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The design and aesthetic performance of web sites (Entire thesis)

Profile image of Andrew Haig

This thesis investigates the visual aesthetic performance of Web sites. An experiment was conducted in which a Web site, designed with three controlled levels of 'visual enrichment', was evaluated on a number of measures by two subject groups. The measures used represent facets of the Categorical-Motivation model of aesthetics, plus others directly related to the performance of Web sites. The results of the experiment indicate that the drivers of site evaluation were primarily exploratory variables that represent 'novelty', 'interest' and 'fun'. This supports the argument that an important question to consider when designing a Web site is not merely 'can the site's audience use the Web site?', but also 'does the site's audience want to use the Web site?' Visual, audio and interactive appeal are, as the findings show, very important design considerations. This research adds to a body of knowledge that seeks to understand aesthetic phenomena and develops a theoretical framework that will prove useful for the investigation of visual interfaces.

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What is a thesis | A Complete Guide with Examples

Madalsa

Table of Contents

A thesis is a comprehensive academic paper based on your original research that presents new findings, arguments, and ideas of your study. It’s typically submitted at the end of your master’s degree or as a capstone of your bachelor’s degree.

However, writing a thesis can be laborious, especially for beginners. From the initial challenge of pinpointing a compelling research topic to organizing and presenting findings, the process is filled with potential pitfalls.

Therefore, to help you, this guide talks about what is a thesis. Additionally, it offers revelations and methodologies to transform it from an overwhelming task to a manageable and rewarding academic milestone.

What is a thesis?

A thesis is an in-depth research study that identifies a particular topic of inquiry and presents a clear argument or perspective about that topic using evidence and logic.

Writing a thesis showcases your ability of critical thinking, gathering evidence, and making a compelling argument. Integral to these competencies is thorough research, which not only fortifies your propositions but also confers credibility to your entire study.

Furthermore, there's another phenomenon you might often confuse with the thesis: the ' working thesis .' However, they aren't similar and shouldn't be used interchangeably.

A working thesis, often referred to as a preliminary or tentative thesis, is an initial version of your thesis statement. It serves as a draft or a starting point that guides your research in its early stages.

As you research more and gather more evidence, your initial thesis (aka working thesis) might change. It's like a starting point that can be adjusted as you learn more. It's normal for your main topic to change a few times before you finalize it.

While a thesis identifies and provides an overarching argument, the key to clearly communicating the central point of that argument lies in writing a strong thesis statement.

What is a thesis statement?

A strong thesis statement (aka thesis sentence) is a concise summary of the main argument or claim of the paper. It serves as a critical anchor in any academic work, succinctly encapsulating the primary argument or main idea of the entire paper.

Typically found within the introductory section, a strong thesis statement acts as a roadmap of your thesis, directing readers through your arguments and findings. By delineating the core focus of your investigation, it offers readers an immediate understanding of the context and the gravity of your study.

Furthermore, an effectively crafted thesis statement can set forth the boundaries of your research, helping readers anticipate the specific areas of inquiry you are addressing.

Different types of thesis statements

A good thesis statement is clear, specific, and arguable. Therefore, it is necessary for you to choose the right type of thesis statement for your academic papers.

Thesis statements can be classified based on their purpose and structure. Here are the primary types of thesis statements:

Argumentative (or Persuasive) thesis statement

Purpose : To convince the reader of a particular stance or point of view by presenting evidence and formulating a compelling argument.

Example : Reducing plastic use in daily life is essential for environmental health.

Analytical thesis statement

Purpose : To break down an idea or issue into its components and evaluate it.

Example : By examining the long-term effects, social implications, and economic impact of climate change, it becomes evident that immediate global action is necessary.

Expository (or Descriptive) thesis statement

Purpose : To explain a topic or subject to the reader.

Example : The Great Depression, spanning the 1930s, was a severe worldwide economic downturn triggered by a stock market crash, bank failures, and reduced consumer spending.

Cause and effect thesis statement

Purpose : To demonstrate a cause and its resulting effect.

Example : Overuse of smartphones can lead to impaired sleep patterns, reduced face-to-face social interactions, and increased levels of anxiety.

