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Key research terms.

bias: any influence that may distort the results of a research study and lead to error; the loss of balance and accuracy in the use of research methods.

case study: presentation of data about selected settings, persons, groups or events. Data can have been gathered using variety of different research methods (e.g., questionnaire, observation, historical or literary analysis). Is chiefly descriptive and analytical, usually based on qualitative data, though statistics such as survey findings may be included.

causal relationship: relationship between variables where movements in one or more variable(s) are held to cause changes in the other (s).

coded data: data are put into groups or categories, such as age groups, and each category is given a code number. Data are usually coded for convenience, speed, and handling to enable statistical analysis. construct: a mental state that can’t be directly observed or manipulated, such as love, intelligence, hunger, feeling warm, and aggression; a concept developed (constructed) for describing relations among or between phenomena or for other research purposes.

construct validity: the degree to which the study actually measures and manipulates the elements that the researcher claims to be measuring and manipulating. If the operational definitions of the constructs are poor, the study will not have good construct validity. For example, a test claiming to measure “aggressiveness” would not have construct validity if it really measured assertiveness.

internal validity: the degree to which the study demonstrates that a particular factor caused a change in behavior. If a study lacks internal validity, the researcher may falsely believe that a factor causes an effect when it really doesn’t. Most studies involving humans do not have internal validity because they can’t rule out the possibility that some other factor may have been responsible for the effect.

controls: processes used to make uniform or constant the conditions for carrying out an investigation.

control group: in experimental research, the group or item which does not receive the treatment or intervention under investigation and is used to compare outcomes with the one that does. correlation: the extent to which two or more factors vary in relationship to one another; the extent of association between two or more variables. Correlation does not equal causation. For example, might suggest relationship between academic success and self-esteem, but cannot prove that a change in first variable causes a change in second variable. correlation coefficient: a measure of the degree of relationship between two variables. It usually lies between +1 (showing a perfect positive relationship), 0 (showing no relationship), to -1.0 (showing a perfect negative relationship). dependent variable: variable thought to be determined or influenced by others.

experiment: a special type of study (not all studies are experiments!) that allows researchers to determine the cause of an effect; usually involves randomly assigning participants to groups.

external validity: the degree to which the results of the study can be generalized to other places, people, or times.

hypothesis: a proposition which research sets out to prove or disprove: “experimental” where the hypothesis is a positive statement, or “null” where statement contains a negative.

independent variable: a variable that researcher believes precedes, influences or predicts the dependent variable.

informed consent: giving potential participants information about the study, especially in terms of factors that might lead them to refuse to be in the study, before they decide whether to participate. Institutional Review Board (IRB): a committee of at least five members--one of whom must be a nonscientist--that review proposed research and monitor approved research in an effort to protect human research participants.

literature review: often the first step in the research process, it is a review of the literature on and around the subject of inquiry. Its main purposes are to avoid duplication, to identify gaps in research and to place the researcher’s approach within the work and approaches of others.

primary/secondary sources: primary sources are original firsthand records or materials relating to an event or happening. They may include, for example, official minutes of meetings, diaries, verbatim transcripts of interviews, completed questionnaires or records of the results of experiments. Secondary sources are accounts bases upon these, which usually offer an interpretation, commentary, analysis, or restatement of the primary sources. They can include, for example, books, journal articles, and conference papers.

qualitative data: information gathered in narrative, non-numerical form (e.g., transcript of an interview). Qualitative research used for exploratory (hypothesis-generating) purposes or explaining puzzling quantitative results, while quantitative methods are used to test hypotheses.

quantitative data: information gathered in numerical form. reliability: extent to which the same result will be repeated/achieved by using the same measure.

statistical significance: tests used to estimate the likelihood that the finding in a sample is true of the population from which the sample is derived and not due to chance.

simple experiment: used to establish cause and effect, so this type often used to determine effect of treatment. Participants randomly assigned to either control group with no treatment, while the experimental group receives treatment.

validity: extent to which research findings can be said to be accurate and reliable; degree to which conclusions are justified. Internal validity is extent to which researchers can show that they have evidence for the statements they make; external validity refers to a study’s generalizability.

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Key Terms: Introduction

In academic writing, there are times when certain words or phrases are made to carry precise technical meaning. In other words, there are times when certain words or phrases in academic writing get elevated to the status of Key Terms. This happens in every academic discipline for a number of interrelated reasons:

  • because an analysis that seeks to “prove” a given claim must by necessity function as a kind of calculation, and while language will never be as rigid and precise as math or symbolic logic, defining key terms carefully makes it possible to conduct an analysis with a meaningful degree of logical rigor.
  • because terms that name a complex concept or phenomenon can serve as a short-hand for that thing once it has been defined.
  • because one way to contribute scholarly knowledge is to coin a term for a currently un-named concept or phenomenon in order to do the difficult work of identifying that thing’s defining attributes.
  • because scholars need to know when they are and are not talking about the same thing.

As this list makes clear, the work of managing Key Terms is essential to academic writing. Put simply, it is not possible to participate in the project of collective knowledge-building without establishing precise meanings for the concepts and phenomena being discussed and analyzed. At times, managing Key Terms involves coining a new term and imbuing it with a precise meaning. At other times, it involves defining existing terms for your reader, commenting on the differences between competing Key Terms used by different scholars in your field, or noticing when you or someone else is relying on a word or phrase that should be treated with technical precision but is currently being used in a way that vaguely invokes a range of common-sense meanings.

Often, the work of managing Key Terms only becomes a priority in the revision process. In large part, this is because first drafts are a time when writing is used as an opportunity for thinking and figuring things out. Our ideas might grow and change as we proceed, and while that growth is a good thing in the long run, it means that early drafts rarely display rigorous consistency of meaning. Entries in this category offer ways to approach revision with a focus on managing your Key Terms.

defining key terms in research

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Confusion to Clarity: Definition of Terms in a Research Paper

Explore the definition of terms in research paper to enhance your understanding of crucial scientific terminology and grow your knowledge.

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Have you ever come across a research paper and found yourself scratching your head over complex synonyms and unfamiliar terms? It’s a hassle as you have to fetch a dictionary and then ruffle through it to find the meaning of the terms.

To avoid that, an exclusive section called ‘ Definition of Terms in a Research Paper ’ is introduced which contains the definitions of terms used in the paper. Let us learn more about it in this article.

What Is The “Definition Of Terms” In A Research Paper?

The definition of terms section in a research paper provides a clear and concise explanation of key concepts, variables, and terminology used throughout the study. 

In the definition of terms section, researchers typically provide precise definitions for specific technical terms, acronyms, jargon, and any other domain-specific vocabulary used in their work. This section enhances the overall quality and rigor of the research by establishing a solid foundation for communication and understanding.

Purpose Of Definition Of Terms In A Research Paper

This section aims to ensure that readers have a common understanding of the terminology employed in the research, eliminating confusion and promoting clarity. The definitions provided serve as a reference point for readers, enabling them to comprehend the context and scope of the study. It serves several important purposes:

  • Enhancing clarity
  • Establishing a shared language
  • Providing a reference point
  • Setting the scope and context
  • Ensuring consistency

Benefits Of Having A Definition Of Terms In A Research Paper

Having a definition of terms section in a research paper offers several benefits that contribute to the overall quality and effectiveness of the study. These benefits include:

Clarity And Comprehension

Clear definitions enable readers to understand the specific meanings of key terms, concepts, and variables used in the research. This promotes clarity and enhances comprehension, ensuring that readers can follow the study’s arguments, methods, and findings more easily.

