chiropractor marketing case study

Chiropractor Marketing Case Study

New Patients / Month

Learn how we scaled a local NC-based chiropractic group from 50 – 200+ new patients per month!

Download case study, a sneak peak at what this case study covers.

In this marketing case study, we review where this local chiropractic group was at when we were first introduced 3 years ago versus where they are now. It includes a high level overview of their challenges and goals along with how we met and exceeded their expectation for new patient growth. Fast-forward to today, where they’re getting over 200 new patiens per month at a cost of only $35. 

Want to become our next case study? Keep scrolling to learn more about our satisfied clients or schedule your free consultation today using the button below.

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Fungi has the expertise you need to get more patients and scale up. As your go to chiropractic marketing agency , we take all the hassle and guesswork out of generating. new leads and patients for your business. Just set it and forget it, we’ll take care of the rest. 

Not convinced? Take a look at some of our happy clients below with reviews straight from Google. Ready to get started? 

• Grow Your Practice Podcast

Chiropractic Marketing 101: Start with Your Story

How to Use Storytelling to Attract Patients

If you’re like most chiropractors, you’re responsible for not only treating patients but also running your own practice. To successfully run a long-standing practice, it’s essential to master chiropractic marketing.

Whether you marketing your practice through Instagram, TikTok, Google Ads, email, or Facebook, you must develop a compelling story. Your story is foundational for chiropractic marketing success. A story that connects with your target patients and the problems they’re trying to solve.

In a recent podcast episode, Chad Madden spoke with a master of chiropractic marketing, Dr. Dan Sullivan, aka the Chiropractic Advocate.

In this article, you’ll learn how to craft your story to achieve better results from your chiropractic marketing efforts.

Why Storytelling is the Key to Chiropractic Marketing

“Story is everything,” Sullivan said. “[We] have MRI studies that show how impactful the story is. It connects you with me and me with you differently than facts or information.” That’s why storytelling is a core competency for chiropractic marketing.

“As a professional, as a licensed clinician, to be able to walk into a room and build a level of trust — it’s not only possible, it’s necessary,” he asserted.

Sullivan’s recommendations are based on two years he spent learning from pre-eminent neurologists.

“The thing that separated the good from the great is — across the board — because you feel understood by them,” Sullivan concluded. “And the greatest way to do that is with the power of the story.”

Pro Tip: You can do chiropractic marketing well even if you’re an introvert. “If you’re an introvert and you use extroverted sales strategies, you’re going to exhaust yourself,” he explains. “You’ve been taught that the only way you can ‘sell’ is by coercing somebody. But when you become yourself and you nail your story,” you communicate with data, facts, logic, and information that persuades.

7 Steps for Using Storytelling to Market Your Chiropractic Clinic

A good story fuels your practice’s chiropractic marketing.

“Everyone’s got a story,” Sullivan said. “We’re all unique as clinicians.” And that’s the secret sauce to growing your practice just like it was for him. “The needle-mover was being myself and telling my story.”

Here’s how to develop your story and leverage it in your chiropractic marketing.

1. Find the Elements of Your Story

“Here’s the crazy part about a story,” Sullivan said, “It’s not about the external event. “The story is about the internal event. The attractiveness of your story is not what happened in it, it’s who you became because of it. The very reason why you’re doing what you’re doing is because of your journey.”

The best journeys feature obstacles the storyteller has to overcome. “If there’s no conflict, there’s no story,” Sullivan said. He cited research from McMaster University that shows that we process stories in our brain’s “theory-of-the-mind” network, which is stimulated by the storyteller’s intentions and motivations, beliefs, feelings and actions.

Sullivan developed the Impact Story Formula to help you pinpoint the elements of your story. There are 4 parts to the Impact Story Formula:

• Your upbringing: where you come from and how you are just like your prospect
• Your test: A point in your life that you encountered conflict or challenges that help you to relate better to your prospect
• Your search: How you addressed that conflict or challenge, including your feelings, doubts and the breakthrough that brought you to where you are now
• Your triumph: When and how you accomplished and overcame your test

Learn more in his book, The Trust Formula.

2. Uncover Your Unique Selling Proposition

By constructing your story, you identify what sets your practice apart from others. This is your unique selling proposition (USP) — the aspects of you and your practice that are yours alone. No one else can sell to those.

A well-structured story contextualizes your USP. “It gets somebody to be like, ‘Wow, I see why you’re so passionate about this, and you’re different than anybody else I’ve been to’,” Sullivan said.

3. Relate to Your Audience

Knowing even a little bit about who you’re talking to — whether that’s educated guesses or information from your intake form or their medical history — helps you connect with them.

“Simon Sinek, in his book, Start with Why, says it’s not about doing business with people who need what you have,” Sullivan continued. “He says about doing business with the people that believe what you believe, and the only way that you would know that as they know your why. How would they know your whys? You tell your story! You can essentially make anybody sitting across from you feel heard and feel understood.” And when prospects feel that connection, they’re more likely to want to work with you.

4. Attract Your Ideal Patients and Repel the Rest

A strong story that reflects your journey and your values appeals to your ideal patient and won’t resonate with the others.

“You repel the people who just love their drugs and want to go do that,” Sullivan says, because they know that’s not how you practice. Meanwhile, the people who are ready to pay and commit to going long-term are compelled to work with you and are more likely to comply with your treatment recommendations.

5. Speak to the Negative

Getting attention in an information-saturated market can be tough. “If you’re going to create something that’s going to cold traffic, speak to the negative because the majority [or our mindset] is already negative,” he explained, citing research that the average human’s daily thoughts are 80% negative.

For example, you might share a short blog post or video on “The 3 Things You Absolutely Never Want to Even Think About Doing if You Have Sciatica.”

6. Create and Distribute Educational Content

Storytelling is effective fodder for engaging your audience with educational content. Here are some examples of effective chiropractic marketing strategies that leverage content:

• Lead magnets: Engage prospects with a relevant and useful product, service or piece of content that can be consumed in 5 to 10 minutes that requires them to share contact information.
• Videos: Show what you know with short videos sharing stretches/exercises or advice for current and prospective patients.
• Workshops: Establish yourself as a trusted expert, connect with attendees and motivate patients to take the next step.
• Paid advertising: Reach people where they are with targeted advertising on Google and YouTube, Instagram and Facebook, or TikTok
• Organic social: Share your story on channels you control and use lead magnets and other content to establish a reputation and build a loyal following that shares your content.
• Email and text marketing: Reach out to prospects and current and past patients with relevant educational information like case studies, trends you’re seeing in your practice, advice and tips to stay connected and keep your practice on their minds.

7. Manage Your Chiropractic Marketing in One Place

Patient Demand software is a unique tool that enables chiropractors to perform email, text, and advertising campaigns that attract leads, convert patients, and deliver measurable results. All in one, easy-to-use platform.

Learn how Patient Demand can streamline chiropractic marketing for your practice. Schedule a demo today. 

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How To Get New Chiropractic Patients

A young, driven chiropractor specializes in upper cervical care (upper neck, spine) for families. After several years working hard to specialize in upper cervical care and building the practice, the founder recently hired his first doctor for the practice besides himself. Now, he’s faced with the fun challenge of growing the practice to help support the additional salary of another doctor, while continuing to grow the practice so he can add more doctors and locations in the future.

Since upper cervical care is a very specialized area, it’s not uncommon for the practice to attract clientele from neighboring states who are looking for a true expert.

One other side note: the practice won’t take insurance. Only cash. The reason? Insurance companies don’t (and won’t) cover the amount that a chiropractor bills them. So rather than get paid 10% of what a practice should actually get paid, insurance is not accepted so that the practice gets paid 100% of billings.

In other words, the chiropractic office is thriving. Specialized expertise affords that luxury. But, aspirations for the future (work less, make more) connected this practice with Markitors for online marketing.

“Success” is driving the 20 new patients per month that enables the chiropractic office to meet growth plans.

The challenge is that at the start date of our engagement, the practice ranks #89 for the term “chiropractic CITY NAME”. They are not in the top 100 search results for “Upper neck pain.” Although they rank #7 for “Upper Cervical Care” in CITY, an optimization of their website would enable them to drive more business.

How can SEO help get a chiropractor 20 – 30 new patients per month, so that the chiropractor can add new doctors to his staff and shorten his work week from 6 days to 3 days, so he can spend more time with his wife and family?

Knowing very little about upper cervical care, Markitors became a client. We went to the chiropractor three times per week and engaged in their process so that we could improve our own.

Through shared experiences  and monthly insightful videos from the chiropractor, our team was able to produce  chiropractic blog content  at an expert level. By producing blog content four times per month, Markitors helped the website achieve better visibility for keywords that aligned with prospective patient questions.

In addition,  Local SEO through chiropractic directories  was executed to help build better local visibility. Since there’s roughly  1 chiropractor for every 500 Americans , an objective is to dominate search results locally within a 5-mile radius.

Other services included  Digital PR  to build domain authority and  Technical SEO  to fix website accessibility issues.

Within 3 months, the chiropractor saw traffic increase by 10x. The website went from 100 visitors per month to 1,000.

The website also achieved a “ featured snippet ” for a lucrative keyword relating to upper cervical care. A featured snippet attempts to answer a search query without the user having to leave a search results page. In other words, achieving a featured snippet means that you have the best answer on the internet.

These featured snippets and first page search results for patient FAQs helped establish the practice as the thought leader in the space.

In addition, the “value” (the equivalent value of the organic search traffic, should that traffic have been acquired via PPC) of the traffic was increased 10x as well. Before the engagement, the organic traffic was valued at about $125 per month. While there is some fluctuation in traffic value, at one point the value reached $3,300 per month – a sign that not only was traffic increased, but the value of that traffic was quite high. This helps relieve the chiropractor of costs normally spent acquiring customers through PPC (pay per click) advertising.

Overall, the results speak from themselves. The chiropractor was able to attract new patients from increased online visibility achieved  through  chiropractic SEO .

“The team at Markitors truly specializes in what they do.”

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Chiropractor Marketing

A Painless Guide To Effective Chiropractic Marketing

The chiropractic market is a staggering $15.3 billion industry, projected to grow at a compound annual growth rate of 4.32% by 2025. The American Chiropractic Association estimated that there were around 80,000 chiropractic professionals in the USA in 2020 , with 2,500 new chiropractors entering the market every year.

The figures say it all. Chiropractic marketing is becoming competitive every day. Today, you’ll find a chiropractor in almost every city or town, from big, multi-doctor healthcare practices to general physicians with a simple sign on their door.

