what make a good research question

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Creating a Good Research Question

• Advice & Growth
• Process in Practice

Successful translation of research begins with a strong question. How do you get started? How do good research questions evolve? And where do you find inspiration to generate good questions in the first place?  It’s helpful to understand existing frameworks, guidelines, and standards, as well as hear from researchers who utilize these strategies in their own work.

In the fall and winter of 2020, Naomi Fisher, MD, conducted 10 interviews with clinical and translational researchers at Harvard University and affiliated academic healthcare centers, with the purpose of capturing their experiences developing good research questions. The researchers featured in this project represent various specialties, drawn from every stage of their careers. Below you will find clips from their interviews and additional resources that highlight how to get started, as well as helpful frameworks and factors to consider. Additionally, visit the Advice & Growth section to hear candid advice and explore the Process in Practice section to hear how researchers have applied these recommendations to their published research.

• Naomi Fisher, MD , is associate professor of medicine at Harvard Medical School (HMS), and clinical staff at Brigham and Women’s Hospital (BWH). Fisher is founder and director of Hypertension Services and the Hypertension Specialty Clinic at the BWH, where she is a renowned endocrinologist. She serves as a faculty director for communication-related Boundary-Crossing Skills for Research Careers webinar sessions and the Writing and Communication Center .
• Christopher Gibbons, MD , is associate professor of neurology at HMS, and clinical staff at Beth Israel Deaconess Medical Center (BIDMC) and Joslin Diabetes Center. Gibbons’ research focus is on peripheral and autonomic neuropathies.
• Clare Tempany-Afdhal, MD , is professor of radiology at HMS and the Ferenc Jolesz Chair of Research, Radiology at BWH. Her major areas of research are MR imaging of the pelvis and image- guided therapy.
• David Sykes, MD, PhD , is assistant professor of medicine at Massachusetts General Hospital (MGH), he is also principal investigator at the Sykes Lab at MGH. His special interest area is rare hematologic conditions.
• Elliot Israel, MD , is professor of medicine at HMS, director of the Respiratory Therapy Department, the director of clinical research in the Pulmonary and Critical Care Medical Division and associate physician at BWH. Israel’s research interests include therapeutic interventions to alter asthmatic airway hyperactivity and the role of arachidonic acid metabolites in airway narrowing.
• Jonathan Williams, MD, MMSc , is assistant professor of medicine at HMS, and associate physician at BWH. He focuses on endocrinology, specifically unravelling the intricate relationship between genetics and environment with respect to susceptibility to cardiometabolic disease.
• Junichi Tokuda, PhD , is associate professor of radiology at HMS, and is a research scientist at the Department of Radiology, BWH. Tokuda is particularly interested in technologies to support image-guided “closed-loop” interventions. He also serves as a principal investigator leading several projects funded by the National Institutes of Health and industry.
• Osama Rahma, MD , is assistant professor of medicine at HMS and clinical staff member in medical oncology at Dana-Farber Cancer Institute (DFCI). Rhama is currently a principal investigator at the Center for Immuno-Oncology and Gastroenterology Cancer Center at DFCI. His research focus is on drug development of combinational immune therapeutics.
• Sharmila Dorbala, MD, MPH , is professor of radiology at HMS and clinical staff at BWH in cardiovascular medicine and radiology. She is also the president of the American Society of Nuclear Medicine. Dorbala’s specialty is using nuclear medicine for cardiovascular discoveries.
• Subha Ramani, PhD, MBBS, MMed , is associate professor of medicine at HMS, as well as associate physician in the Division of General Internal Medicine and Primary Care at BWH. Ramani’s scholarly interests focus on innovative approaches to teaching, learning and assessment of clinical trainees, faculty development in teaching, and qualitative research methods in medical education.
• Ursula Kaiser, MD , is professor at HMS and chief of the Division of Endocrinology, Diabetes and Hypertension, and senior physician at BWH. Kaiser’s research focuses on understanding the molecular mechanisms by which pulsatile gonadotropin-releasing hormone regulates the expression of luteinizing hormone and follicle-stimulating hormone genes.

Insights on Creating a Good Research Question

Play Junichi Tokuda video

Play Ursula Kaiser video

Start Successfully: Build the Foundation of a Good Research Question

Start Successfully Resources

Ideation in Device Development: Finding Clinical Need Josh Tolkoff, MS A lecture explaining the critical importance of identifying a compelling clinical need before embarking on a research project. Play Ideation in Device Development video .

Radical Innovation Jeff Karp, PhD This ThinkResearch podcast episode focuses on one researcher’s approach using radical simplicity to break down big problems and questions. Play Radical Innovation .

Using Healthcare Data: How can Researchers Come up with Interesting Questions? Anupam Jena, MD, PhD Another ThinkResearch podcast episode addresses how to discover good research questions by using a backward design approach which involves analyzing big data and allowing the research question to unfold from findings. Play Using Healthcare Data .

Important Factors: Consider Feasibility and Novelty

Refining Your Research Question 

Play video of Clare Tempany-Afdhal

Play Elliott Israel video

Frameworks and Structure: Evaluate Research Questions Using Tools and Techniques

Frameworks and Structure Resources

Designing Clinical Research Hulley et al. A comprehensive and practical guide to clinical research, including the FINER framework for evaluating research questions. Learn more about the book .

Translational Medicine Library Guide Queens University Library An introduction to popular frameworks for research questions, including FINER and PICO. Review translational medicine guide .

Asking a Good T3/T4 Question  Niteesh K. Choudhry, MD, PhD This video explains the PICO framework in practice as participants in a workshop propose research questions that compare interventions. Play Asking a Good T3/T4 Question video

Introduction to Designing & Conducting Mixed Methods Research An online course that provides a deeper dive into mixed methods’ research questions and methodologies. Learn more about the course

Network and Support: Find the Collaborators and Stakeholders to Help Evaluate Research Questions

Network & Support Resource

Bench-to-bedside, Bedside-to-bench Christopher Gibbons, MD In this lecture, Gibbons shares his experience of bringing research from bench to bedside, and from bedside to bench. His talk highlights the formation and evolution of research questions based on clinical need. Play Bench-to-bedside. 

Research Question Examples 🧑🏻‍🏫

25+ Practical Examples & Ideas To Help You Get Started 

By: Derek Jansen (MBA) | October 2023

A well-crafted research question (or set of questions) sets the stage for a robust study and meaningful insights.  But, if you’re new to research, it’s not always clear what exactly constitutes a good research question. In this post, we’ll provide you with clear examples of quality research questions across various disciplines, so that you can approach your research project with confidence!

Research Question Examples

• Psychology research questions
• Business research questions
• Education research questions
• Healthcare research questions
• Computer science research questions

Examples: Psychology

Let’s start by looking at some examples of research questions that you might encounter within the discipline of psychology.

How does sleep quality affect academic performance in university students?

This question is specific to a population (university students) and looks at a direct relationship between sleep and academic performance, both of which are quantifiable and measurable variables.

What factors contribute to the onset of anxiety disorders in adolescents?

The question narrows down the age group and focuses on identifying multiple contributing factors. There are various ways in which it could be approached from a methodological standpoint, including both qualitatively and quantitatively.

Do mindfulness techniques improve emotional well-being?

This is a focused research question aiming to evaluate the effectiveness of a specific intervention.

How does early childhood trauma impact adult relationships?

This research question targets a clear cause-and-effect relationship over a long timescale, making it focused but comprehensive.

Is there a correlation between screen time and depression in teenagers?

This research question focuses on an in-demand current issue and a specific demographic, allowing for a focused investigation. The key variables are clearly stated within the question and can be measured and analysed (i.e., high feasibility).

Examples: Business/Management

Next, let’s look at some examples of well-articulated research questions within the business and management realm.

How do leadership styles impact employee retention?

This is an example of a strong research question because it directly looks at the effect of one variable (leadership styles) on another (employee retention), allowing from a strongly aligned methodological approach.

What role does corporate social responsibility play in consumer choice?

Current and precise, this research question can reveal how social concerns are influencing buying behaviour by way of a qualitative exploration.

Does remote work increase or decrease productivity in tech companies?

Focused on a particular industry and a hot topic, this research question could yield timely, actionable insights that would have high practical value in the real world.

How do economic downturns affect small businesses in the homebuilding industry?

Vital for policy-making, this highly specific research question aims to uncover the challenges faced by small businesses within a certain industry.

Which employee benefits have the greatest impact on job satisfaction?

By being straightforward and specific, answering this research question could provide tangible insights to employers.

Examples: Education

Next, let’s look at some potential research questions within the education, training and development domain.

How does class size affect students’ academic performance in primary schools?

This example research question targets two clearly defined variables, which can be measured and analysed relatively easily.

Do online courses result in better retention of material than traditional courses?

Timely, specific and focused, answering this research question can help inform educational policy and personal choices about learning formats.

What impact do US public school lunches have on student health?

Targeting a specific, well-defined context, the research could lead to direct changes in public health policies.

To what degree does parental involvement improve academic outcomes in secondary education in the Midwest?

This research question focuses on a specific context (secondary education in the Midwest) and has clearly defined constructs.

What are the negative effects of standardised tests on student learning within Oklahoma primary schools?

This research question has a clear focus (negative outcomes) and is narrowed into a very specific context.

Need a helping hand?

Examples: Healthcare

Shifting to a different field, let’s look at some examples of research questions within the healthcare space.

What are the most effective treatments for chronic back pain amongst UK senior males?

Specific and solution-oriented, this research question focuses on clear variables and a well-defined context (senior males within the UK).

How do different healthcare policies affect patient satisfaction in public hospitals in South Africa?

This question is has clearly defined variables and is narrowly focused in terms of context.

Which factors contribute to obesity rates in urban areas within California?

This question is focused yet broad, aiming to reveal several contributing factors for targeted interventions.

Does telemedicine provide the same perceived quality of care as in-person visits for diabetes patients?

Ideal for a qualitative study, this research question explores a single construct (perceived quality of care) within a well-defined sample (diabetes patients).

Which lifestyle factors have the greatest affect on the risk of heart disease?

This research question aims to uncover modifiable factors, offering preventive health recommendations.

Examples: Computer Science

Last but certainly not least, let’s look at a few examples of research questions within the computer science world.

What are the perceived risks of cloud-based storage systems?

Highly relevant in our digital age, this research question would align well with a qualitative interview approach to better understand what users feel the key risks of cloud storage are.

Which factors affect the energy efficiency of data centres in Ohio?

With a clear focus, this research question lays a firm foundation for a quantitative study.

How do TikTok algorithms impact user behaviour amongst new graduates?

While this research question is more open-ended, it could form the basis for a qualitative investigation.

What are the perceived risk and benefits of open-source software software within the web design industry?

Practical and straightforward, the results could guide both developers and end-users in their choices.

Remember, these are just examples…

In this post, we’ve tried to provide a wide range of research question examples to help you get a feel for what research questions look like in practice. That said, it’s important to remember that these are just examples and don’t necessarily equate to good research topics . If you’re still trying to find a topic, check out our topic megalist for inspiration.

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Research: From selecting a topic to writing the bibliography

• Selecting a Topic
• Developing a Research Question
• What Type of Source Do I Need?
• Selecting the Best Place to Search
• Search Like a Pro
• Evaluating Information

Research Questions Worth Asking

This video from the UMD, Global Campus gives a good introduction to research questions.

What is a research question?

Once you have selected a topic, you need to develop a research question. You may be used to working with a thesis statement, but a thesis statement is an answer. If you start your research with an answer, you might miss something important or your paper might be too one-sided. Starting with a question allows you to explore your topic while still having it clearly defined. 

A good research question is specific and focused.

Topic : Netflix

Research Question : How has the rise of streaming television changed the nature of advertising during television shows?

Topic : the environmental impact of fracking

Research Question : What are some of the most effective ways of protecting local ground water from the waste water produced by fracking?

Tip: Beware of research questions that are too broad or too narrow.

Too Broad:  Why is reality television so popular?

Too Narrow:  What are the economic and social consequences of the popularity of Jersey Shore on the lives of teenagers living in Omaha, Nebraska? 

Tip: be willing to tweak your research question as you go.

Research Question:  How has the rise of streaming television changed the nature of advertising during television shows?

Potential Research Finding:  Advertising during television hasn't changed much recently.

New Research Question:  Why has advertising on television been able to remain the same when how we watch television has changed so much?

Examples of Research Questions

The assignment is a 10-15 page paper relying primarily on scholarly resources.

• How is malaria treated?
• Will tablet computing replace the need for laptops?
• How much has the popularity of Harry Potter improved the reading scores of second graders in Missouri?
• At what point in time will the need for nurses in pedatric wards outpace the graduation rates from nursing schools?
• In what ways have online communities changed the nature of support systems available for people with Attention Deficit Disorder?
• How has mountaintop removal mining in western Kentucky impacted the migratory habits of the local bird population?
• << Previous: Selecting a Topic
• Next: What Type of Source Do I Need? >>
• Last Updated: Apr 12, 2024 9:57 AM
• URL: https://libguides.gwu.edu/research

Get science-backed answers as you write with Paperpal's Research feature

How to Write a Research Question: Types and Examples 

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.   

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.  

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion. 

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions. 

A good research question has the following features: 

• It is relevant to the chosen field of study. 
• The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas. 
• It is focused and concisely framed. 
• A feasible solution is possible within the given practical constraint and timeframe. 

A poorly formulated research question poses several risks. 1   

• Researchers can adopt an erroneous design. 
• It can create confusion and hinder the thought process, including developing a clear protocol.  
• It can jeopardize publication efforts.  
• It causes difficulty in determining the relevance of the study findings.  
• It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.  
• Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others. 

Now that you know “What is a research question?”, let’s look at the different types of research questions. 

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research. 

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon. 

• Quantitative research questions:  
• Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.  
• Answers ‘how,’ ‘what,’ or ‘why’ questions. 
• Investigates connections, relations, or comparisons between independent and dependent variables. 

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below. 

• Qualitative research questions  

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows: 

• Mixed-methods studies  

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields. 

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question. 

• Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim. 
• Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question. 
• Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific. 
• You have the expertise 
• You have the equipment and resources 
• Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline. 
• Based on some sort of rational physics 
• Can be done in a reasonable time frame 
• Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on. 
• Novel 
• Based on current technologies. 
• Important to answer current problems or concerns. 
• Lead to new directions. 
• Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle. 
• Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer. 

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4  

• Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately. 
• Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn. 
• Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified. 
• Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research). 
• Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices). 

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question. 

Sample Research Questions

The following are some bad and good research question examples 

• Example 1 
• Example 2 

References:  

• Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79. 
• Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213. 
• Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11. 
• Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108. 
• Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611. 
• Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13 

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How to Write a Good Research Question (w/ Examples)

What is a Research Question?

A research question is the main question that your study sought or is seeking to answer. A clear research question guides your research paper or thesis and states exactly what you want to find out, giving your work a focus and objective. Learning  how to write a hypothesis or research question is the start to composing any thesis, dissertation, or research paper. It is also one of the most important sections of a research proposal . 

A good research question not only clarifies the writing in your study; it provides your readers with a clear focus and facilitates their understanding of your research topic, as well as outlining your study’s objectives. Before drafting the paper and receiving research paper editing (and usually before performing your study), you should write a concise statement of what this study intends to accomplish or reveal.

Research Question Writing Tips

Listed below are the important characteristics of a good research question:

A good research question should:

• Be clear and provide specific information so readers can easily understand the purpose.
• Be focused in its scope and narrow enough to be addressed in the space allowed by your paper
• Be relevant and concise and express your main ideas in as few words as possible, like a hypothesis.
• Be precise and complex enough that it does not simply answer a closed “yes or no” question, but requires an analysis of arguments and literature prior to its being considered acceptable. 
• Be arguable or testable so that answers to the research question are open to scrutiny and specific questions and counterarguments.

Some of these characteristics might be difficult to understand in the form of a list. Let’s go into more detail about what a research question must do and look at some examples of research questions.