Consistency And Precision

Definitions provide a consistent framework for the use of terminology throughout the research paper. By clearly defining terms, researchers establish a standard vocabulary, reducing ambiguity and potential misunderstandings. This precision enhances the accuracy and reliability of the study’s findings.

Common Understanding

The definition of terms section helps establish a shared understanding among readers, including those from different disciplines or with varying levels of familiarity with the subject matter. It ensures that readers approach the research with a common knowledge base, facilitating effective communication and interpretation of the results.

Avoiding Misinterpretation

Without clear definitions, readers may interpret terms and concepts differently, leading to misinterpretation of the research findings. By providing explicit definitions, researchers minimize the risk of misunderstandings and ensure that readers grasp the intended meaning of the terminology used in the study.

Accessibility For Diverse Audiences

Research papers are often read by a wide range of individuals, including researchers, students, policymakers, and professionals. Having a definition of terms in a research paper helps the diverse audience understand the concepts better and make appropriate decisions. 

Types Of Definitions

There are several types of definitions that researchers can employ in a research paper, depending on the context and nature of the study. Here are some common types of definitions:

Lexical Definitions

Lexical definitions provide the dictionary or commonly accepted meaning of a term. They offer a concise and widely recognized explanation of a word or concept. Lexical definitions are useful for establishing a baseline understanding of a term, especially when dealing with everyday language or non-technical terms.

Operational Definitions

Operational definitions define a term or concept about how it is measured or observed in the study. These definitions specify the procedures, instruments, or criteria used to operationalize an abstract or theoretical concept. Operational definitions help ensure clarity and consistency in data collection and measurement.

Conceptual Definitions

Conceptual definitions provide an abstract or theoretical understanding of a term or concept within a specific research context. They often involve a more detailed and nuanced explanation, exploring the underlying principles, theories, or models that inform the concept. Conceptual definitions are useful for establishing a theoretical framework and promoting deeper understanding.

Descriptive Definitions

Descriptive definitions describe a term or concept by providing characteristics, features, or attributes associated with it. These definitions focus on outlining the essential qualities or elements that define the term. Descriptive definitions help readers grasp the nature and scope of a concept by painting a detailed picture.

Theoretical Definitions

Theoretical definitions explain a term or concept based on established theories or conceptual frameworks. They situate the concept within a broader theoretical context, connecting it to relevant literature and existing knowledge. Theoretical definitions help researchers establish the theoretical underpinnings of their study and provide a foundation for further analysis.

Also read: Understanding What is Theoretical Framework

Types Of Terms

In research papers, various types of terms can be identified based on their nature and usage. Here are some common types of terms:

A key term is a term that holds significant importance or plays a crucial role within the context of a research paper. It is a term that encapsulates a core concept, idea, or variable that is central to the study. Key terms are often essential for understanding the research objectives, methodology, findings, and conclusions.

Technical Term

Technical terms refer to specialized vocabulary or terminology used within a specific field of study. These terms are often precise and have specific meanings within their respective disciplines. Examples include “allele,” “hypothesis testing,” or “algorithm.”

Legal Terms

Legal terms are specific vocabulary used within the legal field to describe concepts, principles, and regulations. These terms have particular meanings within the legal context. Examples include “defendant,” “plaintiff,” “due process,” or “jurisdiction.”

Definitional Term

A definitional term refers to a word or phrase that requires an explicit definition to ensure clarity and understanding within a particular context. These terms may be technical, abstract, or have multiple interpretations.

Career Privacy Term

Career privacy term refers to a concept or idea related to the privacy of individuals in the context of their professional or occupational activities. It encompasses the protection of personal information, and confidential data, and the right to control the disclosure of sensitive career-related details. 

A broad term is a term that encompasses a wide range of related concepts, ideas, or objects. It has a broader scope and may encompass multiple subcategories or specific examples.

Also read: Keywords In A Research Paper: The Importance Of The Right Choice

Steps To Writing Definitions Of Terms

When writing the definition of terms section for a research paper, you can follow these steps to ensure clarity and accuracy:

Step 1: Identify Key Terms

Review your research paper and identify the key terms that require definition. These terms are typically central to your study, specific to your field or topic, or may have different interpretations.

Step 2: Conduct Research

Conduct thorough research on each key term to understand its commonly accepted definition, usage, and any variations or nuances within your specific research context. Consult authoritative sources such as academic journals, books, or reputable online resources.

Step 3: Craft Concise Definitions

Based on your research, craft concise definitions for each key term. Aim for clarity, precision, and relevance. Define the term in a manner that reflects its significance within your research and ensures reader comprehension.

Step 4: Use Your Own Words

Paraphrase the definitions in your own words to avoid plagiarism and maintain academic integrity. While you can draw inspiration from existing definitions, rephrase them to reflect your understanding and writing style. Avoid directly copying from sources.

Step 5: Provide Examples Or Explanations

Consider providing examples, explanations, or context for the defined terms to enhance reader understanding. This can help illustrate how the term is applied within your research or clarify its practical implications.

Step 6: Order And Format

Decide on the order in which you present the definitions. You can follow alphabetical order or arrange them based on their importance or relevance to your research. Use consistent formatting, such as bold or italics, to distinguish the defined terms from the rest of the text.

Step 7: Revise And Refine

Review the definitions for clarity, coherence, and accuracy. Ensure that they align with your research objectives and are tailored to your specific study. Seek feedback from peers, mentors, or experts in your field to further refine and improve the definitions.

Step 8: Include Proper Citations

If you have drawn ideas or information from external sources, remember to provide proper citations for those sources. This demonstrates academic integrity and acknowledges the original authors.

Step 9: Incorporate The Section Into Your Paper

Integrate the definition of terms section into your research paper, typically as an early section following the introduction. Make sure it flows smoothly with the rest of the paper and provides a solid foundation for understanding the subsequent content.

By following these steps, you can create a well-crafted and informative definition of terms section that enhances the clarity and comprehension of your research paper.

In conclusion, the definition of terms in a research paper plays a critical role by providing clarity, establishing a common understanding, and enhancing communication among readers. The definition of terms section is an essential component that contributes to the overall quality, rigor, and effectiveness of a research paper.

Also read: Beyond The Main Text: The Value Of A Research Paper Appendix

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About Sowjanya Pedada

Sowjanya is a passionate writer and an avid reader. She holds MBA in Agribusiness Management and now is working as a content writer. She loves to play with words and hopes to make a difference in the world through her writings. Apart from writing, she is interested in reading fiction novels and doing craftwork. She also loves to travel and explore different cuisines and spend time with her family and friends.

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In academic work students are often expected to give definitions of key words and phrases in order to demonstrate to their tutors that they understand these terms clearly. More generally, however, academic writers define terms so that their readers understand exactly what is meant when certain key terms are used. When important words are not clearly understood misinterpretation may result. In fact, many disagreements (academic, legal, diplomatic, personal) arise as a result of different interpretations of the same term. In academic writing, teachers and their students often have to explore these differing interpretations before moving on to study a topic.

Introductory phrases

The term ‘X’ was first used by … The term ‘X’ can be traced back to … Previous studies mostly defined X as … The term ‘X’ was introduced by Smith in her … Historically, the term ‘X’ has been used to describe … It is necessary here to clarify exactly what is meant by … This shows a need to be explicit about exactly what is meant by the word ‘X’.

Simple three-part definitions

General meanings or application of meanings.