Compare and contrast thesis statement

Purpose : To highlight similarities and differences between two subjects.

Example : "While both novels '1984' and 'Brave New World' delve into dystopian futures, they differ in their portrayal of individual freedom, societal control, and the role of technology."

When you write a thesis statement , it's important to ensure clarity and precision, so the reader immediately understands the central focus of your work.

What is the difference between a thesis and a thesis statement?

While both terms are frequently used interchangeably, they have distinct meanings.

A thesis refers to the entire research document, encompassing all its chapters and sections. In contrast, a thesis statement is a brief assertion that encapsulates the central argument of the research.

Here’s an in-depth differentiation table of a thesis and a thesis statement.

Aspect

Thesis

Thesis Statement

Definition

An extensive document presenting the author's research and findings, typically for a degree or professional qualification.

A concise sentence or two in an essay or research paper that outlines the main idea or argument.  

Position

It’s the entire document on its own.

Typically found at the end of the introduction of an essay, research paper, or thesis.

Components

Introduction, methodology, results, conclusions, and bibliography or references.

Doesn't include any specific components

Purpose

Provides detailed research, presents findings, and contributes to a field of study. 

To guide the reader about the main point or argument of the paper or essay.

Now, to craft a compelling thesis, it's crucial to adhere to a specific structure. Let’s break down these essential components that make up a thesis structure

15 components of a thesis structure

Navigating a thesis can be daunting. However, understanding its structure can make the process more manageable.

Here are the key components or different sections of a thesis structure:

Your thesis begins with the title page. It's not just a formality but the gateway to your research.

title-page-of-a-thesis

Here, you'll prominently display the necessary information about you (the author) and your institutional details.

  • Title of your thesis
  • Your full name
  • Your department
  • Your institution and degree program
  • Your submission date
  • Your Supervisor's name (in some cases)
  • Your Department or faculty (in some cases)
  • Your University's logo (in some cases)
  • Your Student ID (in some cases)

In a concise manner, you'll have to summarize the critical aspects of your research in typically no more than 200-300 words.

Abstract-section-of-a-thesis

This includes the problem statement, methodology, key findings, and conclusions. For many, the abstract will determine if they delve deeper into your work, so ensure it's clear and compelling.

Acknowledgments

Research is rarely a solitary endeavor. In the acknowledgments section, you have the chance to express gratitude to those who've supported your journey.

Acknowledgement-section-of-a-thesis

This might include advisors, peers, institutions, or even personal sources of inspiration and support. It's a personal touch, reflecting the humanity behind the academic rigor.

Table of contents

A roadmap for your readers, the table of contents lists the chapters, sections, and subsections of your thesis.

Table-of-contents-of-a-thesis

By providing page numbers, you allow readers to navigate your work easily, jumping to sections that pique their interest.

List of figures and tables

Research often involves data, and presenting this data visually can enhance understanding. This section provides an organized listing of all figures and tables in your thesis.

List-of-tables-and-figures-in-a-thesis

It's a visual index, ensuring that readers can quickly locate and reference your graphical data.

Introduction

Here's where you introduce your research topic, articulate the research question or objective, and outline the significance of your study.

Introduction-section-of-a-thesis

  • Present the research topic : Clearly articulate the central theme or subject of your research.
  • Background information : Ground your research topic, providing any necessary context or background information your readers might need to understand the significance of your study.
  • Define the scope : Clearly delineate the boundaries of your research, indicating what will and won't be covered.
  • Literature review : Introduce any relevant existing research on your topic, situating your work within the broader academic conversation and highlighting where your research fits in.
  • State the research Question(s) or objective(s) : Clearly articulate the primary questions or objectives your research aims to address.
  • Outline the study's structure : Give a brief overview of how the subsequent sections of your work will unfold, guiding your readers through the journey ahead.

The introduction should captivate your readers, making them eager to delve deeper into your research journey.

Literature review section

Your study correlates with existing research. Therefore, in the literature review section, you'll engage in a dialogue with existing knowledge, highlighting relevant studies, theories, and findings.