The research question should be specific and focused 

Research questions that are too broad are not suitable to be addressed in a single study. One reason for this can be if there are many factors or variables to consider. In addition, a sample data set that is too large or an experimental timeline that is too long may suggest that the research question is not focused enough.

A specific research question means that the collective data and observations come together to either confirm or deny the chosen hypothesis in a clear manner. If a research question is too vague, then the data might end up creating an alternate research problem or hypothesis that you haven’t addressed in your Introduction section .

The research question should be based on the literature 

An effective research question should be answerable and verifiable based on prior research because an effective scientific study must be placed in the context of a wider academic consensus. This means that conspiracy or fringe theories are not good research paper topics.

Instead, a good research question must extend, examine, and verify the context of your research field. It should fit naturally within the literature and be searchable by other research authors.

References to the literature can be in different citation styles and must be properly formatted according to the guidelines set forth by the publishing journal, university, or academic institution. This includes in-text citations as well as the Reference section . 

The research question should be realistic in time, scope, and budget

There are two main constraints to the research process: timeframe and budget.

A proper research question will include study or experimental procedures that can be executed within a feasible time frame, typically by a graduate doctoral or master’s student or lab technician. Research that requires future technology, expensive resources, or follow-up procedures is problematic.

A researcher’s budget is also a major constraint to performing timely research. Research at many large universities or institutions is publicly funded and is thus accountable to funding restrictions. 

The research question should be in-depth

Research papers, dissertations and theses , and academic journal articles are usually dozens if not hundreds of pages in length.

A good research question or thesis statement must be sufficiently complex to warrant such a length, as it must stand up to the scrutiny of peer review and be reproducible by other scientists and researchers.

Research Question Types

Qualitative and quantitative research are the two major types of research, and it is essential to develop research questions for each type of study. 

Quantitative Research Questions

Quantitative research questions are specific. A typical research question involves the population to be studied, dependent and independent variables, and the research design.

In addition, quantitative research questions connect the research question and the research design. In addition, it is not possible to answer these questions definitively with a “yes” or “no” response. For example, scientific fields such as biology, physics, and chemistry often deal with “states,” in which different quantities, amounts, or velocities drastically alter the relevance of the research.

As a consequence, quantitative research questions do not contain qualitative, categorical, or ordinal qualifiers such as “is,” “are,” “does,” or “does not.”

Categories of quantitative research questions

Qualitative research questions.

In quantitative research, research questions have the potential to relate to broad research areas as well as more specific areas of study. Qualitative research questions are less directional, more flexible, and adaptable compared with their quantitative counterparts. Thus, studies based on these questions tend to focus on “discovering,” “explaining,” “elucidating,” and “exploring.”

Categories of qualitative research questions

Quantitative and qualitative research question examples.

Good and Bad Research Question Examples

Below are some good (and not-so-good) examples of research questions that researchers can use to guide them in crafting their own research questions.

Research Question Example 1

The first research question is too vague in both its independent and dependent variables. There is no specific information on what “exposure” means. Does this refer to comments, likes, engagement, or just how much time is spent on the social media platform?

Second, there is no useful information on what exactly “affected” means. Does the subject’s behavior change in some measurable way? Or does this term refer to another factor such as the user’s emotions?

Research Question Example 2

In this research question, the first example is too simple and not sufficiently complex, making it difficult to assess whether the study answered the question. The author could really only answer this question with a simple “yes” or “no.” Further, the presence of data would not help answer this question more deeply, which is a sure sign of a poorly constructed research topic.

The second research question is specific, complex, and empirically verifiable. One can measure program effectiveness based on metrics such as attendance or grades. Further, “bullying” is made into an empirical, quantitative measurement in the form of recorded disciplinary actions.

Steps for Writing a Research Question

Good research questions are relevant, focused, and meaningful. It can be difficult to come up with a good research question, but there are a few steps you can follow to make it a bit easier.

1. Start with an interesting and relevant topic

Choose a research topic that is interesting but also relevant and aligned with your own country’s culture or your university’s capabilities. Popular academic topics include healthcare and medical-related research. However, if you are attending an engineering school or humanities program, you should obviously choose a research question that pertains to your specific study and major.

Below is an embedded graph of the most popular research fields of study based on publication output according to region. As you can see, healthcare and the basic sciences receive the most funding and earn the highest number of publications. 

2. Do preliminary research  

You can begin doing preliminary research once you have chosen a research topic. Two objectives should be accomplished during this first phase of research. First, you should undertake a preliminary review of related literature to discover issues that scholars and peers are currently discussing. With this method, you show that you are informed about the latest developments in the field.

Secondly, identify knowledge gaps or limitations in your topic by conducting a preliminary literature review . It is possible to later use these gaps to focus your research question after a certain amount of fine-tuning.

3. Narrow your research to determine specific research questions

You can focus on a more specific area of study once you have a good handle on the topic you want to explore. Focusing on recent literature or knowledge gaps is one good option. 

By identifying study limitations in the literature and overlooked areas of study, an author can carve out a good research question. The same is true for choosing research questions that extend or complement existing literature.

4. Evaluate your research question

Make sure you evaluate the research question by asking the following questions:

Is my research question clear?

The resulting data and observations that your study produces should be clear. For quantitative studies, data must be empirical and measurable. For qualitative, the observations should be clearly delineable across categories.

Is my research question focused and specific?

A strong research question should be specific enough that your methodology or testing procedure produces an objective result, not one left to subjective interpretation. Open-ended research questions or those relating to general topics can create ambiguous connections between the results and the aims of the study. 

Is my research question sufficiently complex?

The result of your research should be consequential and substantial (and fall sufficiently within the context of your field) to warrant an academic study. Simply reinforcing or supporting a scientific consensus is superfluous and will likely not be well received by most journal editors.  

Editing Your Research Question

Your research question should be fully formulated well before you begin drafting your research paper. However, you can receive English paper editing and proofreading services at any point in the drafting process. Language editors with expertise in your academic field can assist you with the content and language in your Introduction section or other manuscript sections. And if you need further assistance or information regarding paper compositions, in the meantime, check out our academic resources , which provide dozens of articles and videos on a variety of academic writing and publication topics.

Literature Reviews

• Getting Started
• Choosing a Type of Review

Developing a Research Question

Finding example literature reviews.

• Searching the Literature
• Searching Tips
• ChatGPT [beta]
• Documenting your Search
• Using Citation Managers
• Concept Mapping
• Writing the Review
• Further Resources

Goldilocker Tool

UM Librarians have developed a quick tool called Goldilocker  to help beginners who are struggling to refine their Research Question. 

DEVELOPING A RESEARCH QUESTION

Before searching for sources, you need to formulate a Research Question — this is what you are trying to answer using the existing academic literature. The Research Question pinpoints the focus of the review .

Your first step involves choosing, exploring, and focusing a topic. At this stage you might discover that you need to tweak your topic or the scope of your research as you learn more about the topic in the literature.

THINGS TO KEEP IN MIND: 

• The question must be "researchable" — it can be answered with accessible facts and data
• Questions often start with How, Why, What, Which
• The question opens the door for other areas of inquiry — it identifies a gap in existing research
• Questions should be open-ended and focus on cause and effect

TRY TO AVOID: 

• Simple yes/no questions, or questions with an easy answer (what is the radius of the moon?)
• Questions that can only be answered by an opinion (does it smell nice when it rains?)
• Questions that involve secret information (what is the recipe for Coca-Cola?)
• Questions that are too broad or too narrow

REFINING YOUR RESEARCH QUESTION

Two examples of refining research questions that could be considered either too broad or too narrow.

USING DATABASE FILTER TOOLS

It can be helpful to read existing literature reviews on your topic to get an idea of major themes, how authors structure their arguments, or what reviews look like in your discipline.

DOCUMENT TYPE FILTERS

Many library databases have the option to highlight just Review Articles after you perform a search. Filters above show what the Document Type filter looks like, with a "Review" option. These examples are from Scopus and ProQuest. The "Review" filter here refers to free-standing, comprehensive Review Articles on a topic, as opposed to a shorter literature review inside a scholarly article.

LIT REVIEWS INSIDE ARTICLES

It is also worth taking a look at the shorter literature reviews inside scholarly articles. These can sometimes be called "Background" or "Background Literature." Look for a section typically following the Introduction that covers the history or gives context on the paper's topic.

EXAMPLE REVIEW ARTICLES

Here are a few examples of Review Articles in different disciplines. Note sometimes an article can be a Review Article without the word "review" in the title.

HUMANITIES — Art — " Art and Crime: Conceptualising Graffiti in the City " from the journal Geography Compass

SCIENCES — Climate Change — " Mercury Isotopes in Earth and Environmental Sciences " from the journal  Annual Review of Earth and Planetary Sciences

SOCIAL SCIENCES — Psychology — " Structural Competency and the Future of Firearm Research " from the journal Social Science & Medicine

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• Last Updated: Feb 29, 2024 10:31 AM
• URL: https://guides.lib.umich.edu/litreview

How to Develop a Good Research Question? — Types & Examples

Cecilia is living through a tough situation in her research life. Figuring out where to begin, how to start her research study, and how to pose the right question for her research quest, is driving her insane. Well, questions, if not asked correctly, have a tendency to spiral us!

Image Source: https://phdcomics.com/

Questions lead everyone to answers. Research is a quest to find answers. Not the vague questions that Cecilia means to answer, but definitely more focused questions that define your research. Therefore, asking appropriate question becomes an important matter of discussion.

A well begun research process requires a strong research question. It directs the research investigation and provides a clear goal to focus on. Understanding the characteristics of comprising a good research question will generate new ideas and help you discover new methods in research.

In this article, we are aiming to help researchers understand what is a research question and how to write one with examples.

Table of Contents

What Is a Research Question?

A good research question defines your study and helps you seek an answer to your research. Moreover, a clear research question guides the research paper or thesis to define exactly what you want to find out, giving your work its objective. Learning to write a research question is the beginning to any thesis, dissertation , or research paper. Furthermore, the question addresses issues or problems which is answered through analysis and interpretation of data.

Why Is a Research Question Important?

A strong research question guides the design of a study. Moreover, it helps determine the type of research and identify specific objectives. Research questions state the specific issue you are addressing and focus on outcomes of the research for individuals to learn. Therefore, it helps break up the study into easy steps to complete the objectives and answer the initial question.

Types of Research Questions

Research questions can be categorized into different types, depending on the type of research you want to undergo. Furthermore, knowing the type of research will help a researcher determine the best type of research question to use.

1. Qualitative Research Question

Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Qualitative research question focus on discovering, explaining, elucidating, and exploring.

i. Exploratory Questions

This form of question looks to understand something without influencing the results. The objective of exploratory questions is to learn more about a topic without attributing bias or preconceived notions to it.

Research Question Example: Asking how a chemical is used or perceptions around a certain topic.

ii. Predictive Questions

Predictive research questions are defined as survey questions that automatically predict the best possible response options based on text of the question. Moreover, these questions seek to understand the intent or future outcome surrounding a topic.

Research Question Example: Asking why a consumer behaves in a certain way or chooses a certain option over other.

iii. Interpretive Questions

This type of research question allows the study of people in the natural setting. The questions help understand how a group makes sense of shared experiences with regards to various phenomena. These studies gather feedback on a group’s behavior without affecting the outcome.

Research Question Example: How do you feel about AI assisting publishing process in your research?

2. Quantitative Research Question

Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information.

i. Descriptive Questions

It is the most basic type of quantitative research question and it seeks to explain when, where, why, or how something occurred. Moreover, they use data and statistics to describe an event or phenomenon.

Research Question Example: How many generations of genes influence a future generation?

ii. Comparative Questions

Sometimes it’s beneficial to compare one occurrence with another. Therefore, comparative questions are helpful when studying groups with dependent variables.

Example: Do men and women have comparable metabolisms?

iii. Relationship-Based Questions

This type of research question answers influence of one variable on another. Therefore, experimental studies use this type of research questions are majorly.

Example: How is drought condition affect a region’s probability for wildfires.  

How to Write a Good Research Question?

1. Select a Topic

The first step towards writing a good research question is to choose a broad topic of research. You could choose a research topic that interests you, because the complete research will progress further from the research question. Therefore, make sure to choose a topic that you are passionate about, to make your research study more enjoyable.

2. Conduct Preliminary Research

After finalizing the topic, read and know about what research studies are conducted in the field so far. Furthermore, this will help you find articles that talk about the topics that are yet to be explored. You could explore the topics that the earlier research has not studied.

3. Consider Your Audience

The most important aspect of writing a good research question is to find out if there is audience interested to know the answer to the question you are proposing. Moreover, determining your audience will assist you in refining your research question, and focus on aspects that relate to defined groups.

4. Generate Potential Questions

The best way to generate potential questions is to ask open ended questions. Questioning broader topics will allow you to narrow down to specific questions. Identifying the gaps in literature could also give you topics to write the research question. Moreover, you could also challenge the existing assumptions or use personal experiences to redefine issues in research.

5. Review Your Questions

Once you have listed few of your questions, evaluate them to find out if they are effective research questions. Moreover while reviewing, go through the finer details of the question and its probable outcome, and find out if the question meets the research question criteria.

6. Construct Your Research Question

There are two frameworks to construct your research question. The first one being PICOT framework , which stands for:

• Population or problem
• Intervention or indicator being studied
• Comparison group
• Outcome of interest
• Time frame of the study.

The second framework is PEO , which stands for:

• Population being studied
• Exposure to preexisting conditions
• Outcome of interest.

Research Question Examples

• How might the discovery of a genetic basis for alcoholism impact triage processes in medical facilities?
• How do ecological systems respond to chronic anthropological disturbance?
• What are demographic consequences of ecological interactions?
• What roles do fungi play in wildfire recovery?
• How do feedbacks reinforce patterns of genetic divergence on the landscape?
• What educational strategies help encourage safe driving in young adults?
• What makes a grocery store easy for shoppers to navigate?
• What genetic factors predict if someone will develop hypothyroidism?
• Does contemporary evolution along the gradients of global change alter ecosystems function?

How did you write your first research question ? What were the steps you followed to create a strong research question? Do write to us or comment below.

Frequently Asked Questions

Research questions guide the focus and direction of a research study. Here are common types of research questions: 1. Qualitative research question: Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Different types of qualitative research questions are: i. Exploratory questions ii. Predictive questions iii. Interpretive questions 2. Quantitative Research Question: Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information. Different types of quantitative research questions are: i. Descriptive questions ii. Comparative questions iii. Relationship-based questions

Qualitative research questions aim to explore the richness and depth of participants' experiences and perspectives. They should guide your research and allow for in-depth exploration of the phenomenon under investigation. After identifying the research topic and the purpose of your research: • Begin with Broad Inquiry: Start with a general research question that captures the main focus of your study. This question should be open-ended and allow for exploration. • Break Down the Main Question: Identify specific aspects or dimensions related to the main research question that you want to investigate. • Formulate Sub-questions: Create sub-questions that delve deeper into each specific aspect or dimension identified in the previous step. • Ensure Open-endedness: Make sure your research questions are open-ended and allow for varied responses and perspectives. Avoid questions that can be answered with a simple "yes" or "no." Encourage participants to share their experiences, opinions, and perceptions in their own words. • Refine and Review: Review your research questions to ensure they align with your research purpose, topic, and objectives. Seek feedback from your research advisor or peers to refine and improve your research questions.

Developing research questions requires careful consideration of the research topic, objectives, and the type of study you intend to conduct. Here are the steps to help you develop effective research questions: 1. Select a Topic 2. Conduct Preliminary Research 3. Consider Your Audience 4. Generate Potential Questions 5. Review Your Questions 6. Construct Your Research Question Based on PICOT or PEO Framework

There are two frameworks to construct your research question. The first one being PICOT framework, which stands for: • Population or problem • Intervention or indicator being studied • Comparison group • Outcome of interest • Time frame of the study The second framework is PEO, which stands for: • Population being studied • Exposure to preexisting conditions • Outcome of interest

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How To Write a Good Research Question: Guide with Definition, Tips & Examples

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Market Research Specialist

Emma David, a seasoned market research professional, specializes in employee engagement, survey administration, and data management. Her expertise in leveraging data for informed decisions has positively impacted several brands, enhancing their market position.