X can broadly be defined as … X can be loosely described as … X can be defined as … It encompasses … In the literature, the term tends to be used to refer to … In broad terms, X can be defined as any stimulus that is … Whereas X refers to the operations of …, Y refers to the … The broad use of the term ‘X’ is sometimes equated with … The term ‘disease’ refers to a biological event characterised by … Defined as …, X is now considered a worldwide problem and is associated with …

Indicating varying definitions

The definition of X has evolved. There are multiple definitions of X. Several definitions of X have been proposed. In the field of X, various definitions of X are found. The term ‘X’ embodies a multitude of concepts which … This term has two overlapping, even slightly confusing meanings. Widely varying definitions of X have emerged (Smith and Jones, 1999). Despite its common usage, X is used in different disciplines to mean different things. Since the definition of X varies among researchers, it is important to clarify how the term is …

Indicating difficulties in defining a term

X is a contested term. X is a rather nebulous term … X is challenging to define because … A precise definition of X has proved elusive. A generally accepted definition of X is lacking. Unfortunately, X remains a poorly defined term. There is no agreed definition on what constitutes … There is little consensus about what X actually means. There is a degree of uncertainty around the terminology in … These terms are often used interchangeably and without precision. Numerous terms are used to describe X, the most common of which are …. The definition of X varies in the literature and there is terminological confusion. Smith (2001) identified four abilities that might be subsumed under the term ‘X’: a) … ‘X’ is a term frequently used in the literature, but to date there is no consensus about … X is a commonly-used notion in psychology and yet it is a concept difficult to define precisely. Although differences of opinion still exist, there appears to be some agreement that X refers to …

Specifying terms that are used in an essay or thesis

The term ‘X’ is used here to refer to … In the present study, X is defined as … The term ‘X’ will be used solely when referring to … In this essay, the term ‘X’ will be used in its broadest sense to refer to all … In this paper, the term that will be used to describe this phenomenon is ‘X’. In this dissertation, the terms ‘X’ and ‘Y’ are used interchangeably to mean … Throughout this thesis, the term ‘X’ is used to refer to informal systems as well as … While a variety of definitions of the term ‘X’ have been suggested, this paper will use the definition first suggested by Smith (1968) who saw it as …

Referring to people’s definitions: author prominent

For Smith (2001), X means … Smith (2001) uses the term ‘X’ to refer to … Smith (1954) was apparently the first to use the term … In 1987, psychologist John Smith popularized the term ‘X’ to describe … According to a definition provided by Smith (2001:23), X is ‘the maximally … This definition is close to those of Smith (2012) and Jones (2013) who define X as … Smith, has shown that, as late as 1920, Jones was using the term ‘X’ to refer to particular … One of the first people to define nursing was Florence Nightingale (1860), who wrote: ‘… …’ Chomsky writes that a grammar is a ‘device of some sort for producing the ….’ (1957, p.11). Aristotle defines the imagination as ‘the movement which results upon an actual sensation.’ Smith  et al . (2002) have provided a new definition of health: ‘health is a state of being with …

Referring to people’s definitions: author non-prominent

X is defined by Smith (2003: 119) as ‘… …’ The term ‘X’ is used by Smith (2001) to refer to … X is, for Smith (2012), the situation which occurs when … A further definition of X is given by Smith (1982) who describes … The term ‘X’ is used by Aristotle in four overlapping senses. First, it is the underlying … X is the degree to which an assessment process or device measures … (Smith  et al ., 1986).

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Research Tips and Tricks

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  • Research Questions and Key Terms
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Creating Key Terms

What do you even search for once you've got your topic and research question solidified, or at least started? Well, you take the most important words in your research statement/question and use them as key terms. Use those key terms in conjunction with each other (see the section on "Combining Key Terms" for advice about how to do so). Also, use synonyms of your key terms. 

Example Key Terms

Research question:.

  • What effect would paying college athletes have on collegiate sports?
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"The identification of the key words of a research study is the first essential step in identifying relevant literature. Unless this is done in a careful, logical way, you will probably fail to identify some of the key areas of literature" Paul Oliver, Succeeding with your literature review

The first step in planning your search strategy is to identify key terms . It is important to consider the keywords related to your search topic and consequently establish appropriate terms. Rather than entering a whole assignment title, you need to pick out the important words needed to describe your topic. The database will only look for what you type in, so for each keyword, you need to apply a few search tips.

Synonyms and related terms

When identifying key terms, you need to consider any synonyms (a word or phrase that means exactly or nearly the same as another word or phrase in the same language). Dictionaries and Thesauruses can help you identify useful synonyms, and the University of Hull subscribes to The Oxford English Dictionary  which is available online. 

Formal and informal terminology

When searching it is important to consider formal and technical terminology alongside informal terms. Academic papers and articles may refer to either. 

Acronyms and abbreviations

You should always consider acronyms and abbreviations for different words, phrases and even organisations when searching as authors may use either in their titles and articles.

American spelling and terminology

It is important to consider American spellings and terminologies in a lot of literature searches. The next page will introduce search operators to help you search for both English and American spellings in your search. 

Word endings and plurals

When searching you should consider alternative word endings and plurals. The next page will introduce search operators to help you include these in your search. 

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Chapter 1: Introduction to Research Methods

1.4 Understanding Key Research Concepts and Terms

In this textbook you will be exposed to many terms and concepts associated with research methods, particularly as they relate to the research planning decisions you must make along the way. Figure 1.1 will help you contextualize many of these terms and understand the research process. This general chart begins with two key concepts: ontology and epistemology, advances through other concepts, and concludes with three research methodological approaches: qualitative, quantitative and mixed methods.

Research does not end with making decisions about the type of methods you will use; we could argue that the work is just beginning at this point. Figure 1.3 does not represent an all-encompassing list of concepts and terms related to research methods. Keep in mind that each strategy has its own data collection and analysis approaches associated with the various methodological approaches you choose. Figure 1.1 is intentioned to provide a general overview of the research concept. You may want to keep this figure handy as you read through the various chapters.

defining key terms in research

Ontology & Epistemology

Thinking about what you know and how you know what you know involves questions of ontology and epistemology. Perhaps you have heard these concepts before in a philosophy class? These concepts are relevant to the work of sociologists as well. As sociologists (those who undertake socially-focused research), we want to understand some aspect of our social world. Usually, we are not starting with zero knowledge. In fact, we usually start with some understanding of three concepts: 1) what is; 2) what can be known about what is; and, 3) what the best mechanism happens to be for learning about what is (Saylor Academy, 2012). In the following sections, we will define these concepts and provide an example of the terms, ontology and epistemology.

Ontology is a Greek word that means the study, theory, or science of being. Ontology is concerned with the what is or the nature of reality (Saunders, Lewis, & Thornhill, 2009). It can involve some very large and difficult to answer questions, such as:

  • What is the purpose of life?
  • What, if anything, exists beyond our universe?
  • What categories does it belong to?
  • Is there such a thing as objective reality?
  • What does the verb “to be” mean?

Ontology is comprised of two aspects: objectivism and subjectivism. Objectivism means that social entities exist externally to the social actors who are concerned with their existence. Subjectivism means that social phenomena are created from the perceptions and actions of the social actors who are concerned with their existence (Saunders, et al., 2009). Figure 1.2 provides an example of a similar research project to be undertaken by two different students. While the projects being proposed by the students are similar, they each have different research questions. Read the scenario and then answer the questions that follow.

Subjectivist and objectivist approaches (adapted from Saunders et al., 2009)

Ana is an Emergency & Security Management Studies (ESMS) student at a local college. She is just beginning her capstone research project and she plans to do research at the City of Vancouver. Her research question is: What is the role of City of Vancouver managers in the Emergency Management Department (EMD) in enabling positive community relationships? She will be collecting data related to the roles and duties of managers in enabling positive community relationships.