Given that there are so many choices, how will you stand apart from the competition and grab the attention of your target audience?

If you’re ready to level up your chiropractic marketing game in 2021, but have no idea where to start, this blog is for you!

Here, we’ll discuss the top ten chiropractic marketing tips to bring your business in front of more prospects.

10 Chiropractic Marketing Ideas to Attract More Patients

#1: Make Your Brand a Statement

Your brand is the first point of contact for patients. It should convey a unique story, credibility, and experience.

Here are some questions to ask yourself to measure the effectiveness of different brand components: 

Logo – Does your logo represent your practice’s personality?

Bio – Does your business’s bio showcase what makes you unique?

Vision – Does your brand effectively convey your message, specialties, and background in its visual assets?

If not, it’s time for a makeover! You can research different chiropractic logo designs online for inspiration.

After you have designed an interesting logo, ensure you show it off across your practice and marketing materials (both online & offline). Maintaining consistency will make your brand recognizable and build trust within your network.

#2: Give Your Website A Redesign

Around 77% of people research symptoms, treatments, and healthcare providers online before making an appointment.

When did you last update or redesign your website? Since a website generally has a 3-5 years shelf life, you need to periodically redesign it so that it stays up-to-date and trendy. Furthermore, it needs to be designed according to the current preferences of your potential patients.

Other than a catchy design and interesting theme, content on your site also plays a key role in attracting new patients. People are smart and more aware these days when choosing between products or services. As per Google Trends, back pain is the most frequently searched term in health. If your chiropractic practice offers back pain relief, then you must include such search terms across your website content to drive organic traffic.

Not sure if your website is conversion-friendly? Check if it:

• Differentiates your practice from competitors.
• Reflects your ideal patients (adults, children, athletes, elderly, etc).
• Is mobile-friendly? It should be accessible on smartphones, desktops, and tablets.
• Has professionally written content that grabs the attention of your prospective patients and conveys your services with ease.
• Has high-quality photos of your practice, team, and you.
• Has a site map to guide a visitor toward finding the right service, booking an appointment, or contacting you with suitable calls to action.

#3: Use Demographic Data to Target Your Audience

35 million patients see a chiropractor each year, which is estimated to increase in the future.

So you want to reach your audience better. Why not create a specific chiropractic marketing campaign instead of a general one? Doing so will help you gather user data across major social media platforms & allow you to target potential customers based on: 

• Business affiliation
• Education level
• Health & wellness

Once you have selected a specific audience, try to learn more about them using demographic data and create another targeted campaign. This chiropractic marketing tip will help you inform them about your practice better as you know their likes, preferences, and pain points.

#4: Prioritize Social Media Marketing

The world is becoming more social than ever, so it’s important for your chiropractic business to maintain active profiles on major social media platforms as well. Focus on Facebook, Instagram, LinkedIn, Twitter, and Google My Business initially.

Use these social media sites to create awareness among both new and existing patients. Remember that social media serves more as a brand awareness medium than a sales tactic. Make sure you share content that fits the platform and engages the audience instead of pushing them away with over-promotional posts. 

Not sure how to come up with engaging, accurate, and trending content for your practice? Use an intelligent social media marketing for chiropractors , such as Practina ! It will create, schedule, and publish posts that are tailored to your business and respective industry!

When you connect with your audience without seeming pushy, you attract them naturally towards conversion.

Pro tip: Share informative content on health, tips on spinal care, share links to your blog, and give followers the latest updates from your practice.

#5: Don’t Underestimate Email Marketing

Although the majority of chiropractors consider social media marketing to grow their business, there’s no harm in combining some different tactics to boost your efforts. Some strategies, such as email marketing, can bring you noticeable results!

Email is still one of the savviest ways to get new leads. For every dollar spent, you get an approximate 40X return! Furthermore, advanced email marketing software and template designs have made the process of creating and sending emails to your prospects a breeze.

Nurture your existing patients with email marketing to keep your practice top-of-mind & promote additional services!

Any idea what to send to your patients? You can start with a special offer, new service, info on an upcoming event, or simply a heads-up on your practice to get a better response. You can also persuade them to subscribe to your monthly newsletter for tips on chiropractic care, wellness, and health advice.

#6: Use Reviews to Your Advantage

Want to make the most of social media marketing for chiropractors ? Consider using patient reviews and testimonials to your advantage! To get started, search your practice name on Google and find all the reviews concerning your services or business. If you can’t find any, maybe you need to set up a captivating & trustworthy profile on the major review sites.

Got some happy reviews? Cross-check for details & information before proceeding further. Post them on your social accounts and don’t forget to thank patients who left positive comments or reviews. In case of a negative review, stay calm and respond with something optimistic to show you take feedback positively.

If you feel overwhelmed with managing your practice and searching for reviews across the internet, let social media automated tools do the job for you! Even better, Practina can gather all your 5-star reviews, turn them into intriguing posts, and share them on all your social accounts!

#7: Be Consistent With Blogs/Guest Blogging

Google made it clear websites that regularly update high-quality, informative content rank higher.

Doing it for the first time? Post at least two pieces of content weekly with relevant, educational, and engaging information on your website. Doing so will not only boost your Google search rankings but will also foster brand awareness. Blogging additionally helps showcase your practice as a trustworthy business in the chiropractic community.

Be visible at the top of search engine results & convert new patients by actively responding to common questions and sharing useful information. Ensure your content has diversity — the latest health and wellness trends, chiropractic care, tips, and self-care.

Other than blogs, make sure you regularly share interesting social media posts on your accounts.

Want to set a unique voice for your brand? Let Practina automate your chiropractic social media marketing by publishing customized posts. You can even set preferences to business-specific posts, where the smart tool will follow your brand logo, theme, font, & style in each image or video post.

Pro tip — To make things easier, you can maintain a weekly editorial calendar with a captivating blog and post ideas. Try to address questions and concerns your target audience commonly searches for to show you’re there to help them when they need a chiropractor!

#8: Video Marketing is the New Trend

Video is one of the best marketing tools in the healthcare industry, and your chiropractic practice is no exception. High-quality, engaging videos can:

• Make a strong first impression.
• Show the value you add to your services.
• Launch new procedures.
• Share patient testimonials.

— all through one medium! 

Why are patient testimonials/review videos useful?

Research shows that 86% of patients read reviews for local businesses.

With your patients’ permission and consent, add testimonial videos to your chiropractic website and social accounts. Such “social proof” inspires your audience to see first-hand experiences of happy patients and motivates them to expect the same when they choose you for chiropractic care.

If you feel creating good videos or GIFs for your practice is challenging, consider using a smart ai social media marketing tool . Don’t forget to thank your patients for sharing their feedback!

#9: Keep Your Listings Updated & Accurate

Your Google My Business page will guide new patients to your practice, access your contact information and website directly, and even read patient reviews. If you haven’t updated accurate location and contact details, you are simply missing out on new patients & increasing negative reviews.

Pro tip: Make sure you have a clear and latest profile photo, not an avatar.

#10: Experiment With Targeted Ads

Google and Facebook collect different forms of data about their users. It ranges from their browsing behavior, search history, and even their lifestyle preferences.

All that data comes in handy for advertising. Today, Facebook, Google, and other major online platforms help you target audiences with significant detail, such as their:

• Financial status
• Fitness & wellness
• Ethnic affinity
• Political affiliation

For instance, you could create an ad campaign to target parents with $80k or more annual income who are interested in chiropractic care for their kids or themselves. You could target employees under 50 years with purchase behavior showing they buy a lot of painkillers. You could reach them online or offline, telling them why your chiropractic practice is beneficial for them, how you can help, and other details.

Facebook already offers many features for targeted advertising. Now, Google Smart Ads offers the same advertising features to make your chiropractic marketing more meaningful. The ever-evolving machine learning capabilities of these platforms offer dual benefits:

• Target people actively searching for a chiropractor.
• Target people who need a chiropractor, but are not currently searching at the moment.

Social media marketing tools such as Practina can make your campaign successful with its Smart Ads for Google. You can learn about your audience better with the help of demographic data and use it to connect, convince, & convert more leads!

Get Social Now to Grow Your Chiropractic Business!

Chiropractic social media marketing is a key to success in 2021 and beyond. If your practice is still not visible on social media, you’re losing a big opportunity to drive patient retention, referrals, & new business. Furthermore, engaging your existing & potential patients on social media keeps your practice top-of-mind, boosting repeat appointments & more referrals.

Let Practina simplify social media marketing for chiropractors with its AI-driven features, customized posts, and smart ads while you sit back & focus on your practice!

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Chiropractor Marketing Advice: 15+ Tips to Get New Patients

You dedicated many years to study chiropractic, and now you have a license and extensive experience in the field; without a doubt, your patients benefit a lot from your top-notch services. But one thing for sure, you're hardly getting new patients.

With over 95 000 chiropractors in the U.S opening up centers everywhere and competition becoming fierce every day, actionable marketing advice is the way to go.

Chiropractor marketing advice reveals the many online and offline ideas and tips that chiropractors need in their practice. When taken seriously, you boost your search rankings, enhance your brand visibility, and enjoy a steady influx of new patients. That ensures continued growth of your practice.

Are you looking forward to actualizing the marketing advice in your chiropractic marketing strategy? You're in the right place. We tell you the 15+ tips that assure new patients that knock on your door and a top position in the competitive chiropractic marketplace.

But before that, let's get into the basics to prepare you for the chiropractic marketing journey. Assuming this step means you'll not have a strategy to put the advice into action, and thus, things might not work for you.

Table of Contents

Getting Ready to Actualize Chiropractor Marketing Advice

Like it or not, having a successful chiropractic practice needs a business-oriented mind to hack your way up successfully.

Here's what to do:

Have a Plan

Chiropractor marketing advice needs to address your plans. Create a simple, professional, and actionable plan. List the target audience, advice, actions to take, time frame to work on each advice, and the particular goals you want to achieve.

If you're doing it for the first time, you might need a marketing agency to get it right. Worry not; we've got you covered.

Set a Budget

Chiropractors will have different budgets based on what is available for disposal. Starters tend to limit their budget, unlike the established chiropractors, which is okay! Focus on setting a small budget and grow with time. You don't have to break the bank.

There are many free and less costly ways to market your practice, e.g., through social media. Take advantage of that.

Value Consistency and Authenticity

You'll realize there's plenty of chiropractors marketing advice out there. Don't just stick to one direction; leverage multiple ways. Keep pushing your chiropractic brand's image and values while being authentic, and you'll enjoy incredible conversion.