Literature-review-section-thesis

It's here that you identify gaps in the current knowledge, positioning your research as a bridge to new insights.

To streamline this process, consider leveraging AI tools. For example, the SciSpace literature review tool enables you to efficiently explore and delve into research papers, simplifying your literature review journey.

Methodology

In the research methodology section, you’ll detail the tools, techniques, and processes you employed to gather and analyze data. This section will inform the readers about how you approached your research questions and ensures the reproducibility of your study.

Methodology-section-thesis

Here's a breakdown of what it should encompass:

  • Research Design : Describe the overall structure and approach of your research. Are you conducting a qualitative study with in-depth interviews? Or is it a quantitative study using statistical analysis? Perhaps it's a mixed-methods approach?
  • Data Collection : Detail the methods you used to gather data. This could include surveys, experiments, observations, interviews, archival research, etc. Mention where you sourced your data, the duration of data collection, and any tools or instruments used.
  • Sampling : If applicable, explain how you selected participants or data sources for your study. Discuss the size of your sample and the rationale behind choosing it.
  • Data Analysis : Describe the techniques and tools you used to process and analyze the data. This could range from statistical tests in quantitative research to thematic analysis in qualitative research.
  • Validity and Reliability : Address the steps you took to ensure the validity and reliability of your findings to ensure that your results are both accurate and consistent.
  • Ethical Considerations : Highlight any ethical issues related to your research and the measures you took to address them, including — informed consent, confidentiality, and data storage and protection measures.

Moreover, different research questions necessitate different types of methodologies. For instance:

  • Experimental methodology : Often used in sciences, this involves a controlled experiment to discern causality.
  • Qualitative methodology : Employed when exploring patterns or phenomena without numerical data. Methods can include interviews, focus groups, or content analysis.
  • Quantitative methodology : Concerned with measurable data and often involves statistical analysis. Surveys and structured observations are common tools here.
  • Mixed methods : As the name implies, this combines both qualitative and quantitative methodologies.

The Methodology section isn’t just about detailing the methods but also justifying why they were chosen. The appropriateness of the methods in addressing your research question can significantly impact the credibility of your findings.

Results (or Findings)

This section presents the outcomes of your research. It's crucial to note that the nature of your results may vary; they could be quantitative, qualitative, or a mix of both.

Results-section-thesis

Quantitative results often present statistical data, showcasing measurable outcomes, and they benefit from tables, graphs, and figures to depict these data points.

Qualitative results , on the other hand, might delve into patterns, themes, or narratives derived from non-numerical data, such as interviews or observations.

Regardless of the nature of your results, clarity is essential. This section is purely about presenting the data without offering interpretations — that comes later in the discussion.

In the discussion section, the raw data transforms into valuable insights.

Start by revisiting your research question and contrast it with the findings. How do your results expand, constrict, or challenge current academic conversations?

Dive into the intricacies of the data, guiding the reader through its implications. Detail potential limitations transparently, signaling your awareness of the research's boundaries. This is where your academic voice should be resonant and confident.

Practical implications (Recommendation) section

Based on the insights derived from your research, this section provides actionable suggestions or proposed solutions.

Whether aimed at industry professionals or the general public, recommendations translate your academic findings into potential real-world actions. They help readers understand the practical implications of your work and how it can be applied to effect change or improvement in a given field.

When crafting recommendations, it's essential to ensure they're feasible and rooted in the evidence provided by your research. They shouldn't merely be aspirational but should offer a clear path forward, grounded in your findings.

The conclusion provides closure to your research narrative.

It's not merely a recap but a synthesis of your main findings and their broader implications. Reconnect with the research questions or hypotheses posited at the beginning, offering clear answers based on your findings.

Conclusion-section-thesis

Reflect on the broader contributions of your study, considering its impact on the academic community and potential real-world applications.

Lastly, the conclusion should leave your readers with a clear understanding of the value and impact of your study.

References (or Bibliography)

Every theory you've expounded upon, every data point you've cited, and every methodological precedent you've followed finds its acknowledgment here.