Research questions form the backbone of any study, guiding researchers in their search for knowledge and understanding. Framing relevant research questions is the first essential step for ensuring the research is effective and produces valuable insights.

In this blog, we’ll explore what research questions are, tips for crafting them, and a variety of research question examples across different fields to help you formulate a well-balanced research questionnaire.

Let’s begin.

What Is a Research Question?

A research question is a specific inquiry or problem statement guiding a research study, outlining the researcher’s intention to investigate. Think of it as a roadmap for your paper or thesis – it tells you exactly what you want to explore, giving your work a clear purpose.

A good research question not only helps you focus your writing but also guides your readers. It gives them a clear idea of what your research is about and what you aim to achieve. Before you start drafting your paper and even before you conduct your study, it’s important to write a concise statement of what you want to accomplish or discover.

This sets the stage for your research and ensures your work is focused and purposeful.

Why Are Research Questions Important?

Research questions are the cornerstone of any academic or scientific inquiry. They serve as a guide for the research process, helping to focus the study, define its goals, and structure its methodology. 

Below are some of its most significant impacts, along with hypothetical examples to help you understand them better:

1. Guidance and Focus

Research questions provide a clear direction for the study, enabling researchers to narrow down the scope of their investigation to a manageable size. Research efforts can become scattered and unfocused without a well-defined question without a well-defined question, leading to wasted time and resources.

For example, consider a researcher interested in studying the effects of technology on education. A broad interest in technology and education could lead to an overwhelming range of topics to cover. However, by formulating a specific research question such as, “ How does the use of interactive digital textbooks in high school science classes affect students’ learning outcomes?” the researcher can focus their study on a specific aspect of technology in education, making the research more manageable and directed.

2. Defining the Research Objectives

A well-crafted research question helps to clearly define what the researcher aims to discover, examine, or analyze. This clarity is crucial for determining the study’s objectives and ensures that every step of the research process contributes toward achieving these goals.

For example, in a study aimed at understanding the impact of remote work on employee productivity, a research question such as “ Does remote work increase productivity among information technology professionals? ” directly sets the objective of the study to measure productivity levels among a specific group when working remotely.

3. Determining the Research Methodology

The research question influences the choice of methodology, including the design, data collection methods, and analysis techniques. It dictates whether the study should be qualitative, quantitative, or mixed methods and guides the selection of tools and procedures for conducting the research.

For example, in a research question like “ What are the lived experiences of first-generation college students? ” a qualitative approach using interviews or focus groups might be chosen to gather deep, nuanced insights into students’ experiences. In contrast, a question such as “ What percentage of first-generation college students graduate within four years?” would require a quantitative approach, possibly utilizing existing educational data sets for analysis.

4. Enhancing Relevance and Contribution

A well-thought-out research question ensures that the study addresses a gap in the existing literature or solves a real-world problem. This relevance is crucial for the contribution of the research to the field, as it helps to advance knowledge, inform policy, or offer practical solutions.

For example, in a scenario where existing research has largely overlooked the environmental impacts of single-use plastics in urban waterways, a question like “ What are the effects of single-use plastic pollution on the biodiversity of urban waterways?” can fill this gap, contributing valuable new insights to environmental science and potentially influencing urban environmental policies.

5. Facilitating Data Interpretation and Analysis

Clear research questions help in structuring the analysis, guiding the interpretation of data, and framing the discussion of results. They ensure that the data collected is directly relevant to the questions posed, making it easier to draw meaningful conclusions.

For example, in a study asking, “ How do social media algorithms influence political polarization among users? ” the data analysis would specifically focus on the mechanisms of algorithmic content delivery and its effects on user behavior and political views. This focus makes it straightforward to interpret how algorithm-induced echo chambers might contribute to polarization.

Types of Research Questions

Understanding the different types of research questions is essential for researchers to effectively design and conduct studies that align with their research objectives and methodologies

These questions can be broadly categorized into three main types: quantitative, qualitative, and mixed-method research questions.

Let’s explore each type in-depth, along with some examples.

Type A: Quantitative Research Questions

Quantitative research involves the collection and analysis of numerical data to answer specific research questions or hypotheses. It focuses on quantifying relationships, patterns, and phenomena, often using statistical methods for analysis. Quantitative research questions are typically structured and aim to explore relationships between variables or assess the impact of interventions.

Quantitative research questions can again be subcategorized into three distinct types:

1. Descriptive Questions :

Descriptive questions aim to describe characteristics, behaviors, or phenomena within a population. These questions often start with words like “ how much ,” “ how many ,” or “ what is the frequency of .” They provide a snapshot of a particular situation or phenomenon.

Example: “ What is the average age of first-time homebuyers in the United States?”

2. Comparative Questions :

Comparative questions seek to compare two or more groups, conditions, or variables to identify differences or similarities. They often involve the use of statistical tests to determine the significance of observed differences or associations.

Example: “Is there a significant difference in academic performance between students who receive tutoring and those who do not?”

3. Relationship Questions:

Relationship questions explore the associations or correlations between variables. They aim to determine the strength and direction of relationships, allowing researchers to assess the predictive power of one variable on another.

Example: “What is the relationship between exercise frequency and levels of anxiety among adults?”

Type B: Qualitative Research Questions

Qualitative research involves the exploring and understanding of complex phenomena through an in-depth examination of individuals’ experiences, behaviors, and perspectives. It aims to uncover meaning, patterns, and underlying processes within a specific context, often through techniques such as interviews, observations, and content analysis.

Types of qualitative research questions:

1. Exploratory Questions:

Exploratory questions seek to understand a particular phenomenon or issue in depth. They aim to uncover new insights, perspectives, or dimensions that may not have been previously considered.

Example: “What are the experiences of LGBTQ+ individuals in accessing healthcare services in rural communities?”

2. Descriptive Questions:

Descriptive questions aim to provide a detailed description or portrayal of a phenomenon or social context. They focus on capturing the intricacies and nuances of a particular situation or setting.

Example: “What are the communication patterns within multicultural teams in a corporate setting?”

3. Explanatory Questions:

Explanatory questions delve into the underlying reasons, mechanisms, or processes that influence a phenomenon or behavior. They aim to uncover the ‘why’ behind observed patterns or relationships.

Example: “What factors contribute to employee turnover in the hospitality industry?”

Type C: Mixed-Methods Research Questions

Mixed-methods research integrates both quantitative and qualitative approaches within a single study, allowing researchers to gain a comprehensive understanding of a research problem. Mixed-method research questions are designed to address complex phenomena from multiple perspectives, combining the strengths of both quantitative and qualitative methodologies.

Types of Mixed-Methods Research Questions:

1. Sequential Questions:

Sequential questions involve the collection and analysis of quantitative and qualitative data in separate phases or stages. The findings from one phase inform the design and implementation of the subsequent phase.

Example: “Quantitatively, what are the prevalence rates of mental health disorders among adolescents? Qualitatively, what are the factors influencing help-seeking behaviors among adolescents with mental health concerns?”

2. Concurrent Questions:

Concurrent questions involve the simultaneous collection and analysis of quantitative and qualitative data. Researchers triangulate findings from both methods to provide a more comprehensive understanding of the research problem.

Example: “How do students’ academic performance (quantitative) correlate with their perceptions of school climate (qualitative)?”

3. Transformative Questions:

Transformative questions aim to use mixed-methods research to bring about social change or inform policy decisions. They seek to address complex societal issues by combining quantitative data on prevalence rates or trends with qualitative insights into lived experiences and perspectives.

Example: “What are the barriers to accessing healthcare services for underserved communities, and how can healthcare policies be redesigned to address these barriers effectively?”

Steps to Developing a Good Research Question

Developing a good research question is a crucial first step in any research endeavor. A well-crafted research question serves as the foundation for the entire study, guiding the researcher in formulating hypotheses, selecting appropriate methodologies, and conducting meaningful analyses.

Here are the steps to developing a good research question:

Identify a Broad Topic

Begin by identifying a broad area of interest or a topic that you would like to explore. This could stem from your academic discipline, professional interests, or personal curiosity. However, make sure to choose a topic that is both relevant and feasible for research within the constraints of your resources and expertise.

Conduct Preliminary Research

Before refining your research question, conduct preliminary research to familiarize yourself with existing literature and identify gaps, controversies, or unanswered questions within your chosen topic. This step will help you narrow down your focus and ensure that your research question contributes to the existing body of knowledge.

Narrow Down Your Focus

Based on your preliminary research, narrow down your focus to a specific aspect, problem, or issue within your chosen topic. Consider the scope of your study, the availability of resources, and the feasibility of addressing your research question within a reasonable timeframe. Narrowing down your focus will help you formulate a more precise and manageable research question.

Define Key Concepts and Variables

Clearly define the key concepts, variables, or constructs that are central to your research question. This includes identifying the main variables you will be investigating, as well as any relevant theoretical or conceptual frameworks that will guide your study. Clarifying these aspects will ensure that your research question is clear, specific, and focused.

Formulate Your Research Question

Based on your narrowed focus and defined key concepts, formulate your research question. A good research question is concise, specific, and clearly articulated. It should be phrased in a way that is open-ended and leads to further inquiry. Avoid vague or overly broad questions that are difficult to answer or lack clarity.

Consider the Type of Research

Consider whether your research question is best suited for quantitative, qualitative, or mixed-methods research. The type of research question will influence your choice of methodologies, data collection techniques, and analytical approaches. Tailor your research question to align with the goals and requirements of your chosen research paradigm.

Evaluate the Significance and Relevance

Evaluate the significance and relevance of your research question within the context of your academic discipline, field of study, or practical implications. Consider how your research question fills gaps in knowledge, addresses practical problems, or advances theoretical understanding. A good research question should be meaningful and contribute to the broader scholarly conversation.

Refine and Revise

Finally, refine and revise your research question based on feedback from colleagues, advisors, or peers. Consider whether the question is clear, feasible, and likely to yield meaningful results. Be open to making revisions as needed to ensure that your research question is well-constructed and aligned with the goals of your study.

Examples of Research Questions

Below are some example research questions from various fields to provide a glimpse into the diverse array of inquiries within each field.

1. Psychology Research Questions:

• How does childhood trauma influence the development of personality disorders in adulthood?
• What are the effects of mindfulness meditation on reducing symptoms of anxiety and depression?
• How does social media usage impact self-esteem among adolescents?
• What factors contribute to the formation and maintenance of romantic relationships in young adults?
• What are the cognitive mechanisms underlying decision-making processes in individuals with addiction?
• How does parenting style affect the development of resilience in children?
• What are the long-term effects of early childhood attachment patterns on adult romantic relationships?
• What role does genetics play in the predisposition to mental health disorders such as schizophrenia?
• How does exposure to violent media influence aggressive behavior in children?
• What are the psychological effects of social isolation on mental health during the COVID-19 pandemic?

2. Business Research Questions:

• What are the key factors influencing consumer purchasing behavior in the e-commerce industry?
• How does organizational culture impact employee job satisfaction and retention?
• What are the strategies for successful international market entry for small businesses?
• What are the effects of corporate social responsibility initiatives on brand reputation and consumer loyalty?
• How do leadership styles influence organizational innovation and performance?
• What are the challenges and opportunities for implementing sustainable business practices in emerging markets?
• What factors contribute to the success of startups in the technology sector?
• How do economic fluctuations affect consumer confidence and spending behavior?
• What are the impacts of globalization on supply chain management practices?
• What are the determinants of successful mergers and acquisitions in the corporate sector?

3. Education Research Questions:

• What teaching strategies are most effective for promoting student engagement in online learning environments?
• How does socioeconomic status impact academic achievement and educational attainment?
• What are the barriers to inclusive education for students with disabilities?
• What factors influence teacher job satisfaction and retention in urban schools?
• How does parental involvement affect student academic performance and school outcomes?
• What are the effects of early childhood education programs on later academic success?
• How do culturally responsive teaching practices impact student learning outcomes in diverse classrooms?
• What are the best practices for implementing technology integration in K-12 education?
• How do school leadership practices influence school climate and student outcomes?
• What interventions are most effective for addressing the achievement gap in STEM education?

4. Healthcare Research Questions:

• What are the factors influencing healthcare-seeking behavior among underserved populations?
• How does patient-provider communication affect patient satisfaction and treatment adherence?
• What are the barriers to implementing telemedicine services in rural communities?
• What interventions are effective for reducing hospital readmissions among elderly patients?
• How does access to healthcare services impact health disparities among marginalized communities?
• What are the effects of nurse staffing levels on patient outcomes in acute care settings?
• How do socioeconomic factors influence access to mental healthcare services?
• What are the best practices for managing chronic disease patients in primary care settings?
• What are the impacts of healthcare reform policies on healthcare delivery and patient outcomes?
• How does cultural competence training for healthcare providers affect patient trust and satisfaction?

5. Computer Science Research Questions:

• What are the security vulnerabilities of blockchain technology, and how can they be mitigated?
• How can machine learning algorithms be used to detect and prevent cyber-attacks?
• What are the privacy implications of data mining techniques in social media platforms?
• How can artificial intelligence be used to improve medical diagnosis and treatment?
• What are the challenges and opportunities for implementing edge computing in IoT systems?
• How can natural language processing techniques be applied to improve human-computer interaction?
• What are the impacts of algorithmic bias on fairness and equity in decision-making systems?
• How can quantum computing algorithms be optimized for solving complex computational problems?
• What are the ethical considerations surrounding the use of autonomous vehicles in transportation systems?
• How does the design of user interfaces influence user experience and usability in mobile applications?

Create a Compelling Research Question With the Given Examples

Understanding research questions is essential for any successful research endeavor. We’ve explored the various research questions – quantitative, qualitative, and mixed-methods – each with unique characteristics and purposes.

Through various examples, tips, and strategies, we’ve seen how research questions can be tailored to specific fields of study.

By following these guidelines, we are confident that your research questions will be well-designed, focused, and capable of yielding valuable insights.

Frequently Asked Questions

What are some good research question examples.

Good research questions are clear, specific, relevant, and feasible. For example, “How does childhood trauma influence the development of personality disorders in adulthood?”

What are some examples of good and bad research questions?

Good research questions are focused and relevant, such as “What factors influence employee job satisfaction in the hospitality industry?” Bad research questions are vague or trivial, like “What is the favorite color of employees in the hospitality industry?”

Watch: How to Create a Survey Using ProProfs Survey Maker

About the author

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

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So, you've got a research grant in your sights or you've been admitted to your school of choice, and you now have to write up a proposal for the work you want to perform. You know your topic, have done some reading, and you've got a nice quiet place where nobody will bother you while you try to decide where you'll go from here. The question looms:     

What Is a Research Question?

Your research question will be your focus, the sentence you refer to when you need to remember why you're researching. It will encapsulate what drives you and be something your field needs an answer for but doesn't have yet. 

Whether it seeks to describe a phenomenon, compare things, or show how one variable influences another, a research question always does the same thing: it guides research that will be judged based on how well it addresses the question.

So, what makes a research question good or bad? This article will provide examples of good and bad research questions and use them to illustrate both of their common characteristics so that you can evaluate your research question and improve it to suit your needs.

How to Choose a Research Question

At the start of your research paper, you might be wondering, "What is a good research question?"

A good research question focuses on one researchable problem relevant to your subject area.

To write a research paper , first make sure you have a strong, relevant topic. Then, conduct some preliminary research around that topic. It's important to complete these two initial steps because your research question will be formulated based on this research.

With this in mind, let's review the steps that help us write good research questions.

1. Select a Relevant Topic

When selecting a topic to form a good research question, it helps to start broad. What topics interest you most? It helps when you care about the topic you're researching!

Have you seen a movie recently that you enjoyed? How about a news story? If you can't think of anything, research different topics on Google to see which ones intrigue you the most and can apply to your assignment.