Stats indicate that consistency is likely to boost your revenue by 33% .

It's that simple. But first things first…

Actionable 15+ Chiropractor Marketing Tips To Get New Patients in Your Practice

Ready to maximize your chiropractic growth this year and beyond? Consider trying out these proven chiropractic marketing tips for quality results.

Let's dig in!

Have a Unique Selling Proposition (USP)

What is it that differentiates you from other nearby chiropractors? Why should potential patients choose you? That's where a unique selling point comes in! To help potential patients decide on your favor.

Have a unique value proposition that sets your brand and services apart. Understanding your target audience and conducting market research will help you know what to do to remain a unique and memorable go-to option.

Be clear on your personality, experience, specialty, and benefits that come along with your services. Then again, show value in your website and content.

Once you're done with crafting special positioning features about your brand, try to compare yourself with other local chiropractors. Can you choose your services? If you find yourself doubting, it's the early time you makeover the selling proposition.

Perfect Your Chiropractic Website

Your chiropractic website is a critical online arsenal that requires professional attention to impress visitors. It's here where patients know everything about your practice before initiating that call. If your website gets patients' attention, converting them becomes easy.

Sadly, 90% of chiropractors' websites don't convert, and yours shouldn't be one of them. If your website is so 90's, you need to perfect it.

Here's what you do:

• Update your website to a professional design that showcases your personality.
• Have quality pictures and videos of your office and staff.
• Secure your site for trustworthy engagements.
• Have a mobile-friendly site. 52.2% of web traffic comes from mobile devices.
• Ensure navigation is easy on the site.
• Strategically include a call to action.

Many people are likely to browse 3-5 chiropractic websites to weigh options. If your site doesn't oblige to the above features, you lose a chance to your competitor. It's that serious!

Embrace CRO for Chiropractors

Now that you have a perfect website, it's time to emphasize maximizing the user experience and inspiring patients to take the next step — booking an appointment, buying chiropractic products, etc.

Conversion Rate Optimization goes beyond optimizing the website design and having catchy visuals. Instead, it is everything you do to improve the site performance and optimize conversions — from appearance to messaging.

When done appropriately, you get to boost your prospective patients' base, keep them closer to your practice, boost your site traffic, and convert visitors to real patients (my favorite). That means you stay ahead of the competition.

But that doesn't just happen. Have a game plan. For instance:

• Find what works in your favor based on the type of patients you intend to attract.
• Perform A/B Testing to know which landing pages work better.
• Analyze to identify the most visited pages and leave the various calls to action.

Don't stop there! Test often and keep what you find compelling. Note that CRO tools can ease your work and boost your ROI by 223% .

Consider SEO for Chiropractors

Let's assume you have a perfect website with an excellent user experience. Unfortunately, your patients can hardly find you. What is it that you could be missing?

It's no secret; you need SEO strategies for chiropractors. SEO positions you at the top of search pages, allowing you to rank high and generate new leads.

Note that SEO and CRO work in tandem and not against each other. CRO optimizes for conversion while SEO will optimize for search.

77% of patients will conduct an online search about their symptoms, treatment options, and practitioners to settle with before confirming an appointment. If well positioned, patients find you in organic search results with ease.

SEO for chiropractors is such a lengthy discussion that involves many ideas. But here's what we have to say for now.

Prioritize On-Page and Off-Page SEO

In your On-Page SEO endeavors, ensure every website page copy has keywords. And before you optimize the keywords, research to know what people search online. Also, focus on header tags, Meta descriptions, and Meta titles and ensure they're well fixed.

That way, Google knows your content intentions. Go for long-form content and link related internal pages. Off-Page SEO involves activities outside your website, like link building.

Have a Sitemap to Boost SEO

Your website's sitemap is a roadmap with all your website pages. When done well, sitemaps makes it easy for your website to communicate to search engines. Search engines can find and index your most frequented pages. That enhances your rankings, and patients can find you once they initiate a search.

Track Your SEO Efforts

Take some time to know how your SEO is fairing. That's the best way to know when to make progress and adjustments. But to understand this better, you'll need to concentrate on analyzing your rankings, website traffic, and conversions.

Tools like Google Analytics and Google Search Console will help.

Be Found With Google My Business

Google My Business is one way to create awareness and draw in new patients in your local area. Once patients search for chiropractors in the local area, you're easily found on search engine results pages or Google maps because you've geo-targeted your marketing approach.

But how do you improve your organic listing with Google My Business?

The answer is straightforward. Optimize your Google business listing.

• Complete and verify all the information. Ensure the contact details, location, and other relevant specifications are accurate, consistent, and up to date.
• Create exceptional Google My Business posts to give patients looking for a chiropractor more reasons to opt for your services. Talk about chiropractic events or special announcements and go visual with a clear call to action.
• Manage your Google reviews to better your rankings and boost patients' trust.

According to Google , ranking higher in Google Maps, aka Google My Business, is all about relevance, proximity to the prospects, and business prominence. That applies even in Chiropractic practice.

Get Into Video Marketing for Chiropractors

Chiropractor videos are an excellent marketing technique. Potential patients get to see and build a relationship with you before they even meet you.  Short chiropractic videos with valuable educational and informational content help you to reach new and existing patients.

Maximize your chiropractic video marketing efforts with the chiropractic marketing advice below:

• Invest in quality videos.
• Post your videos widely. From your website, Vimeo to YouTube and other social media platforms.
• Focus on diverse content. Introduce your practice, showcase testimonials, answer the FAQs, and so on.
• Add captions. One study shows that captions boost the viewership by 40 percent .

Potential patients see beyond the video content. They want to peep into the background and see how your office space looks. That said, invest in high-quality interior decoration and tech-oriented chiropractic equipment.

Start Blogging for Chiropractors

You are missing a lot if you're not blogging. Post engaging, relevant, and educational blogs that keep your website visitors yearning for more. With that, you boost your search rankings, attract more prospective patients, and the chiropractic community sees you as a leader worth their trust.

Chiropractic blogging might seem daunting. After all, you're not a writer but a chiropractor. But don't give up yet.

Jot down your thoughts and learn how to perfect your blog content. In the era where most chiropractors are blogging, follow the top chiropractic blogs, and learn from them.

• For excellent chiropractic blogging, consider the following:
• Have a strategy that allows you to post regularly.
• Be open-minded but maintain relevance on your specialty.
• Diversify your well-thought topics. You can write on FAQs, guides, facts, myths, etc.

Try Guest Posting

8 in every 10 Americans have embraced the internet to seek health solutions. Guest posting gives you a chance to write content that patients can find on the vast online content pool. With that, you stand out as the right fit expert and build genuine relationships.

Before you get into guest posting for chiropractors and acquire those high-end backlinks that can convert while enhancing your SEO rankings, ensure you observe guest blogging best practices.

Let's talk about that here:

• Pitch websites that complement your specialty niche in chiropractic.
• Guest post where you'll find prospective patients as your primary audience.
• Write quality content and monitor your posts' progress.
• Indicate clearly on your bio, who you are, and where people can find you.

It's not yet time to stop your guest blogging campaign. Keep on keeping on! Expand your network.

Personalize Your Chiropractic Email Campaigns

59% of marketers allude that email marketing is a significant source of their ROI. While chiropractic marketers are not left behind in leveraging emails, many are yet to enjoy good returns. Why?

The answer is simple — most of them don't personalize their email content. Subscribers no longer value generic messaging that doesn't directly address them and is hard to connect. Customize your chiropractic email content, including email newsletters.

Are your chiropractic emails working? Here are the best email practices that enable you to personalize your email.

• Use official emails to avoid being seen as spam.
• Have a compelling subject line.
• Craft useful, exciting, and easy to follow emails.
• Optimize emails for easy access on all devices.

Get Your Chiropractic Business in Directories

Many potential patients browse online directories whenever they need chiropractor's services. The only way to be found by such patients is by enrolling in the various directories.

So, what next?

Search for online directories and citations for chiropractors, and enroll for top directories that appear on the search results. Be specific on your geographic area to find local chiropractic directories.

Consider the following chiropractic directories:

Chiroappointment.com

Findachiropractor.com

Spineuniverse.com

Choosenatural.com

Chirodirectory.com

Uschirodirectory.com

Chirofind.com

Prioritize Social Media for Chiropractors

Social media marketing is now MORE significant than ever for chiropractors. Why?

7 out of 10 Americans are now using social media. That's a clear indication that you can find more potential patients when you position your brand and leverage the best practices in your preferred social media platforms.

Social media links you to potential patients, engages and retains existing patients, boosts your chiropractic practice awareness, and assures qualified leads. That will happen when you have the right content.

There's no magic in getting started. You need to build your presence on the following platforms:

Facebook marketing for chiropractors will help you target, retarget, and share information with your audience to accomplish your goals — whether it's increasing leads or getting your brand known.

Twitter is a perfect platform to share those chiropractic health tips and links to your website to boost traffic. Use Instagram to post stories and photos relevant to your practice. LinkedIn allows you to link up with other practitioners and prospective clients in your circle.

Use social media to showcase your products and services through social media ads. Join community groups and be an active and consistent member. Don't ignore social media because you lack the time to post and engage your audience. Get in touch, and let's do social media management for you.

Leverage Pay-per-click (PPC) for Chiropractor (Google Ads)

SEO is a vital part of your digital marketing strategy, and its long term oriented. However, PPC ads are what you need to add those chiropractic patients to your list now.

Google ads, when set appropriately, brings about multiple benefits to your practice. But first, analyze to know what ads will favor you.  For starters, set up a Google ads account, have a budget, and settle on appropriate local chiropractic keywords.

Why choose Google Ads for chiropractors?

• You get results moments after starting your campaign.
• It's easy to target ideal patients.
• There's a guaranteed positive return on investment.

Have a Chiropractic Referral System

While around 97% of prospects find local businesses online, including your chiropractic office, we can't assume the power of referral systems. Actually, many chiropractors have been surviving mostly through referrals.

Your previous patients and office staff can help you acquire more new patients and repeat appointments.

The main question every chiropractor wants to know is, what are the most effective processes to generate new businesses through referrals?

Try the following:

• Have referral cards that your team can give to patients that visit. Include some extra benefits and rewards when they refer patients to you.
• Offer the best service. Happy clients tend to recommend you automatically.
• Know when to seek referrals — for instance, during phone calls, patient interviews, or when previous clients call to appreciate your services.
• Perfect your digital marketing platforms and let patients see you as the best choice.
• Work in collaboration with complimentary local businesses like hospitals and rehab centers for quick referrals.
• Be part of your community. Sponsor an event or do an outreach program, and people will refer others to you because you've shown capability and passion for work.