Robert is also an ESMS student at the same college. He, too, will be undertaking his research at the City of Vancouver. His research question is: What is the effect of the City of Vancouver’s corporate culture in enabling EMD managers to develop a positive relationship with the local community? He will be collecting data related to perceptions of corporate culture and its effect on enabling positive community-emergency management department relationships.

Before the students begin collecting data, they learn that six months ago, the long-time emergency department manager and assistance manager both retired. They have been replaced by two senior staff managers who have Bachelor’s degrees in Emergency Services Management. These new managers are considered more up-to-date and knowledgeable on emergency services management, given their specialized academic training and practical on-the-job work experience in this department. The new managers have essentially the same job duties and operate under the same procedures as the managers they replaced. When Ana and Robert approach the managers to ask them to participate in their separate studies, the new managers state that they are just new on the job and probably cannot answer the research questions; they decline to participate. Ana and Robert are worried that they will need to start all over again with a new research project. They return to their supervisors to get their opinions on what they should do.

Before reading about their supervisors’ responses, answer the following questions:

  • Is Ana’s research question indicative of an objectivist or a subjectivist approach?
  • Is Robert’s research question indicative of an objectivist or a subjectivist approach?
  • Given your answer in question 1, which managers could Ana interview (new, old, or both) for her research study? Why?
  • Given your answer in question 2, which managers could Robert interview (new, old, or both) for his research study? Why?

Ana’s supervisor tells her that her research question is set up for an objectivist approach. Her supervisor tells her that in her study the social entity (the City) exists in reality external to the social actors (the managers), i.e., there is a formal management structure at the City that has largely remained unchanged since the old managers left and the new ones started. The procedures remain the same regardless of whoever occupies those positions. As such, Ana, using an objectivist approach, could state that the new managers have job descriptions which describe their duties and that they are a part of a formal structure with a hierarchy of people reporting to them and to whom they report. She could further state that this hierarchy, which is unique to this organization, also resembles hierarchies found in other similar organizations. As such, she can argue that the new managers will be able to speak about the role they play in enabling positive community relationships. Their answers would likely be no different than those of the old managers, because the management structure and the procedures remain the same. Therefore, she could go back to the new managers and ask them to participate in her research study.

Robert’s supervisor tells him that his research is set up for a subjectivist approach. In his study, the social phenomena (the effect of corporate culture on the relationship with the community) is created from the perceptions and consequent actions of the social actors (the managers); i.e., the corporate culture at the City continually influences the process of social interaction, and these interactions influence perceptions of the relationship with the community. The relationship is in a constant state of revision. As such, Robert, using a subjectivist approach, could state that the new managers may have had few interactions with the community members to date and therefore may not be fully cognizant of how the corporate culture affects the department’s relationship with the community. While it would be important to get the new managers’ perceptions, he would also need to speak with the previous managers to get their perceptions from the time they were employed in their positions. This is because the community-department relationship is in a state of constant revision, which is influenced by the various managers’ perceptions of the corporate culture and its effect on their ability to form positive community relationships. Therefore, he could go back to the current managers and ask them to participate in his study, and also ask that the department please contact the previous managers to see if they would be willing to participate in his study.

As you can see the research question of each study guides the decision as to whether the researcher should take a subjective or an objective ontological approach. This decision, in turn, guides their approach to the research study, including whom they should interview.

Epistemology

Epistemology has to do with knowledge. Rather than dealing with questions about what is, epistemology deals with questions of how we know what is.  In sociology, there are many ways to uncover knowledge. We might interview people to understand public opinion about a topic, or perhaps observe them in their natural environment. We could avoid face-to-face interaction altogether by mailing people surveys to complete on their own or by reading people’s opinions in newspaper editorials. Each method of data collection comes with its own set of epistemological assumptions about how to find things out (Saylor Academy, 2012). There are two main subsections of epistemology: positivist and interpretivist philosophies. We will examine these philosophies or paradigms in the following sections.

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Organizing Your Social Sciences Research Paper

Glossary of research terms.

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This glossary is intended to assist you in understanding commonly used terms and concepts when reading, interpreting, and evaluating scholarly research. Also included are common words and phrases defined within the context of how they apply to research in the social and behavioral sciences.