References-section-thesis

In references, it's crucial to ensure meticulous consistency in formatting, mirroring the specific guidelines of the chosen citation style .

Proper referencing helps to avoid plagiarism , gives credit to original ideas, and allows readers to explore topics of interest. Moreover, it situates your work within the continuum of academic knowledge.

To properly cite the sources used in the study, you can rely on online citation generator tools  to generate accurate citations!

Here’s more on how you can cite your sources.

Often, the depth of research produces a wealth of material that, while crucial, can make the core content of the thesis cumbersome. The appendix is where you mention extra information that supports your research but isn't central to the main text.

Appendices-section-thesis

Whether it's raw datasets, detailed procedural methodologies, extended case studies, or any other ancillary material, the appendices ensure that these elements are archived for reference without breaking the main narrative's flow.

For thorough researchers and readers keen on meticulous details, the appendices provide a treasure trove of insights.

Glossary (optional)

In academics, specialized terminologies, and jargon are inevitable. However, not every reader is versed in every term.

The glossary, while optional, is a critical tool for accessibility. It's a bridge ensuring that even readers from outside the discipline can access, understand, and appreciate your work.

Glossary-section-of-a-thesis

By defining complex terms and providing context, you're inviting a wider audience to engage with your research, enhancing its reach and impact.

Remember, while these components provide a structured framework, the essence of your thesis lies in the originality of your ideas, the rigor of your research, and the clarity of your presentation.

As you craft each section, keep your readers in mind, ensuring that your passion and dedication shine through every page.

Thesis examples

To further elucidate the concept of a thesis, here are illustrative examples from various fields:

Example 1 (History): Abolition, Africans, and Abstraction: the Influence of the ‘Noble Savage’ on British and French Antislavery Thought, 1787-1807 by Suchait Kahlon.
Example 2 (Climate Dynamics): Influence of external forcings on abrupt millennial-scale climate changes: a statistical modelling study by Takahito Mitsui · Michel Crucifix

Checklist for your thesis evaluation

Evaluating your thesis ensures that your research meets the standards of academia. Here's an elaborate checklist to guide you through this critical process.

Content and structure

  • Is the thesis statement clear, concise, and debatable?
  • Does the introduction provide sufficient background and context?
  • Is the literature review comprehensive, relevant, and well-organized?
  • Does the methodology section clearly describe and justify the research methods?
  • Are the results/findings presented clearly and logically?
  • Does the discussion interpret the results in light of the research question and existing literature?
  • Is the conclusion summarizing the research and suggesting future directions or implications?

Clarity and coherence

  • Is the writing clear and free of jargon?
  • Are ideas and sections logically connected and flowing?
  • Is there a clear narrative or argument throughout the thesis?

Research quality

  • Is the research question significant and relevant?
  • Are the research methods appropriate for the question?
  • Is the sample size (if applicable) adequate?
  • Are the data analysis techniques appropriate and correctly applied?
  • Are potential biases or limitations addressed?

Originality and significance

  • Does the thesis contribute new knowledge or insights to the field?
  • Is the research grounded in existing literature while offering fresh perspectives?

Formatting and presentation

  • Is the thesis formatted according to institutional guidelines?
  • Are figures, tables, and charts clear, labeled, and referenced in the text?
  • Is the bibliography or reference list complete and consistently formatted?
  • Are appendices relevant and appropriately referenced in the main text?

Grammar and language

  • Is the thesis free of grammatical and spelling errors?
  • Is the language professional, consistent, and appropriate for an academic audience?
  • Are quotations and paraphrased material correctly cited?

Feedback and revision

  • Have you sought feedback from peers, advisors, or experts in the field?
  • Have you addressed the feedback and made the necessary revisions?

Overall assessment

  • Does the thesis as a whole feel cohesive and comprehensive?
  • Would the thesis be understandable and valuable to someone in your field?

Ensure to use this checklist to leave no ground for doubt or missed information in your thesis.

After writing your thesis, the next step is to discuss and defend your findings verbally in front of a knowledgeable panel. You’ve to be well prepared as your professors may grade your presentation abilities.