Also, before settling on a research topic, make sure it's relevant to your subject area or to society as a whole. This is an important aspect of developing your research question, because, in general, your research should add value to existing knowledge .

2. Thoroughly Research the Topic

Now that you've chosen a broad but relevant topic for your paper, research it thoroughly to see which avenues you might want to explore further.

For example, let's say you decide on the broad topic of search engines. During this research phase, try skimming through sources that are unbiased, current, and relevant, such as academic journals or sources in your university library.

Check out: 21 Legit Research Databases for Free Articles in 2022

Pay close attention to the subtopics that come up during research, such as the following: Which search engines are the most commonly used? Why do some search engines dominate specific regions? How do they really work or affect the research of scientists and scholars?

Be on the lookout for any gaps or limitations in the research. Identifying the groups or demographics that are most affected by your topic is also helpful, in case that's relevant to your work.

3. Narrow Your Topic to a Single Point

Now that you've spent some time researching your broad topic, it's time to narrow it down to one specific subject. A topic like search engines is much too broad to develop a research paper around. What specifically about search engines could you explore?

When refining your topic, be careful not to be either too narrow or too broad. You can ask yourself the following questions during this phase:

Can I cover this topic within the scope of my paper, or would it require longer, heavier research? (In this case, you'd need to be more specific.)

Conversely, is there not enough research about my topic to write a paper? (In this case, you'd need to be broader.)

Keep these things in mind as you narrow down your topic. You can always expand your topic later if you have the time and research materials.

4. Identify a Problem Related to Your Topic

When narrowing down your topic, it helps to identify a single issue or problem on which to base your research. Ask open-ended questions, such as why is this topic important to you or others? Essentially, have you identified the answer to "so what"?

For example, after asking these questions about our search engine topic, we might focus only on the issue of how search engines affect research in a specific field. Or, more specifically, how search engine algorithms manipulate search results and prevent us from finding the critical research we need.

Asking these "so what" questions will help us brainstorm examples of research questions we can ask in our field of study.

5. Turn Your Problem into a Question

Now that you have your main issue or problem, it's time to write your research question. Do this by reviewing your topic's big problem and formulating a question that your research will answer.

For example, ask, "so what?" about your search engine topic. You might realize that the bigger issue is that you, as a researcher, aren't getting the relevant information you need from search engines.

How can we use this information to develop a research question? We might phrase the research question as follows:

"What effect does the Google search engine algorithm have on online research conducted in the field of neuroscience?"

Note how specific we were with the type of search engine, the field of study, and the research method. It's also important to remember that your research question should not have an easy yes or no answer. It should be a question with a complex answer that can be discovered through research and analysis.

Perfect Your Paper

Hire an expert academic editor , or get a free sample, how to find good research topics for your research.

It can be fun to browse a myriad of research topics for your paper, but there are a few important things to keep in mind.

First, make sure you've understood your assignment. You don't want to pick a topic that's not relevant to the assignment goal. Your instructor can offer good topic suggestions as well, so if you get stuck, ask them!

Next, try to search for a broad topic that interests you. Starting broad gives you more options to work with. Some research topic examples include infectious diseases, European history, and smartphones .

Then, after some research, narrow your topic to something specific by extracting a single element from that subject. This could be a current issue on that topic, a major question circulating around that topic, or a specific region or group of people affected by that topic.

It's important that your research topic is focused. Focus lets you clearly demonstrate your understanding of the topic with enough details and examples to fit the scope of your project.

For example, if Jane Austen is your research topic, that might be too broad for a five-page paper! However, you could narrow it down to a single book by Austen or a specific perspective.

To keep your research topic focused, try creating a mind map. This is where you put your broad topic in a circle and create a few circles around it with similar ideas that you uncovered during your research. 

Mind maps can help you visualize the connections between topics and subtopics. This could help you simplify the process of eliminating broad or uninteresting topics or help you identify new relationships between topics that you didn't previously notice. 

Keeping your research topic focused will help you when it comes to writing your research question!

2. Researchable

A researchable question should have enough available sources to fill the scope of your project without being overwhelming. If you find that the research is never-ending, you're going to be very disappointed at the end of your paper—because you won't be able to fit everything in! If you are in this fix, your research question is still too broad.

Search for your research topic's keywords in trusted sources such as journals, research databases , or dissertations in your university library. Then, assess whether the research you're finding is feasible and realistic to use.

If there's too much material out there, narrow down your topic by industry, region, or demographic. Conversely, if you don't find enough research on your topic, you'll need to go broader. Try choosing two works by two different authors instead of one, or try choosing three poems by a single author instead of one.

3. Reasonable

Make sure that the topic for your research question is a reasonable one to pursue. This means it's something that can be completed within your timeframe and offers a new perspective on the research.

Research topics often end up being summaries of a topic, but that's not the goal. You're looking for a way to add something relevant and new to the topic you're exploring. To do so, here are two ways to uncover strong, reasonable research topics as you conduct your preliminary research:

Check the ends of journal articles for sections with questions for further discussion. These make great research topics because they haven't been explored!

Check the sources of articles in your research. What points are they bringing up? Is there anything new worth exploring? Sometimes, you can use sources to expand your research and more effectively narrow your topic.

4. Specific

For your research topic to stand on its own, it should be specific. This means that it shouldn't be easily mistaken for another topic that's already been written about.

If you are writing about a topic that has been written about, such as consumer trust, it should be distinct from everything that's been written about consumer trust so far.

There is already a lot of research done on consumer trust in specific products or services in the US. Your research topic could focus on consumer trust in products and services in a different region, such as a developing country.

If your research feels similar to existing articles, make sure to drive home the differences.

Whether it's developed for a thesis or another assignment, a good research topic question should be complex enough to let you expand on it within the scope of your paper.

For example, let's say you took our advice on researching a topic you were interested in, and that topic was a new Bridezilla reality show. But when you began to research it, you couldn't find enough information on it, or worse, you couldn't find anything scholarly.

In short, Bridezilla reality shows aren't complex enough to build your paper on. Instead of broadening the topic to all reality TV shows, which might be too overwhelming, you might consider choosing a topic about wedding reality TV shows specifically.

This would open you up to more research that could be complex enough to write a paper on without being too overwhelming or narrow.

6. Relevant

Because research papers aim to contribute to existing research that's already been explored, the relevance of your topic within your subject area can't be understated.

Your research topic should be relevant enough to advance understanding in a specific area of study and build on what's already been researched. It shouldn't duplicate research or try to add to it in an irrelevant way.

For example, you wouldn't choose a research topic like malaria transmission in Northern Siberia if the mosquito that transmits malaria lives in Africa. This research topic simply isn't relevant to the typical location where malaria is transmitted, and the research could be considered a waste of resources.

Do Research Questions Differ between the Humanities, Social Sciences, and Hard Sciences?

The art and science of asking questions is the source of all knowledge. 

–Thomas Berger

First, a bit of clarification: While there are constants among research questions, no matter what you're writing about, you will use different standards for the humanities and social sciences than for hard sciences, such as chemistry. The former depends on subjectivity and the perspective of the researcher, while the latter requires answers that must be empirically tested and replicable.

For instance, if you research Charles Dickens' writing influences, you will have to explain your stance and observations to the reader before supporting them with evidence. If you research improvements in superconductivity in room-temperature material, the reader will not only need to understand and believe you but also duplicate your work to confirm that you are correct.

Do Research Questions Differ between the Different Types of Research?

Research questions help you clarify the path your research will take. They are answered in your research paper and usually stated in the introduction.

There are two main types of research—qualitative and quantitative. 

If you're conducting quantitative research, it means you're collecting numerical, quantifiable data that can be measured, such as statistical information.

Qualitative research aims to understand experiences or phenomena, so you're collecting and analyzing non-numerical data, such as case studies or surveys.

The structure and content of your research question will change depending on the type of research you're doing. However, the definition and goal of a research question remains the same: a specific, relevant, and focused inquiry that your research answers.

Below, we'll explore research question examples for different types of research.

Comparative Research

Comparative research questions are designed to determine whether two or more groups differ based on a dependent variable. These questions allow researchers to uncover similarities and differences between the groups tested.

Because they compare two groups with a dependent variable, comparative research questions usually start with "What is the difference in…"

A strong comparative research question example might be the following:

"What is the difference in the daily caloric intake of American men and women?" ( Source .)

In the above example, the dependent variable is daily caloric intake and the two groups are American men and women.

A poor comparative research example might not aim to explore the differences between two groups or it could be too easily answered, as in the following example:

"Does daily caloric intake affect American men and women?"

Always ensure that your comparative research question is focused on a comparison between two groups based on a dependent variable.

Descriptive Research

Descriptive research questions help you gather data about measurable variables. Typically, researchers asking descriptive research questions aim to explain how, why, or what.

These research questions tend to start with the following:

What percentage?

How likely?

What proportion?

For example, a good descriptive research question might be as follows:

"What percentage of college students have felt depressed in the last year?" ( Source .)

A poor descriptive research question wouldn't be as precise. This might be something similar to the following:

"What percentage of teenagers felt sad in the last year?"

The above question is too vague, and the data would be overwhelming, given the number of teenagers in the world. Keep in mind that specificity is key when it comes to research questions!

Correlational Research

Correlational research measures the statistical relationship between two variables, with no influence from any other variable. The idea is to observe the way these variables interact with one another. If one changes, how is the other affected?

When it comes to writing a correlational research question, remember that it's all about relationships. Your research would encompass the relational effects of one variable on the other.

For example, having an education (variable one) might positively or negatively correlate with the rate of crime (variable two) in a specific city. An example research question for this might be written as follows:

"Is there a significant negative correlation between education level and crime rate in Los Angeles?"

A bad correlational research question might not use relationships at all. In fact, correlational research questions are often confused with causal research questions, which imply cause and effect. For example:

"How does the education level in Los Angeles influence the crime rate?"

The above question wouldn't be a good correlational research question because the relationship between Los Angeles and the crime rate is already inherent in the question—we are already assuming the education level in Los Angeles affects the crime rate in some way.

Be sure to use the right format if you're writing a correlational research question.

How to Avoid a Bad Question

Ask the right questions, and the answers will always reveal themselves. 

–Oprah Winfrey

If finding the right research question was easy, doing research would be much simpler. However, research does not provide useful information if the questions have easy answers (because the questions are too simple, narrow, or general) or answers that cannot be reached at all (because the questions have no possible answer, are too costly to answer, or are too broad in scope).

For a research question to meet scientific standards, its answer cannot consist solely of opinion (even if the opinion is popular or logically reasoned) and cannot simply be a description of known information.

However, an analysis of what currently exists can be valuable, provided that there is enough information to produce a useful analysis. If a scientific research question offers results that cannot be tested, measured, or duplicated, it is ineffective.

Bad Research Question Examples

Here are examples of bad research questions with brief explanations of what makes them ineffective for the purpose of research.

"What's red and bad for your teeth?"

This question has an easy, definitive answer (a brick), is too vague (What shade of red? How bad?), and isn't productive.

"Do violent video games cause players to act violently?"

This question also requires a definitive answer (yes or no), does not invite critical analysis, and allows opinion to influence or provide the answer.

"How many people were playing balalaikas while living in Moscow on July 8, 2019?"

This question cannot be answered without expending excessive amounts of time, money, and resources. It is also far too specific. Finally, it doesn't seek new insight or information, only a number that has no conceivable purpose.

How to Write a Research Question

The quality of a question is not judged by its complexity but by the complexity of thinking it provokes. 

–Joseph O'Connor

What makes a good research question? A good research question topic is clear and focused. If the reader has to waste time wondering what you mean, you haven't phrased it effectively.

It also needs to be interesting and relevant, encouraging the reader to come along with you as you explain how you reached an answer. 

Finally, once you explain your answer, there should be room for astute or interested readers to use your question as a basis to conduct their own research. If there is nothing for you to say in your conclusion beyond "that's the truth," then you're setting up your research to be challenged.

Good Research Question Examples

Here are some examples of good research questions. Take a look at the reasoning behind their effectiveness.

"What are the long-term effects of using activated charcoal in place of generic toothpaste for routine dental care?"

This question is specific enough to prevent digressions, invites measurable results, and concerns information that is both useful and interesting. Testing could be conducted in a reasonable time frame, without excessive cost, and would allow other researchers to follow up, regardless of the outcome.

"Why do North American parents feel that violent video game content has a negative influence on their children?"

While this does carry an assumption, backing up that assumption with observable proof will allow for analysis of the question, provide insight on a significant subject, and give readers something to build on in future research. 

It also discusses a topic that is recognizably relevant. (In 2022, at least. If you are reading this article in the future, there might already be an answer to this question that requires further analysis or testing!)

"To what extent has Alexey Arkhipovsky's 2013 album, Insomnia , influenced gender identification in Russian culture?"

While it's tightly focused, this question also presents an assumption (that the music influenced gender identification) and seeks to prove or disprove it. This allows for the possibilities that the music had no influence at all or had a demonstrable impact.

Answering the question will involve explaining the context and using many sources so that the reader can follow the logic and be convinced of the author's findings. The results (be they positive or negative) will also open the door to countless other studies.

How to Turn a Bad Research Question into a Good One

If something is wrong, fix it if you can. But train yourself not to worry. Worry never fixes anything.

–Ernest Hemingway

How do you turn something that won't help your research into something that will? Start by taking a step back and asking what you are expected to produce. While there are any number of fascinating subjects out there, a grant paying you to examine income disparity in Japan is not going to warrant an in-depth discussion of South American farming pollution. 

Use these expectations to frame your initial topic and the subject that your research should be about, and then conduct preliminary research into that subject. If you spot a knowledge gap while researching, make a note of it, and add it to your list of possible questions.

If you already have a question that is relevant to your topic but has flaws, identify the issues and see if they can be addressed. In addition, if your question is too broad, try to narrow it down enough to make your research feasible.

Especially in the sciences, if your research question will not produce results that can be replicated, determine how you can change it so a reader can look at what you've done and go about repeating your actions so they can see that you are right.

Moreover, if you would need 20 years to produce results, consider whether there is a way to tighten things up to produce more immediate results. This could justify future research that will eventually reach that lofty goal.

If all else fails, you can use the flawed question as a subtopic and try to find a better question that fits your goals and expectations.

Parting Advice

When you have your early work edited, don't be surprised if you are told that your research question requires revision. Quite often, results or the lack thereof can force a researcher to shift their focus and examine a less significant topic—or a different facet of a known issue—because testing did not produce the expected result. 

If that happens, take heart. You now have the tools to assess your question, find its flaws, and repair them so that you can complete your research with confidence and publish something you know your audience will read with fascination.

Of course, if you receive affirmation that your research question is strong or are polishing your work before submitting it to a publisher, you might just need a final proofread to ensure that your confidence is well placed. Then, you can start pursuing something new that the world does not yet know (but will know) once you have your research question down.

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• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on 30 October 2022 by Shona McCombes . Revised on 12 December 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, research questions quiz, frequently asked questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

Prevent plagiarism, run a free check.

Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific, complex and arguable, relevant and original.

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis – a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarised in your thesis statement ) that every part of the essay relates to.

The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

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McCombes, S. (2023, December 12). Writing Strong Research Questions | Criteria & Examples. Scribbr. Retrieved 22 April 2024, from https://www.scribbr.co.uk/the-research-process/research-question/

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Home » Research Questions – Types, Examples and Writing Guide

Research Questions – Types, Examples and Writing Guide

Table of Contents

Research Questions

Definition:

Research questions are the specific questions that guide a research study or inquiry. These questions help to define the scope of the research and provide a clear focus for the study. Research questions are usually developed at the beginning of a research project and are designed to address a particular research problem or objective.

Types of Research Questions

Types of Research Questions are as follows:

Descriptive Research Questions

These aim to describe a particular phenomenon, group, or situation. For example:

• What are the characteristics of the target population?
• What is the prevalence of a particular disease in a specific region?