  • Acculturation -- refers to the process of adapting to another culture, particularly in reference to blending in with the majority population [e.g., an immigrant adopting American customs]. However, acculturation also implies that both cultures add something to one another, but still remain distinct groups unto themselves.
  • Accuracy -- a term used in survey research to refer to the match between the target population and the sample.
  • Affective Measures -- procedures or devices used to obtain quantified descriptions of an individual's feelings, emotional states, or dispositions.
  • Aggregate -- a total created from smaller units. For instance, the population of a county is an aggregate of the populations of the cities, rural areas, etc. that comprise the county. As a verb, it refers to total data from smaller units into a large unit.
  • Anonymity -- a research condition in which no one, including the researcher, knows the identities of research participants.
  • Baseline -- a control measurement carried out before an experimental treatment.
  • Behaviorism -- school of psychological thought concerned with the observable, tangible, objective facts of behavior, rather than with subjective phenomena such as thoughts, emotions, or impulses. Contemporary behaviorism also emphasizes the study of mental states such as feelings and fantasies to the extent that they can be directly observed and measured.
  • Beliefs -- ideas, doctrines, tenets, etc. that are accepted as true on grounds which are not immediately susceptible to rigorous proof.
  • Benchmarking -- systematically measuring and comparing the operations and outcomes of organizations, systems, processes, etc., against agreed upon "best-in-class" frames of reference.
  • Bias -- a loss of balance and accuracy in the use of research methods. It can appear in research via the sampling frame, random sampling, or non-response. It can also occur at other stages in research, such as while interviewing, in the design of questions, or in the way data are analyzed and presented. Bias means that the research findings will not be representative of, or generalizable to, a wider population.
  • Case Study -- the collection and presentation of detailed information about a particular participant or small group, frequently including data derived from the subjects themselves.
  • Causal Hypothesis -- a statement hypothesizing that the independent variable affects the dependent variable in some way.
  • Causal Relationship -- the relationship established that shows that an independent variable, and nothing else, causes a change in a dependent variable. It also establishes how much of a change is shown in the dependent variable.
  • Causality -- the relation between cause and effect.
  • Central Tendency -- any way of describing or characterizing typical, average, or common values in some distribution.
  • Chi-square Analysis -- a common non-parametric statistical test which compares an expected proportion or ratio to an actual proportion or ratio.
  • Claim -- a statement, similar to a hypothesis, which is made in response to the research question and that is affirmed with evidence based on research.
  • Classification -- ordering of related phenomena into categories, groups, or systems according to characteristics or attributes.
  • Cluster Analysis -- a method of statistical analysis where data that share a common trait are grouped together. The data is collected in a way that allows the data collector to group data according to certain characteristics.
  • Cohort Analysis -- group by group analytic treatment of individuals having a statistical factor in common to each group. Group members share a particular characteristic [e.g., born in a given year] or a common experience [e.g., entering a college at a given time].
  • Confidentiality -- a research condition in which no one except the researcher(s) knows the identities of the participants in a study. It refers to the treatment of information that a participant has disclosed to the researcher in a relationship of trust and with the expectation that it will not be revealed to others in ways that violate the original consent agreement, unless permission is granted by the participant.
  • Confirmability Objectivity -- the findings of the study could be confirmed by another person conducting the same study.
  • Construct -- refers to any of the following: something that exists theoretically but is not directly observable; a concept developed [constructed] for describing relations among phenomena or for other research purposes; or, a theoretical definition in which concepts are defined in terms of other concepts. For example, intelligence cannot be directly observed or measured; it is a construct.
  • Construct Validity -- seeks an agreement between a theoretical concept and a specific measuring device, such as observation.
  • Constructivism -- the idea that reality is socially constructed. It is the view that reality cannot be understood outside of the way humans interact and that the idea that knowledge is constructed, not discovered. Constructivists believe that learning is more active and self-directed than either behaviorism or cognitive theory would postulate.
  • Content Analysis -- the systematic, objective, and quantitative description of the manifest or latent content of print or nonprint communications.
  • Context Sensitivity -- awareness by a qualitative researcher of factors such as values and beliefs that influence cultural behaviors.
  • Control Group -- the group in an experimental design that receives either no treatment or a different treatment from the experimental group. This group can thus be compared to the experimental group.
  • Controlled Experiment -- an experimental design with two or more randomly selected groups [an experimental group and control group] in which the researcher controls or introduces the independent variable and measures the dependent variable at least two times [pre- and post-test measurements].
  • Correlation -- a common statistical analysis, usually abbreviated as r, that measures the degree of relationship between pairs of interval variables in a sample. The range of correlation is from -1.00 to zero to +1.00. Also, a non-cause and effect relationship between two variables.
  • Covariate -- a product of the correlation of two related variables times their standard deviations. Used in true experiments to measure the difference of treatment between them.
  • Credibility -- a researcher's ability to demonstrate that the object of a study is accurately identified and described based on the way in which the study was conducted.
  • Critical Theory -- an evaluative approach to social science research, associated with Germany's neo-Marxist “Frankfurt School,” that aims to criticize as well as analyze society, opposing the political orthodoxy of modern communism. Its goal is to promote human emancipatory forces and to expose ideas and systems that impede them.
  • Data -- factual information [as measurements or statistics] used as a basis for reasoning, discussion, or calculation.
  • Data Mining -- the process of analyzing data from different perspectives and summarizing it into useful information, often to discover patterns and/or systematic relationships among variables.
  • Data Quality -- this is the degree to which the collected data [results of measurement or observation] meet the standards of quality to be considered valid [trustworthy] and  reliable [dependable].
  • Deductive -- a form of reasoning in which conclusions are formulated about particulars from general or universal premises.
  • Dependability -- being able to account for changes in the design of the study and the changing conditions surrounding what was studied.
  • Dependent Variable -- a variable that varies due, at least in part, to the impact of the independent variable. In other words, its value “depends” on the value of the independent variable. For example, in the variables “gender” and “academic major,” academic major is the dependent variable, meaning that your major cannot determine whether you are male or female, but your gender might indirectly lead you to favor one major over another.
  • Deviation -- the distance between the mean and a particular data point in a given distribution.
  • Discourse Community -- a community of scholars and researchers in a given field who respond to and communicate to each other through published articles in the community's journals and presentations at conventions. All members of the discourse community adhere to certain conventions for the presentation of their theories and research.
  • Discrete Variable -- a variable that is measured solely in whole units, such as, gender and number of siblings.
  • Distribution -- the range of values of a particular variable.
  • Effect Size -- the amount of change in a dependent variable that can be attributed to manipulations of the independent variable. A large effect size exists when the value of the dependent variable is strongly influenced by the independent variable. It is the mean difference on a variable between experimental and control groups divided by the standard deviation on that variable of the pooled groups or of the control group alone.
  • Emancipatory Research -- research is conducted on and with people from marginalized groups or communities. It is led by a researcher or research team who is either an indigenous or external insider; is interpreted within intellectual frameworks of that group; and, is conducted largely for the purpose of empowering members of that community and improving services for them. It also engages members of the community as co-constructors or validators of knowledge.
  • Empirical Research -- the process of developing systematized knowledge gained from observations that are formulated to support insights and generalizations about the phenomena being researched.
  • Epistemology -- concerns knowledge construction; asks what constitutes knowledge and how knowledge is validated.
  • Ethnography -- method to study groups and/or cultures over a period of time. The goal of this type of research is to comprehend the particular group/culture through immersion into the culture or group. Research is completed through various methods but, since the researcher is immersed within the group for an extended period of time, more detailed information is usually collected during the research.
  • Expectancy Effect -- any unconscious or conscious cues that convey to the participant in a study how the researcher wants them to respond. Expecting someone to behave in a particular way has been shown to promote the expected behavior. Expectancy effects can be minimized by using standardized interactions with subjects, automated data-gathering methods, and double blind protocols.
  • External Validity -- the extent to which the results of a study are generalizable or transferable.
  • Factor Analysis -- a statistical test that explores relationships among data. The test explores which variables in a data set are most related to each other. In a carefully constructed survey, for example, factor analysis can yield information on patterns of responses, not simply data on a single response. Larger tendencies may then be interpreted, indicating behavior trends rather than simply responses to specific questions.
  • Field Studies -- academic or other investigative studies undertaken in a natural setting, rather than in laboratories, classrooms, or other structured environments.
  • Focus Groups -- small, roundtable discussion groups charged with examining specific topics or problems, including possible options or solutions. Focus groups usually consist of 4-12 participants, guided by moderators to keep the discussion flowing and to collect and report the results.
  • Framework -- the structure and support that may be used as both the launching point and the on-going guidelines for investigating a research problem.
  • Generalizability -- the extent to which research findings and conclusions conducted on a specific study to groups or situations can be applied to the population at large.
  • Grey Literature -- research produced by organizations outside of commercial and academic publishing that publish materials, such as, working papers, research reports, and briefing papers.
  • Grounded Theory -- practice of developing other theories that emerge from observing a group. Theories are grounded in the group's observable experiences, but researchers add their own insight into why those experiences exist.
  • Group Behavior -- behaviors of a group as a whole, as well as the behavior of an individual as influenced by his or her membership in a group.
  • Hypothesis -- a tentative explanation based on theory to predict a causal relationship between variables.
  • Independent Variable -- the conditions of an experiment that are systematically manipulated by the researcher. A variable that is not impacted by the dependent variable, and that itself impacts the dependent variable. In the earlier example of "gender" and "academic major," (see Dependent Variable) gender is the independent variable.
  • Individualism -- a theory or policy having primary regard for the liberty, rights, or independent actions of individuals.
