize groups. We borrowed a technique from population biology to measure cultural distances between groups. The most interesting question to us was whether religious traditions spill over into aspects of cultures that do not have religious content at all. All of these were traits that could be potentially culturally transmitted, within religious or national groups. We wanted to know: how much of the global variability in these cultural traits can be traced to religious denominations, strength of religious commitment, and the country in which people lived?

What type of cultural similarities would we see in world religions, despite the geographic and political boundaries?

White: We found that affiliation with a particular religious tradition predicted a unique pattern of cultural traits. Furthermore, people who share a religious affiliation but live in different countries tended to be more similar to one another than they were to people with different religious affiliations. For example, all else being equal, Buddhist practitioners in Thailand to some degree shared cultural traits with Buddhist practitioners in China. What’s interesting about this is that co-religionists were culturally similar despite the geographic, ethnic, and linguistic divisions separating them. These patterns were present across many different domains of culture, showing a pervasive signature of religion in the way that cultural traits are distributed around the world. This implies that global religions foster super-ethnic cultural identities that reverberate in global events today.

What does this research tell us about the place of religion and secularity in the world’s cultural diversity?

Norenzayan: Although living in different countries was associated with much larger cultural differences than having different religious affiliations, one’s religious denomination and strength of religious commitment consistently explained unique variation in cultural traits: Those who shared a religion (or conversely, shared a secular, non-religious orientation) also shared cultural traits that distinguished them from other religious groups within the same countries. This means that we can look to variation in religious traditions – how religions are distributed through the world and how they are changing – to help us understand a variety of other cultural traits that vary across human populations. This cultural variation is not explained by other better-studied group markers, such as ethnicity, language, and nationality. Therefore, unpacking the relationships between religion and culture will be a necessary part of understanding the diverse array of attitudes, beliefs, and preferences around the world.

Did anything surprise you about the results?

White: One of the more surprising findings was the cultural similarities among co-religionists weren’t only present among those who were highly religious and committed to the same tradition.  People low in religious commitment – those who don’t identify themselves as religious and don’t attend religious services very often – were also similar to one another, and culturally different from highly-religious individuals.  It isn’t merely the type of religious affiliation, or strength of religious commitment that matter; these factors jointly predicted cultural similarity.  This provides evidence of a unique cultural signature of secularity. There is something to the idea that a global secular culture is emerging around the world.

Another surprising finding was that followers of the “Big Five” religions with a worldwide presence – Christianity, Islam, Buddhism, Judaism, and Hinduism – tended to cluster together, and collectively they were more distinct from smaller, local folk religious traditions (such as ancestral worshipping or spiritualist and pagan groups). On the whole, followers of these five world religions endorsed quite similar patterns of cultural values. There is a lot that adherents of these religious traditions share, despite contemporary anxieties about religious divides on the global stage.

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  1. INTERCONNECTEDNESS OF GEOGRAPHY, CULTURE & RELIGION TAGALOG LECTURE

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  2. Module 2 Interconnectedness of Geography, Culture, and Religion

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  5. 53 The Truth all religions and philosophies are pointing us toward #religion #philosophies #reality

  6. Lesson 6 (Contemporary World): Glocalization of Religion

COMMENTS

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    geographers to explore the ways in which the divine is presenced or the sacred made. This is a call for attention to the afectual registers of time and space and 'diferent assemblages of movement, materialities, sounds and bodies' (ibid.). Recent work in religious studies is marked by a shift towards the study of material religion (Vásquez ...

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    Origins and diffusion of World Religions. Our world's cultural geography is very complex with language and religion as two cultural traits that contribute to the richness, diversity, and complexity of the human experience. Nowadays, the word "diversity" is gaining a great deal of attention, as nations around the world are becoming more ...

  12. 5.3 The Influence of Geography and Religion

    By the end of this section, you will be able to: Describe the impact of geography on global relationships and business ethics. Explain how religion informs ethical business practice around the world. Business ethics guides people to practice commerce professionally and honestly and in a way that permits as many as possible to flourish.

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    For many people, religion is an important part of their identity and guides beliefs about what is true and right, and how to live one's best life. Also, many established religions have been around for a long time. Therefore, religious traditions could be a potentially important source of variation in cultural traits around the world.

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    2. Religious affiliation and non-affiliation in the five macro-regions. Table 1 gives an overview of the patterns of religious affiliation and non-affiliation in the five macro-regions. In two of the five regions, Sub-Saharan Africa, and the Muslim countries of North Africa and the Middle East, all countries belonging to these regions are characterized by similar patterns of religious ...

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    Time of Abraham, the patriarch of Israel. 2000 BCE. Three major monotheistic religions. Judaism, Christianity, and Islam. Played a major role in the establishment of the three monotheistic religions. The Patriarch Abraham. Judaism, Christianity and Islam are organized religions that are collectively known as ________.

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