Source Those 5-Star Reviews

Potential patients will want to see your Google and social media reviews before trusting your services. If you have good reviews, you win them. Stats indicate that 81% of consumers will only buy from brands they trust.

But don't just sit and wait for reviews (though some happy clients review naturally). Instead, engage patients and do the following:

• Have various platforms where patients can leave reviews.
• Ask past patients to write simple reviews. It's simple and works perfectly.
• Streamline the reviewing process through a link.
• Monitor all reviews and revert with a simple "Thank you."

Besides reviews, chiropractic testimonials can give awesome results. Ensure your patients leave reviews and recommend you in Facebook, LinkedIn, and local search directories.

Come Up With Patient Appreciation Days

Appreciating patients makes them feel cared for psychologically. Since your focus is on adding new patients to your list, try to appreciate them innovatively. The point is, you can leverage ways that both of you can benefit.

Set appreciation days at least once a month and prepare adequately, without having to spend a lot. Invite a few of their friends and close family members for the big day, and they'll spread the positive word about you.

Here are some of the things you can do for appreciation:

• Have patient giveaways.
• Set up patient dinners.
• Announce discounts and free consultation for referrals.
• Come up with coupon codes.
• Try to personalize birthday cards and personal notes.

Ready to Actualize Chiropractor Marketing Advice?

Why not?  You can do it!

Combining the above 15+ tips in your chiropractic marketing strategy will get you more patients, and you'll be happy to grow your practice.

Want help with chiropractic marketing?

Remember, you're a chiropractor turned business owner who needs to give your patients maximum concentration while managing your practice. Outsource your marketing work to a digital marketing agency today, and you'll love it. That's where Ignite Marketing comes in!

Related: How Much Does A Chiropractic Owner Make?

Shawn Manaher

Want more customers for your local business.

Healthcare Digital Marketing Agency

6 Chiropractic Marketing Strategies to Get New Patients

In this article, you’ll discover the 6 most-effective digital marketing strategies to attract more chiropractic patients.

These strategies have helped our Chiropractic clients generate more than $100,000 per month in new patients.

Speak with a digital marketing specialist and we’ll answer all your questions.

The U.S. chiropractic market size is valued at $19.5 billion in 2023 . It’s projected to grow at a CAGR of 4.32% over the forecast period.

Whether you’re just getting started with your practice or you’re a high-volume practice, you need a proven short and long-term strategy that keeps sending patients and clients your way.

Your short-term Chiropractic marketing approach may involve offering discounts and upgrades to both new and existing patients.

A long-term approach would include developing a winning content marketing plan, deciding on what videos to create, as well as running Google Ads .

This year, make up your mind to finally grow your Chiropractic. You have to believe it’s possible — because it is.

See also : Best Chiropractic Website Examples

What is Chiropractic Marketing?

Chiropractic marketing is a set of tactics that chiropractors can use to attract new patients. It can be done in many ways, including word-of-mouth referrals, social media, and local SEO.

This guide will focus ONLY on  digital marketing for chiropractors  — strategies  that are easy to implement, cost-effective, scalable, and result-driven.

How to Attract More Patients to Your Chiropractic

Let’s dive into the most powerful ways to start generating targeted leads and patients for your practice:

1. Get Patients Through Local SEO

Local SEO  or Local Search Engine Optimization is the process of optimizing your website to show up locally in your city when patients or clients search for:

Best chiropractors near me

• Chiropractic near me
• Best chiropractic in TX
• Chiropractic center near me
• Chiropractors in LA
• Best chiropractic clinic
• Chiropractic doctors in Uk

The truth is that your ideal patients are not far-away from where you are. It’s time to aim your marketing locally.

To get more chiropractic patients, you will need to focus on getting your practice website to appear in local search results.

Visit Google My Business page to get listed on Google in your city. Sign up with your Google email address.

Then follow these easy steps to claim & verify your business page.

This is done through a variety of methods, including optimizing your Google My Business profile, using a consistent NAP (Name, Address, Phone number) on your profile and across the web, as well as generating a handful of online reviews.

Here’s a good example of NAP for Comfort Rehab & Chiropractic Center:

Comfort Rehab & Chiropractic Center

Cedar Hill, TX, United States

+1 4694542177

https://comfortrehab.com

When your Google My Business profile is well-optimized, then your practice will be shown in Google’s map pack.

Here’s the map pack local listing for “best Chiropractic in TX”:

In addition to optimizing your GMB, you should also make sure your website loads within 3 seconds and is mobile-friendly.

This helps users stay on your site longer and increases your chance of attracting new patients.

2. Leverage Content Marketing and SEO

Content marketing is another important way to improve your local SEO performance and get more targeted leads.

Creating high-quality blog posts is a great way to generate organic traffic and build credibility.

Using different forms of content, such as videos, podcasts, and animations can also be a helpful way to engage potential patients.

Source: Semrush

Ensure that your website is properly optimized for SEO, including having relevant keywords in the title and meta description.

This will help search engines understand what your page is about and rank it higher in organic search results.

To improve your chiropractic local SEO, it’s important to generate online reviews from current and former patients.

74% of consumers say that positive reviews make them trust a local business more.

Source: Markgrowth.com

Encourage your patients to leave positive reviews about your chiropractic practice on popular review sites like Yelp, Google, and Bing.

These reviews can influence prospective patients’ decisions to visit your chiropractor’s office.

A 2020 Local Consumer Review Survey found that 87% of consumers will choose to visit a business with multiple positive reviews.

3. Generate Chiropractic Patients via Google Search Ads

If you want to generate more chiropractic patients, using  Google Search Ads  is a great option.

These pay-per-click advertisements allow you to appear in Google’s top search results for targeted keywords related to your practice. For example:

Best Chiropractic doctor near me

Chiropractic Clinic in Texas

The best part is that you only pay when someone actually clicks on your ad! Here’s an example of a Google search ad:

The cost will depend on how much competition there is for the keywords you want to target, but you can typically expect to spend between $10 – $50 per day or about $0.2 per click.

Use the Google Keywords Planner tool to find your most relevant keywords.

Simply enter your main keyword (e.g., Best chiropractor), then hit on the ‘Get results’ button:

Next, pick your favorite keywords to target in your ads.

Once you’ve decided on the keywords you’ll be targeting, you’ll need to create a Google Ad Campaign. During this process, you’ll have the opportunity to write compelling ad headlines and descriptions that reflect what your target patients are searching for.

This will help ensure your ad is relevant to the person who is looking for your service. It will also increase the likelihood that they will click on your ad.

For most chiropractors, the goal is to receive phone calls and increase appointment bookings on the website. So make sure your landing page is optimized to boost these conversions.

You’ll also need to set up conversion tracking. This will let you know how many leads generated through Google ads led to a patient conversion.

This number can be very important to your overall success with Google Ads.

Include a call to action and a call button in your ad.

These will help you get patients to call your clinic directly. They will also provide you with valuable information that can be used to improve your advertising campaigns in the future.

4. Get Clients Through Video Content Marketing

There are many ways to get more chiropractic patients, but one of the most effective is through video content marketing.

With this strategy, you can reach a wider audience via YouTube and Instagram, and increase your brand’s authority in the search engines (especially Google).

Creating video content that helps people solve their problems or answer their questions is a great way to position yourself as an expert in your industry.

This will encourage prospective patients to trust your brand and become your next clients.

To promote your videos, use a variety of tools — including YouTube, Instagram, and Facebook, and also embed the video in your email newsletters.

Video is an increasingly popular way to market your business. YouTube viewers watch over 1 billion hours of video on the platform every day.

Source: Wevideo.com

Using videos on your website and social media will boost your SEO and help you build trust with prospective patients.

Videos that show you performing a chiropractic adjustment or debunking common myths about chiropractic treatment can be an effective way to attract potential patients.

It will also help you build a reputation as an experienced and professional chiropractor.

Patient video testimonials are another useful tool for attracting new clients. You may even repurpose the videos as images for your Instagram and Twitter.

Here’s an example from Aware Chiropractic:

These reviews can be posted on your chiropractic website or shared with friends and family via social media.

They can also be sent to your existing patients in a newsletter or on their birthdays as part of your customer experience service.

See more: How to Use Instagram Ads to Get New Chiropractic Patients

5. Leverage Facebook Lead Ads

Facebook Ads  offers the most-efficient way to get leads, patients, and clients for your Chiropractic.

It lets you capture potential patients’ details without them having to leave the social media platform.

They also reduce bounce rates from form fields, which means more leads for you.

Getting started with Facebook Lead Ads is easy.

Simply visit the Facebook Ads Manager and set your budget, then choose your ad type and campaign objective. Here’s a helpful guide :

Source: Strikesocial.com

Once your Facebook lead ad is ready, it will be displayed in news feeds and messengers on Facebook.

When a user clicks on it, they will be taken to your lead form, which will prompt them to submit their contact information, demographic data, and more.

This information will help you target the right audience and increase your chances of converting those visitors into new patients.

You can even use these leads to launch a referral program or encourage patients to share their experiences with others.

Dynamic Facebook Lead Ads lets you create ad variations to suit the needs of your specific audience.

They can be personalized based on factors like age, gender, interests, and location.

This allows you to create ads that enhance your leads’ quality and boost sales.

You can get the most out of your Facebook Lead Ads by using a combination of tools and integrations to automate the process and respond to leads in real time.

These include a Webhook that sends leads directly to your email or phone, and Zapier, which connects your practice’s Facebook page with an email or text message system to follow up.

6. Launch Patient Referral Programs

Did you know that your happy patients can become your ambassadors?

You can reward them for telling others about your Chiropractic treatments.

One of the best ways to do this is by implementing a referral program.

These programs are designed to reward existing clients for referring their friends and family to your practice.

Patient referral programs let Chiropractors acquire new patients without the cost of traditional marketing.

Many practices use incentives like gift cards, discounts on future services, or entries into a raffle to motivate patients to refer friends and family members to the practice.

Business-like cards also work well. This card can include the name of the person to be referred to and your practice contact information.

This will allow patients to hand the card to a friend or family member and get credit for referring them to your practice.

However, these types of referral programs can go wrong if not implemented properly.

Whether it’s in the form of a program or not, it’s important to create an efficient patient referral process that ensures patients are happy with their experience and are excited to share it.

A patient referral program should also be a collaborative effort between the staff and patients.

It is best to devise a documented plan and assign a staff member to be accountable for the success or failure of the program.