  • Inductive -- a form of reasoning in which a generalized conclusion is formulated from particular instances.
  • Inductive Analysis -- a form of analysis based on inductive reasoning; a researcher using inductive analysis starts with answers, but formulates questions throughout the research process.
  • Insiderness -- a concept in qualitative research that refers to the degree to which a researcher has access to and an understanding of persons, places, or things within a group or community based on being a member of that group or community.
  • Internal Consistency -- the extent to which all questions or items assess the same characteristic, skill, or quality.
  • Internal Validity -- the rigor with which the study was conducted [e.g., the study's design, the care taken to conduct measurements, and decisions concerning what was and was not measured]. It is also the extent to which the designers of a study have taken into account alternative explanations for any causal relationships they explore. In studies that do not explore causal relationships, only the first of these definitions should be considered when assessing internal validity.
  • Life History -- a record of an event/events in a respondent's life told [written down, but increasingly audio or video recorded] by the respondent from his/her own perspective in his/her own words. A life history is different from a "research story" in that it covers a longer time span, perhaps a complete life, or a significant period in a life.
  • Margin of Error -- the permittable or acceptable deviation from the target or a specific value. The allowance for slight error or miscalculation or changing circumstances in a study.
  • Measurement -- process of obtaining a numerical description of the extent to which persons, organizations, or things possess specified characteristics.
  • Meta-Analysis -- an analysis combining the results of several studies that address a set of related hypotheses.
  • Methodology -- a theory or analysis of how research does and should proceed.
  • Methods -- systematic approaches to the conduct of an operation or process. It includes steps of procedure, application of techniques, systems of reasoning or analysis, and the modes of inquiry employed by a discipline.
  • Mixed-Methods -- a research approach that uses two or more methods from both the quantitative and qualitative research categories. It is also referred to as blended methods, combined methods, or methodological triangulation.
  • Modeling -- the creation of a physical or computer analogy to understand a particular phenomenon. Modeling helps in estimating the relative magnitude of various factors involved in a phenomenon. A successful model can be shown to account for unexpected behavior that has been observed, to predict certain behaviors, which can then be tested experimentally, and to demonstrate that a given theory cannot account for certain phenomenon.
  • Models -- representations of objects, principles, processes, or ideas often used for imitation or emulation.
  • Naturalistic Observation -- observation of behaviors and events in natural settings without experimental manipulation or other forms of interference.
  • Norm -- the norm in statistics is the average or usual performance. For example, students usually complete their high school graduation requirements when they are 18 years old. Even though some students graduate when they are younger or older, the norm is that any given student will graduate when he or she is 18 years old.
  • Null Hypothesis -- the proposition, to be tested statistically, that the experimental intervention has "no effect," meaning that the treatment and control groups will not differ as a result of the intervention. Investigators usually hope that the data will demonstrate some effect from the intervention, thus allowing the investigator to reject the null hypothesis.
  • Ontology -- a discipline of philosophy that explores the science of what is, the kinds and structures of objects, properties, events, processes, and relations in every area of reality.
  • Panel Study -- a longitudinal study in which a group of individuals is interviewed at intervals over a period of time.
  • Participant -- individuals whose physiological and/or behavioral characteristics and responses are the object of study in a research project.
  • Peer-Review -- the process in which the author of a book, article, or other type of publication submits his or her work to experts in the field for critical evaluation, usually prior to publication. This is standard procedure in publishing scholarly research.
  • Phenomenology -- a qualitative research approach concerned with understanding certain group behaviors from that group's point of view.
  • Philosophy -- critical examination of the grounds for fundamental beliefs and analysis of the basic concepts, doctrines, or practices that express such beliefs.
  • Phonology -- the study of the ways in which speech sounds form systems and patterns in language.
  • Policy -- governing principles that serve as guidelines or rules for decision making and action in a given area.
  • Policy Analysis -- systematic study of the nature, rationale, cost, impact, effectiveness, implications, etc., of existing or alternative policies, using the theories and methodologies of relevant social science disciplines.
  • Population -- the target group under investigation. The population is the entire set under consideration. Samples are drawn from populations.
  • Position Papers -- statements of official or organizational viewpoints, often recommending a particular course of action or response to a situation.
  • Positivism -- a doctrine in the philosophy of science, positivism argues that science can only deal with observable entities known directly to experience. The positivist aims to construct general laws, or theories, which express relationships between phenomena. Observation and experiment is used to show whether the phenomena fit the theory.
  • Predictive Measurement -- use of tests, inventories, or other measures to determine or estimate future events, conditions, outcomes, or trends.
  • Principal Investigator -- the scientist or scholar with primary responsibility for the design and conduct of a research project.
  • Probability -- the chance that a phenomenon will occur randomly. As a statistical measure, it is shown as p [the "p" factor].
  • Questionnaire -- structured sets of questions on specified subjects that are used to gather information, attitudes, or opinions.
  • Random Sampling -- a process used in research to draw a sample of a population strictly by chance, yielding no discernible pattern beyond chance. Random sampling can be accomplished by first numbering the population, then selecting the sample according to a table of random numbers or using a random-number computer generator. The sample is said to be random because there is no regular or discernible pattern or order. Random sample selection is used under the assumption that sufficiently large samples assigned randomly will exhibit a distribution comparable to that of the population from which the sample is drawn. The random assignment of participants increases the probability that differences observed between participant groups are the result of the experimental intervention.
  • Reliability -- the degree to which a measure yields consistent results. If the measuring instrument [e.g., survey] is reliable, then administering it to similar groups would yield similar results. Reliability is a prerequisite for validity. An unreliable indicator cannot produce trustworthy results.
  • Representative Sample -- sample in which the participants closely match the characteristics of the population, and thus, all segments of the population are represented in the sample. A representative sample allows results to be generalized from the sample to the population.
  • Rigor -- degree to which research methods are scrupulously and meticulously carried out in order to recognize important influences occurring in an experimental study.
  • Sample -- the population researched in a particular study. Usually, attempts are made to select a "sample population" that is considered representative of groups of people to whom results will be generalized or transferred. In studies that use inferential statistics to analyze results or which are designed to be generalizable, sample size is critical, generally the larger the number in the sample, the higher the likelihood of a representative distribution of the population.
  • Sampling Error -- the degree to which the results from the sample deviate from those that would be obtained from the entire population, because of random error in the selection of respondent and the corresponding reduction in reliability.
  • Saturation -- a situation in which data analysis begins to reveal repetition and redundancy and when new data tend to confirm existing findings rather than expand upon them.
  • Semantics -- the relationship between symbols and meaning in a linguistic system. Also, the cuing system that connects what is written in the text to what is stored in the reader's prior knowledge.
  • Social Theories -- theories about the structure, organization, and functioning of human societies.
  • Sociolinguistics -- the study of language in society and, more specifically, the study of language varieties, their functions, and their speakers.
  • Standard Deviation -- a measure of variation that indicates the typical distance between the scores of a distribution and the mean; it is determined by taking the square root of the average of the squared deviations in a given distribution. It can be used to indicate the proportion of data within certain ranges of scale values when the distribution conforms closely to the normal curve.
  • Statistical Analysis -- application of statistical processes and theory to the compilation, presentation, discussion, and interpretation of numerical data.
  • Statistical Bias -- characteristics of an experimental or sampling design, or the mathematical treatment of data, that systematically affects the results of a study so as to produce incorrect, unjustified, or inappropriate inferences or conclusions.
  • Statistical Significance -- the probability that the difference between the outcomes of the control and experimental group are great enough that it is unlikely due solely to chance. The probability that the null hypothesis can be rejected at a predetermined significance level [0.05 or 0.01].
  • Statistical Tests -- researchers use statistical tests to make quantitative decisions about whether a study's data indicate a significant effect from the intervention and allow the researcher to reject the null hypothesis. That is, statistical tests show whether the differences between the outcomes of the control and experimental groups are great enough to be statistically significant. If differences are found to be statistically significant, it means that the probability [likelihood] that these differences occurred solely due to chance is relatively low. Most researchers agree that a significance value of .05 or less [i.e., there is a 95% probability that the differences are real] sufficiently determines significance.
  • Subcultures -- ethnic, regional, economic, or social groups exhibiting characteristic patterns of behavior sufficient to distinguish them from the larger society to which they belong.
  • Testing -- the act of gathering and processing information about individuals' ability, skill, understanding, or knowledge under controlled conditions.
  • Theory -- a general explanation about a specific behavior or set of events that is based on known principles and serves to organize related events in a meaningful way. A theory is not as specific as a hypothesis.
  • Treatment -- the stimulus given to a dependent variable.
  • Trend Samples -- method of sampling different groups of people at different points in time from the same population.
  • Triangulation -- a multi-method or pluralistic approach, using different methods in order to focus on the research topic from different viewpoints and to produce a multi-faceted set of data. Also used to check the validity of findings from any one method.
  • Unit of Analysis -- the basic observable entity or phenomenon being analyzed by a study and for which data are collected in the form of variables.
  • Validity -- the degree to which a study accurately reflects or assesses the specific concept that the researcher is attempting to measure. A method can be reliable, consistently measuring the same thing, but not valid.
  • Variable -- any characteristic or trait that can vary from one person to another [race, gender, academic major] or for one person over time [age, political beliefs].
  • Weighted Scores -- scores in which the components are modified by different multipliers to reflect their relative importance.
  • White Paper -- an authoritative report that often states the position or philosophy about a social, political, or other subject, or a general explanation of an architecture, framework, or product technology written by a group of researchers. A white paper seeks to contain unbiased information and analysis regarding a business or policy problem that the researchers may be facing.

