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  1. Case Study: Second Thoughts About a Strategy Shift

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COMMENTS

  1. Case Study: Second Thoughts About a Strategy Shift

    Case Study: Second Thoughts About a Strategy Shift. Augustín Rey, a celebrated European businessman and the new presidente of the century-old retailer Emilia, drove an SUV full of...

  2. Second Thoughts About a Strategy Shift (HBR Case Study)

    This case is based on real events at J.C. Penney and includes commentaries from Shari Rudolph, of Gabriel Brothers, and Yashodhara Shroff, of the Indian retail chain ffolio. For teaching purposes, this is the case-only version of the HBR case study.

  3. Case Study: Second Thoughts About a Strategy Shift

    Case Study: Second Thoughts About a Strategy Shift. By: Elie Ofek, Jill Avery, Shari Rudolph, Yashodhara Shroff. Length: 3455 word count. Publication Date: Oct 9, 2014. Discipline: Strategy.

  4. Second Thoughts About a Strategy Shift (HBR Case Study)

    Augustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores.

  5. Case Study: Second Thoughts About a Strategy Shift - HBR Store

    Case Study: Second Thoughts About a Strategy Shift. by Elie Ofek and Jill Avery. $11.95. (USD) formats: languages: Qty. Buy Now.

  6. Second Thoughts About a Strategy Shift (Commentary for HBR ...

    This case is based on real events at J.C. Penney and includes commentaries from Shari Rudolph, of Gabriel Brothers, and Yashodhara Shroff, of the Indian retail chain ffolio. For teaching purposes, this is the commentary-only version of the HBR case study.

  7. Second Thoughts About a Strategy Shift - Article - Faculty ...

    Article. Harvard Business Review. Second Thoughts About a Strategy Shift. By: Elie Ofek and Jill Avery. Format: Print. Abstract. A retail guru attempts to reposition an established brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable.

  8. Case study second thoughts about a strategy shift

    Case study second thoughts about a strategy shift. The article presents a fictional case study that involves a retailer considering a new pricing model. Topics discussed include marketing to the young generation, the challenges of reinventing an enterprise and how customers view the retailer as offering less value than its competitors.

  9. Second Thoughts About a Strategy Shift - The Case Centre

    The author has indicated that this teaching note covers teaching strategies for the following delivery modes: In-person Second Thoughts About a Strategy Shift (HBR Case Study and Commentary)

  10. Case Study 5 Second Thoughts About a Strategy Shift

    HBR’s fictional case studies present dilemmas faced by real leaders and offer solutions from experts. This one is based on the HBS Case Study “J. Penney’s ‘Fair and Square’ Strategy” (product no. 514063-PDF-ENG), by Elie Ofek and Jill Avery, which is available at hbr.