Preparing your thesis defense

A thesis defense, also known as "defending the thesis," is the culmination of a scholar's research journey. It's the final frontier, where you’ll present their findings and face scrutiny from a panel of experts.

Typically, the defense involves a public presentation where you’ll have to outline your study, followed by a question-and-answer session with a committee of experts. This committee assesses the validity, originality, and significance of the research.

The defense serves as a rite of passage for scholars. It's an opportunity to showcase expertise, address criticisms, and refine arguments. A successful defense not only validates the research but also establishes your authority as a researcher in your field.

Here’s how you can effectively prepare for your thesis defense .

Now, having touched upon the process of defending a thesis, it's worth noting that scholarly work can take various forms, depending on academic and regional practices.

One such form, often paralleled with the thesis, is the 'dissertation.' But what differentiates the two?

Dissertation vs. Thesis

Often used interchangeably in casual discourse, they refer to distinct research projects undertaken at different levels of higher education.

To the uninitiated, understanding their meaning might be elusive. So, let's demystify these terms and delve into their core differences.

Here's a table differentiating between the two.

Aspect

Thesis

Dissertation

Purpose

Often for a master's degree, showcasing a grasp of existing research

Primarily for a doctoral degree, contributing new knowledge to the field

Length

100 pages, focusing on a specific topic or question.

400-500 pages, involving deep research and comprehensive findings

Research Depth

Builds upon existing research

Involves original and groundbreaking research

Advisor's Role

Guides the research process

Acts more as a consultant, allowing the student to take the lead

Outcome

Demonstrates understanding of the subject

Proves capability to conduct independent and original research

Wrapping up

From understanding the foundational concept of a thesis to navigating its various components, differentiating it from a dissertation, and recognizing the importance of proper citation — this guide covers it all.

As scholars and readers, understanding these nuances not only aids in academic pursuits but also fosters a deeper appreciation for the relentless quest for knowledge that drives academia.

It’s important to remember that every thesis is a testament to curiosity, dedication, and the indomitable spirit of discovery.

Good luck with your thesis writing!

Frequently Asked Questions

A thesis typically ranges between 40-80 pages, but its length can vary based on the research topic, institution guidelines, and level of study.

A PhD thesis usually spans 200-300 pages, though this can vary based on the discipline, complexity of the research, and institutional requirements.

To identify a thesis topic, consider current trends in your field, gaps in existing literature, personal interests, and discussions with advisors or mentors. Additionally, reviewing related journals and conference proceedings can provide insights into potential areas of exploration.

The conceptual framework is often situated in the literature review or theoretical framework section of a thesis. It helps set the stage by providing the context, defining key concepts, and explaining the relationships between variables.

A thesis statement should be concise, clear, and specific. It should state the main argument or point of your research. Start by pinpointing the central question or issue your research addresses, then condense that into a single statement, ensuring it reflects the essence of your paper.

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Methodology

  • What Is a Research Design | Types, Guide & Examples

What Is a Research Design | Types, Guide & Examples

Published on June 7, 2021 by Shona McCombes . Revised on November 20, 2023 by Pritha Bhandari.

A research design is a strategy for answering your   research question  using empirical data. Creating a research design means making decisions about:

  • Your overall research objectives and approach
  • Whether you’ll rely on primary research or secondary research
  • Your sampling methods or criteria for selecting subjects
  • Your data collection methods
  • The procedures you’ll follow to collect data
  • Your data analysis methods

A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, other interesting articles, frequently asked questions about research design.

  • Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative approach Quantitative approach
and describe frequencies, averages, and correlations about relationships between variables

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

  • How much time do you have to collect data and write up the research?
  • Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
  • Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
  • Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

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Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types.

  • Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships
  • Descriptive and correlational designs allow you to measure variables and describe relationships between them.
Type of design Purpose and characteristics
Experimental relationships effect on a
Quasi-experimental )
Correlational
Descriptive

With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.

Type of design Purpose and characteristics
Grounded theory
Phenomenology

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

  • Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.

Probability sampling Non-probability sampling

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .

Questionnaires Interviews
)

Observation methods

Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Quantitative observation

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

Field Examples of data collection methods
Media & communication Collecting a sample of texts (e.g., speeches, articles, or social media posts) for data on cultural norms and narratives
Psychology Using technologies like neuroimaging, eye-tracking, or computer-based tasks to collect data on things like attention, emotional response, or reaction time
Education Using tests or assignments to collect data on knowledge and skills
Physical sciences Using scientific instruments to collect data on things like weight, blood pressure, or chemical composition

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

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As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.

Operationalization

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.

Reliability Validity
) )

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

  • How many participants do you need for an adequate sample size?
  • What inclusion and exclusion criteria will you use to identify eligible participants?
  • How will you contact your sample—by mail, online, by phone, or in person?

If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organizing and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).

On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarize your sample data in terms of:

  • The distribution of the data (e.g., the frequency of each score on a test)
  • The central tendency of the data (e.g., the mean to describe the average score)
  • The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

  • Make estimates about the population based on your sample data.
  • Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

Approach Characteristics
Thematic analysis
Discourse analysis

There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

  • Simple random sampling
  • Stratified sampling
  • Cluster sampling
  • Likert scales
  • Reproducibility

 Statistics

  • Null hypothesis
  • Statistical power
  • Probability distribution
  • Effect size
  • Poisson distribution

Research bias

  • Optimism bias
  • Cognitive bias
  • Implicit bias
  • Hawthorne effect
  • Anchoring bias
  • Explicit bias

A research design is a strategy for answering your   research question . It defines your overall approach and determines how you will collect and analyze data.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

Quantitative research designs can be divided into two main categories:

  • Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
  • Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

The priorities of a research design can vary depending on the field, but you usually have to specify:

  • Your research questions and/or hypotheses
  • Your overall approach (e.g., qualitative or quantitative )
  • The type of design you’re using (e.g., a survey , experiment , or case study )
  • Your data collection methods (e.g., questionnaires , observations)
  • Your data collection procedures (e.g., operationalization , timing and data management)
  • Your data analysis methods (e.g., statistical tests  or thematic analysis )

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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UCI Libraries maintains the following  templates to assist in formatting your graduate manuscript. If you are formatting your manuscript in Microsoft Word, feel free to download and use the template. If you would like to see what your manuscript should look like, PDFs have been provided. If you are formatting your manuscript using LaTex, UCI maintains a template on OverLeaf.

  • Annotated Template (Dissertation) 2024 PDF of a template with annotations of what to look out for
  • Word: Thesis Template 2024 Editable template of the Master's thesis formatting.
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Why search this literature?

It is crucial for graduate students to search the thesis and dissertation literature to make sure that an idea or hypothesis has not already been tested, explored, and published.  An additional reason to search this literature is that it is rich with ideas and information not found elsewhere.  If graduate students do not continue on as academics or if students that came after them in their programs did not continue their research, this literature may be the end of the line for scholarship on a topic.

ProQuest has published dissertation e-learning modules covering the usefulness of using dissertations as a research source.  See link below:

  • Dissertation eLearning resources from ProQuest Uncover the value of dissertations.

Library Databases

All graduate students should, at minimum, search the ProQuest Dissertations & Theses Global database (PQDT) to see if the research they are proposing to do has already been done by a student at another institution/university.  RIT dissertations and theses have been included in PQDT since approximately 2006.

  • Proquest Dissertations & Theses Global This link opens in a new window Identifies Ph.D. dissertations from U.S. & Canadian universities since 1861. Abstracts from 1980. Master's theses from 1988. Many with full-text.

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Each month ProQuest updates this list of the top 25 Most-Accessed Dissertations and Theses across all subjects, based upon total PDF downloads. Find out what is trending.

The web sites below should also be consulted as appropriate to perform a full and thorough review of the dissertation and thesis literature beyond your introductory search of ProQuest Dissertations and Theses Global.  Consider whether a particular country or part of the world would have an interest in your potential research topic.

Only large-scale repositories of dissertations and theses are included here. You may also need to search individual university repositories directly.