Elliot, Mark, Fairweather, Ian, Olsen, Wendy Kay, and Pampaka, Maria. A Dictionary of Social Research Methods. Oxford, UK: Oxford University Press, 2016; Free Social Science Dictionary. Socialsciencedictionary.com [2008]. Glossary. Institutional Review Board. Colorado College; Glossary of Key Terms. Writing@CSU. Colorado State University; Glossary A-Z. Education.com; Glossary of Research Terms. Research Mindedness Virtual Learning Resource. Centre for Human Servive Technology. University of Southampton; Miller, Robert L. and Brewer, John D. The A-Z of Social Research: A Dictionary of Key Social Science Research Concepts London: SAGE, 2003; Jupp, Victor. The SAGE Dictionary of Social and Cultural Research Methods . London: Sage, 2006.

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Writing Better University Essays/Defining key terms

Having decided what to include in the answer, there is another way to make sure the answer is focused: telling the reader what we are talking about. By defining what the key terms mean, we do two things. Firstly, we show that we know what we are writing about. Secondly, we avoid misunderstandings by settling on a single understanding of the key terms. It might be that your marker understands power in a Marxist way, and you want to approach the essay from a feminist point of view. By providing a brief definition, there will be no misunderstanding. Your marker may not agree with you, but that is not necessary to get good grades. A definition makes sure you and your readers talk about the same things. For example, you can define fruit salad as consisting of bananas, pineapples, and yellow apples (ideally you would have a reason for this, too). Having done so, your reader will not object when you later state that fruit salad lacks the vital bits of red.

In order to define the key terms, you first have to bluntly state what they are. Always include the key words included in the question. These have been identified as central concepts for you, and by excluding them, you’ll be very likely answering a different question from the one set. There are often other key terms you want to include, and it’s usually worth spending some time thinking about which ones are the key concept. This is time worth spending, because you can later use the concepts without giving any further qualifications or comments. For this reason you should also define the terms carefully. Having defined power in a particular way, for example, every time you use the term in the essay, it only means what you want it to be.

Providing the definition of the key terms also works as a signal to your marker that you know what you’re talking about. By defining power in a certain way, you demonstrate that you’re aware of other interpretations. In fact, it’ll often not be necessary to state what the other interpretations are, unless the distinction is a key aspect of the argument. Very often, you’ll use the work of somebody else to help you define the key terms. Make sure that you put references accordingly.

The following three paragraphs define the concepts social disadvantage, social mobility, and siblings. The definitions are taken from a range of sources, and referenced accordingly. In the context of another essay, these definitions may be too long or too short.

Depending on the length of your essay, you’ll have between 2 and maybe 5 key terms. Sometimes it takes a bit of time to think which terms are the central ones. Consider the following phrases as ways to define terms: X is understood as a process by which , X regards Y as , one view is that there is X so that Y , or X is commonly considered as .

Sources for Definitions [ edit | edit source ]

When writing your definition, there are a number of sources you can use to help you. Using a common-sense definition is hardly ever suitable. In many cases, a definition as found in a specialist dictionary will do. In other cases, you want something even more specialized, and consult your course material. Many introductory books define key terms, and then discuss them in more detail in the chapter. It’s important not just to simply copy a definition, but choose what is suitable for your needs. Bear in mind that every text, even a specialized dictionary, was written with a specific purpose in mind. What you need for your essay is likely to be a bit different.

Google and other internet search engines may be an easy way, but they are usually not suitable. Apart from the fact that your source may not be reliable, you’re likely to end up with a definition that is either too generic, or from a different area. A definition of power from a physics text may not be what we want in our discipline.

It’s often worth spending some time on the key terms. This is the case, because the way you set out this section will direct the remainder of the essay a great deal. Choosing a certain way to interpret a concept rather than another may be just as important as focusing on certain issues and not others in the main part of the essay. Despite its importance, the section providing the definitions should not be too long: focus on the concepts that are really central. These are usually the concepts that are recurring throughout the essay.

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Simplifying a thesis by defining the key terms of the research

Thesis research involves many complex elements. Every chapter in a thesis serves a different purpose which simplifies these elements. For instance, the introduction chapter of a thesis discusses key information about the topic, objectives, and problem statement. Another key element of the chapter is the definition of key terms, which considers the knowledge level of the reviewer. This article explains how to present the definition of key terms of a thesis.

The reviewer may not be always from the field on which the thesis is based. Thus, there are chances of non-familiarity with the technical words of that field. To address this issue of lack of clarity, the researcher should include the definition of key terms section to define important terminologies. This section simplifies the complexity of the thesis and also enables better engagement.

Key terms are the main terminologies that are present in your thesis. For instance, in a thesis on the influence of branding, loyalty, and satisfaction on consumer buying behaviour, the key terms can be branding, loyalty, satisfaction and consumer behaviour. A reviewer who is unfamiliar with these terms because they do not belong to the marketing field will want to know their meaning before reading any further.

The purpose of defining the key terms of a thesis

While defining the key terms includes definitions by other scholars to establish credibility. It also acts as a foundation for the research problem and the literature reviews (USCLibraries, 2017b).

The key terms section should be concise

The introduction chapter accounts for 10% of the thesis. Therefore the definition of the key terms section should be critical, relevant and concise. However, it should be indicative and explanatory. This section should start with a brief one or two-line opening sentence to enable the reviewer to get in the flow of the topic. This should be followed by the terms and their corresponding meanings and definition in bullet points format.

  • The section must be written with the help of the most common, popular, and widely used definitions. They must also be sourced from credible and published authors. Data and statistics should be avoided in the definition of key terms unless it is indispensable.
  • Every term should end with a mention of the relevance of the term in the field as well as the topic.
  • Avoid giving more than one definition per term.