Once you have a clear idea of how you will implement your patient referral program, it is time to start spreading the word about it.

This can be done through email, social media, and other online channels.

Above all, make sure you are targeting the right demographics with your referral programs.

Promoting chiropractic online is important for many reasons.

Not only is it essential for increasing patient volume, but it’s also a viable way to educate patients about musculoskeletal health.

While all the strategies above are highly-effective, a strong SEO and mobile-responsive website are the BEST way to attract potential clients.

This makes it simpler for them to locate you, book an appointment, and leave a review on Google or Yelp.

Make sure you stay abreast of the internet’s constantly evolving landscape if you want your business to remain relevant.

A professional digital marketing firm can help enhance your online presence, drawing in more customers and increasing revenue!

Book a free strategy session with our digital marketing specialist at Omnicore to start getting new patients to your Chiropractic.

Photo Credit: Unsplash

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Chiropractor Marketing: Stand Out from Competitors

Looking to grow your chiropractic business? Check out our comprehensive guide to effective marketing strategies for chiropractors.

Marketing for chiropractors helps them expand their patient base and deepen their relationships with patients. It involves using different digital marketing techniques to catch the eye of an interested party and get them to call the clinic for an appointment. It's also effective for chiropractors just starting to build their brand and established chiropractors looking to boost their credibility, attract new patients, and retain existing ones.

Digital marketing draws together multiple strategies used for patient outreach, which stem from traditional marketing efforts. So, what is marketing for chiropractors, and why does a chiropractor have to be specific about the type of digital marketing they engage in?

According to the American Chiropractic Association , there are approximately 70,000 chiropractors in the United States, making marketing essential. A chiropractor must show potential patients they're trustworthy and trained in the latest techniques. Investing time in building your email marketing campaign, learning about social media marketing, and creating strategies for attracting and retaining patients is crucial to ensuring your practice stands out from other local businesses.

Good chiropractic marketing strategies generate trust in patients who have not picked up the phone and show your existing patients you care about their business and health. Read on to learn more about marketing campaign ideas for chiropractors and why they work.

What is chiropractic marketing?

Chiropractic marketing uses different marketing techniques and strategies that align with the chiropractor's goals to expand their patient base, sell a new treatment or therapy, and establish the chiropractor as someone who can help patients resolve painful physical conditions. This form of marketing also aims to promote the services the chiropractor offers.

Why is marketing important for chiropractors?

Chiropractors are at a disadvantage when it comes to attracting clients. This is due to the fact that chiropractic care is an adjunct to the medical care provided by a physician. In other words, when people seek out medical care, they typically see an MD first.

However, chiropractic treatment doesn't need a referral from a physician, and this type of marketing helps chiropractors sell their services as a stand-alone therapy.

Here are a few other reasons chiropractor marketing is important for your business.

Attract new patients

Brand-new and established chiropractic clinics need to attract new patients on an ongoing basis. The main goal of marketing for chiropractors is to entice the casual viewer to become a patient through effective messaging and explanation of the benefits of chiropractic therapy.

Retain current patients

You can retain your current patients by offering them incentives, such as a discount on a therapy package or a reduced price on services for a period of time. Existing patients are often left out of incentives in favor of new ones. Rewarding loyalty through a discount or a package helps retain your current patients.

Build brand awareness

Getting your clinic's name to the public at large is the basic concept of marketing, and it also makes people aware of your brand. The connection of your clinic's name to your chiropractic service enables you to build your brand by increasing the general public's awareness of your existence.

Boost revenue

Marketing your business not only increases awareness of your brand but also brings in new customers. Your clinic sees an increase in the number of new patients and the return of existing patients, both of which improve your revenue.

What are the top chiropractic marketing strategies?

The top chiropractic marketing ideas fall under digital marketing because it's the most direct way of reaching your target market. You can choose which ones to start with and incorporate others later, or create a campaign that uses as many strategies as possible.

Here's are a few effective chiropractic marketing strategies you can use:

Email marketing

Email marketing tends to have less of a return on investment than physical marketing efforts, but you should still consider using email marketing. This is because you can provide subscribers value by sharing your newsletter, promoting local events, and more.

You can reach your target audience through good email marketing techniques that help your emails avoid spam folders. Some email marketing tips for reaching your desired audience include using a segmented email list, avoiding spammy subject lines, and using A/B testing to determine which type of email is the most effective in generating a response.

Social media marketing

Social media sites have hundreds of millions of people engaging with businesses on a daily basis, so increasing your social media presence is essential for success.

Chiropractors can easily get their message to their target market on Facebook and YouTube, 2 platforms that use geotargeting and demographic information to get your advertising to your intended audience. Instagram and TikTok are great for getting your message to a younger demographic who may not realize they can benefit from chiropractic treatment.

Marketing strategies for social media sites are different from traditional marketing techniques, which tend to be passive. Social media requires active engagement with regular posts and incentives, such as giveaways, discounts for following, and using hashtags.

Referral programs

Referral programs are a way of turning word-of-mouth into measurable results. The basic premise of a referral program is asking your existing patient base to refer your services to their friends and offering a discount for both the current patient and the new one.

Providing a discount to both patients tells your existing client that you value them, thus encouraging them to stay loyal to your brand. Meanwhile, the new patient gets to experience what their friend or family member is talking about and learn how chiropractic treatment benefits them.

Search engine optimization

Search engine optimization , or SEO, is the practice of building and maintaining your website in a way that attracts the attention of search engines. The various search engines reward websites that show regular updates, use good keyword density, and have a blog with regular updates. However, there's more to SEO than having a web page that loads fast and has the basics.

SEO is the most important part of digital marketing for chiropractors, as it can help bring people to your site organically. That means using local keywords, ensuring clean and solid UX design that encourages the viewer to interact with the site, utilizing calls to action for booking an appointment, and creating a Google Business profile.

All these aspects build your brand, make it inviting for the viewer to explore further, and motivate potential patients to schedule a consultation.

Social proof through reviews and testimonials

A potential patient needs to have confidence that you're as good as you say you are as a chiropractor. A page of positive testimonials from current patients lets consumers see you can deliver results and can be trusted.

It's a good idea to encourage your patients to post on Google Reviews, as that's a trusted source for social proof. Make it easy for people to find your licensing status so they can be assured you're operating in compliance with state laws.

User-generated content

User-generated content (UGC) is content your patients create to show your effectiveness as a chiropractor. This is one of those marketing ideas for chiropractors that lends itself well to videos. You can have patients post videos of their mobility before a session and after on their personal social media accounts and ask them to tag you in the post. It's an organic form of social media marketing for chiropractors that helps you build your brand.

People who watch the videos get to see first-hand how you've helped your patient recover their range of motion and experience less pain as they go about their daily life. UGC is invaluable since it shows that you're results-driven and want to get your patients back to normal in the best possible way. The viewer develops a sense of trust in your abilities before they call your clinic for an appointment.

Pay-per-click advertising

Pay-per-click (PPC) advertising is where you pay the search engine to place your ad content near the top of the page or to the side. This gets your clinic or professional name above the organic search results and is also effective for g eotargeted advertising . If the viewer clicks on your ad, you pay a fee for that click.

This type of marketing also works for geotargeting people interested in chiropractic treatment. When someone types in "chiropractor near me," they're much more likely to see your ad at the top of the page if they're within a certain distance of your clinic.

Start growing your chiropractic business

There's no time like now to start growing your chiropractic business through digital marketing efforts. Going the digital route helps you save money, and you can find ways to create an effective email campaign, build a website with an excellent user interface, and use social media marketing to teach viewers about the techniques you use. A compelling marketing campaign makes it easy for you to build your business and find success.

Mailchimp provides you with the tools you need to build your chiropractic marketing strategy, create a quality user experience for people who interact with your website, and help you attract new patients to your chiropractic practice. Our small business marketing tips make it easy to develop your own campaign that reflects who you are as a chiropractor and what you seek to provide for your patients.

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Powerful Chiropractic Marketing Strategies for 2024

You can promote your chiropractic services in many ways today. Modern marketing offers a wide range of promotion methods:

• Context and other advertising on the Internet and offline.

Today we will share the most workable ideas on how to advertise and promote your clinic and yourself as a brilliant chiropractor.

Chiropractic Marketing Ideas: How to Stand Out

The global economy is currently going through a downturn. The positive thing is, that you can use the economic downturn as a catalyst for growth inside your chiropractic business.

Medesk is an assistant for clinic managers, collects and presents complex statistics about the work of the clinic in a simple and understandable way, that makes it easier for the manager to make both operational and strategic decisions.

What should set you apart from your competitors is the ability to make difficult decisions .

So, what does it mean to make difficult decisions?

It means embracing the challenge and stepping outside your comfort zone to create and implement the most aggressive marketing strategy you have ever contemplated. It requires a shift in mindset and determination to stand out from the rest.

Establish a larger presence in the community

One crucial aspect of this strategy is to establish a much larger presence in your community through your marketing efforts . This involves moving above and beyond conventional advertising and engagement methods. It's about finding innovative ways to connect with individuals who may benefit from your chiropractic services.

Host educational workshops

Consider hosting educational workshops or seminars in your community to share valuable insights about chiropractic care benefits. This not only positions you as an authority in your field but also allows you to directly interact with potential patients and build trust.

Implement digital marketing

In addition, leverage digital marketing to amplify your reach. Enhance your online presence through search engine optimization (SEO) techniques, social media marketing, and engaging content creation. Utilize targeted advertising campaigns to reach your desired audience and showcase what makes your chiropractic website and practice unique.

Individually customized reports at Medesk make it clear where to advertise and what services to offer. You can plan special offers, use color-coded tags that will help segment and analyze specific data for pre-selected positions.

Remember, it's not enough to simply exist in the digital realm. You must actively differentiate yourself from your competitors. Highlight the specific attributes that make your chiropractic services exceptional, whether it's your personalized approach, advanced techniques, or outstanding patient outcomes . Showcase testimonials and success stories to demonstrate the tangible value you bring to people's lives.

Let's look at the most effective tactics:

• Social media posts
• Promotional posts
• Presence of videos (shorts and longer ones)
• Direct email marketing

What is the Intensive Approach to Chiropractic Practice?

In order to prove to every potential client that walks into your clinic why you're the right place to invest their hard-earned money, it is crucial to focus on three key elements: strong marketing, service and continuously evolving clinical skills.

Strong marketing

By investing in strong marketing initiatives , you can ensure that your target audience knows your exceptional services. Consider utilizing various channels such as online advertising, social media, local community outreach via local events, and traditional marketing methods to reach a wider audience.