Exploratory Research Questions

These aim to explore a new area of research or generate new ideas or hypotheses. For example:

• What are the potential causes of a particular phenomenon?
• What are the possible outcomes of a specific intervention?

Explanatory Research Questions

These aim to understand the relationship between two or more variables or to explain why a particular phenomenon occurs. For example:

• What is the effect of a specific drug on the symptoms of a particular disease?
• What are the factors that contribute to employee turnover in a particular industry?

Predictive Research Questions

These aim to predict a future outcome or trend based on existing data or trends. For example :

• What will be the future demand for a particular product or service?
• What will be the future prevalence of a particular disease?

Evaluative Research Questions

These aim to evaluate the effectiveness of a particular intervention or program. For example:

• What is the impact of a specific educational program on student learning outcomes?
• What is the effectiveness of a particular policy or program in achieving its intended goals?

How to Choose Research Questions

Choosing research questions is an essential part of the research process and involves careful consideration of the research problem, objectives, and design. Here are some steps to consider when choosing research questions:

• Identify the research problem: Start by identifying the problem or issue that you want to study. This could be a gap in the literature, a social or economic issue, or a practical problem that needs to be addressed.
• Conduct a literature review: Conducting a literature review can help you identify existing research in your area of interest and can help you formulate research questions that address gaps or limitations in the existing literature.
• Define the research objectives : Clearly define the objectives of your research. What do you want to achieve with your study? What specific questions do you want to answer?
• Consider the research design : Consider the research design that you plan to use. This will help you determine the appropriate types of research questions to ask. For example, if you plan to use a qualitative approach, you may want to focus on exploratory or descriptive research questions.
• Ensure that the research questions are clear and answerable: Your research questions should be clear and specific, and should be answerable with the data that you plan to collect. Avoid asking questions that are too broad or vague.
• Get feedback : Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, feasible, and meaningful.

How to Write Research Questions

Guide for Writing Research Questions:

• Start with a clear statement of the research problem: Begin by stating the problem or issue that your research aims to address. This will help you to formulate focused research questions.
• Use clear language : Write your research questions in clear and concise language that is easy to understand. Avoid using jargon or technical terms that may be unfamiliar to your readers.
• Be specific: Your research questions should be specific and focused. Avoid broad questions that are difficult to answer. For example, instead of asking “What is the impact of climate change on the environment?” ask “What are the effects of rising sea levels on coastal ecosystems?”
• Use appropriate question types: Choose the appropriate question types based on the research design and objectives. For example, if you are conducting a qualitative study, you may want to use open-ended questions that allow participants to provide detailed responses.
• Consider the feasibility of your questions : Ensure that your research questions are feasible and can be answered with the resources available. Consider the data sources and methods of data collection when writing your questions.
• Seek feedback: Get feedback from your supervisor, colleagues, or peers to ensure that your research questions are relevant, appropriate, and meaningful.

Examples of Research Questions

Some Examples of Research Questions with Research Titles:

Research Title: The Impact of Social Media on Mental Health

• Research Question : What is the relationship between social media use and mental health, and how does this impact individuals’ well-being?

Research Title: Factors Influencing Academic Success in High School

• Research Question: What are the primary factors that influence academic success in high school, and how do they contribute to student achievement?

Research Title: The Effects of Exercise on Physical and Mental Health

• Research Question: What is the relationship between exercise and physical and mental health, and how can exercise be used as a tool to improve overall well-being?

Research Title: Understanding the Factors that Influence Consumer Purchasing Decisions

• Research Question : What are the key factors that influence consumer purchasing decisions, and how do these factors vary across different demographics and products?

Research Title: The Impact of Technology on Communication

• Research Question : How has technology impacted communication patterns, and what are the effects of these changes on interpersonal relationships and society as a whole?

Research Title: Investigating the Relationship between Parenting Styles and Child Development

• Research Question: What is the relationship between different parenting styles and child development outcomes, and how do these outcomes vary across different ages and developmental stages?

Research Title: The Effectiveness of Cognitive-Behavioral Therapy in Treating Anxiety Disorders

• Research Question: How effective is cognitive-behavioral therapy in treating anxiety disorders, and what factors contribute to its success or failure in different patients?

Research Title: The Impact of Climate Change on Biodiversity

• Research Question : How is climate change affecting global biodiversity, and what can be done to mitigate the negative effects on natural ecosystems?

Research Title: Exploring the Relationship between Cultural Diversity and Workplace Productivity

• Research Question : How does cultural diversity impact workplace productivity, and what strategies can be employed to maximize the benefits of a diverse workforce?

Research Title: The Role of Artificial Intelligence in Healthcare

• Research Question: How can artificial intelligence be leveraged to improve healthcare outcomes, and what are the potential risks and ethical concerns associated with its use?

Applications of Research Questions

Here are some of the key applications of research questions:

• Defining the scope of the study : Research questions help researchers to narrow down the scope of their study and identify the specific issues they want to investigate.
• Developing hypotheses: Research questions often lead to the development of hypotheses, which are testable predictions about the relationship between variables. Hypotheses provide a clear and focused direction for the study.
• Designing the study : Research questions guide the design of the study, including the selection of participants, the collection of data, and the analysis of results.
• Collecting data : Research questions inform the selection of appropriate methods for collecting data, such as surveys, interviews, or experiments.
• Analyzing data : Research questions guide the analysis of data, including the selection of appropriate statistical tests and the interpretation of results.
• Communicating results : Research questions help researchers to communicate the results of their study in a clear and concise manner. The research questions provide a framework for discussing the findings and drawing conclusions.

Characteristics of Research Questions

Characteristics of Research Questions are as follows:

• Clear and Specific : A good research question should be clear and specific. It should clearly state what the research is trying to investigate and what kind of data is required.
• Relevant : The research question should be relevant to the study and should address a current issue or problem in the field of research.
• Testable : The research question should be testable through empirical evidence. It should be possible to collect data to answer the research question.
• Concise : The research question should be concise and focused. It should not be too broad or too narrow.
• Feasible : The research question should be feasible to answer within the constraints of the research design, time frame, and available resources.
• Original : The research question should be original and should contribute to the existing knowledge in the field of research.
• Significant : The research question should have significance and importance to the field of research. It should have the potential to provide new insights and knowledge to the field.
• Ethical : The research question should be ethical and should not cause harm to any individuals or groups involved in the study.

Purpose of Research Questions

Research questions are the foundation of any research study as they guide the research process and provide a clear direction to the researcher. The purpose of research questions is to identify the scope and boundaries of the study, and to establish the goals and objectives of the research.

The main purpose of research questions is to help the researcher to focus on the specific area or problem that needs to be investigated. They enable the researcher to develop a research design, select the appropriate methods and tools for data collection and analysis, and to organize the results in a meaningful way.

Research questions also help to establish the relevance and significance of the study. They define the research problem, and determine the research methodology that will be used to address the problem. Research questions also help to determine the type of data that will be collected, and how it will be analyzed and interpreted.

Finally, research questions provide a framework for evaluating the results of the research. They help to establish the validity and reliability of the data, and provide a basis for drawing conclusions and making recommendations based on the findings of the study.

Advantages of Research Questions

There are several advantages of research questions in the research process, including:

• Focus : Research questions help to focus the research by providing a clear direction for the study. They define the specific area of investigation and provide a framework for the research design.
• Clarity : Research questions help to clarify the purpose and objectives of the study, which can make it easier for the researcher to communicate the research aims to others.
• Relevance : Research questions help to ensure that the study is relevant and meaningful. By asking relevant and important questions, the researcher can ensure that the study will contribute to the existing body of knowledge and address important issues.
• Consistency : Research questions help to ensure consistency in the research process by providing a framework for the development of the research design, data collection, and analysis.
• Measurability : Research questions help to ensure that the study is measurable by defining the specific variables and outcomes that will be measured.
• Replication : Research questions help to ensure that the study can be replicated by providing a clear and detailed description of the research aims, methods, and outcomes. This makes it easier for other researchers to replicate the study and verify the results.

Limitations of Research Questions

Limitations of Research Questions are as follows:

• Subjectivity : Research questions are often subjective and can be influenced by personal biases and perspectives of the researcher. This can lead to a limited understanding of the research problem and may affect the validity and reliability of the study.
• Inadequate scope : Research questions that are too narrow in scope may limit the breadth of the study, while questions that are too broad may make it difficult to focus on specific research objectives.
• Unanswerable questions : Some research questions may not be answerable due to the lack of available data or limitations in research methods. In such cases, the research question may need to be rephrased or modified to make it more answerable.
• Lack of clarity : Research questions that are poorly worded or ambiguous can lead to confusion and misinterpretation. This can result in incomplete or inaccurate data, which may compromise the validity of the study.
• Difficulty in measuring variables : Some research questions may involve variables that are difficult to measure or quantify, making it challenging to draw meaningful conclusions from the data.
• Lack of generalizability: Research questions that are too specific or limited in scope may not be generalizable to other contexts or populations. This can limit the applicability of the study’s findings and restrict its broader implications.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

• EXAMPLE 1. Descriptive research question (quantitative research)
• - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
• “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
• RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
• EXAMPLE 2. Relationship research question (quantitative research)
• - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
• “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
• Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
• EXAMPLE 3. Comparative research question (quantitative research)
• - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
• “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
• RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
• STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
• EXAMPLE 4. Exploratory research question (qualitative research)
• - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
• “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
• EXAMPLE 5. Relationship research question (quantitative research)
• - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
• “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

• EXAMPLE 1. Working hypothesis (quantitative research)
• - A hypothesis that is initially accepted for further research to produce a feasible theory
• “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
• “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
• EXAMPLE 2. Exploratory hypothesis (qualitative research)
• - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
• “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
• “Conclusion
• Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
• EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
• “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
• Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
• EXAMPLE 4. Statistical hypothesis (quantitative research)
• - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
• “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
• “Statistical Analysis
• ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

• EXAMPLE 1. Background, hypotheses, and aims are provided
• “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
• “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
• “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
• EXAMPLE 2. Background, hypotheses, and aims are provided
• “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
• “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
• EXAMPLE 3. Background, aim, and hypothesis are provided
• “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
• “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
• “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

• Conceptualization: Barroga E, Matanguihan GJ.
• Methodology: Barroga E, Matanguihan GJ.
• Writing - original draft: Barroga E, Matanguihan GJ.
• Writing - review & editing: Barroga E, Matanguihan GJ.

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• Graphic Designers

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What Makes a Good Research Question?

If you're struggling through the process of writing a research question , you might start to see that there are some Goldilocks aspects of writing a good research question: There is a very narrow range for it to be considered good, and there are a lot of ways for it to be unsatisfactory. A good research question shouldn't be too broad or too narrow, it can't be too simple or too complex, and it has to be answerable but not easy to answer. If finding the balance within these contradictions feels paralyzing to you, don't fret! Keep reading to learn how to write an effective research question that will create a strong foundation for your research paper.

Regardless of whether you are writing a research question about modern science or you're analyzing 19th century literature through a new lens, you will follow the same basic steps when formulating your research question. However, your field of study might have specific requirements and standards for writing a good research question, so in addition to following the steps outlined here, make sure you know the expectations for your particular field before you decide on your research question.

Writing a good research question requires time and preparation. Do not commit to the first research question that pops into your mind. Choosing an unfortunate research question will actually make the writing process much more difficult, and it will ultimately take you longer and cause you more frustration. To save yourself from such a plight, take your time and follow the six steps described below, and ask yourself the list of checklist questions at the end. If you take the time to develop a good research question, your entire writing process will be easier as a result.

Step 1: Choose a topic that interests you

You will be spending quite a bit of time researching, writing, and thinking about this topic, so make sure to choose a topic that actually interests you. It is very difficult to write an effective paper if you do not care about the topic. If you are genuinely interested in the question and invested in the results, you will produce a better research paper while hopefully contributing to a topic that matters to you.

Step 2: Start broad

Identify a broad topic in your field that you would like to explore further. If you are interested in multiple topics, write them all down so you can easily evaluate your options. Look through this list and pick the topic that interests you most. Do not discard the list: You might need to refer back to this list later if you need to refocus, redirect, or totally change your research question.

Step 3: Brainstorm

Once you have selected a broad topic, perform a general internet search to begin brainstorming possible lines of inquiry. Write down every question that occurs to you as you skim articles and peruse academic journals on the topic. Once you have identified some important or unique questions, review your list to see if any question stands out to you. If you feel a strong connection to one particular question, select it for now and start doing some preliminary research on that question. Keep your list of brainstormed questions: You can refer to back to it later if you need to add depth or make your question more specific.

Step 4: Perform preliminary research

One of the most important aspects of a good research question is that it must be unique to you. Therefore, you have to think of a question that no one else has researched or a question that has not been researched in the specific way you are proposing. Once you have narrowed down your list of questions, check prominent publications in your field to make sure that previous researchers haven't already explored it. If you find papers or studies that are similar but not identical to yours, note the author(s) and publication(s) in case you want to use them as possible sources.

While you are skimming previous publications, look for gaps in the existing research. If you find a research gap in an area that interests you, add it to the list of research topics that you brainstormed in step three. Finding gaps in existing research might lead you to a valuable research question that will complement existing research.

If you find that someone else has already researched your exact question, go back to the lists you created in steps two and three, and explore ways to modify your question to make it more specific. You might have to repeat this process a few times until you find the perfect combination of factors.

Step 5: Decide what kind of research question you want to ask

Now that you have selected a topic, consider what you hope to learn through this research. Even if you do not know precisely what you hope to learn, asking yourself this question can help you decide whether to write a qualitative question or a quantitative question .

• Qualitative research questions tend to be open-ended questions that explore people's experiences or beliefs to better understand a topic. These questions usually begin with "what" or "how," and they aim to generate information that is difficult to measure, such as people's attitudes, perceptions, or motivations.
• Quantitative research questions usually generate quantifiable results that researchers can analyze to find causal relationships between variables. Quantitative research questions usually answer the question "why?" According to Professor Imed Bouchrika , quantitative research questions typically include the population to be studied, dependent and independent variables, and the research design to be used.

Once you've decided whether you're proposing a qualitative or quantitative research question, write down a rough draft version of your question. It doesn't have to be perfect: This is just a rough draft, so it is still subject to change as you go through the process.

Step 6: Ensure that you can answer the question

Once you've confirmed that your research question is unique and no one has explored it in this way before, make sure that it is possible to answer your question. If you are researching in a scientific field, you will need to ensure that you can answer the question in an objective manner with supporting qualitative data, quantitative data, or a mix of the two. Consult journals and publications to see you can find adequate existing data to answer your research question. If the data does not currently exist, consider your time, resources, and page limits to decide whether you will be able to conduct research to obtain the necessary data. Go back to step two if you need to revise your question to make it answerable.

If you are creating a research question for a topic in the liberal arts field, there will probably not be existing quantifiable data in previous publications. Instead, make sure that you can argue your position in a knowledgeable and informed manner. Look for passages in the text that support your argument and search for quotes from other researchers that you can cite to strengthen your argument.

After going through the six steps outlined above, you will have a rough draft of your strong research question. To identify if you have written a good research question, ask yourself the following questions and revise your question accordingly:

• Can this question be answered with a perfunctory internet search? If so, then your question is too broad. Look for ways to focus the question, such as by applying it to a specific population or in a more specific context.
• Can this question be answered with a simple yes or no? If so, then you need to add some parameters or additional factors to your question to make it more specific. A good research question cannot be answered in one sentence, and it certainly can't be answered in just one word.
• Does this question elicit an opinion or value judgement? If so, then you need to keep refining this research question. A good research question should be open to academic analysis and interpretation, but it should not generate judgement or responses based solely on opinions or feelings.
• Can I adequately answer this question within the boundaries of this research paper? If not, then your research question is probably too broad. You do not want to end up writing a general overview on a topic, so look for ways to focus the question.
• Does this question allow for analysis and interpretation? If not, then return to steps two and three and see if you can expand on the question or add an element that makes it more complex.
• Does this question contribute to my field or provide a new perspective on an important topic?
• Is this research question thought-provoking? A good research question will inspire people to want to learn more. Does this question excite you and make you want to learn more?