  • Ebsco Open Dissertations Search thousands of open dissertations and theses from over 50 participating libraries.
  • EThOS (from the British Library) EThOS offers a 'single point of access' where researchers the world over can access ALL theses produced by UK Higher Education.
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  • Networked Digital Library of Theses and Dissertations The Networked Digital Library of Theses and Dissertations (NDLTD), is an international organization dedicated to promoting the adoption, creation, use, dissemination, and preservation of electronic theses and dissertations (ETDs). The NDLTD Union Catalog contains more than one million records of electronic theses and dissertations. Search the Union Catalog from here: http://thumper.vtls.com:6090/?theme=NDLTD
  • OhioLINK ETD Center Electronic theses and dissertations from colleges and universities in the state of Ohio.
  • Open Access Theses and Dissertations OATD aims to be the best possible resource for finding open access graduate theses and dissertations published around the world. Metadata (information about the theses) comes from over 600 colleges, universities, and research institutions. OATD currently indexes over 1.5 million theses and dissertations. RIT is included.
  • Theses Canada Canadian universities voluntarily participate by submitting approved theses and dissertation to Theses Canada. Click on "Search Theses Canada" under the Introduction on the left hand side of the page to begin your search.
  • TROVE From the National Library of Australia - Search Trove to explore amazing collections from Australian libraries, universities, museums, galleries and archives.
  • Next: Thesis Writing Guides >>

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FREE Templates, Examples & Resources 📥

Research proposal template

Practical Examples

Research proposal example

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Full dissertations & theses

Other Templates & Tools

Full dissertation template (all in one)

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APA 7 template |  MLA 9 template

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The templates are based on standardized chapter structures, but the exact structure and layout required by your university may differ. Therefore, it’s always best to review the specific requirements of your university and program before settling on a structure.

What's the difference between the full template and the chapter templates?

The full dissertation/thesis template provides a high-level outline structure, whereas the individual chapter templates provide more detail.

If you’re just starting the writing process, the former could help you structure your outline document and get a feel for how it all fits together, whereas the latter (chapter-specific templates) can be used as you approach each chapter.

What if I need more help?

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  1. PDF Responsive Web Design and its Impact on Web Accessibility

    2.1 Responsive Web Design. The term "Responsive Web Design" term was established by Ethan Marcotte and de-scribes a design paradigm that includes conceptual and technical aspects, for the imple-mentation of a website, which reacts dynamically to the characteristics of the device being displayed on.

  2. PDF THE DESIGN AND DEVELOPMENT OF AN E-COMMERCE WEB APPLICATION

    The aim of this thesis was to develop a responsive, user friendly, scalable e-commerce website with a modern, high performance JavaScript framework called React. React, HTML5, CSS3, Bootstrap 4, Node.js, and JSON are technologies used to built this project. After the developing process, the project was deployed on the Internet.

  3. PDF Mariia Orlova USER EXPERIENCE DESIGN (UX DESIGN) IN A WEBSITE ...

    The website was developed by two persons: me and Nikita Rogatnev. My role was to create an UX and UI design, and Nikita's part was to build and launch the website. The thesis is divided into several main chapters. First of all, background information introduces the main principles of user experience design in web. Usability concepts,

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  6. OATD

    You may also want to consult these sites to search for other theses: Google Scholar; NDLTD, the Networked Digital Library of Theses and Dissertations.NDLTD provides information and a search engine for electronic theses and dissertations (ETDs), whether they are open access or not. Proquest Theses and Dissertations (PQDT), a database of dissertations and theses, whether they were published ...

  7. Thesis for Web Design and Development (Computer science) Free ...

    Advance Web Development. Thesis. University of Northern Philippines (UNP) Web Design and Development. 60 pages. 2014/2015. (1) Adapting the Website Design Method WSDM towards Recent Common Practices in Web Development. Thesis.

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  9. Prize-Winning Thesis and Dissertation Examples

    Prize-Winning Thesis and Dissertation Examples. Published on September 9, 2022 by Tegan George.Revised on July 18, 2023. It can be difficult to know where to start when writing your thesis or dissertation.One way to come up with some ideas or maybe even combat writer's block is to check out previous work done by other students on a similar thesis or dissertation topic to yours.