Craft compelling and persuasive messaging that highlights the benefits and advantages of choosing your chiropractic clinic. Clearly communicate how your services can:

• Address specific pain points
• Improve quality of life
• Deliver outstanding results.

Use case studies, testimonials, and before-and-after examples to provide evidence of your expertise and success.

Strong clinical skills

While marketing is crucial, it is equally important to continually enhance and update your clinical skills. The field of healthcare is constantly evolving, with new techniques, research , and advancements emerging regularly. By staying up-to-date with the latest developments, you can ensure the highest standard of care for your patients.

Engage in ongoing professional development opportunities such as attending seminars, workshops, and conferences specific to chiropractic care. Consider investing in state-of-the-art equipment and technologies that improve your treatments' accuracy, efficiency, and effectiveness.

Furthermore, encourage open communication with your patients and actively seek their feedback. You don't have to be afraid to deal with negative reviews . When operated correctly, they become an excellent source of content.

By demonstrating a patient-centered approach, you can enhance their overall experience and strengthen their trust in your abilities, and keep the retention rate stable .

Strong daily service

When a prospective patient walks into your clinic, the first things he sees are a reception zone and a waiting room.

By making them cozy and pleasant, you can enhance the overall patient experience and contribute to your chiropractic marketing plan's success.

Here are our tips for the finest waiting room .

Practice management software (PMS) is another system to implement so as not to run behind. Here are some key features and benefits to look for in practice management software specifically tailored to chiropractor online marketing.

Look for software that includes robust CRM features , allowing you to effectively manage client relationships and communication. This should include tools for capturing and organizing patient data , tracking patient interactions, and sending personalized messages or newsletters with contact information. This will keep patients informed about your digital marketing campaigns and promotions.

Medesk helps to manage the work with patients. The platform tracks the entire history of interaction with them: from the attraction channel to the profit received.

Scheduling and reminders

PMS with integrated appointment scheduling capabilities and automated appointment reminders can reduce no-shows and keep patient flow optimized. This allows you to focus on implementing your digital marketing strategies without disruptions.

Email marketing

Look for software that seamlessly integrates with popular email marketing tools . This will enable you to create targeted email campaigns, track metrics, and automate follow-up emails based on patient preferences or behaviors.

To measure the effectiveness of chiropractic digital marketing strategies, choose practice management software that offers comprehensive analytics and reporting modules. This should include key metrics such as website traffic, conversions, email open rates, social media engagement, and campaign performance.

• Integration

Your PMS should integrate with your website homepage, allowing you to capture leads, manage online appointment bookings, and track website analytics. Moreover, it helps you create a unified brand image .

3 Effective Marketing Tips for Chiropractors

#1. search engine optimization and search engine marketing.

Your global number one task is to strive for a prominent position in the top three Google search results. Begin by optimizing your existing website or, if necessary, building another one.

To accomplish this goal, we recommend you hire a specialist who can provide valuable expertise and guidance. Getting professional help ensures your website is strategically optimized for search engines. This includes relevant keywords, meta tags, and other essential elements that contribute to higher search rankings.

Furthermore, search engine marketing plays a big role in your digital marketing strategy. This entails implementing effective Google Ads campaigns, where you bid on key search words and terms relevant to your chiropractic practice.

Do not be hesitant to explore pay-per-click (PPC) advertising, as it can be a powerful tool in the right hands. When you bid on a specific keyword or phrase, your ads automatically pop-up when someone searches for those terms.

However, it is crucial to choose the right keywords to avoid unnecessary expenditure, as you are charged every time someone clicks on your ads. Free keyword tools are available to assess your semantic core effectiveness and refine your keyword selection.

Pay a lot of attention to negative keywords , which do not necessarily result in generating leads.

For example, Dr. Chris Tomshack, CEO of Health Source recommends excluding the "mattress" query. According to his studies, it won’t bring you the traffic you desire.

Keywords become negative if you spend a lot of money on them, and they lead to an inappropriate audience with intentions you don't need. Another option is that the keyword is complex and may have two meanings that you didn't investigate before launching the campaign.

Google Ads provides you with everything about the traffic using these keywords. You can exclude all unnecessary keywords and partial matches from your business profile.

Important! Any campaign needs to be optimized after launch. Investing money in negative and irrelevant keywords is just what this is about.

You can also create ad-specific landing pages for your Google Ads campaign . A landing page describes why your clinic is the perfect choice for a particular hot button.

For instance, if you have a campaign about back pain or neck pain relief, make separate landing pages for both.

Google My Business is a free service you can use for several purposes.

• To promote your services on Google Maps and Search.
• To be seen in local search results.

#2. Social Media Presence

Social media platforms work best as part of a comprehensive chiropractic social media marketing strategy.

While Facebook is considered an aging platform, it still holds significant potential for effective chiropractic marketing efforts. Ignoring Facebook completely could mean missing out on potential window shoppers who want something valuable at no cost.

One effective approach is to delegate the task of posting on Facebook to a team member or a content manager. Consistency is key, so aim to post 2-3 times a week with engaging and informative content. This ensures that you remain visible to your audience and keep them informed about your services, promotions, or educational content.

Instagram, for instance, should be allocated 10% of your budget. With its visual nature, Instagram allows you to showcase your practice, share patient success stories, and connect with a younger demographic that is more active on this platform.

Video marketing via YouTube can take up to 25% of your marketing budget. YouTube offers the opportunity to create both short and long videos, catering to the different preferences and engagement levels of your target audience.

Remember, the key to success on YouTube is not only about producing top-quality content but also ensuring video quality. Using a remote microphone can greatly enhance audio quality, making your videos more professional and engaging.

Additionally, consider reposting your YouTube videos on TikTok. TikTok's popularity has surged in recent years, particularly among younger audiences. By adapting and sharing snippets or highlights from your longer YouTube videos on TikTok, you can reach a wider audience. This will generate interest in your chiropractic practice .

Remember to monitor and adjust your strategy based on each platform's performance and analytics to ensure optimal results.

Once you have established a solid online reputation through content marketing, you can focus on referral campaigns and reactivation strategies. By delivering exceptional service and encouraging satisfied patients to refer others, you can leverage word-of-mouth marketing to drive additional traffic to your practice.

#3. Patient referrals

To ensure the highest possible outcomes for your patients, it is essential to provide state-of-the-art care that exceeds above and beyond their expectations. By continuously adjusting your approach and striving for excellence, you can position yourself as a trusted healthcare provider and generate positive word-of-mouth referrals .

Satisfied patients may not necessarily become active referrers. Patients whose expectations have been exceeded are more likely to share positive experiences with others .

Encourage your patients to spread the word and refer their friends and family members. Remind them of the positive outcomes they have experienced, the personalized attention they have received, and the overall satisfaction they have felt under your care. This reminder can be conveyed through various channels such as in-person conversations, follow-up emails, or social media posts.

Furthermore, don't underestimate positive online reviews. Encourage your satisfied patients to leave reviews on platforms such as Google, Yelp, or Healthgrades. Positive online reviews not only contribute to your online reputation but also serve as social proof, influencing new patients researching chiropractic care options.

By delivering exceptional care, you can cultivate a strong network of satisfied patients who will enthusiastically tell their friends and family about their positive experiences with your practice.

Read also: 9 Best Chiropractic Marketing Tips [Effective in 2024]

Looking for more information about marketing strategies? Visit our blog !

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Rosemarie Jabbour case study

• Author: Marshall Thurlow

From health professional to business entrepreneur

Dr. rosemarie jabbour (chiropractor): new world chiro.

This article looks at how one health professional has stepped up into the realm of business entrepreneurship while keeping true to her healthcare past. We take a look at the forward thinking and passionate Dr. Rosemarie Jabbour (Chiropractor) in this chiropractic marketing case study.

If you would like to share your own success stories please contact Premier Practice on our Write For Us page.

A health crisis opened up new opportunity

After suffering with migraine headaches for years, Dr. Jabbour (Chiropractor) turned to chiropractic for help and what followed changed her life. Chiropractic seemed to be the only treatment that addressed her painful and often debilitating migraines.

The inspiration gained from this experience led her to leave a career in medical research to pursue a new dream of becoming a natural health care professional. Dr. Jabbour (Chiropractor) merged the knowledge she had gained while working in the medical research field with her more recent chiropractic training to establish her first chiropractic clinic in Parramatta, New World Chiro , which provides bespoke care to many members.

New possibilities

Dr. Jabbour (Chiropractor) spends her days making other people’s lives better – an honourable pursuit by any standard — and when combined with her astute business skills has allowed her to lead an uber-sucessful healthcare business that shows every possibility of continued success and growth.

From being headhunted in her final year of university to adjusting Olympic level sporting professionals at the Sydney 200 Olympics, her achievements are noteworthy to say the least.

Dr. Jabbour (Chiropractor) was also a recipient of the 2004 Western Sydney Young Chiropractor of the Year award in her early chiropractic career. More recently, she won the Most Outstanding Service award from the World Chiropractic Alliance.

However, despite the accolades, what gives Dr. Jabbour (Chiropractor) the most gratification is delivering the best possible care to her patients.

Over time, constantly practicing her ethical formula for success has turned the brand of Dr. Rosemary Jabbour (Chiropractor) and New World Chiro into a recognisable name in the Australian healthcare industry as her business continues to prosper.

A plan for success and growth

Dr. Jabbour (Chiropractor) says a large part of her success has been as a result of employing the right people and ensuring everyone she works with buys into the vision she has set for New World Chiro .

It is a vision that Dr. Jabbour (Chiropractor) hopes will take her to the next level.

Franchising New World Chiro appears to be the next goal, which will allow her to help more people to live evermore productive and fulfilling lives.

Corporate health talks

Additionally, she has diversified her service offering by running successful corporate health and wellness training programs for big business. These programs are for employers and employees, and create strategic benefits that nurture high-performing and satisfied teams and individuals. In doing this, the programs also aim to tackle large problems such as:

• The cost of absenteeism to the economy
• The health and wellbeing challenges facing employees
• Chronic disease and chronic pain conditions such as lower back pain
• How to incorporate better ergonomic and posture habits into your workforce

She sees an organic pathway forming between major corporations and selected chiropractors where a recommended Doctor of Chiropractic educates employees on spinal health.

Dr. Rosemarie Jabbour (Chiropractor) is also keen on promoting health and education via public speaking engagements, workshops and seminars to bring the benefits of chiropractic care to as many people as possible.