If you have been struggling to write a good research question, follow the six steps outlined above and ask yourself these essential seven questions. If you follow this process, you will develop a powerful research question that will be the foundation for a great research paper.

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Market research

Research question: What is it and how do you do it correctly?

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The Research question is the cornerstone of any study, whether it is market research or academic research in any field.

Although it is part of any research process, the aspects that allow it to be carried out correctly are not always known. That's why in this article we've put together everything you need to know when formulating the research question for your next project.

• 1 What is a research question?
• 2.1 Quantitative research question
• 2.2 Qualitative research questions
• 2.3 Mixed methods questions
• 3 What is the significance of the research question?
• 4.1 1. Start with a broad topic
• 4.2 2. carry out an initial review of the relevant literature
• 4.3 3. Narrow down your topic and identify possible research questions.
• 4.4 4. Evaluate the strength of your research question
• 5.1 PICOT model
• 5.2 PEO frame
• 6 Conclusion
• 7 1:1 Live Online Presentation: QUESTIONPRO MARKET RESEARCH SOFTWARE
• 8 Try software for market research and experience management now for 10 days free of charge!

What is a research question?

The research question is the central question that a study aims to answer. It is at the heart of systematic research and helps to clearly define the path for the research process.

The research question is usually the first step in the research methodology. It is the main point of the survey and determines the pace of the work.

This question usually refers to a problem or question that is answered by data analysis and interpretation in the conclusion of the study.

In most studies, the question is phrased in a way that highlights the various aspects of a study, including the problem the study is addressing, the population, and the variables being examined.

The research questions are often only determined during the course of the study. Therefore, these questions are dynamic, meaning researchers can change or refine the research question as they review the relevant literature and develop a framework for the study.

While many research projects focus on a single research question, larger studies may use more than one question.

Types of research questions

The type of research question depends on the focus and direction of the study being conducted and can therefore be different:

Quantitative research question

Quantitative research questions aim to understand processes that take place in specific contexts and locations. They generally fall into three types:

• Descriptive : They aim to obtain information about a variable or several variables in order to assign a size to the variable.
• Comparative : A comparison is made between two or more groups based on one or more reliable variables.
• Relational : These questions aim to understand the association, trends and causal relationship between two or more variables.

These questions are precise and typically include the population to be studied, the dependent and independent variables, and the research design to be used. They are usually formulated and defined at the beginning of the study. Check out these examples of quantitative questions for a survey

Qualitative research questions

These questions may cover broad areas of research or more specific areas of study. Like quantitative questions, these questions are also linked to the research design.

Unlike quantitative questions, qualitative research questions tend to be adaptive, non-directive, and more flexible, so studies with these types of questions generally aim to “discover,” “explain,” or “explore.”

Mixed methods questions

Mixed methods research requires a range of quantitative and qualitative questions. Separate research questions are appropriate when mixed studies focus on the importance and differences between quantitative and qualitative methods rather than the integrative factor of the study.

What is the significance of the research question?

The primary reason for asking a research question is that it narrows a broad topic of interest to a specific area of ​​inquiry.

The research questions, along with the hypotheses, serve as a framework that guides the research. These questions also reveal the limitations of a study by establishing its boundaries and ensuring that it is coherent.

Most importantly, the research question has implications for the rest of the study and influences factors such as research methods, sample size, data collection and analysis.

How do you formulate a research question?

Now that you know what a research question is and how important it is, here are the key steps to consider when formulating a research question in a project:

1. Start with a broad topic

A broad topic provides researchers with a number of options to explore in finding a viable research question.

Brainstorming and concept mapping are some techniques that help develop a topic into subtopics and potential research questions.

These techniques help you organize your thoughts so you can identify relevant connections and subtopics within a broad topic.

When researching a topic, it makes sense to choose a subject area that really interests you, because your interest in the topic will affect your motivation during the research.

It is also worth considering the interests that have recently been expressed by the research community, as this may influence the chances of your research being published.

   |   See also: How to formulate a Research problem ?

2. carry out an initial review of the relevant literature

Once you have decided on a topic, you can begin to create a preliminary review of the relevant literature. With this first phase of research you can achieve two goals:

• You can find out what topics are currently being discussed by scientists and other researchers. In this way, you gain current and relevant knowledge on your topic.
• You identify gaps or limitations in existing knowledge about your topic. With some degree of fine-tuning, you can later use these gaps as the focus of your research question.

3. Narrow down your topic and identify possible research questions.

Once you have accumulated enough knowledge about the topic you want to work on, you can begin to focus on a more specific area of ​​inquiry.

One option is to focus on gaps in existing knowledge or recent literature. This method involves developing research questions based on limitations identified in the literature that have been neglected in the past.

Similarly, researchers may choose research questions that extend or complement existing literature findings.

4. Evaluate the strength of your research question

The initial research and review of the relevant literature you have undertaken will have revealed some interesting questions that seem worth addressing.

However, are Not all interesting questions are also good research questions . Remember that research questions draw their answers or conclusions through an analysis of the evidence.

When formulating the research question, it is important to first consider relevance. A good strategy for this is to use the acronym FINER:

A good research question is feasible, meaning the question is within the researcher's capabilities. Researchers should be realistic about the scope of their research, as well as their ability to collect data and conduct the research within their skills and available resources.

Interesting

The ideal research question is interesting not only to the researcher, but also to his colleagues and the community. Novel The research question should be formulated in such a way that it provides new knowledge in the area under study.

The question and the subsequent study should be approved by the examination committees and the relevant authorities.

The research question should be relevant to the scientific community and the people working in your field of study. If possible, the question should also be relevant to the interest of the general public.

Recommendations for the appropriate formulation of a research question

Research questions should be appropriately structured to ensure clarity. There are several frameworks that can be used to correctly formulate a research question, the two most common are:

PICOT model

The PICOT framework allows research questions to be constructed to address important elements of the study, including the population to be studied, the expected results, and the time needed to achieve the result.

P : population, patient or problem. I: Intervention or indicator to be studied. C: Comparison group. O: Result of interest. T: Time frame of the study.

With these elements, the framework is commonly used in clinical research and evidence-based studies.

Example of a question constructed using the PICOT framework

Are children aged 5 to 20 of parents with addiction problems at a higher risk of developing depression or anxiety than children of parents without diagnosed mental health problems?

This question reflects the PICOT framework as follows:

P (population examined): Children I (indicator or intervention) : Parents with addiction problems C (comparison group) : Children of parents without addiction problems. O (result of interest) : Increased risk of depression T (interesting time frame) : Between the ages of 5 and 18

Like the PICOT framework, the PEO framework is also commonly used in clinical trials. However, this study is more suitable for conducting qualitative research questions.

This framework includes the following elements:

P: Population studied. E: Exposure to pre-existing conditions. O : result of interest.

Example of a question constructed using the PEO framework

How does exposure to classical music affect the development of emotional expression in infants and children under 8 years of age?

P (population examined): Infants and children under 8 years old E (exposure to given conditions) : exposure to classical music O (result of interest): Effects on the development of emotional expression

As you can see, the research question is the step you should pay the most attention to when conducting a study, as it will guide you for the rest of your work.

Once you have defined your research question, you can use QuestionPro's online surveys, which specialize in solving quantitative, qualitative and mixed methods research questions, to initiate the next phases of your project.

If you don't know them yet, we invite you to create a free account and explore all the options available to you by clicking the link below. We hope this article was of interest to you!

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• Research topic: what is it and how to choose it correctly?
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Writing Survey Questions

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be wasted if the information gathered is built on a shaky foundation of ambiguous or biased questions. Creating good measures involves both writing good questions and organizing them to form the questionnaire.

Questionnaire design is a multistage process that requires attention to many details at once. Designing the questionnaire is complicated because surveys can ask about topics in varying degrees of detail, questions can be asked in different ways, and questions asked earlier in a survey may influence how people respond to later questions. Researchers are also often interested in measuring change over time and therefore must be attentive to how opinions or behaviors have been measured in prior surveys.

Surveyors may conduct pilot tests or focus groups in the early stages of questionnaire development in order to better understand how people think about an issue or comprehend a question. Pretesting a survey is an essential step in the questionnaire design process to evaluate how people respond to the overall questionnaire and specific questions, especially when questions are being introduced for the first time.

For many years, surveyors approached questionnaire design as an art, but substantial research over the past forty years has demonstrated that there is a lot of science involved in crafting a good survey questionnaire. Here, we discuss the pitfalls and best practices of designing questionnaires.

Question development

There are several steps involved in developing a survey questionnaire. The first is identifying what topics will be covered in the survey. For Pew Research Center surveys, this involves thinking about what is happening in our nation and the world and what will be relevant to the public, policymakers and the media. We also track opinion on a variety of issues over time so we often ensure that we update these trends on a regular basis to better understand whether people’s opinions are changing.

At Pew Research Center, questionnaire development is a collaborative and iterative process where staff meet to discuss drafts of the questionnaire several times over the course of its development. We frequently test new survey questions ahead of time through qualitative research methods such as  focus groups , cognitive interviews, pretesting (often using an  online, opt-in sample ), or a combination of these approaches. Researchers use insights from this testing to refine questions before they are asked in a production survey, such as on the ATP.

Measuring change over time

Many surveyors want to track changes over time in people’s attitudes, opinions and behaviors. To measure change, questions are asked at two or more points in time. A cross-sectional design surveys different people in the same population at multiple points in time. A panel, such as the ATP, surveys the same people over time. However, it is common for the set of people in survey panels to change over time as new panelists are added and some prior panelists drop out. Many of the questions in Pew Research Center surveys have been asked in prior polls. Asking the same questions at different points in time allows us to report on changes in the overall views of the general public (or a subset of the public, such as registered voters, men or Black Americans), or what we call “trending the data”.

When measuring change over time, it is important to use the same question wording and to be sensitive to where the question is asked in the questionnaire to maintain a similar context as when the question was asked previously (see  question wording  and  question order  for further information). All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current survey and previous surveys in which we asked the question.

The Center’s transition from conducting U.S. surveys by live telephone interviewing to an online panel (around 2014 to 2020) complicated some opinion trends, but not others. Opinion trends that ask about sensitive topics (e.g., personal finances or attending religious services ) or that elicited volunteered answers (e.g., “neither” or “don’t know”) over the phone tended to show larger differences than other trends when shifting from phone polls to the online ATP. The Center adopted several strategies for coping with changes to data trends that may be related to this change in methodology. If there is evidence suggesting that a change in a trend stems from switching from phone to online measurement, Center reports flag that possibility for readers to try to head off confusion or erroneous conclusions.

Open- and closed-ended questions

One of the most significant decisions that can affect how people answer questions is whether the question is posed as an open-ended question, where respondents provide a response in their own words, or a closed-ended question, where they are asked to choose from a list of answer choices.

For example, in a poll conducted after the 2008 presidential election, people responded very differently to two versions of the question: “What one issue mattered most to you in deciding how you voted for president?” One was closed-ended and the other open-ended. In the closed-ended version, respondents were provided five options and could volunteer an option not on the list.

When explicitly offered the economy as a response, more than half of respondents (58%) chose this answer; only 35% of those who responded to the open-ended version volunteered the economy. Moreover, among those asked the closed-ended version, fewer than one-in-ten (8%) provided a response other than the five they were read. By contrast, fully 43% of those asked the open-ended version provided a response not listed in the closed-ended version of the question. All of the other issues were chosen at least slightly more often when explicitly offered in the closed-ended version than in the open-ended version. (Also see  “High Marks for the Campaign, a High Bar for Obama”  for more information.)

Researchers will sometimes conduct a pilot study using open-ended questions to discover which answers are most common. They will then develop closed-ended questions based off that pilot study that include the most common responses as answer choices. In this way, the questions may better reflect what the public is thinking, how they view a particular issue, or bring certain issues to light that the researchers may not have been aware of.

When asking closed-ended questions, the choice of options provided, how each option is described, the number of response options offered, and the order in which options are read can all influence how people respond. One example of the impact of how categories are defined can be found in a Pew Research Center poll conducted in January 2002. When half of the sample was asked whether it was “more important for President Bush to focus on domestic policy or foreign policy,” 52% chose domestic policy while only 34% said foreign policy. When the category “foreign policy” was narrowed to a specific aspect – “the war on terrorism” – far more people chose it; only 33% chose domestic policy while 52% chose the war on terrorism.

In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time. When the question is asking about an objective fact and/or demographics, such as the religious affiliation of the respondent, more categories can be used. In fact, they are encouraged to ensure inclusivity. For example, Pew Research Center’s standard religion questions include more than 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have no trouble with this question because they can expect to see their religious group within that list in a self-administered survey.

In addition to the number and choice of response options offered, the order of answer categories can influence how people respond to closed-ended questions. Research suggests that in telephone surveys respondents more frequently choose items heard later in a list (a “recency effect”), and in self-administered surveys, they tend to choose items at the top of the list (a “primacy” effect).

Because of concerns about the effects of category order on responses to closed-ended questions, many sets of response options in Pew Research Center’s surveys are programmed to be randomized to ensure that the options are not asked in the same order for each respondent. Rotating or randomizing means that questions or items in a list are not asked in the same order to each respondent. Answers to questions are sometimes affected by questions that precede them. By presenting questions in a different order to each respondent, we ensure that each question gets asked in the same context as every other question the same number of times (e.g., first, last or any position in between). This does not eliminate the potential impact of previous questions on the current question, but it does ensure that this bias is spread randomly across all of the questions or items in the list. For instance, in the example discussed above about what issue mattered most in people’s vote, the order of the five issues in the closed-ended version of the question was randomized so that no one issue appeared early or late in the list for all respondents. Randomization of response items does not eliminate order effects, but it does ensure that this type of bias is spread randomly.

Questions with ordinal response categories – those with an underlying order (e.g., excellent, good, only fair, poor OR very favorable, mostly favorable, mostly unfavorable, very unfavorable) – are generally not randomized because the order of the categories conveys important information to help respondents answer the question. Generally, these types of scales should be presented in order so respondents can easily place their responses along the continuum, but the order can be reversed for some respondents. For example, in one of Pew Research Center’s questions about abortion, half of the sample is asked whether abortion should be “legal in all cases, legal in most cases, illegal in most cases, illegal in all cases,” while the other half of the sample is asked the same question with the response categories read in reverse order, starting with “illegal in all cases.” Again, reversing the order does not eliminate the recency effect but distributes it randomly across the population.

Question wording

The choice of words and phrases in a question is critical in expressing the meaning and intent of the question to the respondent and ensuring that all respondents interpret the question the same way. Even small wording differences can substantially affect the answers people provide.

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An example of a wording difference that had a significant impact on responses comes from a January 2003 Pew Research Center survey. When people were asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule,” 68% said they favored military action while 25% said they opposed military action. However, when asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule  even if it meant that U.S. forces might suffer thousands of casualties, ” responses were dramatically different; only 43% said they favored military action, while 48% said they opposed it. The introduction of U.S. casualties altered the context of the question and influenced whether people favored or opposed military action in Iraq.

There has been a substantial amount of research to gauge the impact of different ways of asking questions and how to minimize differences in the way respondents interpret what is being asked. The issues related to question wording are more numerous than can be treated adequately in this short space, but below are a few of the important things to consider:

First, it is important to ask questions that are clear and specific and that each respondent will be able to answer. If a question is open-ended, it should be evident to respondents that they can answer in their own words and what type of response they should provide (an issue or problem, a month, number of days, etc.). Closed-ended questions should include all reasonable responses (i.e., the list of options is exhaustive) and the response categories should not overlap (i.e., response options should be mutually exclusive). Further, it is important to discern when it is best to use forced-choice close-ended questions (often denoted with a radio button in online surveys) versus “select-all-that-apply” lists (or check-all boxes). A 2019 Center study found that forced-choice questions tend to yield more accurate responses, especially for sensitive questions.  Based on that research, the Center generally avoids using select-all-that-apply questions.