  10. The design and aesthetic performance of web sites (Entire thesis)

    Andrew Haig. This thesis investigates the visual aesthetic performance of Web sites. An experiment was conducted in which a Web site, designed with three controlled levels of 'visual enrichment', was evaluated on a number of measures by two subject groups. The measures used represent facets of the Categorical-Motivation model of aesthetics ...

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    When design students ask me for advice on picking a topic for a thesis, these are the six guidelines I give: Brainstorm topics based on what resources you have available to support you. If you ...

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    Projects - Harvard Graduate School of Design. SILVERLINE: A New Model for Data Centers in the Age of AI: Verticalities at the Edge of the Cloud. by Ben Parker (MAUD '24), Christopher Oh (MAUD '24), Ziyang Dong (MArch '25), Jasmine Ibrahim…. Learning from Quartzsite, AZ: Emerging Nomadic Spatial Practices in America.

  13. Dissertations / Theses: 'Creation of a website'

    The aim of this thesis is to design a web base system which provides functionality of comparison between two java files on the basis of point-to information (P2I). User will upload Java files and analysis of Java files called point-to analysis (P2A). System will store the files in the file system for reference and download in later time.

  14. Free Dissertation & Thesis Template (Word Doc & PDF)

    This dissertation template is based on the tried and trusted best-practice format for formal academic research projects. The template structure reflects the overall research process, ensuring your document has a smooth, logical flow. Here's how it's structured: The title page/cover page. Abstract (sometimes also called the executive summary)

  15. PDF Website Creation for Elze» Jewellery Company

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  16. Thesis Generator

    Include an opposing viewpoint to your main idea, if applicable. A good thesis statement acknowledges that there is always another side to the argument. So, include an opposing viewpoint (a counterargument) to your opinion. Basically, write down what a person who disagrees with your position might say about your topic.

  17. What is a thesis

    A thesis is an in-depth research study that identifies a particular topic of inquiry and presents a clear argument or perspective about that topic using evidence and logic. Writing a thesis showcases your ability of critical thinking, gathering evidence, and making a compelling argument. Integral to these competencies is thorough research ...

  18. Web development ideas for a thesis : r/webdev

    That includes suggesting/refining ideas for your thesis! Many final year projects end up as a full-fledged commercial products, if worked right. Maybe thing of some SaaS or analytics web app if you have got enough time. Study of state management approaches.

  19. Dissertation & Thesis Outline

    Dissertation & Thesis Outline | Example & Free Templates. Published on June 7, 2022 by Tegan George.Revised on November 21, 2023. A thesis or dissertation outline is one of the most critical early steps in your writing process.It helps you to lay out and organize your ideas and can provide you with a roadmap for deciding the specifics of your dissertation topic and showcasing its relevance to ...

  20. What Is a Research Design

    A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach. Whether you'll rely on primary research or secondary research. Your sampling methods or criteria for selecting subjects. Your data collection methods.

  21. Templates

    UCI Libraries maintains the following templates to assist in formatting your graduate manuscript. If you are formatting your manuscript in Microsoft Word, feel free to download and use the template. If you would like to see what your manuscript should look like, PDFs have been provided.

  22. Thesis and Dissertation Resources: Databases and Websites

    The web sites below should also be consulted as appropriate to perform a full and thorough review of the dissertation and thesis literature beyond your introductory search of ProQuest Dissertations and Theses Global. Consider whether a particular country or part of the world would have an interest in your potential research topic.

  23. Dissertations

    Over the last 80 years, ProQuest has built the world's most comprehensive and renowned dissertations program. ProQuest Dissertations & Theses Global (PQDT Global), continues to grow its repository of 5 million graduate works each year, thanks to the continued contribution from the world's universities, creating an ever-growing resource of emerging research to fuel innovation and new insights.

  24. Free Dissertation & Thesis Templates

    The full dissertation/thesis template provides a high-level outline structure, whereas the individual chapter templates provide more detail. If you're just starting the writing process, the former could help you structure your outline document and get a feel for how it all fits together, whereas the latter (chapter-specific templates) can be used as you approach each chapter.