An example of how to present it

  • Branding: Branding refers to the act of creating brands that are differentiated from the competition, thereby reducing the number of perceived substitutes in the marketplace (Sammut-Bonnici, 2015, p.1).
  • Consumer loyalty: A deeply held commitment to rebuy or patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing despite situational influences and marketing efforts having the potential to cause switching behaviour (Oliver, 1997, p. 392).
  • Consumer satisfaction: Consumer satisfaction is defined as pleasurable fulfilment. That is the consumer senses that consumption fulfils some need, desire, goal, or so forth and that this fulfilment is pleasurable (Oliver, 1999, p. 34).
  • Consumer buying behaviour: Consumer buying behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants (Ramya and Ali, 2016, p. 76).
  • Cedep. (2015). Unit One : Introduction to Research. Soas , 1–41.
  • Halloran, G. M., & Collins, W. J. (1974). Strategic human resource management. Annals of Botany , 38 (5), 1039–1044. https://doi.org/10.1093/oxfordjournals.aob.a084894
  • Oliver, Richard L. (1999), “Whence Customer Loyalty”,  Journal of Marketing , 63, Special Issue, 33-44
  • Oliver, R. L. (1999). Whence consumer loyalty? The Journal of Marketing, 63, 33–44.
  • Qassem, M. (2017). Thesis, Dissertation and Article Writing Preparing Research Paper, Dissertation and Thesis. February 2014, 1–20.
  • Ramya, N. and Ali, SA (2016). Factors affecting consumer buying behavior. International Journal of Applied Research , 2 (10). 76-80.
  • Salaman, G., Storey, J., & Billsberry, J. (2005). Strategic Human Resource Management: Defining the Field. SHRM-Intro , January , 1–12.
  • Sammut-Bonnici, T. (2015). Wiley Encyclopedia of Management. New Jersey: Wiley & Sons.
  • USCLibraries. (2017a). Glossary of Research Terms This . Usc.Edu. https://libguides.usc.edu/writingguide/background
  • USCLibraries. (2017b). Organizing Your Social Sciences Research Paper . Usc.Edu. https://libguides.usc.edu/writingguide/background
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Book Title: Strategies for Conducting Literary Research, 2e

Authors: Barry Mauer and John Venecek

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Book Description: This textbook walks students through the process of conducting literary research while helping to refine their library skills.

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This book, built in PressBooks with financial support from the UCF Digital Learning Course Redesign Initiative, contains 14 chapters, each of which contains two to six pages about the process of literary research. Pages contain learning objectives, infographics, videos, examples, key takeaways, and exercises. The course contains numerous discussion areas and quizzes. It also contains a “Foundational Materials” assignment that provides a platform for student success with whatever research project their instructor assigns. The book is highly flexible and instructors may use all or any part of the book within their own webcourse.

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Literary studies: general

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Data Point: A data point is one particular number or item from a data set.

Data Set: A data set is simply a group of numbers. In formal mathematics, data sets are distinguished from each other by using brackets. A more formal mathematical definition allows a data set to contain other things besides numbers (such as letters, items, or even concepts and ideas). The following data set contains only the numbers 2, 5, and 7.

Distribution: A distribution is simply how the data points are clustered. Are they spread apart evenly, or do most of them cluster in the middle and fall off towards the edge like a bell-shaped curve? Two data sets may have the same mean or median, but having different distributions gives them radically different properties.

Mean: The mean (or arithmetic mean) is what most people are referring to when the say average. It is simply the total sum of all the numbers in a data set, divided by the number of different data points.

Median: The middle data point in a data set.

Mode: The most common data point in a data set. This is the value that occurs with greatest frequency.

Population: A population is all of the members contained within a group. In statistics, the population is the group you want your results to generalize about. For example, if you are studying a particular species of fish. such as a Yellow Fin Tuna, then your population is all Yellow Fin Tuna. Your population would not be all fish, nor would your population be all the different species of tuna.

Sample: A sample is all of the units or members that you have studied, drawn from a larger population. In our tuna example, researchers may have found 50 particular yellow fin tuna to study. The sample therefore would consist of 50 yellow fin tuna. As a researcher, you hope that your sample is as representative of your population as possible. The closer the sample represents the population, the stronger and more accurate an inference drawn from the sample will be. This is why you want a large sample to study from.

T-test: A t-test is a common statistical test used to compare two groups, typically two groups' means (the difference of two means divided by a measure of variability). A t-test takes into account the number of units in the sample.

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  1. Defining Key Terms

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    Key Terms: Introduction. In academic writing, there are times when certain words or phrases are made to carry precise technical meaning. In other words, there are times when certain words or phrases in academic writing get elevated to the status of Key Terms. This happens in every academic discipline for a number of interrelated reasons:

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    research terminologies in educational research. It provides definitions of many of the terms used in the guidebooks to conducting qualitative, quantitative, and mixed methods of research. The terms are arranged in alphabetical order. Abstract A brief summary of a research project and its findings. A summary of a study that

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    Defining terms. In academic work students are often expected to give definitions of key words and phrases in order to demonstrate to their tutors that they understand these terms clearly. More generally, however, academic writers define terms so that their readers understand exactly what is meant when certain key terms are used. When important ...

  9. Understanding Key Research Concepts and Terms

    Figure 1.1 is a general chart that will help you contextualize many of these terms and also understand the research process. As you can see, Figure 1.1 begins with two key concepts: ontology and epistemology, advances through other concepts and concludes with three research methodological approaches: qualitative, quantitative and mixed methods ...

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    Well, you take the most important words in your research statement/question and use them as key terms. Use those key terms in conjunction with each other (see the section on "Combining Key Terms" for advice about how to do so). Also, use synonyms of your key terms.

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    1. In research, go through the whole iterative cycle, and thus go back to basics (e.g., conceptualization) 2. Explicitly discuss conceptual ambiguities and different ways of defining the key concepts 3. Link concepts to the measurement methods used and justify how the measurements capture the concepts: Recommendations for psychology in general

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    The first step in planning your search strategy is to identify key terms. It is important to consider the keywords related to your search topic and consequently establish appropriate terms. Rather than entering a whole assignment title, you need to pick out the important words needed to describe your topic. The database will only look for what ...

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    1.4 Understanding Key Research Concepts and Terms ... In the following sections, we will define these concepts and provide an example of the terms, ontology and epistemology. Ontology. Ontology is a Greek word that means the study, theory, or science of being. Ontology is concerned with the what is or the nature of reality (Saunders, Lewis ...

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    Colorado State University; Glossary A-Z. Education.com; Glossary of Research Terms. Research Mindedness Virtual Learning Resource. Centre for Human Servive Technology. University of Southampton; Miller, Robert L. and Brewer, John D. The A-Z of Social Research: A Dictionary of Key Social Science Research Concepts London: SAGE, 2003; Jupp, Victor.

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    The method to be used is a mixed method, qualitative and quantitative. Quantitative approach was used to identify, describe the frequencies, and classify the methods of defining terms. In interpreting and explaining the types of method to be used, the writer used qualitative approach. In qualitative approach, data were described in the form of ...

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  18. Library Guide to Research: 1. Identify Key Concepts

    The first and most important step in the research process is to identify the key concepts of your topic. From these key concepts you will generate the keywords needed to search the library's catalog and article databases. The box to the right explains how to identify key concepts. NOTE: This is not necessarily a thesis, but an exploration of ...

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    Definition of terms is an essential section of a research since it ensures a common understanding of key concepts and terminologies that is shared between the writer and the readers, particularly, if the terms used were unusual or not widely known. In addition, clearly defining your terminology used in the research paper will enhance readers' understanding of the significant terms.

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    By defining what the key terms mean, we do two things. Firstly, we show that we know what we are writing about. Secondly, we avoid misunderstandings by settling on a single understanding of the key terms. It might be that your marker understands power in a Marxist way, and you want to approach the essay from a feminist point of view.

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    Figure 1: The purpose of defining the key terms of a thesis. While defining the key terms includes definitions by other scholars to establish credibility. It also acts as a foundation for the research problem and the literature reviews (USCLibraries, 2017b). Identify key formative works in 20 days with a comprehensive research paper order.

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    If they are novices, you will need to provide more definition and context for your key concepts and terms. Because disciplinary knowledge is filled with specialized terms, an ordinary dictionary is of limited value. Disciplines like psychology, cultural studies, and history use terms in ways that are often different from the way we communicate ...

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    Mean: The mean (or arithmetic mean) is what most people are referring to when the say average. It is simply the total sum of all the numbers in a data set, divided by the number of different data points. Median: The middle data point in a data set. Mode: The most common data point in a data set. This is the value that occurs with greatest ...