It is also important to ask only one question at a time. Questions that ask respondents to evaluate more than one concept (known as double-barreled questions) – such as “How much confidence do you have in President Obama to handle domestic and foreign policy?” – are difficult for respondents to answer and often lead to responses that are difficult to interpret. In this example, it would be more effective to ask two separate questions, one about domestic policy and another about foreign policy.

In general, questions that use simple and concrete language are more easily understood by respondents. It is especially important to consider the education level of the survey population when thinking about how easy it will be for respondents to interpret and answer a question. Double negatives (e.g., do you favor or oppose  not  allowing gays and lesbians to legally marry) or unfamiliar abbreviations or jargon (e.g., ANWR instead of Arctic National Wildlife Refuge) can result in respondent confusion and should be avoided.

Similarly, it is important to consider whether certain words may be viewed as biased or potentially offensive to some respondents, as well as the emotional reaction that some words may provoke. For example, in a 2005 Pew Research Center survey, 51% of respondents said they favored “making it legal for doctors to give terminally ill patients the means to end their lives,” but only 44% said they favored “making it legal for doctors to assist terminally ill patients in committing suicide.” Although both versions of the question are asking about the same thing, the reaction of respondents was different. In another example, respondents have reacted differently to questions using the word “welfare” as opposed to the more generic “assistance to the poor.” Several experiments have shown that there is much greater public support for expanding “assistance to the poor” than for expanding “welfare.”

We often write two versions of a question and ask half of the survey sample one version of the question and the other half the second version. Thus, we say we have two  forms  of the questionnaire. Respondents are assigned randomly to receive either form, so we can assume that the two groups of respondents are essentially identical. On questions where two versions are used, significant differences in the answers between the two forms tell us that the difference is a result of the way we worded the two versions.

One of the most common formats used in survey questions is the “agree-disagree” format. In this type of question, respondents are asked whether they agree or disagree with a particular statement. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. This is sometimes called an “acquiescence bias” (since some kinds of respondents are more likely to acquiesce to the assertion than are others). This behavior is even more pronounced when there’s an interviewer present, rather than when the survey is self-administered. A better practice is to offer respondents a choice between alternative statements. A Pew Research Center experiment with one of its routinely asked values questions illustrates the difference that question format can make. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers between respondents with more or less formal education also tends to be very different.

One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias. They also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest. For example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).

Lastly, because slight modifications in question wording can affect responses, identical question wording should be used when the intention is to compare results to those from earlier surveys. Similarly, because question wording and responses can vary based on the mode used to survey respondents, researchers should carefully evaluate the likely effects on trend measurements if a different survey mode will be used to assess change in opinion over time.

Question order

Once the survey questions are developed, particular attention should be paid to how they are ordered in the questionnaire. Surveyors must be attentive to how questions early in a questionnaire may have unintended effects on how respondents answer subsequent questions. Researchers have demonstrated that the order in which questions are asked can influence how people respond; earlier questions can unintentionally provide context for the questions that follow (these effects are called “order effects”).

One kind of order effect can be seen in responses to open-ended questions. Pew Research Center surveys generally ask open-ended questions about national problems, opinions about leaders and similar topics near the beginning of the questionnaire. If closed-ended questions that relate to the topic are placed before the open-ended question, respondents are much more likely to mention concepts or considerations raised in those earlier questions when responding to the open-ended question.

For closed-ended opinion questions, there are two main types of order effects: contrast effects ( where the order results in greater differences in responses), and assimilation effects (where responses are more similar as a result of their order).

An example of a contrast effect can be seen in a Pew Research Center poll conducted in October 2003, a dozen years before same-sex marriage was legalized in the U.S. That poll found that people were more likely to favor allowing gays and lesbians to enter into legal agreements that give them the same rights as married couples when this question was asked after one about whether they favored or opposed allowing gays and lesbians to marry (45% favored legal agreements when asked after the marriage question, but 37% favored legal agreements without the immediate preceding context of a question about same-sex marriage). Responses to the question about same-sex marriage, meanwhile, were not significantly affected by its placement before or after the legal agreements question.

Another experiment embedded in a December 2008 Pew Research Center poll also resulted in a contrast effect. When people were asked “All in all, are you satisfied or dissatisfied with the way things are going in this country today?” immediately after having been asked “Do you approve or disapprove of the way George W. Bush is handling his job as president?”; 88% said they were dissatisfied, compared with only 78% without the context of the prior question.

Responses to presidential approval remained relatively unchanged whether national satisfaction was asked before or after it. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first).

Several studies also have shown that asking a more specific question before a more general question (e.g., asking about happiness with one’s marriage before asking about one’s overall happiness) can result in a contrast effect. Although some exceptions have been found, people tend to avoid redundancy by excluding the more specific question from the general rating.

Assimilation effects occur when responses to two questions are more consistent or closer together because of their placement in the questionnaire. We found an example of an assimilation effect in a Pew Research Center poll conducted in November 2008 when we asked whether Republican leaders should work with Obama or stand up to him on important issues and whether Democratic leaders should work with Republican leaders or stand up to them on important issues. People were more likely to say that Republican leaders should work with Obama when the question was preceded by the one asking what Democratic leaders should do in working with Republican leaders (81% vs. 66%). However, when people were first asked about Republican leaders working with Obama, fewer said that Democratic leaders should work with Republican leaders (71% vs. 82%).

The order questions are asked is of particular importance when tracking trends over time. As a result, care should be taken to ensure that the context is similar each time a question is asked. Modifying the context of the question could call into question any observed changes over time (see  measuring change over time  for more information).

A questionnaire, like a conversation, should be grouped by topic and unfold in a logical order. It is often helpful to begin the survey with simple questions that respondents will find interesting and engaging. Throughout the survey, an effort should be made to keep the survey interesting and not overburden respondents with several difficult questions right after one another. Demographic questions such as income, education or age should not be asked near the beginning of a survey unless they are needed to determine eligibility for the survey or for routing respondents through particular sections of the questionnaire. Even then, it is best to precede such items with more interesting and engaging questions. One virtue of survey panels like the ATP is that demographic questions usually only need to be asked once a year, not in each survey.

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Are You Asking the Right Questions?

A conversation with IMD Business School’s Arnaud Chevallier on simple changes to improve your decision-making.

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Few leaders have been trained to ask great questions. That might explain why they tend to be good at certain kinds of questions, and less effective at other kinds. Unfortunately, that hurts their ability to pursue strategic priorities. Arnaud Chevallier, strategy professor at IMD Business School, explains how leaders can break out of that rut and systematically ask five kinds of questions: investigative, speculative, productive, interpretive, and subjective. He shares real-life examples of how asking the right sort of question at a key time can unlock value and propel your organization. With his IMD colleagues Frédéric Dalsace and Jean-Louis Barsoux, Chevallier wrote the HBR article “ The Art of Asking Smarter Questions .”

CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review, I’m Curt Nickisch.

The complexity and uncertainty around business today demands a different skill in leaders, namely the ability to ask illuminating questions.

Jensen Huang, the CEO of chip maker NVIDIA has said that over time, his job has become less about giving answers to problems, and more about asking questions; that he wants his team to join that exploration with him. And it’s probably not a coincidence that his company operates at the heart of the artificial intelligence revolution. After all, now that you have the ability to basically talk to a database, it really does come down to the questions you ask of it. By the way, we talked to him on IdeaCast on episode 940, check that out.

But today’s guest says few business professionals are trained in the skill of asking questions. They don’t know the different types of strategic questions, and even when they do hang question marks, they often have blind spots.

Here to explain is Arnaud Chevallier, a professor at IMD Business School, with his colleagues Frederic Dalsace and Jean-Louis Barsoux he wrote the HBR article, The Art of Asking Smarter Questions. Welcome, Arnaud.

ARNAUD CHEVALLIER: Thanks for having me, Curt.

CURT NICKISCH: Why is asking questions, this basic conversational skill, so hard for people?

ARNAUD CHEVALLIER: Well, I think we’ve all heard it, asking more questions helps people make better decisions. But there’s a dark side. Because whenever you’re asking one question, you’re not asking another type of question. And so if you’re under time pressure, you might be probing one side of a problem or decision but not other sides. And if you look at managers compared to other professions, lawyers, physicians, psychologists, they’re trained to ask better questions. Managers, seems like we are supposed to learn on the job.

CURT NICKISCH: And many do learn it and perhaps learn a certain kind of question that seems to work for them for some time. You point out a lot of people don’t understand that there are different types of questions that you can be asking, and they just by their nature tend to ask a certain type of question but avoid other ones just because it doesn’t come naturally to them.

ARNAUD CHEVALLIER: Yeah. That’s what we find speaking with managers and leaders across organizations. I think when you start professionally, you develop your own mix of questions. Maybe you pick up a couple questions that you think are insightful from your boss perhaps. You get to learn and hone that mix and it gets you here but it’s unclear when you get promoted to your next job that what got you here will get you there.

We are trained, we are told, “Ask open-ended questions, ask follow up questions.”

CURT NICKISCH: Yeah, ask why. Ask the five why’s.

ARNAUD CHEVALLIER: The five why’s, absolutely. But what else? You get to the, “Sure, good idea. I should ask why. What else should I ask?” And usually the guidance falls flat. We’ve been speaking with hundreds of executives, trying to understand which questions they ask. We’ve been speaking with very senior people trying to understand what works for them. And out of that we came together with a taxonomy of questions that we believe are useful in making better decisions, in solving complex problems.

CURT NICKISCH: This taxonomy basically divides strategic questions into five types, investigative, speculative, productive, interpretive and subjective. It’s probably smart for us to go through them one by one.

ARNAUD CHEVALLIER: Let’s, because that’s a mouthful, right? Let’s project ourselves into big decisions that you have to make maybe as a manager or maybe as just a person. Perhaps you’re thinking about buying a new house, maybe moving the family. Maybe you’re thinking about acquiring a new firm. Whenever we’re faced with those complex decisions, pretty quickly we want to identify, “Okay, what is it that we want to achieve?”

But we realize we don’t have enough information to achieve it. We need to get into investigative mode by asking ourselves, what’s known? What’s known about the problem? For instance, the five why’s. Or what’s known about the solutions, the potential solutions by asking how may we do this? How may we do that? The first type of question is investigative, helps you probe in depth into the problem or into the solution.

CURT NICKISCH: Some of the questions that can be asked here are what happened? What is and isn’t working? What are the causes of the problem? Those are all examples of investigative questions. Are these questions that are typically asked at the beginning of a process, or can they be used anywhere in problem solving?

ARNAUD CHEVALLIER: Yes. What we’re finding out is it works better actually if we go back and forth. There’s no real segmentation because investigative gets you to a point: you drill deeper into the problem or into the solutions, but going deep is not the only way. You may want to speculate as well. The second type of question is speculative questions, epitomized by what if? Speculative questions are here to help you foster innovation by challenging the implicit and the explicit assumptions for the problem.

CURT NICKISCH: What if is really good. Examples of this are also what other scenarios might exist? Could we do this differently? That’s a way of just asking a simple question, but trying to open up a brand new avenue of thinking or problem solving.

ARNAUD CHEVALLIER: Exactly. And by doing this, you’re really expanding the space in which you operate. Investigative, you go deep. And speculative, you go wide, and you’re stretching a little bit the universe of possibilities.

CURT NICKISCH: Now, productive is the next type. Tell us about that.

ARNAUD CHEVALLIER: Yeah. Investigative, you go deep. Speculative, you go wide. If you’re a professor, that’s all you have to do. You can spend years and years on your problem but if you actually have a real job, chances are you’re asked to have some results, right? So productive is the now what questions. You’re adjusting the pace of the effort, deciding whether you know enough to move forward right away or perhaps deciding that you need to slow down a little bit before you make those decisions, to give you a chance to get even more insight into your problem.

CURT NICKISCH: Examples here that you list in your article are things like, do we have the resources to move ahead? Do we know enough to proceed? Are we ready to decide? Very tactical and the sorts of questions that bring everybody back to the realization of what needs to happen.

ARNAUD CHEVALLIER: That’s right. How are we doing across compared to project plan and should we accelerate or should we slow down?

CURT NICKISCH: I can definitely see certain types of managers would be really good at this. There are roles sometimes that are very operational or process oriented, and you almost have a traffic police officer managing a process, yeah. Interpretive was the next type.

ARNAUD CHEVALLIER: Investigative, what’s known. Speculative, what if? Productive, now what? All these gets me some information about my decision, about my problem. But information is one thing, but it’s not quite wisdom. The fourth type, the interpretative questions, the “so what” helps us convert that information into insight.

CURT NICKISCH: Examples here are questions like how does this fit with that goal? What are we trying to achieve – that really gets at so what? What did we learn from this new information? This seems very helpful at a transition point where you’ve … I don’t know, you’ve gotten customer data back or you have new information to process.

ARNAUD CHEVALLIER: I love how you phrased it because this is also what we’re discovering, the “so what” helps you transition from one type of question to another. So the five why’s, why aren’t we having better revenues? Because our clients are not buying enough of our products. Okay, so what? Maybe then that will help me transition from being investigative, asking why, to perhaps being speculative, thinking about how else we could get our clients to buy our products. It enables you to transition from one type to another.

CURT NICKISCH: Now, the last type of strategic question that you identify in your taxonomy is subjective, which was really interesting to me because it wasn’t one of the sorts of questions I expected to jump out in a strategy framework. Tell us a little bit more about subjective questions.

ARNAUD CHEVALLIER: Maybe it’s helpful to explain how we got to the first four types. We were very happy when we got there, we figured it was really clicking and then we had the catchy way of thinking about it. It’s four types but there are really three main ones, like the three Musketeers, that sort of thing. We thought we were done and then we started interviewing top leaders, people in charge of billion-dollar operations. And there was something else, and maybe this is best exemplified by this wonderful little cartoon by Jack Ziegler in the New Yorker a few years ago, where you see a little fish happily swimming around minding its own business, not realizing that right behind it there’s a huge fish about to eat it alive. And the small one is called agenda, and the big one is called hidden agenda. The last type of questions, subjective questions, are just realizing that we’re dealing with people. People have emotions, they have political agendas, and if we don’t embrace this we might just miss entirely what the problem is actually all about.

CURT NICKISCH: Examples of these questions are how do you really feel about this decision? Have we consulted the right people? Those are all things that do get at those emotions and just the real impact of business decisions.

ARNAUD CHEVALLIER: Right on. I remember specifically we were interviewing the CEO of a major airplane manufacturer. And brilliant fellow, mid 40s, everything … Former engineer, I think. We were expecting him to be very investigative. Nothing against engineers, I’m one myself. But turns out that he was saying after every big meeting he would sit down and reflect on was there a difference between what was said, what was heard, and what was meant? To him, what really mattered was that human component in the meeting.

CURT NICKISCH: Now that we have these five types, let’s go through some of the advice that you have in your article. Number one, is you really want people to understand what questions they tend to ask or what their own interrogatory typology is. Talk more about that.

ARNAUD CHEVALLIER: I think it’s fair to say that we all develop our question mix, the questions that have served us well, that we believe will serve us well in the future. I remember for example, interviewing the COO of a major car company. And he’s telling us how on Monday morning he meets his team and he’s asking them, “How was your weekend?”

But he also made it very clear that when he’s asking how was your weekend, he doesn’t want to hear about little Timmy’s baseball game, he wants to know whether we shipped on time, if there’s any issues with the manufacturers. In other words, he is in full productive mode. And that makes a lot of sense. Again, he’s a COO. His job is to get things moving. But we can also imagine that he’s doing such a good job at the COO level that he might be offered the CEO position. And here, if he’s using the same mix that is predominantly into productive, he might not see other areas, he might develop some blind spots.

CURT NICKISCH: And so number one, you can learn to mix it up yourself by understanding your type, basically keeping track of the questions that you ask and making a concerted effort to ask different kinds of questions so that you expand your repertoire. That’s one way to get started.