Reaching the widest possible audience with the latest chiropractic news in both the public and corporate space aims to allow people to become more productive and to lead happier, pain-free lives, and further the personal and career goals of ever-larger numbers of Australians.

All who work in the healthcare profession are noble persons, but few are more welcome than those healthcare professionals whose expertise allows them to lower pain levels of their patients and help them to become more productive employees.

From migraine sufferer to profession-leading icon, Dr. Rosemarie Jabbour (Chiropractor) embodies all that is good about the health profession, and we wish her well!

Owner and Founder Marshall Thurlow worked as a Chiropractic Assistant for many years. He has also benefited from more than a decade of chiropractic care. He now runs Premier Practice – an Australian based chiropractic marketing agency, providing chiropractic website design, SEO and Google Ads services.

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Chiropractor Marketing Strategies That Work

by Tony Butler | Nov 9, 2023 | Marketing | 0 comments

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If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does .

Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply as “back crackers,” says Tammy Jones, a senior marketing consultant at UpSwell who specializes in the healthcare industry. Effective marketing helps to correct that misperception.

“A lot of people don’t know that chiropractors specialize in integrative medicine that improves the whole body and can treat pain and nerve damage, relieve side effects of various ailments, help you decrease your medications, and avoid surgery,” Jones says.

Educating the public is as much a part of the job as seeing patients, says Alan Amendola, DC, who owns his own practice and is an assistant professor in the University of Bridgeport School of Chiropractic. In addition to clinical instruction, he teaches a class called Business Procedures and Marketing at the Connecticut university.

“Students don’t understand until they graduate how important marketing is,” he says. “If your office is not busy, you have no income. But you can’t keep treating the same people all the time. You need to make people better, and then they’ll tell more people.”

Try these strategies to promote your chiropractic business and gain new patients:

Use Direct Mail to Find People Who Can Benefit From Chiropractic Treatment

Direct mail messaging can focus on symptoms the chiropractor can treat, offer a free consultation, or reflect the frustration people feel about their medication regimen or pain levels.

“It’s getting in front of that person at the right time,” Jones says. “They had enough pain, and they’re ready to try something new.”

A tried-and-true strategy is hosting a “lunch-and-learn seminar,” in which people who live in the area are invited to meet the chiropractor and hear about how they treat a particular condition or set of symptoms.

The topic is chosen based on the needs of the local population; for example, if there are a lot of older adults nearby with diabetes, the chiropractor could speak about neuropathy, and how chiropractors can help improve this common complication of diabetes that causes nerve damage, weakness, and pain.

“If you serve a meal, you’ve got their attention for 45 minutes to an hour,” Jones says. “And you’re one step closer to having them come in for a consultation.”

While people of all ages and resources can benefit from seeing a chiropractor, it’s typically best to send direct mail appeals to people ages 50 to 80 with a higher net worth and strong credit score, Jones says. This is because older people tend to have more aches, pains, and chronic conditions, and because chiropractic services are often not fully covered by insurance .

Depending on local demographics and a chiropractor’s specialty, UpSwell analyzes and combines several mailing lists to home in on the most relevant audience.

Be Yourself, Including on Social Media

It’s important to know what makes you different from the competition, Dr. Amendola says. He opened Amendola Family Chiropractic & Wellness in summer 2022 in Monroe, Connecticut, becoming one of eight chiropractors in the town of 20,000. He’s treated about 500 patients so far, ages 5 to 106.

Dr. Amendola’s calling card is that he doesn’t want his patients to become long-term customers or feel pressured to schedule “maintenance” appointments after their treatment is over.

“I tell my patients, in person and on my social media accounts, that my goal is to get you better as fast as I can and not keep you coming back forever,” he says. “My goal is to get you out of pain.”

Dr. Amendola and his office manager maintain active Facebook and Instagram accounts that serve three main functions: provide basic information about the clinic and available appointments, educate the audience about chiropractic treatments, and showcase Dr. Amendola’s personality and dedication to his work and community.

Posts have included the provider’s tips for how to avoid back pain while doing yardwork, a picture of Dr. Amendola and his mom to celebrate Mother’s Day, and even a “Seinfeld” meme.“I’m on social media 24/7. It’s really important to post consistently,” Dr. Amendola says.

Embrace the Power of Testimonials  

When your patients are satisfied, you want to spread the word. You can include a photo and quote from a happy patient on your direct mail piece or in a social media post. Some may be willing to appear at one of your educational events.

“Testimonials are very important,” Jones says. “It’s powerful to hear someone say, I’ve been seeing this doctor for two months and this is how I’m feeling, or this is where I was at and this is where I am now.”

It’s especially helpful when the patient has a relatable story: My body was out of whack from having kids, or I injured myself lifting heavy boxes at work, or my knees have ached since I retired. “It’s very human, and it helps people see their own potential for feeling better,” Jones says.

On Dr. Amendola’s social media accounts, he likes to show and tell when it comes to his skillset and results. “People like to see videos of chiropractors adjusting patients, treating certain conditions,” he says. “It helps demystify what we do.”

Keep It Personal With Potential Patients and Partners

Marketing is about building relationships, and that’s especially important when someone is entrusting their body to you.

To make those connections, Dr. Amendola stays active in his community, visiting the local farmers market, restaurants, and other businesses to greet neighbors and meet new people.

“If you go out and eat dinner in the town your office is in, people see that and they enjoy that, and you become a part of the community,” he says.

He recommends chiropractors introduce themselves to local physicians and other providers. Some will be open to referring their patients for chiropractic care, he says.

Dr. Amendola sends personal notes to patients after their first visit (“thank you for choosing our office; we look forward to helping you feel better”) and if they provide a referral (“thank you for your trust”). Twice a year, he sends postcards to existing patients, wishing them well and letting them know he’s there to help if they need anything.

It’s a lot of effort outside of the actual clinical work that attracted you to a chiropractic career. But once you’ve educated potential patients about who you are and what you can do, you can get to work improving their health.

Ready to grow your chiropractic business? Contact the team at UpSwell for a free marketing assessment.

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A Step-by-Step Guide to Chiropractic Email Marketing

Drs. Jeff Langmaid and Jason Deitch

Founder DCs, The Smart Chiropractor

Table of Contents

The Real ROI of Chiropractic Email Marketing

Step 1: create an email marketing plan, step 2: define your email audience(s), step 3: find your voice, step 4: personalize your emails, step 5: reach out to prospects to generate more new patients with email, making the most of your chiropractic email marketing, a word about patient pilot by the smart chiropractor.

If you aren’t already engaging in email marketing for your chiropractic practice, you’re missing out.

Research has shown, time and again, the massive ROI of email marketing: $38 for every $1 you spend.

Email marketing has been around for over 25 years, so it’s not the newest marketing strategy on the block, but it’s the most consistent and reliable.

Instead of jumping from Snapchat to TikTok, you spend your time more wisely by focusing on chiropractic email marketing .

With email, you’re not at the whim of some crazy algorithm that can push you from thousands of views to just a few dozen overnight. YOU control your email marketing.

It’s a controllable marketing asset (assets are resources that GENERATE revenue) that allows you to communicate with your audience and health tribe directly, no middle man required.

The Smart Chiropractor's Guide to Doubling Your Patient Retention with Email

Click Here to Download

How to Get Started with Chiropractic Email Marketing

For chiropractors, regular emails can help strengthen your relationship with your patients, enhance your SEO , warm up cold prospects, and generate a consistent stream of patient appointments to your calendar.

But if you’re new to the idea of chiropractic email marketing , where should you start?

We’ve got you covered.

Here’s a step-by-step guide to kickstart your chiropractic email marketing strategy from start to finish.

As with any marketing strategy, you’ll need to create a plan first.

Your email newsletters should provide value to your subscribers (teach) and have a strong call to action (invite).

We call this strategy “Teach & Invite Consistently”.

I consistently reactivate 5-6 patients each month from The Smart Chiropractor. Thank you, thank you, thank you!!!"

Dr. Balraj Ougra, DC

Back Space Chiropractic

Automate Your Emails

Every week deliver an email newsletter that provides engaging content to your list.

Then, please take the opportunity to invite them to take the next step with a strong and compelling call to action.

(In our experience of sending over 1M+ emails per month for our Patient Pilot members, we’ve discovered that a call to action of “Schedule an Appointment” that links directly to your online scheduling tool is a great way to generate consistent patient appointments week after week through email.)

Weekly newsletters are just one of the many email campaigns you can have in your practice.

The best part about automated email campaigns is that they work all day and all night.

Automated email campaigns run while you sleep and don’t require any paid time off!

Other email campaigns you can include are referral campaigns, event campaigns, review campaigns, product campaigns, and many others.

One word of caution: creating and running email campaigns is a skill.

Don’t merely delegate it to a random staff member and hope for the best.

We speak to practices all the time that tell us they have a team member who “does their email”.

But suppose that team member is not an expert on deliverability, subject line creation, body copy, image placement, and crafting compelling calls to action.

In that case, you are leaving a ton of opportunity on the table.

After you start your campaigns, don’t forget to track your results to see how your strategy measures up as you go.

Not sure what stats to track? Grab our Ultimate Email Marketing Guide here !

Hopefully, you already have a pretty good idea of your target audience from your work with SEO or other content marketing strategies .

However, if you haven’t thought it over, now is an excellent time to define yours !

In Patient Pilot by The Smart Chiropractor, you can define your audience by segment or subscriber list.

Having a few different subscriber lists is a great way to maximize your open rates, click-through rates, and results!

By having different subscriber lists, you can tailor your emails based upon the subscribers’ interests.

The more specific your messaging is, the better your results will be.

For instance, you may have a subscriber list of new patients who receive your new patient onboarding email campaign.

After completing that campaign, these patients may start receiving your weekly newsletter.

But you probably would not want everyone who receives your weekly newsletter to all of a sudden start receiving your new patient onboarding sequence.

Subscriber lists help you keep each audience separate and your messaging on point.

No one said you have to send out stuffy, formal emails.

Instead, find the approach that works best for your practices’ brand personality.

You’ll also want to try offering different types of content.

For example, emails with educational resources and information provide value to your patients.

Other emails might include updates on events, your practice, or your team.

Whatever you decide to write, don’t be afraid to engage in a little testing to see what works better with your audience!

You probably already have a few ideas about how you can start using chiropractic email marketing in your practice.

As you begin sending emails, also keep in mind the importance of personalization.

An example of personalization is using someone’s first name in the email.

Personalization has been shown to improve email engagement dramatically and can directly lead to improved results from your campaigns.