ARNAUD CHEVALLIER: Maybe another way is also to take the LQM test, the leaders question mix test that we are putting together on the IMD website. It takes five minutes and you’re given two batches of questions, and you tell us which one you prefer. And as a result, we help you identify what your preferred mix is. And back to your point, Curt, my preferred mix is one thing but I shouldn’t be … I need to realize as well that there are other questions, including some that I’m not familiar or comfortable with, and that what matters is not so much my preference, as much as what is needed for the specific decision or specific problem I’m facing.

CURT NICKISCH: So if you’ve assessed your current question style, you start to adjust your repertoire, it’s still a lot to keep track of. When you’re in conversations, it’s easy to remember afterwards, why didn’t I ask that question? While you’re in it, especially if it’s a heated exchange or a very pithy conversation, it’s hard to just do this in real time on the fly, really well.

So what advice do you have for somebody to practically keep track, and expand their repertoire, but also make sure that they’re not missing anything and that they still don’t have blind spots even after they try to expand the zone in that way?

ARNAUD CHEVALLIER: I think you’re describing situations that we see often with executives. And one way of doing this is by taking the LQM, the leader question mix assessment, you also get a list of questions. And you can take that list with you, especially if there are some types of questions you realize you don’t ask very naturally. You can also pick a couple of those ahead of the meeting, making a mental or written note to ask those questions over there and see what happens with those.

CURT NICKISCH: Does this work at all levels of the organization or are we really talking about leaders asking strategic questions?

ARNAUD CHEVALLIER: We’ve applied it at all levels, absolutely, and in fact what we’ve found is in teams it works even better, realizing first that we have different mixes and then identifying, so what? Being interpretive: what are we going to do with the fact that you and I, Curt, have different mixes? If I’m terrible at one type, for instance speculative, maybe I need to rely on my teammates who are better there. Or at the very least, learn to recognize the value of speculative questions, at least in some settings, not shutting down the door the moment I hear a speculative question.

CURT NICKISCH: And one point you make in the article too is that you can find people on your team to help compensate for you if you know that you have certain weaknesses. Let’s talk a little bit about the difficulty of asking questions though in business settings, because when you ask a question, in some ways you’re putting people on the spot. What advice do you have for managers and leaders asking questions in these settings where you can ask penetrating and provocative questions but not make them feel so hard edged?

ARNAUD CHEVALLIER: Yeah. I think, again, you’re putting your finger on it because if you’re the authority figure and you ask, “Why did you do this?” Chances are the person on the receiving end of that is going to feel threatened. There is what we ask and there is how we ask it and how we phrase it. And what we found with those leaders who are particularly good with these subjective kinds of questions is they’re very conscious of the way they ask things. For instance, you might not ask why did you do this, but perhaps what happened?

CURT NICKISCH: Can you give us some examples of where these questions or changing your mix, asking different types of questions, yeah, being more deliberate in your question asking, how that can lead to better business results?

ARNAUD CHEVALLIER: Well, my favorite of course is a Swiss cliche. IMD professors will tell you, of course we’ll bring it back to the Swiss army knife. And your mix really is a Swiss army knife. You should be able not to have just one blade but you have different mixes of questions and you use the mix that best fits whichever situations you’re in.

Take the example of an airline captain who’s about to land at Geneva airport. If I’m in the back of the plane, I do not want the captain to start thinking speculative questions. “Hey, what if I turn this knob here? What if I try to land the plane in a different way?” No, no, no, no. Her job at that time is to land the plane, be productive. You take the time you to decide, no more, no less, and you just get it done. But that same captain maybe a few minutes before might have to deal with an issue, maybe a passenger who had drunk too much alcohol and started to act up, and maybe she needed to on the spot think creatively and perhaps using seat belts to restrain the passenger.

And perhaps even earlier in the day when she first met the first officer who was going to assist her on the flight, she needed to create quickly an environment where they could work well together. She maybe needed to be very subjective in her question mix. We can see how the same person on the same job might have to fundamentally alter her mix just to be effective at all three decision points.

CURT NICKISCH: You also have a lot of good examples in the article of companies that … Or leaders that didn’t ask a certain type of question, and that led to a huge problem.

ARNAUD CHEVALLIER: Mmhmm. Being French, we can make fun of the SNCF who built …

CURT NICKISCH: This is the French rail company.

ARNAUD CHEVALLIER: That’s right. They ordered 15 billions worth of trains and design spec’d them on the assumption that all platforms were some standard size, only to realize that all the platforms, all 1300 of them were actually larger, needed to be respec’d. And I think in hindsight, it’s always easy to make fun and to look at deficiencies in the decision process.

However, we probably can safely assume that engineers on the problem did their utmost to get it done. Really, five question types as a way perhaps of having a checklist, of reducing the chances of having blind spots in our decision process, but realizing that those blind spots can happen even to the best organizations out there, and realizing then that if we’re not mindful about the questions we ask, we might just every now and then fail to check an important question category.

CURT NICKISCH: One question that you suggest asking is, “are we all okay with this?” Which is a powerful question. It also presupposes that you’ve got the psychological safety on the team for everybody to be able to speak up. So, questioning and asking the right questions at the right time still demands an awareness of the culture that you’re asking it in, and how these questions are going to come across, and whether you’ve created the climate for people to be able to give you the powerful answers that you’re asking for.

ARNAUD CHEVALLIER: This is a very good point. And we’ve worked with organizations where there was very little psychological safety, where admitting that anything might be less and perfect might be a big, big issue. And in those settings it’s much more challenging but there are ways of still eliciting the wisdom of the group.

One such way for instance, is to use pre-mortems and to project the organization, say, “Okay, let’s go with this decision. Let’s assume that we are picking option one and we are now three years from today and we realize it’s a total fiasco. It crashed down. What happened?” And that can help people who would probably not ask questions frontally, to put on the table some less than perfect aspects of the decision they’re seeing.

CURT NICKISCH: Yeah, that’s very clever. What could go wrong? What did go wrong with this fiasco? It’s almost like this article is giving advice for how to speak, how to talk. Asking a question, it’s a conversational device. And it might seem too basic to people, why is this important and why is this especially important now?

ARNAUD CHEVALLIER: Well, questions are ways to make better decisions. We’ve all heard it, asking better questions is a way forward. We probably all develop our own mix of questions, those questions that we like, but there might be three issues associated with that. First, how do you know that your mix is a good mix? Second, when you’re asking a question, especially under time pressure, you’re not asking another type of question. There’s a cost of opportunity of asking a specific question. And are you sure that you’re using the best question for the job? And third, maybe you mix got you here but if that means that you’re doing such a good job here, you’re getting promoted, then tomorrow’s universe for you is not the same as yesterday. How do you adapt your question mix to help you be successful in the future?

CURT NICKISCH: And is there anything different about today’s business climate or the oncoming opportunity with artificial intelligence, that amplifies the ability to ask questions?

ARNAUD CHEVALLIER: I think you’re spot-on. GenAI, especially since late 2022, enables you to be a sparring partner or to have a sparring partner in having back and forth. You can indeed have a conversation with the database now, and you can’t have that conversation by proposing answers. You need to be asking questions. Clearly asking more insightful questions might unlock some value you couldn’t otherwise.

CURT NICKISCH: So for a speculative question, what does that look like in a real business setting?

ARNAUD CHEVALLIER: You hear mid managers who are often risk-averse, and then you speak with their boss and the boss is always asking for taking more risk. And you can rationalize it from both sides. Because the boss has a portfolio of a project and if some of those fail, no big deal. But if I’m the manager in charge of a project and I have it fail, then pretty quickly I start thinking that people associate me with failure. And so asking what if, having that conversation between the top team and the manager saying, “What if we didn’t care about failure? What if we were looking for – each of us managers, some of us having some failure? What if we relaxed this constraint or that constraint?” – can help us realize and realign what would be individual objectives with organizational ones.

CURT NICKISCH: Do you remember any good stories from the executives that you talked to where asking some of these subjective, what’s unsaid questions really opened up new opportunities or changed things?

ARNAUD CHEVALLIER: Yeah. And this one really gets to the human dimension. If you ask me next Monday morning how I’m doing, and I reply, fine, fine can be a number of things. Fine can be my dog died yesterday. Or fine, can be life is beautiful. What we found with some of the execs who were really good at going to the essence of it is probing in a caring way to understand the meaning behind the words, what’s kept unsaid, and remembering that you have short post people and you have long post people, some people will say fine as just an introductory but if you give them a little bit more time, they might actually expand and through that unlock a set of information you wouldn’t have had access to.

CURT NICKISCH: Arnaud, I have to ask, you’ve done all this research, I’m curious if you have a favorite question that you never asked before that you’ve come out of this process with that you use in your work and your job.

ARNAUD CHEVALLIER: Putting me on the spot, huh.

CURT NICKISCH: A little bit.

ARNAUD CHEVALLIER: I really fell in love with that difference between what was said, what was heard, and what was meant. I really think this is something I need to be better at and reading the weak signals and understanding what’s behind the words. But whenever I take the test, and I’ve taken it several times, what comes out is I am terrible at productive questions. So maybe, just maybe I need to pay more attention to the pace of my decision making.

CURT NICKISCH: For a manager who’s not a leader yet, hasn’t developed their repertoire per se, what advice would you give to them? What can they do tomorrow to start asking more strategic and stronger questions?

ARNAUD CHEVALLIER: My advice to someone who feels they don’t have yet a mix is, first of all, you probably already have a mix. There’s probably a couple of questions that you’ve seen or heard and they feel very insightful. But maybe you want to do as I do, is I keep track. All the questions I hear on your podcast and elsewhere that I haven’t heard before, I keep a long list and then I categorize them under the five buckets and I have my favorite ones.

CURT NICKISCH: Arnaud, thanks so much for coming on the show and sharing this research with us.

ARNAUD CHEVALLIER: My pleasure, thanks for having me.

CURT NICKISCH: That’s Arnaud Chevallier, a professor at IMD Business School and a co-author of the HBR article, the Art of Asking Smarter Questions.

And we have nearly 1000 episodes plus more podcasts to help you manage your team, your organization and your career. Find them at HBR.org/podcasts or search HBR and Apple Podcasts, Spotify or wherever you listen.

Thanks to our team, senior producer Mary Dooe, associate producer Hannah Bates, audio product manager Ian Fox, and senior production specialist Rob Eckhardt. Thank you for listening to the HBR IdeaCast . We’ll be back with a new episode on Tuesday, I’m Curt Nickisch.

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10 Common Interview Questions and How to Answer Them

Have a job interview coming up? Interview preparation is key. Before going, review the most common interview questions, plan your responses, and research the company so you can walk into that room prepared.

When you land an interview, you’re probably excited and wondering about the most common interview questions. To prepare for your interview and make a great first impression, you can explore this list of 10 common interview questions and plan your responses to them. 

1. Tell me about yourself. 

This warm-up question is your chance to make an impactful first impression. Be prepared to describe yourself in a few sentences. You can mention: 

Your past experiences and how they relate to the current job

How your most recent job is tied to this new opportunity

Two of your strengths

One personal attribute, like a hobby or an interest

The majority of this response leans on your past work experience, with a small dash of your personal life added at the end of the response. Keep your answer to two to four minutes.

2. Why do you want to work for this company?

The answer to this interview question should include specifics about the company, so you’ll need to do some pre-interview research. If, for example, the company is known for its collaborative culture, you could point out successes you’ve had while collaborating with a team. 

Look for company-specific information on their website and social channels. Pay attention to the company’s mission statement, values, and the "About us" section. Explore employee-specific posts on social media to learn about the company’s culture or outreach programs. Combine this information with relatable skills to show your preparedness and enthusiasm for the company. 

3. Why are you leaving your current role?

When asked about leaving a previous job, be honest but positive. Even if you left a job under trying circumstances, keep your response short and upbeat. Here are some suggestions:

I’m looking for a company that better aligns with my values. 

I’m excited to find a company where I can grow my career. 

I’ve decided to go down a different career path.

My position was downsized, but I’m looking forward to a new opportunity. 

I’m excited to explore a culture in line with my personality. 

I’m ready to take on a new challenge with an innovative company. 

I’ve aspired to work for this company and seized the chance to apply.

4. What is your biggest weakness?

When it comes to identifying weaknesses, think about some conflicts you’ve had to overcome. Maybe it’s difficult for you to take criticism, collaborate, or make public presentations. Take these challenges and frame them with a solution. For instance, you learned to take feedback to better a project, collaborate to elevate a product’s offerings, or use presentations as a way to build your confidence. 

5. What do you consider your greatest achievement?

Your greatest achievement should be something specific, like bringing a new video game to a saturated market despite a lack of resources. Discuss a work-related triumph as a way to humbly mention your achievements rather than listing awards or accolades. This achievement should also align with the company’s mission, goals, or the position’s objectives.

6. Tell me about a difficult situation you’ve faced and how you handled it. 

This question is really asking about your character during moments of stress. Think of a time when you faced an impossible deadline, had to choose sides, or navigated interoffice turmoil. Explain the problem, how you stayed calm, and focus on the solution that produced a resolution. 

7. Give an example of how you’ve gone above and beyond your role requirements. 

While you might be tempted to mention the extra hours you put in or the additional tasks you take on, it’s best to showcase your skills with a story. Talk about the innovative methods you deployed to revive a stalled project or roles you filled when your team was downsized.   

8. What are your salary expectations?

Salary talks can be sensitive, but they’re necessary. Research a competitive salary before you go into your interview so you don’t aim too high or low. You can use tools like a Salary Calculator or Salary Data & Career Research Center (Canada) to get baseline compensation. Remember to mention years of experience or specific certifications that enhance your value.   

9. Where do you see yourself five years from now? 

Another common interview question looks at your five-year plan. You should promote your commitment to the company while looking toward growth opportunities.  

More specifically, you can craft a response that explores your:

Position-related goals

Potential experiences within the company over the next five years

Possible certifications, skills, or achievements you might obtain

Aspirations for growth within the role 

10. Do you have any questions for us? 

Typically, this is the last question of the interview, and it might be tempting to say, “No. I’m all set.” However, this question allows you to show your interest in the position. Some questions you could ask include:

What are the day-to-day tasks involved in this role?

How do you evaluate the progress of this role? 

What ongoing educational or training opportunities could I pursue in this role?

Where do you see the company in five years?

How would you describe the company culture?

How to prepare for an interview

Before your interview, you should do a few things in preparation. To make a great first impression, you should research the company, practice your responses to common interview questions, and run through a practice interview. For more specific tips, take a look at this pre-interview checklist:  

1. Research the company.

Start your research on the company website. Look over their mission statement, values, and history. Next, check Google News for any articles that include the company. Comb through the company’s social accounts, paying particular attention to the product- or employee-related posts. Also, read the LinkedIn profiles of the company’s key players and, if possible, the profile of your hiring manager. 

2. Understand company work culture.

Take some time to learn about the company culture by looking at employee photos on social media and checking out the company's news coverage. You might see team-building events on its Facebook Page or news coverage of a recent fundraiser, which can help you understand the culture. You can also check for employee testimonials on business rating platforms like Glassdoor.

3. Prepare your answers.

Take some time to review the most common interview questions and practice your answers. You don’t want to sound rehearsed, so write down a few bullet points for each question and talk through them a little differently each time. 

4. Practice the interview.

Ask a friend or family member to role-play with you. Go through the standard interview questions, and practice your greeting and exit. Wear the outfit and shoes you plan to wear during the practice to ensure you’re comfortable.

5. Ask for feedback. 

Ask your mock interviewer to give you feedback. Maybe you slouched in the chair, nervously bounced your knees, or got stuck on a particular interview question. The person helping you can give you some tips to improve your interview skills.  

Next steps 

In addition to role-playing, you might consider taking an online class or two to improve your interview skills. Prepare for a successful job search with the Interviewing and Resume Writing in English Specialization from the University of Maryland. Learn at your own pace and practice your interviewing skills with other job seekers from around the globe. 

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