Now, don’t get nervous – you don’t need to go in and write out each email individually!

Merge fields is the technical term used for personalization.

Almost every email system in the world has it, and if yours doesn’t, it’s time to look for a new email system!

Merge fields take commonly stored information such as first name, last name, etc., and allow you to place it into all of your emails at scale.

Below is an example of what a merge field might look like.

What you would see creating the email…

Email Subject Line: [merge the first name], we’ve reserved your appointment

What the recipient would see…

Email Subject Line: Jeff, we’ve reserved your appointment.

If you don’t have the first name of every patient in your system, it’s ok. You can easily set a default of “friend” or something similar to insert when the first name is missing.

Pretty cool, right?

With today’s automated email marketing solutions, it’s easier than ever to connect with new patients.

You can create a sequence of autoresponder emails that engage with potential new patients.

With a series of educational and helpful emails that provide genuine value, you may be able to convert them with little effort on your end!

Two of our favorite examples include exit-intent popups and lead magnets.

Both are currently available in Patient Pilot by The Smart Chiropractor .

Exit Intent Popups are the boxes that pop up on your screen when your cursor moves toward the “back” button.

It’s designed to pop up on the screen when a website visitor is getting ready to leave your website.

These are incredibly effective at list building.

On an optimized page, up to 10% of your website, visitors could potentially enter their information in as they leave.

That means if you have 1,000 people visiting your website each month, an exit-intent popup could add 100 of those people to your email list.

If you have a great campaign set up for them, it’s not unheard of for 25% to become patients.

That’s 25 new patients each month to your practice by adding a great exit intent pop up and follow up sequence!

Lead magnets are also a great way to build your list and show patients the benefits of your care.

A lead magnet is a piece of content (video, PDF, etc.) that you provide in exchange for the visitor’s email address—the more compelling your lead magnet, the better your conversions.

Lead magnets are great because you get a laser-focused picture of that person’s interest. For instance, if they download a “How to Get Rid of Low Back Pain” PDF, then you have a pretty good idea they are struggling with low back pain!

By understanding the patient’s specific interest based on the lead magnets they’ve downloaded, you can craft a super impactful follow-up sequence that provides value and invites them to take the next step with your practice.

Remember that your chiropractic email marketing will always be a work in progress.

Even as you learn new methods and try new strategies, you should regularly revisit your plan to see what’s working best and what’s not.

Continue evolving and amplifying your content and tailoring your newsletter messaging to create genuine connections and long-term relationships.

If you’re just getting started with chiropractic email marketing, don’t forget to check out our helpful free chiropractic marketing tools, reports, and guides.

Each guide is packed with useful tips and resources to help your healthcare practice move the needle.

Looking for more guidance, tools, retention tips, and chiropractic marketing ideas to help you start attracting new chiropractic patients and help your practice grow?

We’re here to help.

Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.

(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)

There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this step-by-step guide to chiropractic email marketing…

Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.

However, that’s often NOT the case.

Think of it this way…

When you have holes in your bucket, and the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.

If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.

With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.

That’s where Patient Pilot comes in.

Our automated email campaigns were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.

Click here to schedule a demo and see how Patient Pilot can transform email marketing in your practice.

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Case Study: Chiropractor Use a Unique Value Proposition to Boost Conversions

October 26, 2017

The unique value proposition is a well-known concept in marketing.  We talk about it often at Marketing 360® because it’s so important to get right.

We see businesses get value propositions right – to varying degrees.  Sometimes it makes a clear case why the business is the best choice, other times it just manages to explain what they do.

The real winners, however, are businesses that transcend into the realm of the irresistible value proposition.  They make an offer so good that a prospect will feel stupid if they pass it up.

This chiropractic service has an irresistible value proposition, with conversion data to show how well it works.

Case Study:  Chiropractic Value Proposition Delivers Outstanding Conversion Rates

In chiropractic, it’s not always easy to differentiate yourself from other practices.  The procedures are similar, and the results you hope to achieve are essentially the same.

So to create a unique value propositon takes some creativity.

Take a look at what a Marketing 360® marketing executive and this chiropractor came up with:

Note a couple of things.

First, they state that they are the chiropractor medical doctors choose to treat their patients.  From the point of view of a value proposition, this statement is powerful.  It indicates trust from medical doctors.  It implies a superiority of service over other chiropractors.  These are two major factors in an effective value proposition.

Now, the initial offer of a free consultation is run-of-the-mill for chiropractors.  Everyone offers a free consultation.

But this practice goes a step further.  They’ll make it worth your time with 15 minutes of free massage.

Imagine your back is hurting.  You’re looking at chiropractors in the area, visiting one site after the next that seem more or less the same.

Then you see this offer.  Medical doctors trust these guys – that’s good to know.  You go in for a free consultation – but wait – you get a free massage for the effort.  Even if it turns out the treatment isn’t right for you, it won’t be a total loss.

And a massage is sounding really good.

Who are you going to choose?

This is an example of an irresistible value proposition.  You think to yourself, I’d be nuts to pass that up.  I’m going in! 

And it works.  Here is their search conversion data over the last two months:

A 17.21% conversion rate is stellar for chiropractic services.  These guys are booked solid.

Since optimizing their homepage content, they have seen:

• A 35.71% increase in conversions
• A 7.56% increase in conversion rates
• A 15.85% drop in cost per conversion

The competition today is tough – in every type of business.  The majority of businesses today have reasonably professional website designs.  In verticals like chiropractic, the services and deliverables are similar.  How do you stand out?

Think about part of your service that’s truly unique.  Some way you go above and beyond.  Something so good, people will feel a tinge of discomfort at the idea of passing it up.

Every business needs a clear value proposition.  But when the offer is all but irresistible, your conversion rates are going to show it.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.

Get Plans and Pricing Below

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Chiropractic Marketing SEO Case Study

Posted by Matthew Loop | 9 Comments

Here’s a short, powerful case-study video of one of my chiropractor coaching clients that’s dominating his local online landscape with my help. He has such an UNFAIR competitive advantage right now it’s ridiculous. In the video, you’ll see why.

Proven strategy + action = Predictable RESULTS. Click the play button below now.

Did you like this post? If so, click the Facebook “like” button below and share it with your friends!

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Tags: blogging for chiropractors , chiropractic blog , chiropractic blogs , chiropractic case studies , chiropractic marketing , chiropractic online marketing , chiropractic social media , chiropractic websites , chiropractor websites , DCincome , DCincome.com , Dr. Matthew Loop , google chiropractic marketing , internet marketing for chiropractors , marketing chiropractic , marketing for chiropractors , Matthew Loop , Matthew Loop scam , online chiropractic marketing , social media for chiropractors , Social Media Marketing , websites for chiropractors

About the Author

Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on Facebook ,  Instagram , and  Twitter .

9 Responses to “Chiropractic Marketing SEO Case Study”

I have used Matt’s system for the past 2 years and have dominated my local search since. It’s literally and step by step process he teaches. I wish he had the added bonuses like the free 100 quality links back when I started to get things kicking.

Probably the best investment in practice marketing I made.

I wanted to know if you had someone in the San Fran area for a client as I’ve heard you only work with one person in an area at any one time. Garret

Thanks Russell! … Dr. Garret, San Fran is a big city but I’m usually only exclusive per zip-code. Go ahead and send me an email with your zip and I’ll we can have a look.

Matt, I have been using your suggestions and doing very well with the local market. There is a local group (DC, massage, Acup, Rolfer) in Boulder that uses a Thailand-based link building company. I know this because I use Market Samurai and researched it. Can you beat him? My zip is 80301. Doug.

Doug… Yes, I can beat that. Anywhere I laser-target my SEO efforts online, I rank my clients and I at #1 every time.

Hi Matt, Good stuff you are doing. My thoughts and concerns however for most chiropractors watching this is that they will become mesmerized by the First Page Google Listings almost as the “awe” of seeing their name in bright shiny lights on the downtown marquee. What do you know of as it relates to how many actual consults are coming in these chiropractors doors directly from these first page listings? I continually see the “show” from chiropractors as to their excitement of being listed on first page of Google and Google Maps but rarely see anything substantial related to the amount of new patient consults that are directly related to these types of listings especially with search terms that include “chiropractor”. Just curious what your thoughts are around actual patient generation vs simply “clicks”, “visitors” and “traffic”. We both know you can’t deposit clicks in to the bank we can only deposit money!

Dr. Beckner… 1st page Google listings are a fraction of what you must have to get consistent new patients and make a healthy income from the web. I’ve been saying that since 2005. I can’t help what other inexperienced “consultants” teach and do. It’s not the only thing but it is essential.

So many newbie consultants are springing-up and have never actually built a successful brick and mortar business using the internet.

That’s kind of like going to a gynecologist for a brain tumor…. not a good decision and doesn’t make sense. Chiropractors and other professionals should really do more research before selecting someone to handle their marketing so part of the blame is in their court.

These idiot consultants typically don’t give doctors the whole story either. Many chiropractors still don’t know how to use Analytics to measure important web stats objectively. Anyone that doesn’t show you how to measure your analytics for yourself should immediately throw up a red flag.

If you’re referring to the organic listings on Google, you must blanket dozens of keywords / variations online so that you’re everywhere and anywhere a potential patient would look. That builds social proof like crazy so that you’re the ONLY choice. The video case study above gives you a sample. When a few more months roll by, his presence will exponentially increase.

You not only want to be #1 for dozens of terms (over 70% of all clicks go to the top spot) and Google Maps, you want to blanket the first pages of terms that people are searching

Conversion is separate from traffic. Clicks and traffic do not equal new patients. Your website and follow-up system has to actually get people to pick up the phone and call you. 90% of docs drop the ball here.

That being said, anyone that I’ve personally worked with that I’ve helped get 20+ new patients / month from the web has always had a ramp-up time. There’s no overnight magic bullet for internet practice marketing. Most will give-up way too early since they’re instant gratification oriented.

It’s important to meet potential patients / customers where they are… and they’re definitely online.

What’s the easiest way to have patients who aren’t totally internet literate write reviews? I’ve had several patients that said they would, but didn’t. Then they told me that they couldn’t figure out how to do it.

Thanks in advance,

Todd W. Austin, D.C.

He Todd… You may want to create a simple video tutorial for them walking them through exactly how to do it. Sometimes people need to be lead by the hand, step-by-step.

Another option is to have a laptop in your reception area or nearby. Then each client can login to their Google account and post a review.

If you’re concerned about Google’s filter, then use CitySearch to have them write reviews. All of their reviews usually transfer over to Google Places if the listings are exactly the same.

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